AdExchanger News for May 23, 2019

Today's Must Read - Irish Regulators Begin Investigating Google For GDPR Infringement [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, May 23 Listen In [Subscribe To AdExchanger Talks]( - A weekly podcast featuring thoughtful interviews with key figures in advertising and people who are transforming data-driven digital advertising - and marketing as a whole. --------------------------------------------------------------- Today's Must Read [Irish Regulators Begin Investigating Google For GDPR Infringement]( The complaint, filed by Johnny Ryan, chief policy officer at web browser Brave, and two other privacy advocates, called out the IAB Tech Lab, which sets the industry standards for targeting; ad tech vendors in general; and Google in particular for its role in facilitating the programmatic ecosystem. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Sudden Death For Cookies (Finally)?]( Google and Apple have each just tightened control of third-party cookies for Chrome and Safari users, making it more difficult for advertisers and companies that use deterministic and probabilistic cookies to track digital advertising behavior and performance across websites. [More.]( [Dotdash Makes Bold Move With Amazon-Exclusive Paint Line]( Besides providing its audience expertise, The Spruce is a marketing channel, providing access to its audience of 30 million monthly uniques. Amazon distributes, and KILZ has the chops to manufacture a high-quality paint. [More.]( [Roku Takes New OTT Planning Tools To The Upfront]( Through ACR, Roku can gauge which of its viewers subscribe to linear TV and how much of it they watch compared to OTT. If Roku knows that a specific household watches linear TV heavily, for example, it may suggest the buyer not waste money on an OTT buy, and vice versa. [More.]( [Comcast Technology Solutions Has A Unified Platform To Deal With Wonky Workflow]( The CTS ad suite ingests an advertiser’s media buy – which could include hundreds or even thousands of line instructions – and all of the associated creative assets, including ad versions. [More.]( [Digital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuana]( While the legalization trend is undeniable and the cannabis market continues to grow, businesses are finding it hard to market their products online, due in part to the reluctance of publishers and networks to accept or run advertising for cannabis and CBD products. [More.]( [Comprehensive Ad Management]( [Technology that’s reinventing how advertising works]( [( News Round Up ITP Consolation Prize WebKit, the software underlying Apple’s Safari browser, introduced a new way to attribute ad clicks on the web in compliance with its Intelligent Tracking Prevention (ITP), built-in tech that strips cross-site tracking from the browser. Safari is prohibiting user-level measurement by bundling campaign and conversion measurement into segments of 64, so companies can run attribution at a relatively granular scale, but can’t carve out individuals, according to a blog post. Safari’s restrictions on third-party vendor tracking apply, so an ad impression and conversion event needs to be identified separately by first-party publishers or merchants, after which Safari (not a measurement firm or agency) confirms the sale. “Critically, our solution avoids placing trust in any of the parties involved – the ad network, the merchant, or any other intermediaries – and dramatically limits the entropy of data passed between them to prevent communication of a tracking identifier,” writes John Wilander, WebKit security and privacy engineer. [More](. Open Wide Twitter has increased ad loads for many prominent users, such as reporters and celebrities, reports the Los Angeles Times. People started registering the increase in ads this week, and Twitter confirmed the changes are part of an experiment. Three years ago, Twitter quietly added many influential users to an ad-free feed or served fewer ads to these individuals because it wanted to maximize their time on platform. Now it appears to be testing the exact opposite strategy. “It’s plausible that Twitter may be trying to increase ad load as a way to sustain revenue growth despite a declining user base,” writes the LA Times. [More](. Old Channel, New Tricks TV’s evolution is slow going, leaving some agency execs wondering if the networks want to change at all. TV networks are rallying around collaborative efforts, like OpenAP for audience standards, but it’s happening in fits and starts. WarnerMedia dropped out of OpenAP in April, and the consortium is only driving about 5% of TV ad spend currently, Business Insider reports. NBCU promised to offer cross-platform delivery through CFlight, but is struggling to sign on other networks. And while most TV networks promised to cut ad load last year, ad time overall increased because buyers weren’t willing to pay a premium associated with fewer ads. With the fate of cross-platform measurement up in the air due to issues at Nielsen and comScore, TV buyers aren’t holding their breath for much change to happen at this year’s upfronts. [More](. But Wait, There’s More! - [AT&T Has Become A New Kind Of Media Giant]( - Fortune - [Medium CEO Ev Williams Goes All-In On Subscriptions]( - Cheddar - [Google Cloud, Informatica Team Up To Tame Data]( - WSJ - [ACLU: Cars Are Now Roving Computers. Is The Fourth Amendment Ready?]( - blog - [The Trade Desk Integrates With Pre-Bid To Boost Its Unified ID]( - Adweek - [Which Subscription Services Will US Consumers Sign Up For Next?]( - eMarketer - [Former Facebook Security Chief Calls For New CEO]( - CNBC - [Spotify: Podcasts And The Attention Sweet Spot]( - blog - [Google Stored G-Suite Passwords In Plain Text For 14 Years]( - The Verge You’re Hired! - [Vice Media Names Former Mic Publisher Cory Haik Chief Digital Officer]( - Adweek - [PebblePost Names New President Jacob Ross]( - release [This Ad Isn’t High Impact.]( [Let us show you what is. Learn more here.]( [www.sublimedemo.com/high-impact]( Podcasts [The Big Story Episode 43:]( Upfronting And Fingerprinting [The Big Story Episode 42:]( Google-Fu [The Big Story Episode 41:]( Strange New World [The Big Story Episode 40:]( United We Stand [The Big Story Episode 39:]( Stack That Cash [The Big Story Episode 38:]( The Great Escapes [The Big Story Episode 37:]( Riding Eternal, Shiny And Chrome [The Big Story Episode 36:]( Agencies And The Supply Side [The Big Story Episode 35:]( Spring Forward, Fall Back [The Big Story Episode 34:]( Google’s On First [The Big Story Episode 33:]( Boiler Room [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 128:]( IPG's Arun Kumar [AdExchanger Talks Episode 127:]( Beeswax's Ari Paparo [AdExchanger Talks Episode 126:]( Integral Ad Science's Lisa Utzschneider [AdExchanger Talks Episode 125:]( Publicis Groupe's Rashid Tobaccowala [AdExchanger Talks Episode 124:]( Dentsu Aegis’, Doug Ray [AdExchanger Talks Episode 123:]( Xaxis' Nicolas Bidon [AdExchanger Talks Episode 122:]( 614 Group's Rob Rasko [AdExchanger Talks Episode 121:]( National Public Media's Tutuwa Ahwoi [AdExchanger Talks Episode 120:]( MikMak's Rachel Tipograph [AdExchanger Talks Episode 119:]( Brian O'Kelley [AdExchanger Talks Episode 118:]( Adform's Julian Baring [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. AdExchanger • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | [Privacy Policy]( [Update My Preferences | Unsubscribe]( [spacer.gif](