Recently, I posted this in my SocialLair: === My opinion: Oliver Stone's movie "JFK" - extended edition - is far more relevant & educational to today's covid & not-a-vax world than it ever was to anything going on in the early 90âs when it was first released. Itâs literally the framework for the entire game plan. I just wonder how many of the movie's actors, producers, & crew, or JFK fanboys realize it⦠=== I had just finished watching the movie for the umpteenth time. And, it got me to thinking about this reliable scientific formula for profiting from content: âSpeed + mass = forceâ I have a whole book about the âspeedâ side of creating content. (That will be on sale next month) But as far as mass goes, there is a fascinating part of the movie where the main character Garrison (played by Kevin Costner) meets with a mysterious soldier code named âXâ in Washington D.C. (played by Donald Sutherland) who tells a fascinating story about the conspiracy created by the players behind the scenes pulled off assassinating Kennedy. I wonât ruin the whole movie. But the following is admittedly âspoileryâ if you havenât seen it. Here goes: === Youâve become a significant threat to the national security structure. They would have killed you already but you got a lot of light on you. Instead, they're trying to destroy your credibility. They already have in many circles in this town. Be honest. Your only chance is to come up with a case. Something. Anything. Make arrests. Stir the s--t storm. Hope to reach a point of critical mass that'll start a chain reaction of people coming forward. Then the government'll crack. Remember, fundamentally, people are suckers for the truth, and the truth is on your side, Bubba. I just hope you get a break. === Now apply that to content creation. Create so much (high quality, of course) content, so quickly & relentlessly, that it canât help but reach a point of critical mass thatâll start a âchain reactionâ of your own... of people finding, engaging with, consuming, and responding to your business. Do it long enough and I can almost guarantee you this can happen. How can I be so sure? Because itâs what Iâve been doing the last several years. In the last ten years alone I published 125 Email Players issues, pounded out more books than I can even keep track of, and have written not just one email per day but often several emails per day â not to mention recording hundreds of podcasts and other content, guest appearing on probably hundreds of others' podcasts, all kinds of public speaking events, mastermind guest trainings, and the list goes on. Itâs just content, content, content. Every single minute of every single part of my working day. This includes while working, while on one of my 10-mile walks (where a lot of content ideas come to me), and even while sitting around watching TV or laying around in bed at 2:25 am before the alarm I set for 3:00 am goes off and ideas start flooding in. All those ideas and content are a result of force. That force of ideas and content beget more ideas and content. The result? A chain reaction of sales & influence in your niche. Itâs a very real phenomenon not only I but many others I know have experienced. Which brings me to the pitch: The December Email Players issue. This milestone 125th issue is all about the 7 âcommandmentsâ of creating high-ticket content that sells for hundreds, and potentially even thousands of dollars a pop. I have been creating such content for a very long time. And while there are dozens of ways to do it, I hone in on the 7 I think nearly any business owner can run with and use in the December issue. The December issue also includes an extremely valuable goodie: âEmail Players Annual #1: Age of Swipeocalypseâ Here are just a few of the secrets inside: * Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing. * A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes. * A cunning way invented 60+ years ago by a brilliant and cranky âMad Manâ era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines. * A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again. * A secret place where all the best email swipe files I've ever seen are contained. * A real-life case study showing why blindly following âwhatâs working now!â can get you a pittance of the response you could be getting at best⦠or viciously killing your response at worst. (If I could go back 20 years and learn just ONE tip about copywriting, and nothing else, this would be it. Itâs that powerful, that profound, and that profitable.) * Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat! * What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight. (Hint: one of these great men of copywriting said when he got into the game in the early nineties, and found out who Gary Bencivenga was, he would study Garyâs ads and actually try to copy the exact number of paragraphs between sales arguments and that sort of thing⦠only to realize that wasnât the way to do it. Thereâs a much better way instead, thatâs revealed inside.) * 6 attributes of an email subject line people have almost no choice but to notice and open. * How to âcoaxâ your clients into writing the sales copy they are paying you to write⦠and being perfectly happy doing so. * The big difference between how all the A-list copywriters Iâve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping. * An old school âretroâ website I go to whenever I am stuck for subject line ideas and phrases. (Just click on this site and youâll probably have all the email subject line ideas, inspiration, and discoveries you can ask for.) * A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived. * A quickie "crash course" on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game. * And so on, and so forth. This bonus makes this 125th issue a good âjumping onâ point for those new to my list. But, not if you are a lazy bum copywriter. If that is you, then you are simply too short for this ride and will be grossly disappointed by what is inside. My way of swiping is 100% opposite of all the ways you are hearing it taught, is not at-all âcoolâ, and requires quite a bit of work to pull off. Neither the December issue about creating high-ticket content or the bonus Swipeocalypse Annual issue will do a single blessed thing to help the carpet drooling newbie who buys everything and does nothing, and has no sense of commitment or long term thinking. To subscribe today go here: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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