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Job Details The fazst-growing Nursing Education team at Wolters Kluwer is seeking an Associate Director of Product Mazrketing to lead a dynamic team of product marketzing professionals dedicated to improving nursing education and preparing the next generation of nurses to deliver safe and effective patient care. Key Responsibilities Leads a market-focused Product Markzeting team responsible for the development of product markezting materials and markzeting campaigns specific to products and customer buying journeys to drive the outcomes expected for the business. Define, and refine product marzketing framework, deliverables, and artifacts to ensure a well-run, market and customer-focused, and continuous product mazrketing organization. Responsible for annual markezting strategy development at the business unit and product level to achieve growth targets as defined by the business including end-to-end promotion budget management, planning, forecasting, and campaign and channel ROI spend analysis. Manages a team of Product Marketers and trains and develops the team to ensure excellence in product and market information, process, tools, and tactics. Directs the team and ensures: A deep understanding of key markets to target, collaborates internally and externally to complete and cozllect market research and intelligence, defined market segmentation and buyer/decision-making personas. An expert understanding of portfolio, products offered, differentiators, customers, and competition. Definition of key product launches, or key product marzketing campaigns (for example, newz feature launches for existing product, or zew packaging/bundling strategy or key initiative) based on seasonal calendar; ensures alignment between product, sazles, and markzeting. Flawless development of, and execution of, and measurement of cross-channel campaigns, working across a cross-functional team that includes product management, sazles, and central markezting organization; go-to-market strategies include routes to market, offerings and pricing strategy, sazles, and partner materials. Collaboration with central mazrketing and solutions marketer for the most effective, best practice approaches to generate and develop/nurture leads and achieve campaign goals/metrics. Usage of data-driven insights to measure and define future best practices. Responsibility for full customer UX from product-level position to development/copywriting Continuous updating and refinement of product marzketing information based on competitive landscape, adjusting positioning, messaging, and materials as required. Collaboration with salzes and partners to development materials that enablezs teams to sell and deliver newz offerings (for example: internal salezs training, szales collateral such as presentation assets, and flyers/emails; and product information documents and competitive grids) Key Requirements Bachelor's degree or equivalent experience required. 7+ years product marzketing experience Preferred Experience marketizng to, working with, or working in education technology space preferred. Experience with the healthcare, and higher education health sciences markets preferred. Familiarity with martech stack such as email markzeting platforms, digital experience platforms, account-based markzeting platforms, digital event platforms, etc. Familiarity with Salesforce 5+ years SaaS product markzting experience supporting high value, enterprise salzes. Previous management experience in product marzketing Strong track record of leading product marketzing strategy and programs for multiple products and markets Excellence as a Product marketer including analytical skills, leveraging data for ROMI, and cozst-benefit analysis. Ability to work effectively in fazst-paced, deadline-driven environment. Proven track record in building successful partnerships at azll organizational levels, internally and externally; strong customer focus. Ability to travel up to 4z0z% of time to key events and conferences, campus travel with sazles team, and internal meetings as requested. #LI-Remote Employers have accezss to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportzunity. Not seeing an email?[View In Browser]( No longer want to receive this emails [Unsubscribe]( If you would like to report this email,please [click here](. PO Box 5750 PMB 70548 Huntsville, AL 35814. â??