Tips for a strong mobile site, how to scale video production while cutting costs, and more!

Join the Smartly.io Connect in NYC - the free, half-day digital marketing conference to attend in May! [Smartly.io](W31fkbB4FR1-YW3qPR0g8GqcS80/*VqYxrn61HblxW63YfQq5s_L1X0/5/f18dQhb0SbTZ8XJ9hPW9gVzW95D47MtN243Lt2vfd60W2QlWkq7_jsjvW2K4R9r8ZkD0BN7sr5FcKzm3-W1zM_WB8_dDryW4bJ02h4b_rKwW7MbC4_4bQlQmW58j95w5KPNKLW3W4sL-3VKqsFW5jj8J347YlYyW4bfcHb47Xx4zW3C811X4-SZvbW2KQ2YY3_VZwPW8c0BJV96dt4SW4r1QtK2M4KTDVvLKHP1VJrykW5lX8fq13bD4hW6dklYr5YNvmDW6ftVxX8hH93_W576bQW1VKF4GW2MTNsN2d4-7sW7q3x3G3nLj_rN7LFxPBsMylYVvTf-06V8S0hW1gRN2d1jFT3mW5_tWM55l88JnN5_648l7qshFW2Mn00c1BmKhMW33kZQf2NJ5VJW6zzBV66y8N-WW7JL8Kh1hkMkzN1fPYM0_Z-TrVXF8VM4FG0zKN45Ly2MkwRN4W8k0TDQ7nWMDZW2LBsTz7t3X0ZW7tW2g62F6scJW1L9wgV4J35SnW2N3DcV8qn6C3W64Mphw5RlZdGW6jK8Qf5PL8XDW5HsGPc8tKf4NN6Q3Qs6rLh9QVrHT811g1xdX102) [Facebook Link](#) [Twitter Link](#) [Instagram Link](#) [Newsletter-banner](W31fkbB4FR1-YW3qPR0g8GqcS80/*W192H385-fPvlN8qX9LTZpzkQ0/5/f18dQhb0SbTZ8XJ9hPW9gVzW95D47MtN243Lt2vfd60W2QlWkq7_jsjvW2K4R9r8ZkD0BN7sr5FcKzm3-W1zM_WB8_dDryW4bJ02h4b_rKwW7MbC4_4bQlQmW58j95w5KPNKLW3W4sL-3VKqsFW5jj8J347YlYyW4bfcHb47Xx4zW3C811X4-SZvbW2KQ2YY3_VZwPW8c0BJV96dt4SW4r1QtK2M4KTDVvLKHP1VJrykW5lX8fq13bD4hW6dklYr5YNvmDW6ftVxX8hH93_W576bQW1VKF4GW2MTNsN2d4-7sW7q3x3G3nLj_rN7LFxPBsMylYVvTf-06V8S0hW1gRN2d1jFT3mW5_tWM55l88JnN5_648l7qshFW2Mn00c1BmKhMW33kZQf2NJ5VJW6zzBV66y8N-WW7JL8Kh1hkMkzN1fPYM0_Z-TrVXF8VM4FG0zKN45Ly2MkwRN4W8k0TDQ7nWMDZW2LBsTz7t3X0ZW7tW2g62F6scJW1L9wgV4J35SnW2N3DcV8qn6C3W64Mphw5RlZdGW6jK8Qf5PL8XDW5HsGPc8tKf4NN6Q3Qs6rLh9QVrHT811g1xdX102) [NYC Connect on May 22nd](W31fkbB4FR1-YW3qPR0g8GqcS80/*W7zpsQz6GMZLxW30VMz46nqQ-20/5/f18dQhb0SnGW9hXVfKW6td2PM7bj6jnW2KdsN08qSJ-lW3Mx-2j2zc3X8W2KBfjg6mdtsLW4c2-7C49fSVSW5pXSMK30Y5KPW31mmvm55FfJjVrCbYL49408mW2KpgBX8YztwfW8_dDry4bJ02hW4b_rKw7MbC4_W4bQlQm58j95wW5KPNKL3W4sL-W3VKqsF5jj8J3W47YlYy4bfcHbW47Xx4z3C