Why I don’t resend emails to unopens

Yes, even though the function is “baked” into BerserkerMail. Example: Several years ago, I went to a mastermind that wasn’t really a mastermind, but was probably intended to be just a mastermind originally, that was all about email. Reason I say it wasn't really a mastermind is because there were some 50 people in the room, just one guy lecturing, and not really a mastermind by any definition. i.e., it was a conference. Not a huge deal. Especially since I counted 10% of the room were Email Players subscribers. Daddy was well represented. There were also businesses there with lists of literally up to 2 million opt-ins, having to deal with inboxing hells and other logistics that sounded like complete nightmares. All of which was a bit awkward considering there wasn’t a single blessed thing — besides not caring one way or the other about open rates, something the entire room did agree on — I remember learning there. If anything, probably 95% of the info was counter to what I do. And certainly 95% of what I teach was frowned upon. Whatever the case: One thing I remember hearing people talk about was resending emails to unopens. In other words: Email is sent. Opens are tracked. Anyone who did not open the email, gets the same email again And often without much or any changes, including in some cases not even the subject line. I’m not saying that doesn’t work. But I daresay what I do works a helluva lot better. I could easily resend to unopens if I wanted to. BerserkerMail makes it almost push-button simple, for example, and we even make it so you can resend to those who did not click (far more useful) the first time. I still don’t use the feature. The reason? I do something that works way better in my experience. Something that helps get me lots more sales, that helps create stronger relationships, and that helps increase the chance of future sales. And that something I do is this: instead of being a lazy bum and just resending the same email... I write a totally different email, with a different perspective, story, theme, idea, subject line — giving the prospect more info to make an informed purchase and more or different reasons to do so. Oooh. Maybe not very "advanced"… But it does more to further the relationship and make the sale, in my experience. Anyway, BerserkerMail still lets you resend (very easily) to unopens and those who don’t click. But, neither is a feature I personally use. You can read about the other features and get a free test drive here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA