Trend alert! Our take on the 2019 digital advertising trends you need to know

Gaze deeply into our crystal ball... just kidding, all you need to do is click open our blog to see what 2019 looks like for advertisers. [Smartly.io](W3MDYXM37R7D-W2-R-XJ18282W0/*W90gw1x99bjBlVyC7km65_gLB0/5/f18dQhb0SbTZ8XJ9hPW9gVzW95D47MtW243zY12P2FFMW2QlWkq7_jsjvW2K4R9r8ZkD0BN7sr5FcKzm3-W1zM_WB8_dDryW4bJ02h4b_rKwW7MbC4_4bQlQmW58j95w5KPNKLW3W4sL-3VKqsFW5jj8J347YlYyW4bfcHb47Xx4zW3C811X4-SZvbW2KQ2YY3_VZwPW8c0BJV96dt4SW4r1QtK2N3W5LW2PyXBx1VJrykW5lX8fq13bD4hN6dkdFB4y2__W7L2krh5607ytW8W2TwG2tMTJKW4ynsn_6f-zc9W6WwS2Q6Xftc-W1SDCcG6xx19DW5mpkYl11StdVW8VyyCq7q3QYbW2Pt6T84N5pMWW7pz8M98Sdhn2W37zTkr1HYpkhW4FbLvf42VchcW8wZZtB5XwhyVN3t370l2cfzNVGlvv912HypnW4Y4RCl6kxyZlW2bzNQY5_jXJ2W2N2vJp2N2rVfW5n9_Hg7nZ_flW58r1Lw6-vXw8W7zB_Gl5mSYQ1W5zPTLj7tBntXW4Hjxrz46fFppW5Jvhk86pJl5RW5LN7f56249yBW2pglVT6vc-Z6W3wL1jt3QcdRW0) [Facebook Link](#) [Twitter Link](#) [Instagram Link](#) [Highlights June Smartly.io.png](W3MDYXM37R7D-W2-R-XJ18282W0/*W6Z_fr133Kmt5W1Pn5dV5cWfhD0/5/f18dQhb0SbTZ8XJ9hPW9gVzW95D47MtW243zY12P2FFMW2QlWkq7_jsjvW2K4R9r8ZkD0BN7sr5FcKzm3-W1zM_WB8_dDryW4bJ02h4b_rKwW7MbC4_4bQlQmW58j95w5KPNKLW3W4sL-3VKqsFW5jj8J347YlYyW4bfcHb47Xx4zW3C811X4-SZvbW2KQ2YY3_VZwPW8c0BJV96dt4SW4r1QtK2N3W5LW2PyXBx1VJrykW5lX8fq13bD4hN6dkdFB4y2__W7L2krh5607ytW8W2TwG2tMTJKW4ynsn_6f-zc9W6WwS2Q6Xftc-W1SDCcG6xx19DW5mpkYl11StdVW8VyyCq7q3QYbW2Pt6T84N5pMWW7pz8M98Sdhn2W37zTkr1HYpkhW4FbLvf42VchcW8wZZtB5XwhyVN3t370l2cfzNVGlvv912HypnW4Y4RCl6kxyZlW2bzNQY5_jXJ2W2N2vJp2N2rVfW5n9_Hg7nZ_flW58r1Lw6-vXw8W7zB_Gl5mSYQ1W5zPTLj7tBntXW4Hjxrz46fFppW5Jvhk86pJl5RW5LN7f56249yBW2pglVT6vc-Z6W3wL1jt3QcdRW0) [eCommerce