810nW1Df0XL6yBPHzW1c6ktJ1ks0KjVSbFVk4cynzrW6G2lbz7NMdQNV4cNXy75WRHJW858Zrg8cwWGMW3-wB4x8bj73zW68-GpN7v2YwYW4fgLBk5S4qfbW4G3FYw31yHw0W7sBYFK5qPvfkW1hyxhJ7hXc2sVJqMF74H9Q-CW336sgg5_tcQbN6dYGW-pjbgCW8cxPs86xR91sW7KhMzw7W4zWnW1FhKn71gzmF4N8ZjmkqjVWF3VqQZb21Vtzs5W7PMb261Q68w6W1MMh8v6NWddhMMd__pLMJS4W1nPcdW3Q07SjN25LD2-22LXBVd8y6q1QPgQkW1sq7V34kF-22W2B6bvh6HJgPRW98XGnl2B9CpNW8ttKbd1yf53YvVL6QT92Qf8rcFsX02) Calling creatives, paid social marketers, and agency people in New York! Join our free half-day conference and networking event on May 22nd. Speakers include Facebook, Hopper, and many more. Tickets are free, but seats are limited, so [request yours](W31fkbB4FR1-YW3qPR0g8GqcS80/*W1bgFJv5cXMMWW2dCHQq4qhHQW0/5/f18dQhb0SnGW9hXVfKW6td2PM7bj6jnW2KdsN08qSJ-lW3Mx-2j2zc3X8W2KBfjg6mdtsLW4c2-7C49fSVSW5pXSMK30Y5KPW31mmvm55FfJjVrCbYL49408mW2KpgBX8YztwfW8_dDry4bJ02hW4b_rKw7MbC4_W4bQlQm58j95wW5KPNKL3W4sL-W3VKqsF5jj8J3W47YlYy4bfcHbW47Xx4z3C810nW1Df0XL6yBPHzW1c6ktJ1ks0KjVSbFVk4cynzrW6G2lbz7NMdQNV4cNXy75WRHJW858Zrg8cwWGMW3-wB4x8bj73zW68-GpN7v2YwYW4fgLBk5S4qfbW4G3FYw31yHw0W7sBYFK5qPvfkW1hyxhJ7hXc2sVJqMF74H9Q-CW336sgg5_tcQbN6dYGW-pjbgCW8cxPs86xR91sW7KhMzw7W4zWnW1FhKn71gzmF4N8ZjmkqjVWF3VqQZb21Vtzs5W7PMb261Q68w6W1MMh8v6NWddhMMd__pLMJS4W1nPcdW3Q07SjN25LD2-22LXBVd8y6q1QPgQkW1sq7V34kF-22W2B6bvh6HJgPRW98XGnl2B9CpNW8ttKbd1yf53YvZHcRdlWbf4XthL302) sooner rather than later! [How to Launch A Game On Facebook](W31fkbB4FR1-YW3qPR0g8GqcS80/*W2mBSZC7ylS_KW4tm5QQ2NKfrP0/5/f18dQhb0SfHq9dLVQwW3yn5Hx51vPb-W5sr2yB7sC_FSW7t5nH856WmQLW5r8vwP3mm44rW5y5Lkw8s43jNW8lwXdk8rDxRJW8m8sKm8m1Q78W8mHMxd5wLLZXW8v2Zrj1sLjslW8rC9YK1mjjlbW8pDr2c5y5jh-W1rfXlz1kRpb7W7YCJXQ67HG96VZLYfQ70v_5jW5LrK1d7Mz3zCW5Zn_0T5ZpycSW57-ZBT83C5JPW6rY-3s2KQ2YYW1Gj5QG2kGjZwW6qQd7q2gmjN5V6bw5g57-WqMW3H_Pty2DzCtRW1yC0LK69f2xjW6dr8RL95f4dPW5-RfXs2QKk-RW5mNx6r2WPZgCN6x43YLV8SvGW8YMprx78vSsWV6cY6c43zx5KW50fySf2FsNHmW68rxNX605lh6W69kZtP4JXbXJW5mG2387q9d64W7P8W5T30KHKTW8GtdMr3_3bshW6CvkMT7l8xmyMjsCl46Q95BN1sfgJzk9s5vW3ygvH88c3fNXW5lq_061D9fCTW7t5DQT2HmhssN6yBDRHgMhNfW24Zwh22nRzM3W57_nwx2HpC5CW5NsQQk2_yTrlW6ldq2v4Fw6xZW2_444h97bwRKMmRw0WdXyXbV11Dzh2BgHx8103) Are