Everything an advertiser needs to know for the back-to-school season

We understand if the holidays the main thing on your mind this summer, but the back-to-school season will be back before you know it. [Smartly.io](W76Xd9W7L-MFQW7xNg-S4kRQ2L0/*W93tsWC4M0rl-W7ddrSv329-Wk0/5/f18dQhb0SbTZ8XJ9hPW9gVzW95D47MtW243LqJ59PgPtW2Sk1l-7_jsjvW2K4R9r8ZkD0BN7sr5FcKzm3-W1zM_WB8_dDryW4bJ02h4b_rKwW7MbC4_4bQlQmW58j95w5KPNKLW3W4sL-3VKqsFW5jj8J347YlYyW4bfcHb47Xx4zW3C811X4-SZvbW2KQ2YY3_VZwPW8c0BJV96dt4SW4r1QtK2M4DnkW2PyXvP1VJrykW5lX8fq13bD4hW6dkxCS2dwxs3W5nbBZJ85yzkyW7x2bSR1Ggb7wW2PhZVz7v0knKW6Xgb-c5nj-20W52nYcs852-GtVsftJM2M3M_KW32hm6P1jF5hBVHpVRL8534W5W6zF3hf3p4qbKW1SLSk95LfQGpV70pmf2Rx7tkW1fjh1X4cDcT-W8SR1PG83JRJ5N6wSWh7_Z-TrVXD-kb1wP2WCW6BXj_P8Ph58-W594T3M1J4xmPW1J4k9Y2RwbRkW1xvVTm1Xt-CVW4rj8dD2j-SgtW2LdjVl5_yWQ1W8pj3KB5PrgPRW6s8Pxc4TFfZ_W86vqWd7XV7YxN80gZTpcYJKQW7dJ18n68_1d5f3X6Vls04) [Facebook Link](#) [Twitter Link](#) [Instagram Link](#) [Back-to-School-newsletter-banner](W76Xd9W7L-MFQW7xNg-S4kRQ2L0/*W4yGBJx8XrqySW6j72Pt1bvyQg0/5/f18dQhb0SbTZ8XJ9hPW9gVzW95D47MtW243LqJ59PgPtW2Sk1l-7_jsjvW2K4R9r8ZkD0BN7sr5FcKzm3-W1zM_WB8_dDryW4bJ02h4b_rKwW7MbC4_4bQlQmW58j95w5KPNKLW3W4sL-3VKqsFW5jj8J347YlYyW4bfcHb47Xx4zW3C811X4-SZvbW2KQ2YY3_VZwPW8c0BJV96dt4SW4r1QtK2M4DnkW2PyXvP1VJrykW5lX8fq13bD4hW6dkxCS2dwxs3W5nbBZJ85yzkyW7x2bSR1Ggb7wW2PhZVz7v0knKW6Xgb-c5nj-20W52nYcs852-GtVsftJM2M3M_KW32hm6P1jF5hBVHpVRL8534W5W6zF3hf3p4qbKW1SLSk95LfQGpV70pmf2Rx7tkW1fjh1X4cDcT-W8SR1PG83JRJ5N6wSWh7_Z-TrVXD-kb1wP2WCW6BXj_P8Ph58-W594T3M1J4xmPW1J4k9Y2RwbRkW1xvVTm1Xt-CVW4rj8dD2j-SgtW2LdjVl5_yWQ1W8pj3KB5PrgPRW6s8Pxc4TFfZ_W86vqWd7XV7YxN80gZTpcYJKQW7dJ18n68_1d5f3X6Vls04) With the holidays around the corner, we don’t blame you if your mind wanders to sandy beaches and crystal clear water. However, summer holidays also mean that millions of students will be returning back to school this fall. As back-to-class (which combines both back-to-college and back-to-school students) is a milestone in many people’s lives, they prepare accordingly for the new chapter. Did you know that shoppers spend more on back-to-class than