AdExchanger News for January 31, 2019

[AdExchanger | Optimizing the News] Today from AdExchanger Thursday, January 31 Join Us [AdExchanger Awards Deadline Today]( - Submit your entry by 11:59 pm ET. --------------------------------------------------------------- Today's Must Read [The New York Times Gets Cozy With Big Brands]( Its strategy, along with a focus on driving reader subscriptions, has created opportunities for the Times to develop custom partnerships with brands. What often start as one-off projects grow into recurring relationships across branded content and experiential and social media marketing. [More.]( [Facebook]( [Twitter]( [LinkedIn]( --------------------------------------------------------------- More from AdExchanger [Podcast: Bill Demas, Three-Time CEO]( This week, Conviva CEO Bill Demas steps up to the mic for a conversation about his years at the helm of Turn and the hurtling comet that is streaming TV. [More.]( [DirecTV Now’s Losses, Xandr’s Growth, And Other Hotspots From AT&T’s Earnings Call]( “Now we have a customer base on the streaming that’s growing, and that’s highly engaged, with good churn characteristics,” Randall Stephenson said. “So we actually like where we are.” He noted average revenue per user of the DirecTV Now product grew $10 over the quarter. [More.]( [NBCU Will Use FreeWheel To Traffic Its Linear And Digital Inventory. Is Converged Buying Nigh?]( “This is the first time a digital system is being used to make recommendations on how to optimize linear spot schedules,” said James Rooke, GM of FreeWheel Publishers. “It’s using a digital brain to make linear spot decisions to maximize yield and limit liabilities.” [More.]( [Reddit Eyes Performance Ad Dollars With Cost-Per-Click Ads]( Beyond opening up more inventory to a new set of advertising objectives, the introduction of CPC bidding is an “inflection point” for Reddit’s overall advertising business, said Zubair Jandali, the company’s VP of sales, because it represents another step in the maturation of Reddit’s ad offering. [More.]( [The Right Way For Publishers To Be Transparent]( Publishers should disclose the sources of their first-party data. For example, is it collected through subscriber information? Location data? Social signals? A combination of all the above? [More.]( [The Neustar Identity DMP]( [The Only DMP with Built-In Identity - Learn More]( [www.marketing.neustar]( News Round Up Ready For Primetime As some marketers pull back from television, Apple, Amazon, Google and Facebook are putting the pedal down in a big way. “Those firms’ recent splurging on TV advertising marks a somewhat ironic twist for companies that grew to become the three largest players in digital advertising, racing to persuade advertisers to shift their ad budgets online and away from TV,” The Wall Street Journal writes. The upswing in tech commercials could be a sign of TV’s enduring value as a brand-building vehicle. Those companies need more brand equity now that they all have consumer hardware like smart speakers and home devices. Or, as we saw with Samsung, which overtook P&G as the world’s largest advertiser last year as it dealt with PR controversies and a phone recall, the Silicon Valley set could also be spending more because their brands have been tarnished in recent data privacy scandals. [More](. Bradstock Returns To Google (Cloud, That Is) Drew Bradstock has left Index Exchange, where he was SVP of product, to rejoin Google. And he said “sayonara” to the ad business, grabbing a Google Cloud product management role for its Kubernetes Engine, which helps developers automate containers for data storage. Bradstock oversaw product during a rollercoaster period at Index. The startup gained share as an early mover in header bidding. Last fall, Index was embroiled in controversy over its nontransparent practice of [bid caching](. Google Cloud may be a smoother ride and has been an area of growth for Google. “We're excited for Drew as he pursues a career outside the programmatic space, and we thank him for all of the contributions he made to our product organization,” Index Exchange said in a statement. A new CTO, Marc Staveley, is filling Bradstock’s shoes and following his “legacy of leadership.” In The Name Of Research Facebook has been paying users between 13-35 years old up to $20 per month to let the company collect data about their mobile phone usage through a VPN called “Facebook Research.” The app, which ingests all phone and web activity, gives Facebook access to private messages, social media apps, emails, web searches, browsing activity and location information, TechCrunch