Trends](W3MDYXM37R7D-W2-R-XJ18282W0/*W5LVVbs2PMMjSW8-b4l18r_RjH0/5/f18dQhb0SfHt9dLVQwW3yn5Hx51vPb-W5sr2wP58PJ7gW1Dp-6x56G2xSW5r8vwP3mm44rW5y5Lkw8s43jNW8lwXdk8rDxRJN8m8sHZXwPZMW5v6yzT61KTfjW8n13Kz8z02bGW8r4Px567jJxvW5rhzQm3Gv3svVQ6TRq8mp2bwW8p-Vr065kbh0M2nVB-YDDDLV2yd_z8VdxTCW5mbVqF1ZJ8kHW9cT3Tz81bhDKW7N_KqM12CJpdW3VKVtL6mGWN2W24ZF-x1ZY5ZCW8vkKFL1hJQmBW94q7cq6VKJl2W1hC_8g5lppH7W5_BFjZ7kwJqGW8WKC3F7ttbTGW9lfymg2jyt5_F9lsclwmZKMW4zwlqw6BM1s3W5ft_Dj4PgbG2VH3Lmd7lzg7yW6D1l_g1z0mznW6yX_Cq5xRcbMW397r1r2nXbCkW4LCs0053wTHVW5tb6pF3CQ3VwW4bdpZZ68FRnSW47Zdxk41zvN_W1hFwVW8hXRJSMzC1kYwKJnCV3qXVC3p7LfZW5DpFQ351L-dtW24PBjS4rWGf-N8w-L5g2_b2nW2nRzM35701fBW7qYcBM4zDfvBW5_5b_j593nYcW3TDZC01tQhPBN5MYdvD9XfwsD7s2GRmnpCf2hxnTR03) 2018 was an eventful year for eCommerce advertisers with a plethora of new features and products - and looks like 2019 will be just as exciting (if not more so). [Read](W3MDYXM37R7D-W2-R-XJ18282W0/*W1Ry4Nm6-PkbCW6smTtN3lXCzQ0/5/f18dQhb0SfHt9dLVQwW3yn5Hx51vPb-W5sr2wP58PJ7gW1Dp-6x56G2xSW5r8vwP3mm44rW5y5Lkw8s43jNW8lwXdk8rDxRJN8m8sHZXwPZMW5v6yzT61KTfjW8n13Kz8z02bGW8r4Px567jJxvW5rhzQm3Gv3svVQ6TRq8mp2bwW8p-Vr065kbh0M2nVB-YDDDLV2yd_z8VdxTCW5mbVqF1ZJ8kHW9cT3Tz81bhDKW7N_KqM12CJpdW3VKVtL6mGWN2W24ZF-x1ZY5ZCW8vkKFL1hJQmBW94q7cq6VKJl2W1hC_8g5lppH7W5_BFjZ7kwJqGW8WKC3F7ttbTGW9lfymg2jyt5_F9lsclwmZKMW4zwlqw6BM1s3W5ft_Dj4PgbG2VH3Lmd7lzg7yW6D1l_g1z0mznW6yX_Cq5xRcbMW397r1r2nXbCkW4LCs0053wTHVW5tb6pF3CQ3VwW4bdpZZ68FRnSW47Zdxk41zvN_W1hFwVW8hXRJSMzC1kYwKJnCV3qXVC3p7LfZW5DpFQ351L-dtW24PBjS4rWGf-N8w-L5g2_b2nW2nRzM35701fBW7qYcBM4zDfvBW5_5b_j593nYcW3TDZC01tQhPBN5MYdvD9XfxFM7s2GR1d1BMd7688W03)about how video ads, attribution, scaling creative automation, audience targeting, and testing will play a significant role in your #winning strategies. [Retail Trends](W3MDYXM37R7D-W2-R-XJ18282W0/*W7qhh9X5fbmMKW81g5Hn9drTj80/5/f18dQhb0S8369c-kygW98J7Vn1V2S58W4877T25C3RPHW5zLf7F8HmNDKW1wcxHq7K0hWZW1MpdyM2RgspQW6c4WBY7TRHxXW2XxLGH1P5vdJW7m9Psd2JD6ZcW2PgKkh1zqHtMW7t51b51wtxPrW1xyC271Mm8jFW1Gmjhb2HnHTlW1L4LKy2WtZKJW2GFmQX6z4vWFW3b3Hn01Zsq0PW4DXyR125Ny93W69_d7T2yH58kN2yJF1WYT2jkW6Nx17x57nZk7W69NG1w6Pr3nqW17sQVD8sYvvlW5tGjLQ3T0vFjW3WsK1X2_1rp5W3ZQ23F8vr5SsW62nYhF3x9hxyN8KqkR2MJm5LW44Rqkk30ZCv3W8kJQm936xCQTW3JwXTB3rj1y4W8yv8QB36mZX6W3nHqMv3QWkq1W3wdJV816lZPSVHFM-g3ZLwwxVwPjkn91K9QlW52Kmjn6tj8v5W4dQvDd4c1bsdW91GKXM4hcwrrW4bgPbv8NXrzpW2FTnJq7lbVQrW6D5H7q7dr9qWW72YqDy8pmBycW30Yyn030YFXSW5rbmBx5PY9dSW8l-xrM56ZQ7WW6mkh802cyH2GW5qhHqc3sb2YqW99SKzS1jgwBtW6VqTyF62Djh0W8YGBvS14GgN6MZpcmq9ZLgJf19K2nt11) Did you know that [half of US retail sales are impacted by digital](W3MDYXM37R7D-W2-R-XJ18282W0/*W9lWBW13gNptTW7pksxz7kc7lp0/5/f18dQhb0S5fh9dsQF8W9gVzW95D47MtW243zY12P2FFMW2QlWkq8J_qYMW5q9cPw8yym7NN5yMB6pSyB26W5ybPTS1nPLDMMTGgWHTxZLpW3HBWd61lQNkYW3W5tYT1kkLtvW64k_Ct5vf5FgW3QfQ9R5_MYrNN8qDq09W2LYhW5xKvMx3S7GNrVPnjKF60pKvwW3T3pPH46DmtQN4nrJ9Wv3GMTW6wC-zG1L4LKyW2WtF8b5rbQ1JW8CRdwy6n7lM0W3WWQYR9fRJ8rW4cy4rT6HqR6jVQcTtC1nj43nMN01f-4h_3rW5kG09V7lYt77W2R4SGK1M-2T3W6pzHWB78WDvpW3F5lY73394wFW8hz0Ys806yj3W70ml3s3r3zzxVLmSvR3byPNxW94-3qR32kjXFW6wr0rS3bFQx6W31GYF38XbbDkW2Lmz7F17-25KW6dXS886dV8qwW7LZ0y62rsxB8W6sBQ-L5ghhLFW5nrn1H5TjT7bW4n27376VzFsZW2xNcVk6yTfy9W4wfkN82CP12MW4ww9z74cYm_6W4Z6jHR27bZhkW42ktnS7pCGpDVcWbVf4Wpz-0W20VB1s5ZcPgzW5Z8rZq79YfPFW7s-yNN4ZggJDW2mNmGP19rcTfW7f2Z5T8p0RZpW6-SRYB2_yCvGW7f5mbB1XkK2qW5qsBnm2Tv2NWM4ZDML2LMBkV1nyjt2mM2vd103)? We don’t want you to miss out on the opportunity, and that’s why we have compiled the most important trends for retail advertisers in this blog post. Read more about omnichannel strategies, circulars, and localized advertising. [Creative Trends](W3MDYXM37R7D-W2-R-XJ18282W0/*W54x19q62V2v-W44h_zS1vsq2k0/5/f18dQhb0SfHt9dLVQwW3yn5Hx51vPb-W5sr2wP58PJ7gW1Dp-6x56G2xSW5r8vwP3mm44rW5y5Lkw8s43jNW8lwXdk8rDxRJW8m8sLk8y_JXmW1q7m8l63mCx6W5rhzQm3GtZWYW63nbP063l7K-W8CZTc58wY8SvW3kg84z8mp2bwW8p-Vr065kbh0M2nVB-YDDDLV2yd_z8VdxTCW5mbVqF1ZJ8kHW9dSlS635rgClW94-4T07sLptqW41TlcR3TwTqzW19BjML1ks0KjVSbJKQ3DCPNpW6G2lbz7NMdQNV4cNXy75WRHJW7rQ92c8X0bttW4dPdxW7NTYt5W2F38tH11LzMrW4HyPXx8VsSykW8bYnD-6qHGcDW3Pl3VH75PtrRW6V4kvG7JWnPKW5S69Pj6hJJtTVMSBwf1SRlWMW2YwQFr5W98rbW2-R9dt2YXpPQW3bQQ912FRr67W3gvlJ_3TtxWcW4VhWV53zdW1HW3DCP3-1qLffwN6yjfBMrPpMvVrJh2D41MLvyW2ykJGL2yc11rW50MFJV5CRbFYVyqHt98v2xKGVn5zc74c-1THW25lPwd7cSYktW8Mldz47JP6MJW8BZbkD5F2bbvW9lzGNW5W_s6HW73yKD270RWL_f4syPcN11) Have you thought about incorporating micro and nano influencers to your influencer marketing strategies? Do increasing production costs cause a minor headache to you and your team? We address these and other popular topics around creative in [this blog post](W3MDYXM37R7D-W2-R-XJ18282W0/*W6x1nKm98kmpgW1TSlxD1BfbHv0/5/f18dQhb0SfHt9dLVQwW3yn5Hx51vPb-W5sr2wP58PJ7gW1Dp-6x56G2xSW5r8vwP3mm44rW5y5Lkw8s43jNW8lwXdk8rDxRJW8m8sLk8y_JXmW1q7m8l63mCx6W5rhzQm3GtZWYW63nbP063l7K-W8CZTc58wY8SvW3kg84z8mp2bwW8p-Vr065kbh0M2nVB-YDDDLV2yd_z8VdxTCW5mbVqF1ZJ8kHW9dSlS635rgClW94-4T07sLptqW41TlcR3TwTqzW19BjML1ks0KjVSbJKQ3DCPNpW6G2lbz7NMdQNV4cNXy75WRHJW7rQ92c8X0bttW4dPdxW7NTYt5W2F38tH11LzMrW4HyPXx8VsSykW8bYnD-6qHGcDW3Pl3VH75PtrRW6V4kvG7JWnPKW5S69Pj6hJJtTVMSBwf1SRlWMW2YwQFr5W98rbW2-R9dt2YXpPQW3bQQ912FRr67W3gvlJ_3TtxWcW4VhWV53zdW1HW3DCP3-1qLffwN6yjfBMrPpMvVrJh2D41MLvyW2ykJGL2yc11rW50MFJV5CRbFYVyqHt98v2xKGVn5zc74c-1THW25lPwd7cSYktW8Mldz47JP6MJW8BZbkD5F2bbvW9lzGNW5W_s6HW73D2q470RWJkf2YXntf11). Take your creative game to the next level without blowing your budgets and make 2019 the year of creative. [Gaming Trends](W3MDYXM37R7D-W2-R-XJ18282W0/*W2-MxnK3s6x9CW3VY3vR3SNwx50/5/f18dQhb0S8329c_NMLN72Nfs_GX865N1yMd89-tXTMN3dQwNrX9XqvW1td_cl6HLbb3W1L5BTm7y2H70W7mWw4r7v93MqW7mc2Bf1S1BRMW2Rwq3d2SvtVDW7RS4-92MkNV3W1Fq5Tm7TzjYkW2Lz_Q42Sw5bKW7PD9cx7w3htxW1ZYhmh7mHF3-W7sTjsd2Qy-g9V489rd3HypH0V89Bll7rCZhRW2MyX6Q7MPJglW8W2c9W32CQ2lW8jxMNS1Vx27WW6Pkt_V62_rT0W4MhPlC5mKjF6W3lPvbt59hSCDW7R0x1433FK-yMqPkxDnjZC8W1GXNDP7sPmTSW7x3yPb328-lXW159fF24bVmXlW9h7Qvb7vwzbWW4Rm0W36YxMfBN5KgX9jmRh75W8T33rB2MfYK7W4Cg1pD6xx6_xW31mXym7pg_7mW2qXvJW4TtjlSW2z8pGC2nzPk0W3s6XpR1d9r5xW3KS5sY62QjQnVPZVFT4XRdScW19bNv67_DZJfW53NYtc4PLwTVW7pG9gb5_WykzW5_WkTV1wgTnpW2bPlGs7jV2-xVB3dml3mxJkVW4r5l5j1ws1scW6WmJjt92zx8lW2Cy18Y4rKpL3W2K8CG28xcKHFW27l05P1WPqF4VpV_ZB3_CjlQ111) Gaming advertisers also have a lot to look forward to this upcoming year: new ad formats and ad placements and new ways to monetize. Make sure to [read our best practices](W3MDYXM37R7D-W2-R-XJ18282W0/*W503XmT1RlR79W1S0QMj6pQPZM0/5/f18dQhb0S8329c_NMLN72Nfs_GX865N1yMd89-tXTMN3dQwNrX9XqvW1td_cl6HLbb3W1L5BTm7y2H70W7mWw4r7v93MqW7mc2Bf1S1BRMW2Rwq3d2SvtVDW7RS4-92MkNV3W1Fq5Tm7TzjYkW2Lz_Q42Sw5bKW7PD9cx7w3htxW1ZYhmh7mHF3-W7sTjsd2Qy-g9V489rd3HypH0V89Bll7rCZhRW2MyX6Q7MPJglW8W2c9W32CQ2lW8jxMNS1Vx27WW6Pkt_V62_rT0W4MhPlC5mKjF6W3lPvbt59hSCDW7R0x1433FK-yMqPkxDnjZC8W1GXNDP7sPmTSW7x3yPb328-lXW159fF24bVmXlW9h7Qvb7vwzbWW4Rm0W36YxMfBN5KgX9jmRh75W8T33rB2MfYK7W4Cg1pD6xx6_xW31mXym7pg_7mW2qXvJW4TtjlSW2z8pGC2nzPk0W3s6XpR1d9r5xW3KS5sY62QjQnVPZVFT4XRdScW19bNv67_DZJfW53NYtc4PLwTVW7pG9gb5_WykzW5_WkTV1wgTnpW2bPlGs7jV2-xVB3dml3mxJkVW4r5l5j1ws1scW6WmJjt92zx8lW2Cy18Y4rKpL3W2K8CG28xcKHFW27l05P1WPqKRVpW00S2vsDW3111) and implement them in your strategies - and you’ll advance to the next level in the gaming advertisers’ competitive game. [Performance Trends](W3MDYXM37R7D-W2-R-XJ18282W0/*W4_VM_L8wN4mnW4dwk9H1pTRDM0/5/f18dQhb0S82-9dLXtBW3yn5Hx51vPb-W5sr2wP58PJ7gW1Dp-6x57Fkn9W5r8vwP3mm44rW5y5Lkw8s43jNW8lwXdk8rDxRJN8m8sHZXwPZMW63R8xh1qMs7fW8B-t-861LyDFVRcgcm8BSR8gW63kvT11qMyCmW8zTjQG8r4mYmW5y5jh-1rfXlzW1kRpb77YCJXQN6fChHHZLYfQW70v_5j5LrK1dW7Mz3zC5Zn_0TW5ZpycS57-ZBTW83C5JP6rY-3sW2KQ2YY1Gj5QGW2kGjZw6qQd7qW38sl_f32qb8jW57-WqM3H_PtyW2DzCtR1yB_8MT8jqH4fyNTZW5Zz3Y-4yjq7yW5hvQsG17Sm7kW6d3pS61MD9JYW8M7GTR2PbC3yW6jJ2m08m9D-TW2DKZpg9cLqclW8TSMtR5p8h91W3xyKy94b90nKW6VTwhc378R9wW54PPQ05S5wJmW5HN_Nj6QykbbW68r8ds5xRBj_W4JCh3C2vDDkhW6Pc2NW1-Pq7cMVzQv-Vn7DDW83w2wt52HrrpN52r48QHpRXdW1Ww3XG12TQwWN7C_bt9P9GRKW8rY3R44bJzXKW54B_Ny89yzczW60tS6Q7TN3h1W1W-X_b9j2X9cW2sV1mZ4Q-5SVW4HzlYv19vkMS111) Do