AdExchanger News for March 7, 2019

Today's Must Read - How Google Plans To Grab Its Share Of Global Podcast Listeners [AdExchanger | Optimizing the News] Today from AdExchanger Thursday, March 7 Join Us [PROGRAMMATIC I/O San Francisco, April 29-30](- "Advanced In-Housing: Tips And Best Practices" - This session will offer a guide for advanced optimization of programmatic media buys from the in-house marketer's perspective, including build vs buy decisions, first-party data strategy and how to converge ads with messaging. Sponsored by Verizon Media. --------------------------------------------------------------- Today's Must Read [How Google Plans To Grab Its Share Of Global Podcast Listeners]( Soon, Google hopes to place podcasts in search results even if the queries don’t specifically request a podcast. Google will use speech-to-text to understand audio content, and surface the program if it’s relevant to a search. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Google Switches To First-Price Auction]( First-price auctions will increase transparency, reduce operational complexity for sellers and make it easier for buyers and agencies to properly value inventory. [More.]( [The Daily Tar Heel Isn’t Doing Old-School Ad Sales]( “If you can mitigate the amount of time it takes to make contact and do paperwork and maximize the time spent consulting with mom-and-pop shops or franchises, that relationship can turn into a partnership,” flytedesk CEO and founder Alex Kronan said. [More.]( [Cars.com Helps Auto Manufacturers Fuel Up On Quality Data]( Instead of expanding its data set of in-market auto, Cars.com wants to find ways for auto advertisers to use its quality data to reach their prospective drivers across addressable TV, connected TV, social media and audio. [More.]( [The Case For Smarter Social Data Tools]( As a channel, social saw a 33% gain in ad spend, according to the December 2018 MAGNA Advertising Forecast report, the greatest year-over-year increase of all channels last year. The economics alone should incentivize innovation in this realm. [More.]( [Map. Target. Measure.]( [The Offline Consumer Journey with Location Intelligence]( [( News Round Up Pivot to Privacy Dear World, Trust Us. Your “friend,” Mark Zuckerberg. Facebook’s beleaguered founder and CEO penned a lengthy post on Wednesday promising a top-to-bottom privacy overhaul of the House That Zuck Built, from encrypted messaging to secure data storage. “As I think about the future of the internet, I believe a privacy-focused communications platform will become even more important than today’s open platforms,” Zuckerberg (or his PR and legal teams) wrote. “Privacy gives people the freedom to be themselves and connect more naturally, which is why we build social networks.” We, kemosabe? File this post under “We’ll believe it when we see it.”[Read the full post here](. LiveIntent, Onboarder A new data onboarding service will be released from Live … Intent? Known for placing display ads in email, LiveIntent has used onboarding services before to bolster its core offering. The new offering, due in April, has its roots in the company’s 2015 [acquisition]( of onboarder Mojn. Advertisers can use it to connect their segments to publishers’ first-party identifiers. It’s a standalone service, separate from the core LiveIntent product, that is intended to appeal to smaller publishers. [More](. Vendor Ender Amazon is exerting more control over its vendor marketplace. Thousands of brands that sell through Amazon were unceremoniously informed this week that their purchase orders would not be renewed. What does it mean? It could be Amazon’s attempt at “trimming the fat,” according to Digiday. Most of the impacted vendors do $10 million or less in annual sales volume on Amazon, and many specialize in selling bigger, bulkier products that cost more to ship. “It’s fairly obvious at this point that Amazon is starting to dictate where certain brands and how certain brands can sell on their platform,” says John Ghiorso, CEO of a full-service Amazon agency called Orca Pacific. [More](. Deconstructed Meal Kits Munchery, an early player in home meal-kit deliveries, declared bankruptcy this week, and its filing opens an interesting window into ecommerce brand growth and venture capital investments. Steadfast Venture Capital managing director Dave Ambrose [tweeted]( the relevant parts. “The business model relied heavily on the ability to attract new customers, which became more and more difficult as the market evolved,” said former President and CEO James Beriker. When well-funded performance marketers from competitors like Blue Apron, Plated and Grubhub entered the fray, they drove up rates for the same search and social traffic. They also increased churn and decreased customer lifetime value estimates. “The erosion of these fundamental operating metrics undermined the business models of many if not all startups seeking to develop long-term sustainable businesses in food delivery.” But Wait, There’s More! - [Google Is Bringing Shoppable Ads To Image Results]( - Adweek - [Silicon Valley Hit With New Digital Tax In France]( - WSJ - [LiveRamp Extends IdentityLink To B2B Marketing]( - release - [Digital Marketing And Commerce Salaries Still Booming]( - MediaPost - [Unilever’s Dollar Shave Club Expands Into New Verticals]( - Glossy - [Data Science Is In Demand At Agencies]( - eMarketer - [Google Is Making It Easier For AI Devs To Protect User Data]( - The Verge You’re Hired! - [Will Galgey To Lead New Kantar Data Research Business]( - Marketing Mag - [iCrossing Brings On Chris Apostle As Chief Media Officer]( - Adweek Podcasts [The Big Story Episode 32:]( Falling Down [The Big Story Episode 31:]( DTC Principles Come To Big Brands [The Big Story Episode 30:]( Is IAB DTC? [The Big Story Episode 29:]( Blood In The Water [The Big Story Episode 28:]( Must See TV [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 117:]( 360i's Jared Belsky [AdExchanger Talks Episode 116:]( Triad's Sherry Smith [AdExchanger Talks Episode 115:]( Heat's Jocelyn Lee [AdExchanger Talks Episode 114:]( Jivox's Diaz Nesamoney [AdExchanger Talks Episode 113:]( Nextdoor's Lauren Nemeth [AdExchanger Talks Episode 112:]( Conviva's Bill Demas [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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