6 Tips for the perfect landing page & TONIC. at Dmexco

6 Tips for the perfect landing page & TONIC. at Dmexco [View this email in your browser] Dear {NAME}, We are often asked what a perfect landing page (LP) for [TONIC.] traffic should look like. This question is difficult to answer as there isn't one specific formula that works for all LPs - there are many variables that need to be taken into consideration e.g. the goals (registrations, sales, downloads) of your LP. In this newsletter we want to give you some general tips on how to improve the appearance of your landing page which will subsequently improve your conversion rate with TONIC. traffic. We would also like to take a look back at the fantastic Affiliate Summit in New York last month. The next chance to meet our team in person is at the Dmexco in Cologne, September 14 & 15. Feel free to schedule a meeting with us - we are looking forward to meeting you already! Tips for a perfect Landing Page 1. Logo & Relevant Page Headline The company or product logo is one of the most important features of a landing page. Those who are unfamiliar with your product or service are looking for something that they can trust before signing up or making a purchase. The content of the headline must interest the reader and should correspond with other information on your LP. Remember, don't promise anything that you can't offer. 2. Clear Message The motto "Less is More” is very fitting. Don't distract the user with to much information. Use short sentences and and make sure you focus on the main features and selling points of your product or service. 3. No Spelling or Grammar Mistakes This sounds very obvious but it happens all the time. We see thousands of LPs with spelling or grammar mistakes. Make sure that at least two other people have checked your LP before sending traffic. The conversion rate of LPs with mistakes is normally quite low. 4. Strong Call to Action Button Your visitor must be able to understand immediately what he can do on your LP. Your call to action button should clearly stand out from other content. The labeling of the button shows the visitor what will happen after clicking on it. Don't make it too complicated to interact with your product or service. Keep the call to action button clear and simple. 5. Trust Indicators Use testimonials that can say something about your product or service and put them on your LP. This will show a positive image about your product or service and will increase your conversion rate. 6. Testing One of the most important tips. Without testing it's almost impossible to get the best CR. Start your campaigns with a higher CPC to get as much traffic as possible with all available [parameters] on TONIC. Track the source IDs and monitor which have a positive or negative impact on your conversion rate and white- or blacklist them. Next to that, you should set-up two templates at the same time with only one different attribute to find out which converts better (A/B test). Additionally, you should also experiment with different keywords or categories for your TONIC. campaign. Review: Affiliate Summit New York 2016 We were very happy to present our new brand TONIC. at the Affiliate Summit East 2016 last month. It was an awesome show this year! Thanks to everybody who visited us at our booth. It was great to meet so many of you in person - at our booth as well as at the TONIC. after-show party. Although we had hundreds of TONIC. T-Shirts to give away, demand was so high that they quickly disappeared. For any of you who did not manage to get a T-Shirt, you can be sure to get one at the next TONIC. event. For more pictures and videos visit us on [Facebook]. Next Event: Dmexco September 14 & 15, 2016 (Cologne - Germany) TONIC. is attending Dmexco, the Global Business and Innovation Platform for the digital economy. Although we won’t have a booth, Stefan and Johannes will be available for meetings on both days. Please schedule a meeting by using the following link. Time slots are limited so don't wait too long. [Schedule a meeting with TONIC. ] If you have any questions, please contact [advertiser@tonic.com] Best, Your TONIC. team [Facebook] [Twitter] [Google Plus] Copyright © 2016 Team Internet AG, All rights reserved. Our mailing address is: Team Internet AG Liebherrstr. 22 80538 Munich Germany office@teaminternet.de Fon: +49 89 416146 010 Fax: +49 89 416146 090 Handelsregister: HRB 200081 München Ust.Ident.Nr.: DE270418747 Want to change how you receive these emails? You can [unsubscribe from this list]