you a gaming marketer looking to launch your next game? Look no further - Martin Kilp, our Head of Gaming wrote an extensive guide on how to run a successful launch. [Read the blog post here](W31fkbB4FR1-YW3qPR0g8GqcS80/*McVJHTKP9X-VBdr_42SHhn90/5/f18dQhb0SfHq9dLVQwW3yn5Hx51vPb-W5sr2yB7sC_FSW7t5nH856WmQLW5r8vwP3mm44rW5y5Lkw8s43jNW8lwXdk8rDxRJW8m8sKm8m1Q78W8mHMxd5wLLZXW8v2Zrj1sLjslW8rC9YK1mjjlbW8pDr2c5y5jh-W1rfXlz1kRpb7W7YCJXQ67HG96VZLYfQ70v_5jW5LrK1d7Mz3zCW5Zn_0T5ZpycSW57-ZBT83C5JPW6rY-3s2KQ2YYW1Gj5QG2kGjZwW6qQd7q2gmjN5V6bw5g57-WqMW3H_Pty2DzCtRW1yC0LK69f2xjW6dr8RL95f4dPW5-RfXs2QKk-RW5mNx6r2WPZgCN6x43YLV8SvGW8YMprx78vSsWV6cY6c43zx5KW50fySf2FsNHmW68rxNX605lh6W69kZtP4JXbXJW5mG2387q9d64W7P8W5T30KHKTW8GtdMr3_3bshW6CvkMT7l8xmyMjsCl46Q95BN1sfgJzk9s5vW3ygvH88c3fNXW5lq_061D9fCTW7t5DQT2HmhssN6yBDRHgMhNfW24Zwh22nRzM3W57_nwx2HpC5CW5NsQQk2_yTrlW6ldq2v4Fw6xZW2_444h97bwRKMmRw3gdXyXbTqhy54wSFb-103) and stay tuned, we're publishing an eBook on this, soon. [Why We Invite Customers to Our Helsinki HQ](W31fkbB4FR1-YW3qPR0g8GqcS80/*W7JrKnW1ZcJJQW1tJ5-47WmYWw0/5/f18dQhb0S8369c-kygW98J7Vn1V2S58W4872st10s_FsW5CJPFR8HmNDKW1wcxHq7K0hWZW1MpdyM2RgspQW6c4WBY7TRHxXW2XxL0G69659pW7QT1sr7qVlzkW2Rhhzq7nb5crW1zx4LB7VPTHyW7JY6xH2LQzT0W8p-8pM3K4pXSW5wL96L1sL3M0W3Mybvy26swf1VZvVKv24tHFQW7P8XtY7NqRXgW1fvT-l3CCwyvW35rgCl94-4T0W7sLbG-2N2m92W5rC5Q63l6qq3VKDygZ2KFZxKW3-4-W41N7bYHW30T_rP2Vv3csW1G8Mxx1Bb4rMN7Pn0svxL1zbN7kxCYZzYJC6W50FGRW7yxW4DW2Rmmf291qNptW93fYKy1J9kcXW7pW1z42Tt4JvW1TxrpR4ftdF4W1LCYTM8XmPX-W22q7v21WHQv2W6pTrh26gMMyQVt1fLq1FVhG7W1Mk46N4m84wxW7zkCts1MCx9pW2Knd8R584CmTW6DV1bR7n9jkgW5TwYWX7DtpbNW73R1h2224l-cW6RfZ2G6MjS_VW20Sbt1621c4ZW7JW1yQ8l46gsW9cX-Ds1wRS6NW5d4Flm6XMsVxW3WYg4K4LMZ9-W7xY7h47RdHYPW51WSP781NwHzW1NwBMn1MVsRjV1FWdb2N93YC103) At Smartly.io, we aim to stay close to our customers which is why we invite them to visit to our HQ in Helsinki. Earlier this spring, the fashion e-commerce [TechStyle](W31fkbB4FR1-YW3qPR0g8GqcS80/*W5HTKv47vfpJRW2TnZ4061hg9f0/5/f18dQhb0Sq5B8YHrCHW9gVzW95D47MtN243Lt2vfd60W2QlWkq1pmLP4W5q9cPw8yym80W1pNGRw35wVWYW1m9y7T8rC3XJW8n__-41nPLDMW81gM8-7d-tJnVQJ99n8tsDsDN8m8m3xYDDDLV2yd_z8VdxTCW5mbVqF1ZJ8kHW9dSlS635rgClW94-4T07sLbG-VFCG-j5rC5Q6N3l6qq3KDygZW2KFZxK3-52pfW5B5Cns6b-vF0N67h1zcQC5z2VPC2cV8zLLnNVgmwP53HMPsVVgv44S2vl38TW3NNGkv64LpRqW9bgk7r9c9WMCW5x7C2G3JZ0P2N65PgyFZfvq7W26LDmq5ymbFgW96flZG5HNxbkV-kHvD39YYYjN36pjN6dwDX4W5v_Bgg5yKtw4W6T6Nqh3Q83_kVVjth762L5_xW2B2jdj3hZdWbW8lG5CY2Y0ThgW3RL9BP8csLSqW112nHy3q79N7W3n8Fh65H-xHcW310QLX3TYvKYN8SBJxs84rVzW6PxM8g44dQm4W3K-bc399ryKgW7z7nlZ8cNw4mW6S8FgT4GQkJ_W5-Yy7273yKD2N70RWHs9HtYZ111) visited us in Finland for feedback sessions and team bonding. Read more about the summit [here](W31fkbB4FR1-YW3qPR0g8GqcS80/*W2DJHcJ8-vPmKW7Wppd_1m6yTG0/5/f18dQhb0S8369c-kygW98J7Vn1V2S58W4872st10s_FsW5CJPFR8HmNDKW1wcxHq7K0hWZW1MpdyM2RgspQW6c4WBY7TRHxXW2XxL0G69659pW7QT1sr7qVlzkW2Rhhzq7nb5crW1zx4LB7VPTHyW7JY6xH2LQzT0W8p-8pM3K4pXSW5wL96L1sL3M0W3Mybvy26swf1VZvVKv24tHFQW7P8XtY7NqRXgW1fvT-l3CCwyvW35rgCl94-4T0W7sLbG-2N2m92W5rC5Q63l6qq3VKDygZ2KFZxKW3-4-W41N7bYHW30T_rP2Vv3csW1G8Mxx1Bb4rMN7Pn0svxL1zbN7kxCYZzYJC6W50FGRW7yxW4DW2Rmmf291qNptW93fYKy1J9kcXW7pW1z42Tt4JvW1TxrpR4ftdF4W1LCYTM8XmPX-W22q7v21WHQv2W6pTrh26gMMyQVt1fLq1FVhG7W1Mk46N4m84wxW7zkCts1MCx9pW2Knd8R584CmTW6DV1bR7n9jkgW5TwYWX7DtpbNW73R1h2224l-cW6RfZ2G6MjS_VW20Sbt1621c4ZW7JW1yQ8l46gsW9cX-Ds1wRS6NW5d4Flm6XMsVxW3WYg4K4LMZ9-W7xY7h47RdHYPW51WSP781NwHzW1NwBMq1MVsRjTPlxl4l0zBz103) - are you ready to visit us in Finland? [Top 10 Tips to Get Your Mobile Site Right](W31fkbB4FR1-YW3qPR0g8GqcS80/*W1_bdMK3th_9yW9c50bF8p2j0m0/5/f18dQhb0SfHw9c-gFRW98J7Vn1V2S58W4872st10s_FsW5CJPFR3_SXz8W1wcxHq7K0hWZW1MpdyM2RgspQW6c4WBY7TRHxXW2XxL0y1MlkmmW7x5WmV1D71YJW7nfr151HpT5TW1L4Mxp7w5cw6W2JHCTP1DnNwLW7p8kZl6tClrrW58R2pq1GlVNbW7BQPrM3VQPS-W2YfZrH5m2vcQW7c7F4f1njGYlW19Hx9v9gM8G-VYT2jk6P4lCXW3xPtL65rC5Q6W3lSFCG7VfRDcW4rdZ6c3-4NGhW1N7bYH30T_rPW2Vv3cs1G8MxxW1Bb4rM7Pn0svVxL1zb7kxCYZVzYJC650FGRWW7yxW4D2Rmmf2W91qNpt93fYKyW1J9kcX7pW1z4W2Tt4Jv1TxrpRW4ftdF41LCYTMW8XmPX-22q7v2W1WHQv26pTrh2N6gMMyQt1fLqW1FVhG71Mk46NW4m84wx7zkCtsW1MCx9p2Knd8RW584CmT6D6_7lW228cJq8zc_GrW4Pw1Vk2sbPxnW10rPtm2-CW7hW2-Bc-K3B-6WkW3MtMVh2sG3RmN4vgKM142c_8W3nh5mX2176-kW1Tvjll9ggw0GW3P3Wqh8QqZLtW8572lk2kWV4QW7G1L3b3wPByYW3wqsp-3g2R_j111) Did you know that mobile internet traffic takes up 48.2% of total global online traffic and is only set to grow in the future? As you can imagine, a strong mobile presence is more important than ever - [read these tips](W31fkbB4FR1-YW3qPR0g8GqcS80/*W9gQlK23F8hcpW5TXXnF8rRNk60/5/f18dQhb0SfHw9c-gFRW98J7Vn1V2S58W4872st10s_FsW5CJPFR3_SXz8W1wcxHq7K0hWZW1MpdyM2RgspQW6c4WBY7TRHxXW2XxL0y1MlkmmW7x5WmV1D71YJW7nfr151HpT5TW1L4Mxp7w5cw6W2JHCTP1DnNwLW7p8kZl6tClrrW58R2pq1GlVNbW7BQPrM3VQPS-W2YfZrH5m2vcQW7c7F4f1njGYlW19Hx9v9gM8G-VYT2jk6P4lCXW3xPtL65rC5Q6W3lSFCG7VfRDcW4rdZ6c3-4NGhW1N7bYH30T_rPW2Vv3cs1G8MxxW1Bb4rM7Pn0svVxL1zb7kxCYZVzYJC650FGRWW7yxW4D2Rmmf2W91qNpt93fYKyW1J9kcX7pW1z4W2Tt4Jv1TxrpRW4ftdF41LCYTMW8XmPX-22q7v2W1WHQv26pTrh2N6gMMyQt1fLqW1FVhG71Mk46NW4m84wx7zkCtsW1MCx9p2Knd8RW584CmT6D6_7lW228cJq8zc_GrW4Pw1Vk2sbPxnW10rPtm2-CW7hW2-Bc-K3B-6WkW3MtMVh2sG3RmN4vgKM142c_8W3nh5mX2176-kW1Tvjll9ggw0GW3P3Wqh8QqZLtW8572lk2kWV4QW7G1L3b3wRfssW3wqsmj45HHX8111) and make your site the strongest one on the internet. [How Casumo Cut Their Production Costs by 50% while Scaling Video