The content creation secret despised by solipsistic people

Most content creators will wave the following off. Especially the solipsistic, worldly, & short term thinking types. But for the discerning types? Following is a little stocking stuffer for your thinking process I first heard from Sifu a couple years ago, that is extremely relevant to any discipline or craft. But I believe it has special application to content creators. Anyway, it goes like this: Imagine the body of knowledge in your industry contained inside a giant cookie jar. In any field of learning most people take cookies out of the cookie jar of knowledge in that field and never put cookies back in. Meaning, a student comes in and starts learning what other people are teaching and other people have brought to the table in the past. The student then goes on his or her merry way. Hopefully benefits from it. And that’s that. But it’s only the really outstanding masters of that field of knowledge who put cookies back in. Yes, they were once students too. But, they then took that knowledge and didn’t just learn, use, and maybe even teach it. They also added to it. They took that knowledge, those lessons, and all the wisdom they learned and figured out whole new ways to apply, expand upon, and create something essentially “new” for the next generation of people wanting to learn whatever it is they just innovated. In kung fu, for instance, when this happens the “new” thing added to the cookie jar of knowledge is still the same kung fu they originally took out. But instead of being a parasite who simply takes from that cookie jar… they worked to put something back in. It could be a faster & more brutal way of striking. Or a more powerful & efficient way of kicking. Or a better way of doing something already in the system. It could be anything. And it almost always comes from decades of experience, practice, drilling, and application. And guess what? The best content creators — who charge premium prices, with customers happily paying for it — do the same. Their content puts cookies back in, instead of just taking out, and contributes something unique to the body of knowledge of whatever it is they are teaching in their content. This kind of content makes the entire field of knowledge better so that it never gets stale and so that it’s always changing and growing and getting better — so students over the next several generations benefit, and then hopefully some of them who are taking cookies out and just learning will put something new back in, which then benefits the next generation of students, and so on, and so forth. I think about this every time I create any kind of content. Am I just regurgitating someone else or bringing something new to the table? If it’s the former, I don’t even bother. If it’s the latter, I run with it. Each of my high-ticket books brings something unique — that I have not seen or heard of anyone else doing — as does every Email Players issue, and every bit I put in my mobile app, and any other kind of content I put out for the world. Some of the notable examples: My teachings on World-building in business. Or the info I share about 6G Marketing Warfare. The way I approach design (the subject of my next book). And the list goes on. Hardly anyone thinks this way in the direct marketing world. It’s always just mindless swiping and parroting and tricks or whatever. With nary a spark of unique application, instruction, or originality. If anything those are deemed as bad things because pioneers going home with arrows or something. IMO most are just a bunch of weak-willed parasitical tenderfoots afraid to enter any unknown or uncharted frontiers. Nothing necessarily “bad” about that I suppose. It is certainly safer than what I am suggesting here. And that’s why so much content is just regurgitated and packed in a $9 eBook on Gumroad. Whatever the case: The December Email Players issue talks more about this, and how to fit it into your content creation endeavors — regardless of the topic, format, market, or product category. It shows 7 ways to create high-ticket content you can charge a premium for. And if you apply these ways, and do it with some forward intent, and with the goal to add something to the cookie jar of your industry, I can’t imaging your business not making a whole lot more sales, getting a whole lot more influence, and having a whole lot more long term (even generational) impact on those who come after you — including when you shuffle off your mortal coil and join the choir invisible. Not something a solipsistic person will care about. But, then again, I don’t have much use for those types. Okay, enough of this bone broth for the soul. The deadline to subscribe to Email Players in time to get the December issue is just about here. When I send it to the printer in a little bit, that’ll be it. It will also mean not getting the bonus Email Players Annual #1: Age of Swipeocalypse I am sending with the December issue to commemorate the newsletter’s milestone 125th issue. This package contains a whole lot of content. The Annual issue alone is a meaty mouthful of info. So if you are one of these mush cookies whining about “OMG too much info!” realize you are completely unqualified for not only this upcoming December issue, but anything else I sell. Way too many fluffpreneurs like that have been buying my wares. Yes, even though I warn them my wares ain’t for them. One of the 15 books I recommend in the December issue is called “The Curse of the High IQ” and when I see people so undisciplined they can't read and apply 17 pages designed to make their businesses money each month, I can only shake my head and remember the fact that book is more reality TV than non-fiction at this point. No point in explaining further. Anyone reading this either gets it or doesn't. For those who get it: To subscribe in time for the December issue and bonus Annual issue, go here now... [https∶//www.EmailPlayers.com]( Ben Settle P.S. About the bonus I mentioned above… It is called: “Email Players Annual #1: Age of Swipeocalypse” Here are just a few of the secrets inside: * Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing. * A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes. * A cunning way invented 60+ years ago by a brilliant and cranky “Mad Man” era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines. * A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again. * A secret place where all the best email swipe files I've ever seen are contained. * A real-life case study showing why blindly following “what’s working now!” can get you a pittance of the response you could be getting at best… or viciously killing your response at worst. (If I could go back 20 years and learn just ONE tip about copywriting, and nothing else, this would be it. It’s that powerful, that profound, and that profitable.) * Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat! * What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight. (Hint: one of these great men of copywriting said when he got into the game in the early nineties, and found out who Gary Bencivenga was, he would study Gary’s ads and actually try to copy the exact number of paragraphs between sales arguments and that sort of thing… only to realize that wasn’t the way to do it. There’s a much better way instead, that’s revealed inside.) * 6 attributes of an email subject line people have almost no choice but to notice and open. * How to “coax” your clients into writing the sales copy they are paying you to write… and being perfectly happy doing so. * The big difference between how all the A-list copywriters I’ve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping. * An old school “retro” website I go to whenever I am stuck for subject line ideas and phrases. (Just click on this site and you’ll probably have all the email subject line ideas, inspiration, and discoveries you can ask for.) * A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived. * A quickie "crash course" on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game. * And so on, and so forth. This bonus makes this 125th issue a good “jumping on” point for those new to my list. But, not if you are a lazy bum copywriter. If that is you, then you are simply too short for this ride and will be grossly disappointed by what is inside. My way of swiping is 100% opposite of all the ways you are hearing it taught, is not at-all “cool”, and requires quite a bit of work to pull off. Neither the December issue about creating high-ticket content or the bonus Swipeocalypse Annual issue will do a single blessed thing to help the carpet drooling newbie who buys everything and does nothing, and has no sense of commitment or long term thinking. All right enough. To subscribe in time to get in on all this, high-tail it over to the URL below: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. 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