How to put your list “in heat” to buy products they don’t even want or need from you

Came a question: === My niche is Labradors (like 100% labrador dogs), and I'm having a hard time selling to my growing list of 550. Pain/problem products I'm learning to sell from binge watching and reading ur content which is great. However I don't know how to sell passion products like stickers, & customised socks, mugs, etc. I don't know how to create a vision if you know what I mean. === The short answer: Simply do what Disney does. For example, you can buy an ordinary ball with Goofy’s face on it at Walmart for $5 or whatever it costs. But that exact same ball — probably no discernible difference — costs 10 times more if you buy it at a Disney store. 10x the cost and people can’t wait to spend more on it. This is something any business, selling any kind of product or service can do. I’m going to be doing this with my Enoch Wars novels — people will be able to buy the Omega edition (all 7 novels plus a bonus 8th novel, with appendices, etc) for the $29.95 or whatever it costs. Or they will be able to buy the several thousand dollar (yes, it’ll be a lot) version from my mobile app only, that will be designed to give such an exhilarating experience they’ll never forget that I believe there will be certain fans of the book who won’t be able to help but to cheerfully plop the cash down and get it into my greedy hands as quickly as humanly possible. You just have to learn how to think a bit differently about service. “Email Players” subscriber Ken McCarthy put it best in his System Club Letters book: “Remember: Not every customer is on a budget. Not every customer has ‘time considerations.’ Not every customer wants to be coddled. And the 99% who do? They’ll sit back in awe and buy the t-shirt and the hot dogs. It’s a no-lose proposition.” Business-changing advice if ever I done heard it. All of which brings me to Mr. Vance Morris. Vance is by far the single best resource for learning how to merge customer service with direct response marketing to exponentially ratchet up sales I’ve ever known. He spent 10 years working at Disney — including designing, opening & operating “Chef Mickey’s” (Disney’s flagship Character Dining Experience). He has also consulted everyone from NASA & the Executive Office of the United States to Tyson Foods & The Smithsonian. And, he has even shared the stage teaching his world class business and service genius with some of the top direct marketers in the world — like Dan Kennedy and Joe Polish. More: If you’d like to partake of Vance Morris’s course teaching his methods to my horde last year, you can get it at a huge discount from my affiliate link below if you do it by tonight's Sunday January 9 at midnight EST deadline. Something else: You’ll also get a free copy of my next unrepentantly pretentious & expensive book about how to ramp up your sales, influence, brand, and profits using the design-side of direct response marketing. The book is still being written and prepared. But if you buy Vance’s course from my affiliate link, I will send it to you when its ready. (Probably not for another several months — so you’ll have to be patient.) Here’s the link: [https∶//www.EmailPlayers.com/vance]( Ben Settle P.S. More about the bonus book above: It also goes deep into how I use design with World-building in my companies. I wrote about World-Building in my elBenbo Press book from a publishing perspective. But this new book teaches it purely from a design point of view. In fact, true story: I recently had a conversation with Kia Arian — one of the only designers the great Dan Kennedy allows anywhere near his own direct response projects, if that tells you something — about this topic. Kia does nearly all of my business’ designs. i.e., she’s been closely watching how I go about my World-Building in “real time.” And here’s what she said about how I do the design side of World-Building: “Honestly Ben, in the whole world, you're talking about the 1% who can think at this level. Very few people can operate at this level. Now that doesn't mean that they can't, some people, they just haven't seen it. They just haven't been introduced to it.” But the World-Building info is just one aspect of my upcoming book. It goes deep into my 20 years experience combining design with direct response marketing to grow my business, my brand, and my influence — all starting completely from scratch. After the book launches it will sell for at least a few hundred dollars. Maybe closer to $1,000 or perhaps even well over $1,000. I am still working out the pricing & logistics. But if you buy Vance’s course from my affiliate link below by tonight's Sunday 1/9 at midnight EST deadline, I will ship you this book when it’s ready later this year as a bonus. NOTE: It could be several months before the book is ready. So don’t expect it any time soon. All right, here’s the link: [https∶//www.EmailPlayers.com/vance]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA