Why low IQ copywriters are screwed next year

Following are 3 quotes. All 3 are completely self-explanatory. And all 3 are completely despised by low IQ copywriters the world over. I will also add, each of these 3 are worthy of a lifetime of contemplation if you want to outright master the elusive art of copywriting in ways your Facebook group friends bragging about all their “SWIPES!” can’t even begin to fathom. In fact, I admit there is more money in teaching the opposite of what these 3 quotes are saying to the plaintive hordes of goo-roo fanboys and copywriting proles haunting Facebook all day who’re addicted to swipe files, templates, and other so-called copywriting “shortcuts.” Incidentally, if the term “Low IQ copywriter” bothers you, relax, Spanky. That doesn’t mean they literally have low IQ’s. It just means they aren’t all that bright or deep thinking when it comes to copywriting. And, to be fair, at the moment at least, most don’t really need to be to make a comfortable living and get a decent enough response from their ads — especially if you only sell to your own list. All right, onto the quotes. First is from Robert Greene, bestselling author of “The 48 Laws of Power”: “The very desire to find shortcuts makes you eminently unsuited for any kind of mastery.” Doubly true of those using and seeking templates IMO. The second quote is by Dan Kennedy from his “7-Figure Academy” course: “If you write copy, and really need to rely on your swipe files, it’s okay. It’s certainly better than not having them, but you’ve got to understand, don’t ever delude yourself into thinking you’ve achieved a mastery level as a copywriter.” I wonder how many Dan Kennedy fanboys are disappointed to hear him say that? I can’t speak for the man, and can only observe. So I will merely say there is likely a reason he taught the above only in his SEVEN figure course, while in his lower priced courses & books for the proles and normies he sounds like he preaches a different tune. As for quote #3: Was told by comicbook writer Larry Hama quoting one of his mentors. You probably have never heard of Larry Hama unless you are a comicbook fan. And while he did not create G.I. Joe, he did practically single-handedly take G.I. Joe from being a nearly unknown brand in the 1980’s to being a near billion dollar brand today (movies, cartoons, comicbooks, toys, etc) mostly on the strength of his writing. Anyway, following is from a book I highly recommend called “Larry Hama: Conversations.” And while it’s about drawing, it is 1000% applicable to copywriting. i.e., Simply swap out “drawing” with “writing” and “words.” Okay, here it is: “Before you do your first really good drawing, you have to do about five hundred thousand really sucky drawings. If I were you, I’d get that first five hundred thousand out of the way as fast as I could!” In case the message ain’t clear: Mastery of anything takes lots and Lots and LOTS of hard work. And even swiping — done correctly — is hard work. Especially the way I do and teach it. Something I do in the giant-sized Email Players Annual #1 that is going out as a gift with the December Email Players issue next month to help commemorate the publication’s 10th year this last Summer (it launched in August 2011), and the December issue being the publication’s milestone 125th issue — which is all about some ways to help create high-ticket content you can charge a premium for in your business. Together this is a lot of value. And a lot to read too. Weak-minded simps who can’t focus on one thing and just wander the goo-roo casino all day buying everything and using nothing, all while whining about “too much info, can’t keep up!” should go away. My utter contempt for such types is as strong as it’s ever been. And in 2022 it’ll only get worse as SHTF economically in ways that have not been seen in my lifetime. I suspect a lot of them will be screwed. Especially since it’s gonna take more than fancy swiping at that point. Thus, the info inside this bonus Annual issue include: * Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing. * A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes. * A cunning way invented 60+ years ago by a brilliant and cranky “Mad Man” era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines. * A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again. * A secret place where all the best email swipe files I've ever seen are contained. * A real-life case study showing why blindly following “what’s working now!” can get you a pittance of the response you could be getting at best… or viciously killing your response at worst. (If I could go back 20 years and learn just ONE tip about copywriting, and nothing else, this would be it. It’s that powerful, that profound, and that profitable.) * Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat! * What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight. (Hint: one of these great men of copywriting said when he got into the game in the early nineties, and found out who Gary Bencivenga was, he would study Gary’s ads and actually try to copy the exact number of paragraphs between sales arguments and that sort of thing… only to realize that wasn’t the way to do it. There’s a much better way instead, that’s revealed inside.) * 6 attributes of an email subject line people have almost no choice but to notice and open. * How to “coax” your clients into writing the sales copy they are paying you to write… and being perfectly happy doing so. * The big difference between how all the A-list copywriters I’ve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping. * An old school “retro” website I go to whenever I am stuck for subject line ideas and phrases. (Just click on this site and you’ll probably have all the email subject line ideas, inspiration, and discoveries you can ask for.) * A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived. * A quickie "crash course" on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game. * And so on, and so forth. This bonus makes this 125th issue a good “jumping on” point for those new to my list. But, not if you are a lazy bum copywriter. If that is you, then you are simply too short for this ride and will be grossly disappointed by what is inside. My way of swiping is 100% opposite of all the ways you are hearing it taught, is not at-all “cool”, and requires quite a bit of work to pull off. Neither the December issue about creating high-ticket content or the bonus Swipeocalypse Annual issue will do a single blessed thing to help the carpet drooling newbie who buys everything and does nothing, and has no sense of commitment or long term thinking. All right enough. To subscribe in time to get in on all this, go here immediately: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. 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