found. Facebook marketed the program under intermediaries and didn’t disclose its involvement to users until the sign-up process. It also worked with three app beta-testing services to distribute the app under Apple’s radar, since Apple has stringent developer privacy policies. The Research app is a near clone of Onavo, the VPN app Facebook acquired in 2014, which Apple banned from its app store for privacy violations. Apple also [shut down]( access to Facebook Research following TechCrunch’s report. “I have never seen such open and flagrant defiance of Apple’s rules by an App Store developer,” says security expert Will Strafach. [More](. Road Rage IAB Europe is firing back against allegations from privacy watchdogs that real-time bidding constitutes a data breach and that the IAB Tech Lab’s content taxonomy includes sensitive categories that are protected under the GDPR, such as “cancer” and “infertility.” The backstory: On Monday, a Polish digital rights organization called Panoptykon Foundation joined complaints filed with regulators Ireland and the United Kingdom calling out Google and the IAB for “unlawfully” profiling internet users.[More on that in AdExchanger](. On Wednesday, IAB Europe issued a statement claiming the complaints fail to demonstrate a breach of EU data protection law and are also “fundamentally misdirected” at the IAB. “The complaints are akin to attempting to hold road builders accountable for traffic infractions, such as speeding or illegal parking, that are committed by individual motorists driving on those roads,” IAB Europe wrote. If you’ve got the time to spare, here’s a link to[Panoptykon’s complaint]( (for those who speak Polish); a link to[IAB Europe’s complaint]( about the complaint; and a[response]( to the complaint about the complaint from the complainants. But Wait, There’s More! - [Altice To Acquire Majority Stake In OTT Startup Molotov]( - TechCrunch - [Unilever Calls For Brands To Join Cross-Media Measurement Program]( - Campaign - [The High Cost Of Online Trash]( - The Ad Contrarian - [DOJ Antitrust Chief Delrahim Signals Merger And Media Plans]( - Multichannel News - [B2Bs Aren’t Spending Big On Digital Ads (Yet)]( - eMarketer - [Does Facebook Really Know How Many Fake Accounts It Has?]( - NYT - [Dented By Layoffs, BuzzFeed Charts A Path To Sustainability]( - Digiday - [Nickelodeon’s Upfronts Are Less Fun, More Business]([- B&C]( You’re Hired! - [Facebook Hires Tech Critics For DC Privacy Policy Push]( - The Information - [Sightly Names Greg Garunov SVP, Performance And Partner Strategy]( - release - [Mindshare US Appoints Shane McAndrew As Chief Data Strategy Officer]( - release - [Turner Builds On Commitment To Advancing Advertising With Key Promotions]( - release Podcasts [The Big Story Episode 27:]( A Funny Thing Happened On The Way To France [The Big Story Episode 26:]( This Episode Brought To You By The Letters CES And PMP [The Big Story Episode 25:]( The Data Deluge At CES [The Big Story Episode 24:]( All Hail 2019! [The Big Story Episode 23:]( Closing Out The Year With OpenX And Google [The Big Story Episode 22:]( WPP’s Big Plan [The Big Story Episode 21:]( Sir Martin Sorrell’s Botanical Curiosity [The Big Story Episode 20:]( Fuel For The Holidays [The Big Story Episode 19:]( DTC Disrupts The Competition [The Big Story Episode 18:]( Thus Spoke The Electorate [The Big Story Episode 17:]( Planting Seeds In The Walled Gardens [Check out all episodes of The Big Story >>]( [AdExchanger Talks Episode 111:]( Sovrn's Walter Knapp [AdExchanger Talks Episode 110:]( eMarketer's Lauren Fisher [AdExchanger Talks Episode 109:]( Twitter's Matt Derella [AdExchanger Talks Episode 108:]( Centro's Shawn Riegsecker [AdExchanger Talks Episode 107:]( Sparrow Advisers' Ana Milicevic [AdExchanger Talks Episode 106:]( LinkedIn's Penry Price [AdExchanger Talks Episode 105:]( Vistar Media's Michael Provenzano [AdExchanger Talks Episode 104:]( GCA Advisors' Josh Wepman [AdExchanger Talks Episode 103:]( Dotdash's Neil Vogel [AdExchanger Talks Episode 102:]( Jounce Media's Chris Kane [AdExchanger Talks Episode 101:]( Unruly Media's Norm Johnston [Get More AdExchanger Talks Episodes >>]( Events [PROGRAMMATIC I/O + AdExchanger Awards](, San Francisco, April 29-30, 2019 [PROGRAMMATIC I/O](, New York, October 15-16, 2019 [Industry Preview 2020](, New York, TBD Share This Email: [Facebook]( [Twitter]( [LinkedIn]( [Google+]( | [Forward To A Friend]( [Facebook]( [Twitter]( [YouTube]( [View in web browser]( This message was sent to {EMAIL} To ensure delivery to your inbox, [add us to your address book](. 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