why 73 unsubscribed (why I'm happy)

  It’s Friday morning and today we’re get ready to head up to the lake house for some good old fashioned RR :-) I’m still taking it all in from the AWESOME time I had at Brand Accelerator Live and all the awesome people I met. But, I'm looking forward to a long weekend with family to just chill :-) Yesterday, I wrote about an email I received from a listener that said they loved all the FREE content, but thought I emailed too much, so they unsubscribed. WHY did I share that with you? Because, if you understand how to build your own tribe of people in your brand, you will be future proof. I also want you to understand that every email subscriber, Amazon reviewer or FB member are REAL people and if you seriously try to help them…you can’t lose. Yes, there’s so called GURU’s out there saying you should build a massive email list and hammer it to get sales. I disagree…100% I would rather have a smaller email list (my people or my tribe) that know, like and trust my brand. Quality over quantity is usually the best way in my opinion. After I sent that email yesterday, I had 73 people unsubscribe and I’m ok with that, because I’m not changing the way I email weekly. But, I had a ton of email replies that told me to never stop, because they look forward to my messages, whenever I send them. I had one subscriber say that she doesn’t even have an e-commerce business anymore and she still looks forward to my emails :-) If you give value and you believe in what your are doing, then don’t stop. This week I emailed every single day, because it’s launch week for my book "The Take Action Effect" and I want people to read it. The positive feedback so far has been just AMAZING! Check out what Joe said below. Oh and if you haven’t grabbed your copy yet, [grab your copy here :-)]( The kindle version is on sale for just .99 cents through Sunday. Plus, if you grab a physical copy (paperback or hardcover) and send me your receipt, I’ll send you the audiobook for FREE! Note: The audiobook will be ready sometime before the Holidays. So, I hope by me sharing the behind the scenes of my recent email subscriber telling me to STOP, that it has allowed you to see that finding the right people is HUGE! Part of building a brand is building a tribe of loyal customers or people that support your brand and tell people about it. It’s old school thinking and it works. Treat people really good and they well spread the word…and buy your stuff :-) My entire book ["The Take Action Effect"]( built around these core principles and will allow you and your brand to become Future Proof! It’s pretty darn simple if you think about it :-) So, that’s a wrap for this week. Have an Awesome, Amazing Weekend. Take care and as always…Take Action! Scott P.S If you already grabbed a copy of my book "The Take Action Effect"…thank you :-) After 13 months of hard work in writing this book, it’s really cool to hear how it’s already making an impact on people’s lives. I’m so happy about that :-) Sent to: {EMAIL} [Unsubscribe]( The Amazing Seller, PO Box 995, Fruitland Park, FL 34731, United States