consumers spend on Mother’s Day, Father’s Day, and Valentine’s Day combined? No stress if you haven’t started thinking about your back-to-class campaigns yet, we have gathered some resources that might come in handy when planning your campaigns: - Tune into our [‘How to Prepare for the Back-to-School Season’ webinar](W76Xd9W7L-MFQW7xNg-S4kRQ2L0/*MLb2smfd5tsN8f9YMY11TBJ0/5/f18dQhb0S1Xp2RMFdXW12d-1Z6g0L-XVj2Gh96ZD-F4W5pjY612H6gLcVsg6dK3Cs8hbW5xKDpr8KrgS_W6zmVFr1dypYSW4PPxBC1r3XGQVSXh3z176shlTZ9581mfrkCW4sl8xV9gJ9ppW8QpvnF6-RTQZW3fwNP581-_FrW1_XWvw8cZdysN6g3sj9NPqXnW4fzZz4364X0GW52HmnX3-c5x0W3yM8QH51c1VRN5XRCrKmMVygW2n3SWT161fHDW2Qkmfl7smthTW2vJHCC2H9ymmW1B_Jmc6ntt5RW3T57MS1vXQyMW3-ffMF4mGKDvW27bJ7q3TS_clVMj6JK2w27YnW9dgD883cHW89W4kCT4m5MGyn1W7rlrgQ7wJr4WW460dfq1XVz7sW8dPRpP7glH5KW4tzhWl3-24NPW3Rxm4h6CMT8lVdKKvx4TDJBFW57G2nt4Z-KpJW32V76j119q7DW6Lvm8W5JM-2VW4nHw4l1QpPf3W4bFjbY43rhsqW87JxqP9hx_1wW3Zw1Qb5fMwqHW26Zzc37yX5pxW7SSXx670jG6zW3pwtq82Yn1DTW26Ssmx6sY0GSN2jtdph2JznYW4fMQg95fF0HKW70RgqC737dFNW4jL11k7KDKY2W3h6WJ14DC5PFW6qxNzj3N1qqwW6Qy3XM5_C1200), hosted by our very own Andreas Stenman (Head of eCommerce) and Alex Walkowski (Managed Services) - during the webinar they will dig into creatives, successful campaign strategies, and why you don’t want to miss out on the back-to-school season. - Don’t have time to listen to the webinar? Luckily, we have summarized everything from building up your creatives and campaigns for this season in our latest [blog post](W76Xd9W7L-MFQW7xNg-S4kRQ2L0/*W4KB6Pg6FlDnjW53D5qw4g-hg90/5/f18dQhb0S9r49jqwF0W6td2PM7bj6jnW2KdsQn643_RFW8q5DLq2zwKWlW2KBfjg6mdttXW7s5Q5s4c2-7CW49g8S-8Xl-zgN8V6rxVHGjBGW2NSVYw5nrYy5W4dL9wS4bJ02hW4b_rKw7MbC4_N4HFdCSskMlsW4JRlGj4rDgrjN2HCrMJZTjqfW4DqHqz6dgmw3W4yv2r03LmJLKW20Y98h1YfY8XW5hkTxh5mg0ggVqCx1w6vqGCSW3jxWlJ3VVkFJW4LG55J3yZDClW6Whjjv4kB1vbW4yXkmP3KDMjDW2Jjq5X6sldG3W51tSvC2Jl5B7W45Tq2C4W-KDmW2Jts3K3TdvDcW2HVSdy5f0w0dW2HWKy362flZRW42gSlC6x1bFQW3zyyHp2xQhWfW4cWN3D4rHLrQW3KJc6D3yYlJSW3FjN8r4Y-PNrW4rQJr-47DjFqW1rKzKV41lhlxW377sZL37P0d4W15hnZl2-Hb7jW1my9Vh1my8tcW2J4_PN8p0_B8W2zdsl-2l528rW8rTsg-7mtWScW4fD6xh6VTFPBVLjdcm5wyW3kW45wh2Z5Hnt1sW3mvrS_81mmcPW5V9WFR3f5_rbW3b-ByG4Pt_qW0) and [guide](W76Xd9W7L-MFQW7xNg-S4kRQ2L0/*N8qkW4MDfsttW7D_P2F5khQZ-0/5/f18dQhb0SfHw9c-gFRW98J7Vn1V2S58N4872sw-v7bmW5HF2JY3_SXz8W1wcxHq7K0lLdW7l_nWG1tw-nTW7j_9qc2Ml2t9N6xShZBvfv4_W2Qxw6p5LXwyDW36Q7PP8Tv13vW49tDKT5c1zrVW3LRQrs5B1yDhW2LbLmc2HVTVMW3Ccrhn3MbN9ZW32n0VW2Z3kNhVKCKmk1G8v3VW1G5Ny32_R6kdW7xR9_s2Vjhb0W5bPQ0k7v4mGyW8p6tHM5wM1SjVb31xb2QxlQ1N2JDgVLcjvtYW7XNgbM1GgGq8W1YYV5x72nt_yW6sxxZJ3t6XTtW6SldY_2hYYrvW1Tk4p61lGqfpW7XKkwR7bhFZbW1lHf_06LtYdbW781zv-1lLL1TW6CH9Mj1ls6T4W7h3J_P1kthQ6W7HJ6Yc226JnxW7YzxQt1Pg_40W5X-jHC6Pwj-wW6Vq1sn1TlQQ6W1M_5Vw1Q9k5QW77336b2cWSK_N6Ln5QVLfv4-N2PGwp9zC1kYMwKJnC3qXVCW3p7LfZ5DpFQ3W51L-dt24PBjSW4rWGf-8w-L5gW1nPLyC1Ngx1fW51b3Rc4C2NkSN90VC7NVprJxW4v8H1y4xkgJNW56n75k5PCVwnW6gVCkG3xWwfqS7tB203l4t102). - And for all of you who are more visual - we’ve put together a great [infographic](W76Xd9W7L-MFQW7xNg-S4kRQ2L0/*W94jJPq6kRZmlW74D5pn3sTLjf0/5/f18dQhb0SfHy9c-hJKW98J7Vn1V2S58N4872sw-v7bmW5HF2JY3_QSb0W1wcxHq7K0lLdW7l_nWG1tw-nTW7j_9qc2Ml2t9N6xShZBvfv4_W2Qxw6p5L_J9wW2v7JW12gjDzJW8gph0M9dXVgnV6p0qg31qBJDN2MTPSyKng6qW1Wg4bj5MGDt1W36Q7P-59q9kbW3vgcQ32TKT0DW3Wgjvx2-JvwrW2-J-SL2z_tPYW41Q2SW3c-v1LN1nnQd3QHv82W8-8nks3s1XjFW50GXFp4XXPs6W1pQgCN7d094fW6G7Fbl4DFfS3W6RTdpW51_nKfW529nqF8f5GM2W8n795x5QdLbzVQJ_px8ddC2lMRWH2fDLNxDVd73422pxGN4W1mhXvf4TWP6yW1cpM6J8qZSwwW25WNlg74mn8XW3svTgY8n0qbJW2BJ_tR87P-CkW2Bh1yd64zwmZW5ch4Nc1H_KVBW5tNbQR8yfrl9W1x6crX8lGnlqW5FRC563Cdk0dW3wv7Sm4bH_-2W1xsypd1wtxJLW2LBsv_7C0hNlW49vgcV2nD931W3bFXhd5PkNvcW9c2RXB6YhQVCW3f8-kv4gxQdXW10ZLMb2c7QPsN8025YQR6LGsMtJCL43_BXxf9flZCd11) that maps out the key facts and stats to whet your appetite. Enjoy your summer holidays and don’t hesitate to reach out to us at any time via contact@smartly.io if you have any questions. [Facebook Link](#) [Twitter Link](#) [Instagram Link](#) Smartly.io HQ Elielinaukio 2 G Helsinki Finland 00100 You received this email because you are subscribed to Newsletter from Smartly.io HQ . Update your [email preferences]( to choose the types of emails you receive. [Unsubscribe from all future emails](