you know what ROAS and LTV have in common? Both of them should play key roles in your optimization strategies in 2019. [Read our best tips and tricks](W3MDYXM37R7D-W2-R-XJ18282W0/*W4lP21Z2tvW_3N5BT76dHm8gf0/5/f18dQhb0S82-9dLXtBW3yn5Hx51vPb-W5sr2wP58PJ7gW1Dp-6x57Fkn9W5r8vwP3mm44rW5y5Lkw8s43jNW8lwXdk8rDxRJN8m8sHZXwPZMW63R8xh1qMs7fW8B-t-861LyDFVRcgcm8BSR8gW63kvT11qMyCmW8zTjQG8r4mYmW5y5jh-1rfXlzW1kRpb77YCJXQN6fChHHZLYfQW70v_5j5LrK1dW7Mz3zC5Zn_0TW5ZpycS57-ZBTW83C5JP6rY-3sW2KQ2YY1Gj5QGW2kGjZw6qQd7qW38sl_f32qb8jW57-WqM3H_PtyW2DzCtR1yB_8MT8jqH4fyNTZW5Zz3Y-4yjq7yW5hvQsG17Sm7kW6d3pS61MD9JYW8M7GTR2PbC3yW6jJ2m08m9D-TW2DKZpg9cLqclW8TSMtR5p8h91W3xyKy94b90nKW6VTwhc378R9wW54PPQ05S5wJmW5HN_Nj6QykbbW68r8ds5xRBj_W4JCh3C2vDDkhW6Pc2NW1-Pq7cMVzQv-Vn7DDW83w2wt52HrrpN52r48QHpRXdW1Ww3XG12TQwWN7C_bt9P9GRKW8rY3R44bJzXKW54B_Ny89yzczW60tS6Q7TN3h1W1W-X_b9j2X9cW2sV1mZ4R4NrZN4HzlZ-lm8Sw111) by our Data Scientist [Tuomas Mäki](W3MDYXM37R7D-W2-R-XJ18282W0/*W3y1xQR5BP5H4W3nV03l4Cq3S90/5/f18dQhb0S9r29jNpWHW9j0s9z7t5LzlW121_JR1p1kknW64d9mC7Lw2fRW2K4R9r8ZkD0BW7sr3wd8WR_75W1TxS-K8Wm1rSW8XlrMz8WlGF3W4hLRct1WxcPGN2MTPSyKng6qW1Wg4bj5MGDt1W36Q7P-59q9kbW3vgcQ32TKT0DW3Wgjvx2-JvwrW2-J-SL2z_tPYW41Q2SW3c-rd-W3ZW_vS34LwtkW787TPC5mKjF6W3lPsPC59hSCDW7R0x1433FK-yMqPkxDnjZC8W1GXNDP7sPmTSW7x3yPb328-lXW159fF24bVmXlW9h7Qvb7vwzbWW4Rm0W36YxMfBN5KgX9jmRh75W8T33rB2MfYK7W4Cg1pD6xx6_xW31mXym7pg_7mW2qXvJW4TtjlSW2z8pGC2nzPk0W3s6XpR1d9r5xW3KS5sY62QjQnVPZVFT4XRdScW19bNv67-lfTxW3d0zvx4p7yDTW2Byq_w5x4_nPW5x4VSd1pgxYMN5qR5DhZMbBDW6W9Bpn2rcrKlW5PkNt17pJ2m1W1M4jcQ4zYPR0W5kJbb33rKrkbW7JTnj198T_YKMxlmD-tJCL4V3_BYf7s5kWF111) and start optimizing your performance today. 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