[STAY IN THE KNOW] A Marketer's Guide to CDPs, The Business Case for Data Usability, & Watch Zeta Live On-Demand

Stay in the know with Key Insights, Thought Leadership, and Industry Reports from Zeta [header NL (1)-1](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_MX3q3nJV1-WJV7CgXPgW70dBpj2t-WfYVngDh425c9v-W4HH0B52pZ4DpW2ND4Cg6wp9xDW4RTl1b77RF0vN5jyQPB80pC3W5yyjjJ3lxdTbW4KM2GF341lkRW1CpcSf6DhTSYW4j21_d8WG5ycW7189lb58jWc5W22n1G77S522lW5kZq-91JMBNyW8yrHTq56NzDkW4kdxtH8KqZcXW5jdFgh9hLwc3VbmHgH1r2RjtW4Ymyl08gKrl5N5c2C-W6HrRdW6hGvcJ1jxpW_W56474m94pwrdW1ykzC11kWhDlW8-lqVT595W59N7S352m3p-3z3mDf1) Zeta Live: 5 Key Themes Shaping the Future of Marketing From NFTs to first-party data to the Metaverse and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore from Zeta Live ’21. [View On-Demand](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_LL5nCTJV3Zsc37CgS_lN8l45_xKvlQsW2D2fHX8NLdvnN2dhl9PDZkjdW5Q8qnR1l1CfPN4gT8P_MJW6FW8Pfj7q4Xlg5RW5r190h3r1NdNW254SKX6hc-VRW6-h9pR43Dj-JW4lCvrb39W3HzW3cVrnC6B_wMJN6ssclYYg8HGN10d1djHPKGBN76vcT8fMcPmW5VqSqM2KCpT7W4mwncn1Kh7L2W4prjsb8p9h-jW2ZkjpC6MWMG0W891-zJ4ZgymfN7xNdT8BQsHcW98L1PV5q969dN7ZGsWG8LlxKVp2fkr5nQgYDN6cRmXbMkDtsW17JD5t4PxpP0W1jfT-J4Rr3tbW8Khd9D4P2_GnDYS0sHjvRtW5jWLKQ891pnkW6P9wnr5Jpv5VW9hRQtD52JR2GW4JxkYf6_KX5n3h3d1) Customer Data Platforms: A Marketer's Guide The 4th Edition of Customer Data Platforms: A Marketer's Guide, examines the current market for enterprise customer data platforms (CDPs) and the considerations involved in implementing the software. [Learn More](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_NQ3q3pBV1-WJV7CgGCHW7NhlFY3RrFVBW8jV36T4QG81ZW7FhQ2k4k-rHvW2RXl0m1-8TdpW6nSbss5p4ngHW13jKHV5JWkc3W6QYMJp2-SnHLW8WG2QN3_FmqsW3VYpTp1jXsc9W3BWJCJ6fKXzLW4B4qHm5bfqFyW41Q4sv7zBTVXW36GS8x7T8v34W2jDgPP7lT_fpW5c9T7L65vj_QW7J841G2Kl9sqW6xTNZz4GDNmYW6WqmsH8RvFNjW6tRnSK3HRCkhW5Xn_0C6-GLsXW1Y3Ym640--z2W3mS4ys71ggKjW5PdBCJ6QRxFlW6pYk0X6TnsK2N5SHX9YwPrgjN53MQ_2wlFnmW5Z81dR2rjcz-W6PD3Py8cY22mW6wkX1B6Qqg9HW3jPSrt8gV6xL3pNk1) [Unknown-1](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_LL5nCTJV3Zsc37CgJ-KW2j8r238PSxWwW9fzjyw5ySCRWVQt28h5Zh2XtW3CsylC7XlYQKW5sQff480RqSvW7Gf9jm7mF_T_W8TV1k56cCcyCW731qtM634SS7W1YMJVp5Cb08zW1sXbM19ds6h8W9g9Qc96BfK57W7671JW6xpqm4W5nrnnr1ZZvr2W1sTr7h2k_VrhW2-3yD65Rnb8nW3bvKD564T3SKW7xq42m1gn2xvW6WKfbR7W97N9N7LB798vv_yRW8M4Z9Z30VH7vW2QF4gD4C-rk5N1gFR-Rhk3TJW7g4f6Q7ZSLrLW1hTNNL1FPYRtW1vcWQ13BHGLGW8pb4CC1FpNH0W2h7fkF2wCtY0W7Y7QYc7Jf6qmW7khkNb7CfbPsW2687TS88FTkbW7bw7SD6RD_HcW681yR74HnHZx35ym1) [IMG NL 2021-2](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_Nw3q3phV1-WJV7Cg-PQW66g0GB52sfQ_W3tJ8MB8fFQjsW5r8w406lxGs1W5xjjqv1q3BjfW5mZX_W5J8PPKW4-8tT28QjDjQW7QV4jl7vf47fW1d7R_87G95TYW6VSy7f8BFZBTW5NB8cz2jcDl8W5VY9b18l5PlcW4MR8q-2pfMcJW2Cp_RV4GLKCbW2gml5G7VD0DYN2BN7fkl1nHgW1m3jHY5YqYsZW3Pg0sT7m-LsQW3KHs7n6GGzvjW2SPHlR3JfP8WN30crj2jxz3CW4gZ5DF7q4nQNW7sB72Y24hFgKN8KCQKt6vfzmW78CVSG7N9rk3W94sc3D14Lg30W1tXzgc216wnJW7LTv7X6VfnHCW8tkTsq5nP8d533hW1) Chasing Causal Holy Grails: Quantifying Advertising Success Is your brand struggling to quantify your advertising campaign success? This historic statistical approach just might be the answer. [Read More](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_Nw3q3phV1-WJV7CgZlZW8pN7Px1ydSY7V1bylj7Dl-X2W5QprjC43tqkLN7vgnpK-QDnyW6szcvS8lFvz5W2Jcg1Z4XxHHZW9gyyn98_PvsdN1st81TH253FW8nRql75pxDTXW7s0Skf4xT7t0W4KMQnF41jwnsW3zf6Xr7DngDtW7Lcc897jpMDgW4KSX0x1yK1TjW1gKxvb6vQ_JfW7Jj-768R-LTLV-jnrL2VFkTNVmlYjn63bxsgW8QHSdQ6qPTwcW7y1xFr1XDgd1W2jLNSk3CFzLRW4wrzpz4Ytmb9W5dVLxD915-RjN8BXj4l-y2qMW6j0Wbt42F9LYW2nHD2c2SllB4W4K9Zp_556qnQW6ztW-V1MvyR-3gLr1) The Business Case for Data Usability Data usability is the path to ensuring your organization can make the most of your customer knowledge quickly and effectively. Get access to this report and learn the ins and outs of data usability. [Get the Report](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_NQ3q3pBV1-WJV7CgL-tVYKSsn1qp7lqW8l5t7m4hGjszW6zxnPs50xxs4W46BWlq3RVZy1W3X3GGs5xnhWLW40Tsnp7g4hF_W4vZhkr8Yr5XkN4r4vhj_bhmdVwV2d-4z8rxXW6GyXw91nbybrW4-Kcnw48ZxxgW2r6z6l2T27cxW1Kj94K6RrCSBV-nVTg73rv-hN31BqRsW4CcWW74Xmhg1Tg62xW68KXyb3-PnxjW1L5c442_kWKfW7CM3Hj4RjQgVW39GBh21pk8mYW4cZx924qqZZ2W90-THJ6S807VW7xdYmg5w1ht1W2pdhF_5kvNJGW5R2XGf6b-5PQW7Ft99C6FJF9rW35zpkR3lFTQFW