Production](W31fkbB4FR1-YW3qPR0g8GqcS80/*W6SXKwk19_-cLW2sVlpB7ccbR80/5/f18dQhb0S1Wc2RMFdXTvRX74Jb4NRW3cZcs-2rhzhtN3-nJb2QBr8HW5HvFMc50Xb9_W3fWLFc8J_NJDW5J2h0j6yCPYdN8R7WwTpJ9VcW2Yk37L6WMcv-Vgx_2H3ntQcjW8T53Xq87k1ZJW3sqygV3dC54FW6Vn_Th8-b57rW3L_mlC5djkCjW5Czw9-6FN_CpW2Yc5214WhsxqN4P4bkvgvzKnW3DSMjM8njd92W310zwY4TB7WdV3njmF2P5rsCW2zb6hk1N_mY1W19SGx_8WM4ZvW71VH6x2BqY04N4pqM3-XMmSVVGTC0F1nz6k8W5mQ3zV79PcNTVWCTJG4d3KHkW6bc7T122ZfDlW2cxT7m7ykVx9W6Jr0FW79LsSFW7ml4VG7lCTnrW2j96Lw20f4xlW2SX3sw2vSFhyW3gfYYy85TPjmW40-MKN6DgqBYW3x5KdC3VGPqbW5Z_RJ16x-X3-N28WlgZsc-PZW91rp-r2f2brYW1VQY3c92pJtPW6DyNj46MW1m_W6PZL6r7JzSGNW8KswRK5dMHlTW16m6Pr9c3gkCW6v4sD88RYcp5W7pNjGV1htJWfW68hPM621NRGmVbMLG-1JtHKGW2lcDKS8Wby0wW4zDsl_1D2qC2W8QtwmD89-dcLW54V34Y2kdPtjVX0Dft7tC7zSd271jD11) Consumers love video content, yet advertisers find it labor-intensive and costly to produce. [Learn](W31fkbB4FR1-YW3qPR0g8GqcS80/*W3p6ff77GnzxwW3N-KNs2C2ZM90/5/f18dQhb0S1Wc2RMFdXTvRX74Jb4NRW3cZcs-2rhzhtN3-nJb2QBr8HW5HvFMc50Xb9_W3fWLFc8J_NJDW5J2h0j6yCPYdN8R7WwTpJ9VcW2Yk37L6WMcv-Vgx_2H3ntQcjW8T53Xq87k1ZJW3sqygV3dC54FW6Vn_Th8-b57rW3L_mlC5djkCjW5Czw9-6FN_CpW2Yc5214WhsxqN4P4bkvgvzKnW3DSMjM8njd92W310zwY4TB7WdV3njmF2P5rsCW2zb6hk1N_mY1W19SGx_8WM4ZvW71VH6x2BqY04N4pqM3-XMmSVVGTC0F1nz6k8W5mQ3zV79PcNTVWCTJG4d3KHkW6bc7T122ZfDlW2cxT7m7ykVx9W6Jr0FW79LsSFW7ml4VG7lCTnrW2j96Lw20f4xlW2SX3sw2vSFhyW3gfYYy85TPjmW40-MKN6DgqBYW3x5KdC3VGPqbW5Z_RJ16x-X3-N28WlgZsc-PZW91rp-r2f2brYW1VQY3c92pJtPW6DyNj46MW1m_W6PZL6r7JzSGNW8KswRK5dMHlTW16m6Pr9c3gkCW6v4sD88RYcp5W7pNjGV1htJWfW68hPM621NRGmVbMLG-1JtHKGW2lcDKS8Wby0wW4zDsl_1D2qC2W8QtwmD89-dcLW54V34Y2kdPtjVX0KTV7tC7CXf1tRhY_11) how the leading online casino Casumo created customized, on-brand video ads for several games in multiple markets and languages while cutting video production costs in half (yes, it’s possible). [Facebook Link](#) [Twitter Link](#) [Instagram Link](#) Smartly.io HQ Elielinaukio 2 G Helsinki Finland 00100 You received this email because you are subscribed to Newsletter from Smartly.io HQ . Update your [email preferences]( to choose the types of emails you receive. [Unsubscribe from all future emails](