🍭 Sweet, sweet category campaigns

Learn more about why you should ditch your RON campaigns for something better! [TONIC. Newsletter]( Hello {NAME}, Have you ever tried category campaigns before? No? Well, now's the time to give it a go then 🤓 In case you didn't know: Category campaigns are not only quite efficient in many use cases, they can actually even perform better than your typical untargeted RON campaign! Read more on the HOW down below! Ditch your untargeted RON campaigns (for some category campaigns 😎) First off, some hard facts: Most users on our platform run either RON or keyword campaigns on a daily basis. Whereas only a small number of users frequently runs category campaigns just yet! We think it's time you heard about its advantages and decide for yourself if a category campaign is worth a try. 1. Boost your performance Category campaigns generate distinctively more targeted traffic than RON campaigns, boosting your overall perfomance. It won't be as targeted or convert as well as a keyword campaign, to be completely honest. But opposed to an untargeted RON campaign, you would be able to increase your amount of traffic considerably without breaking the bank. 2. Increase your outcome Even though category CPCs are a little higher than RON CPCs, the conversion rates are typically much much higher for a category campaign. If you usually tend to go for keyword campaigns, you could try out switching to a relevant category campaign, getting more traffic at a lower CPC. 3. Compromise made in traffic heaven Category campaigns are the perfect in-between-option for performant targeting at a comparatively low price. Achieve more targeted traffic than with a RON campaign, but not as specific and expensive as running a keyword campaign. The ideal solution for targeting a specific vertical or variety of keywords. [Try it out now]( Intrigued? Learn more about our category descriptions Our category descriptions are now posted in our FAQ! Hop over and check out how we define them, what keywords they encompass and what are the top geos per category! We just uploaded an entire new FAQ entry, shedding some light on our categories and hoping to educate you on how to successfully run a category campaign. [Learn all the details]( Got more questions? If you have any questions in the meantime, please don’t hesitate to consult our [FAQs]( or contact us directly at advertiser@tonic.com. Stay safe and healthy, Julia from TONIC. [Facebook]( [Twitter]( Copyright © 2021 Team Internet AG, All rights reserved. Our mailing address is: Team Internet AG Liebherrstr. 22 80538 Munich Germany advertiser@tonic.com Fon: +49 89 416146 010 Fax: +49 89 416146 090 Handelsregister: HRB 200081 München Ust.Ident.Nr.: DE270418747 Want to change how you receive these emails? You can [unsubscribe from this list](