1Q7Pvc3Cszj9W1h_B3K6Vg_4cN2KggY11hh1f3jmz1) [datausability](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_Nw3q3phV1-WJV7CgCHwW7BL1KH3hf3jtW38RM7v1BnkKqW5jYtFD3hQDx7W7vv2NZ7pB1dkW6nw8M83XBpxmW7j5vGQ7DW9yQW4QJph52dnTPqW50s9y61pkW1pN2mmfQZDW3p8W8Qk-sX6xVFQcW3rRKyc4TNTW_W7thgb17h14KXN5yjvqNsLsMRW2yN6TF9cJgLwW3R4FLw2r72TqW5znTp41b9_qtW2hZsVM75HLNNW1l7rty5Bt7wYN6C3ps1lz6qtW2KL6pP2bC0KMN3gXRZ66Qy4xW2p7sFF99bBn1W21Z4051fSjMZW1Gc8c15jbmZ7VH2rRc6_cSkdW4RBNCT722QRTN5f1G7kJXhjxW20F6Fs7F4t993q6g1) [1024px-Adweek_logo.svg] Martin Sorrell Predicts an Economic Boom Will Drive a Digital Growth Spree Through 2022 [CHECK IT OUT »](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_MD5nCVBV3Zsc37CgFKdW8hbdQr9dhY8QW30Wy3y6RdLnRVzNKhz8f6N59W4VyMqb18BhzRW2gc9Yw4DBG3WW8QGLnP2_Ks81W8j4pj35LfmHDW10n6cf7PbCKSW8b5kmY76KqsfW2QdvWf5bNHCtW3pB5C13rsyckW1vKmX73jzvVZW5fy12Z4lc2jXN1Lkf7CfSCXZW7z4-Tq5NSqmnW9jXSmD96PnkHW525STV8-1Bp2W7ZM3rB4wZ1tjW45hP9t7CCJdwW130mDf8GFq9bW780MQ27JYb5GW5bPtsG6s2310W6S9LXY7Jl7qKW57nQ0d8Cgsc5W4l-BDM4tC9yMW2bkl2F3VLj8pW5tWLHq5gV3BdW1DMbHz8S5lKPW7sYf5c5bbQYtW4q87dz5BFmPSW8cMSVc4PDvnvW4F0LtM7wYD5HW4XV9X75tV276W14fc9m7tzm1tN2PF7sgdbSjSW54LKVp51mZD6W91H4Gy1S9yK5W8LRs6Q3FZ4SF38hX1) [Digiday_logo] Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands [LEARN MORE »](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_MX5nCVVV3Zsc37CgQBLW5fjDDR5wkDKsW3hrvZK8vZNN6V3y-vS7yV3sdF33YNwzc-5YN28cZtNHqs-PW3Zdnns6WCcGpW9gmL0n6Ss6t3V8hC3Q4Skgz_W7VQVf-385bzgW10gP2m97dh1gN3ypwb_hvzMkW7QRwsT5KpNnSW1LMVKV1V_4k9W7gFcJc4jsXS1VG-y4k1Ygys3VN4m8K56SJjnW3MLJxY1J2mltW7FZXvv2Y_D-xW54xMBJ8VBj0sVnCQxZ45RDRSVwvMZ32XRFnBMq65c11w_DSW30x8Mg5bmVxCVymMkb7hLFZkW1g1Kmv6Cm0DpW3sx-jy2y1LkLW216vcT17wl9WW76vJZv90tcvZW7fmW1D3B-L_GW4cz2Bf1B92VXVpWC5x4c57hXW5qxdJK4R-PnHW8c9Ff41zTrsqW3WmD_x4dwt0yW2CNXbQ2dZ4tJW8FHjXK4zxm1VW1Z_7K91lKhg-V_HlSp5xPXmQW3XRk-w2Jxvy0W6y9z5T5-4s1C2Sv1) [cheddarNEWS_primary_hor] Big-Name Retailers Post Better-Than-Expected Earnings Despite Inflation [WATCH NOW »](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_M15nCT_V3Zsc37CgQKVW6bxnR399Bm9xN7VCJb2yR5_VW7ZNnNk8r33zgW1k3fzx8C-dRwW8MDsbW48BzJDW5V4TD04-yFjcW3PnJHY2WTn_nW37TjH244_KlTN6NLYDT6XzsXN7PvCyXkwVCZW2DZvgT6M1ML8V5QT461FqKZyW5ygZgc5jv971VdXGgS5tf68BV9PzZM3X7pGzM5l7jCBdm18W4pWf7f77FF2TN3kmmkCXdK83W9lr6r-6KNCBpW7GVl5w5zrS_WV4kRhc7LTsDfW8mVLV421V7ftN6bcLNTmTBVtW1LL30-995sjxW6LtWLn7LXjp4W1cf5rz2sbVCWW6T-B6c8zlP3RW9kJ5Qg7Rrx_8W7QF4l218MsFPW2qKPsC5DP-2BW4DVtlP1hg-JyW52wKYq624WhmN3bbzR1qMmzRN2R9n9FlBBJM3pwb1) [Facebook](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_Nc3q3n_V1-WJV7Cg_54W26t85d1pGLC9N5zrWC-Lt1hnW5RVS032ngXdvW3V9ZZD5RZyZ8W2-jBGB2j4XflN5HS4QVDhvLnW7FG68S8fZCxLW3668sj8BKypyW89yWJL3YWH-XN831HxbDv3fYW8-kT9Y5M37B7W2x8VW61pVx66W8FcM_K5bkFDcW3v21V01Qb4xPVwk5WB6qvYxdN85zYmtp8WRsW94Rwzf60k-9RW2WjbqG1jtZ1DW7-z8J957S0skW4P3-PQ3C3_X-W8T4fSH8j7Gy1W51BbfC9jR6HZW2TSv5j8N70BgW8x343t4wY7RZW3c6xZY83Zm9lW5lQ_R398Dp7p3hY81) [LinkedIn](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_Nc3q3n_V1-WJV7CgH0BW5HSzvl1G2YrLW6cxy4G22xjZ6W8rS3Pj3yRMD3MyDChqp5_V0VSMtQ-6tgxbFN4lMr1xkQH1vW5TrbZ74w0vkDW4ZwYgd50nly-W5R4jyg1mtX-KW8QVM3T8tXdK0W1z8qH311FWK3W6rvgpP5Qgff6W2fKlWW8xh-kRW7y3WYW2H4KZzW29vBTn6BxYZfW96BYD21BrX8fW71rlTF4mCKg7V1_g_k6-7YQ3W8SZwVt9dtm3_V_Z4Md65Fc9yW4Q4NVN6qYSLNW1b8y6x5jYcQFW4TFfcz2vzZNVTCx2z8VkbBFW8PpgMD3_DY1mW78l9zH68NlcC3m-n1) [Twitter](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_Nc3q3n_V1-WJV7CgTDvW6H-XSB2pXLYNW2JnTjY6wd2L3W1NPbB17qxhSmW7802Rt5jHKgzW2Ks9Hv2K-BYLW28ZDp_7gCb_GW2Qs9pQ6MDpCzW73gZqM2GW8ZBW6-QyMN2cQ0rtW26Cyyj1vtdM-W29sMgy6hm7LKW7G8QQl2NPx8cVg1MLL7hlF42W6zvk-p90-LXVW3PKsFM1Dc1zVW4nWqJV6TLp3sW16BGt08N9y5FW51XQmN40JLw_W1qTqV18xdpXZW8shZh_8YRRG5W8HRnSd8kfTj1N7X2CxqNSpLbW8-ZYFn19mwNbW2tyBtN2qg1m6W98ZcN74jbqGQVTBW1r5kDPQ2384R1) [Instagram](113/d137Gp04/VWBFKB5bG0t_W5ylXQX7VcfM4W197v5Z4Bz3LcN4Pt_Nc3q3n_V1-WJV7CgKWPW5T3Lp31_T1C2W6_6pdL7pQtG7W7DHKs43mK9lmW1z7rzJ16PXSRW1VR3P_5tC9CZW7l6GzG88ycNMW6bnDS41g9F2cW304M7M5pryn7W9c9VwG7rlhVsN4dTXHdZJPBVW6JW09b2Cn_xPW7070Qy7L9h0QW6WS56l47DH4rW7DRF0G7T1HJWN39MQQ-cTVPBVbq_ms1DQkZKN5zhLPyQL0Y8VjLw3W5GRN-NN6y5RnFmKkjJW2_RcCt1t3YwsW6CBVHG6dM0VsVHN72d2yCrPJW7kgC3S53qdmRW7MwGfm94Flr4W3jsWLT50d95yW2yH4rM3bC1Y4317l1) Zeta Global, 3 Park Ave, 33rd Floor, New York, NY 10016, United States [Unsubscribe]( [Manage preferences](