AdExchanger News for September 27, 2019

Today's Must Read - Inside The Black Box Business Of Influencer Marketing [AdExchanger | Optimizing the News] Today from AdExchanger Friday, September 27 Join Us [PROGRAMMATIC I/O New York, October 15-16](- Day 1, Programmatic Essentials Buy-Side - Evan Barocas, director of media operations at T-Mobile, will share his framework for organizing ad tech, evaluating vendors and grounding your decision-making in the consumer experience. Event sponsored by Contobox and Fluent --------------------------------------------------------------- Today's Must Read [Inside The Black Box Business Of Influencer Marketing]( Brands are hesitant to go all-in on influencer marketing, which, much like the early days of programmatic, is rife with black-box business models. Pricing and compensation vary significantly across influencers, and a lack of benchmarks and measurement make it difficult for brands to know if they’re getting a fair rate... [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [The Privacy Advocate That Brought You The CCPA Has A New, Tougher Proposal For The 2020 Ballot]( Disturbed by the intensity with which ad industry and tech lobbying groups “explicitly prioritized weakening the CCPA,” Alastair Mactaggart’s spearheading a new ballot measure to buttress the CCPA with additional rights that would make it difficult for tech companies to water down… [More.]( [Black Holes In Our Data Models Are Quietly Getting Bigger]( We don’t talk about it much, but there is a growing bias in the data that feeds our digital marketing algos and measurement. This emerging instability is amplified by browser tracking changes, government regulation, user consent frameworks and clean room ID redaction… [More.]( [The Big Story: Oracle And Google Roll With The Punches]( Owning a business that relies on consumer data is riskier than ever – in terms of both public sentiment and potential regulation. That risk caused Google and Oracle to make structural changes. This week on The Big Story, we look and what happened and why… [More.]( [There’s An Upside To Sharing Our Data]( What if there was a way to share standardized data – in a privacy-compliant way that protects valued customers and respects emerging regulations – while opening up a wealth of valuable data insights? [More.]( [Guide: Sports Signage Exchange]( [See how programmatic signage will change sports sponsorships.]( []( News Round Up Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up [here](. Yet Another Facebook Probe Bloomberg reports that the Justice Department, at the behest of Attorney General William Barr, will launch an antitrust investigation into Facebook. It’s not clear what exactly the Justice Department will look into, though it will scrutinize conduct that’s not within the purview of the FTC’s antitrust investigation into Facebook. If you need help remembering which government agency is investigating which tech giant and for what reason, [check out AdExchanger’s scorecard](. In short, the FTC, which [fined Facebook $5 billion in July]( for privacy violations, is also investigating antitrust activity related to Facebook and Amazon. The DoJ is investigating similar activity related to Google and Apple. And now, as per Bloomberg, the DoJ has decided to dig into Facebook as well. [More](. Lighting The Match The FTC sued Match Group, which owns online dating sites OkCupid, Tinder and Match.com, for using fake ads to get its users to sign up. The company is accused of targeting nonsubscribers with messages that falsely claimed someone had expressed interest in their profile, The Wall Street Journal reports. Using this tactic, Match Group was purportedly able to rack up 500,000 paid users between June 2016 and May 2018. According to the FTC, most people subscribed to the service within 24 hours of receiving the fake ad notification. Overall, more than half of the messages and likes received by Match users between 2013 and 2016 were from fraudulent accounts. “Online dating services obviously shouldn’t be using romance scammers as a way to fatten their bottom line,” said Andrew Smith, director of the FTC’s Bureau of Consumer Protection. Match plans to challenge the FTC’s claims, which it says are based on “misrepresented internal emails” and “cherry-picked data” that misconstrues bots and spam as fraud. [More](. Put A Pin In That Pinterest is a hotbed of shopping intent, but it wasn’t until this year that the visual social media company made a concerted push into the retail vertical, Ad Age reports. Pinterest has a unique value prop and a scaled user base, but it struggles to demonstrate its upper-funnel strength in product discovery compared to other platforms, namely Facebook and Instagram, where there’s more data and attributable sales. Pinterest can be a strong driver of awareness, though, and plant shopping ideas even if conversions happen elsewhere, said AJ Nicholas, marketing chief of the DTC furniture company The Inside. “Similar to most startups, we’re pretty cognizant of our cost of acquisition, and that’s much easier to see on a platform like Facebook and Instagram,” he said. [More](. Getting Twitchy Twitch is unveiling a brand and site redesign in a new campaign – and video games barely get a mention. The Amazon-owned live streaming platform is looking to move beyond its roots in video game streaming and be seen as more of a general home to all things live streamed. The revamp is backed by a national OOH and digital media campaign, with the slogan “You’re already one of us,” The New York Times reports. Twitch is a monster in terms of overall engagement. In the past three months alone more live video was streamed on Twitch than on YouTube and Facebook combined. And that’s a big part of what makes it a particularly valuable channel for advertisers – at least those willing to brave a video gaming network. Twitch has a young audience that’s hard to find elsewhere due to their affinity for watching ad-free TV and using ad blockers. If Amazon wanted to, it could really crank up the monetization. “We’re owned by Amazon, so that gives us access to a whole lot of data,” said Anthony Danzi, Twitch’s SVP of sales, at Advertising Week in New York City. “But we philosophically still haven’t decided how we want to use that.” [More](. But Wait, There’s More - [Inside Google’s Brand Marketing Revival]( - The Drum - [Bleacher Report Creates In-House Creative Agency Playmaker]( - Adweek - [Telaria Introduces CTV Solution For Publishers And Marketers]( - release - [An Ad Blocker That Works On Podcasts And Radio]( - Vice - [Instagram’s Content Factories Are Huge – And It’s A Problem For Facebook]( - WSJ - [Google To Strip Down French News Results Under New Rules]( - Bloomberg - [Job Ads On Facebook Discriminated Against Women, Older Workers]( - Vox - [Omnicom Acquires Smart Digital, Strengthens AI Personalization Solutions]( - release You’re Hired - [Disney Hires Brad Wilson As VP, Performance Marketing]( - Variety - [Impact Announces New CFO]( - release [Experian Powers Auto Marketing]( [Powering automotive marketing with unique insights]( [www.experian.com/automotive/marketing]( Podcasts [The Big Story Episode 61:]( How The CCPA Will Affect Your Life [The Big Story Episode 60:]( The Great Ad Tech Reformation [The Big Story Episode 59:]( The Cookie Rumbles [The Big Story Episode 58:]( Cleanliness Is Next To Platform Data [The Big Story Episode 57:]( Targeting Targeted [The Big Story Episode 56:]( Sizing Up The Competition [The Big Story Episode 55:]( RTB, R Not TB? [The Big Story Episode 54:]( The Fire That Burns Brightest [The Big Story Episode 53:]( Ad Tech Fight Club [The Big Story Episode 52:]( Layser Sights [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 145:]( CEO Kevin Krim [AdExchanger Talks Episode 144:]( CEO Brendan Monaghan [AdExchanger Talks Episode 143:]( Executive Partner Babs Rangaiah [AdExchanger Talks Episode 142:]( CEO Charlie Gottdiener [AdExchanger Talks Episode 141:]( CEO David Moore [AdExchanger Talks Episode 140:]( Author David Kidder [AdExchanger Talks Episode 139:]( Investor Darren Glatt [AdExchanger Talks Episode 138:]( Nationwide's Jamie Byrum [AdExchanger Talks Episode 137:]( Merkle’s Michael McLaren [AdExchanger Talks Episode 136:]( Accenture Interactive's Nikki Mendonça [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, January 28-29, 2020 [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, May 11-12, 2020 Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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