Zeta in the Know – CNBC, Digiday, and More...

A Monthly Newsletter to Help Marketers and Brands Better Activate Opportunities Across the Customer Lifecycle [Zeta] I N T H E K N O W A Monthly Newsletter to Help Marketers and Brands Better Activate Opportunities Across the Customer Lifecycle Hello In this edition of In the Know, CNBC features Zeta Data in an article about travel trends, President of ZX, Matt Martella authors an insightful editorial in Digiday, and we highlight the importance of matching a message to an audience... [TRAVEL MARKETING]( [Unvaccinated Americans are less worried about traveling than vaccinated]( Vaccinated and unvaccinated Americans have different attitudes about the idea of traveling this spring, and they’re not different in the way you might assume. With travel bookings surging, data from Zeta Global indicates that unvaccinated Americans appear more comfortable traveling. [Read the News]( [THOUGHT LEADERSHIP]( [Five ways to avoid being a chief mediocrity officer]( The role of the Chief Marketing Officer is more challenging than ever...CMOs must understand branding, PR, content, adtech, martech, data management, measurement and more. Moreover, they must understand these concepts across the multitude of channels that comprise modern media. [Get the CMO Insights]( [FUTURE OF ADDRESSABILITY]( [Myth Busting the Future of Addressability]( Hear speakers from AdWeek, Zeta, and more share their insights on the emerging cookieless-era, and why common misconceptions about addressability are shaping the narrative incorrectly. [Watch the Recording]( [AUDIENCE MESSAGING]( [What Facebook, Amazon, Google, and Zeta Do Exceptionally Well]( Building an audience (and matching a message to that audience) is a key component of successful marketing. Unfortunately, most marketers don’t do it the right way. Learn the right way to get things done in this micropaper. [Read the Report]( [EMAIL MARKETING]( [7 Tips for Writing Engaging Email Subject Lines]( When it comes to email marketing, your subject line is the catalyst to creating a lasting impression. If compelling enough, your email subject lines are a ticket to standing out in one of the most competitive spaces in digital media: the email inbox. [Read the Blog]( [thepulseLogo] Want More Data-Driven Insights? Sign-Up for Our Bi-Weekly Data Newsletter—The Pulse! [Register Here]( [Facebook]( [LinkedIn]( [Twitter]( [Instagram]( Zeta Global, 3 Park Ave, 33rd Floor, New York, NY 10016, United States [Unsubscribe]( [Manage preferences](