An oft-asked question: "Should I also hand copy out world class emails like everyone recommends doing with sales letters?" My opinion: Study emails from those you admire and whose emails work as case studies. But beware copying them out by hand. Why? Because besides just sounding like a low IQ clone of whoever youâre copying: Emails are not sales letters. They are a totally different animal. And while they share many similarities, and require using many of the same principles, I would argue emails are far more about personality, off-the-cuff thinking, & pure rawness (i.e., things you cannot really âswipeâ without being a total hack, amateur, & intellectual fraud) than the perfectly polished, meticulously structured, and tight flowing copy you see in world class old school direct mail (not online, IMO) sales letters where every word, jot, & tittle have to earn their place or be jettisoned. Will not explain further here. For more guidance on swiping see the upcoming December Email Players issue. Specifically the bonus Iâm including to commemorate the newsletterâs milestone 125th issue: âEmail Players Annual #1: Age of Swipeocalypseâ Here are just a few of the secrets inside: * Word-for-word examples showing exactly how to swipe without breaking any copyright laws, being an unethical loser, or outright stealing. * A secret technique that can help even slow writers (literally) write high converting emails in as little as 4 minutes. * A cunning way invented 60+ years ago by a brilliant and cranky âMad Manâ era copywriter (not 1 in 1,000 copywriters have probably ever heard of) to sometimes help create near-perfect sales letter headlines. * A one sentence power lesson in how the late, great A-list copywriter Jim Rutz used his swipe file to knock out industry-changing winning controls time and time and time again. * A secret place where all the best email swipe files I've ever seen are contained. * A real-life case study showing why blindly following âwhatâs working now!â can get you a pittance of the response you could be getting at best⦠or viciously killing your response at worst. (If I could go back 20 years and learn just ONE tip about copywriting, and nothing else, this would be it. Itâs that powerful, that profound, and that profitable.) * Why swiping one of the single greatest copywriters today (ironically a guy all the fanboys love stealing from) could destroy your response in a heartbeat! * What two of the highest paid & most successful A-list copywriters on the planet both admitted to me about swiping that would probably put all the copywriting template sellers out of business overnight. (Hint: one of these great men of copywriting said when he got into the game in the early nineties, and found out who Gary Bencivenga was, he would study Garyâs ads and actually try to copy the exact number of paragraphs between sales arguments and that sort of thing⦠only to realize that wasnât the way to do it. Thereâs a much better way instead, thatâs revealed inside.) * 6 attributes of an email subject line people have almost no choice but to notice and open. * How to âcoaxâ your clients into writing the sales copy they are paying you to write⦠and being perfectly happy doing so. * The big difference between how all the A-list copywriters Iâve known & talked to approach swiping vs how the normie copywriters in all those Facebook groups you haunt all day approach swiping. * An old school âretroâ website I go to whenever I am stuck for subject line ideas and phrases. (Just click on this site and youâll probably have all the email subject line ideas, inspiration, and discoveries you can ask for.) * A swipe file of email subject lines you can plunder from one of the greatest copywriting minds who ever lived. * A quickie "crash course" on how to use a swipe file straight from one of the single best A-list direct mail copywriters in the game. * And so on, and so forth. This bonus makes this 125th issue a good âjumping onâ point for those new to my list. But, not if you are a lazy bum copywriter. If that is you, then you are simply too short for this ride and will be grossly disappointed by what is inside. My way of swiping is 100% opposite of all the ways you are hearing it taught, is not at-all âcoolâ, and requires quite a bit of work to pull off. Neither the December issue about creating high-ticket content or the bonus Swipeocalypse Annual issue will do a single blessed thing to help the carpet drooling newbie who buys everything and does nothing, and has no sense of commitment or long term thinking. All right enough. To subscribe in time to get in on all this, high-tail it over to the URL below: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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