Learn to Measure Attribution and Brand Sentiment on Paid Social

This week’s highlights include tips on how to increase ROI, how to network smartly, and how to measure the user sentiment of your campaigns. [Smartly.io](V4L6xR8ldT8_W7B_cCw6wwp_z0/*W7bH8b63H25jqW44P3728GNqcM0/5/f18dQhb0SbTZ8XJ9hPW9gVzW95D47MtW243RYN59P97VW1Fcqcv7_jsjvW2K4R9r8ZkD0BN7sr5FcKzm3-W1zM_WB8_dDryW4bJ02h4b_rKwW7MbC4_4bQlQmW58j95w5KPNKLW3W4sL-3VKqsFW5jj8J347YlYyW4bfcHb47Xx4zW3C811X4-SZvbW2KQ2YY3_VZwPW5ThdHg3s1XjFW50GMQw4YKYt_W2NnKv88hz0YsW806yj370ml3sW3rc71F4JJSM-W94c1wf71VX32VGRfMQ5r71WWW61kbWs8MJCVMN1gw0YCV0vrfW2Zf_VX7DxvBJW88Dt4n6-YTSKW60G-Kw575lX6W5ZTz3J2bxRy5W4Pz3XF5rMr8qW4NmYp48FXsq0W7blClw89wG9bW7JsNYG4zhK0hW6khqhY6V1gNvW2P5GXN49kJbDW1rWYbf4Xnx5pD6Y9ktTrJ1W5xRWwB3M6VqDW3CcsN-2TtD2zW5Q1dCQ27_1JCN7nwMD4sk4dRW3BBD1p4DC08KN7yV5dBXmZ4WW6TF_4c8b_pWGVVFSQ64zl2zDW2D4BKZ73Q0vRV1-KN04nCBgX102) [Facebook Link](#) [Twitter Link](#) [Instagram Link](#) [Highlights June Smartly.io.png](V4L6xR8ldT8_W7B_cCw6wwp_z0/*W1JfmYt2wfjRrW5v5mT07FNd950/5/f18dQhb0SbTZ8XJ9hPW9gVzW95D47MtW243RYN59P97VW1Fcqcv7_jsjvW2K4R9r8ZkD0BN7sr5FcKzm3-W1zM_WB8_dDryW4bJ02h4b_rKwW7MbC4_4bQlQmW58j95w5KPNKLW3W4sL-3VKqsFW5jj8J347YlYyW4bfcHb47Xx4zW3C811X4-SZvbW2KQ2YY3_VZwPW5ThdHg3s1XjFW50GMQw4YKYt_W2NnKv88hz0YsW806yj370ml3sW3rc71F4JJSM-W94c1wf71VX32VGRfMQ5r71WWW61kbWs8MJCVMN1gw0YCV0vrfW2Zf_VX7DxvBJW88Dt4n6-YTSKW60G-Kw575lX6W5ZTz3J2bxRy5W4Pz3XF5rMr8qW4NmYp48FXsq0W7blClw89wG9bW7JsNYG4zhK0hW6khqhY6V1gNvW2P5GXN49kJbDW1rWYbf4Xnx5pD6Y9ktTrJ1W5xRWwB3M6VqDW3CcsN-2TtD2zW5Q1dCQ27_1JCN7nwMD4sk4dRW3BBD1p4DC08KN7yV5dBXmZ4WW6TF_4c8b_pWGVVFSQ64zl2zDW2D4BKZ73Q0vRV1-KN04nCBgX102) [Attribution Done Right to Maximize Incrementality](V4L6xR8ldT8_W7B_cCw6wwp_z0/*W2pxsFt4fgFfLV3B7gT1psz6d0/5/f18dQhb0SnGV9hP7BPW9j0s9z7t5LzlW1226Mz2zX138W5vGrjF55rK0vW2K4R9r8ZkD0BN7sr5FcKzm3-W1zM_WB8-tSzcW8W2c9W32SCl7N32WD1tHBVd7W2Mz00F5nDdLjW8Xlhqc2MTPSyVKng6q1Wg4bjW5MGDt136Q7P-W59q9kb3vgcQ3W2TKT0D3WgjvxW2-bY5J4NlwmGW4yv2r03LmS2WW2w15NM3M3Kx5W60Rkcx4Dl4vzW3sxsnm56lVN-N3MqkYkYSX-5W7m_B1R5c8d-SW3788sD3fD5XZV3Sd1s5vZHk3W734-G49htWf3N3g9kt7GfMbDVN-n0p8x4KMtW9jpZ_L8KS5wQW2VmZF65k3JJ-W5Cs0Xc8JPQslW3g7TQR6ZRdtCW63Bdk01wcP5mW61CCdg63dBvkW4rQptr6nPmR1W3Ts56f7gC4vyW3s8PLh3gy18vM38htghzVNsN6wR6q4426__VcWbVf4Wpz-0W20VmPW6K7ZLxVHpYy-4cyhzwW8VQjCH7HT5krW2NB2Kk3xxDzVVJgKC78SsvJVW4dn3hN7qSZhpN87Hb2pg6jNGW717LCl8rk6mfN26wV0qrLh9QVrHMv88tTPYS102) Our very own data scientists Tuomas Mäki and Patrik Akrenius are on the mission of making sure your advertising dollars are spent where it matters the most! Join them in the session where they walk you through different attribution models, answer frequently asked questions, and help you to solve the mystery of where all your advertising dollars go – and how to use them to maximize your ROI. Access the webinar [here](V4L6xR8ldT8_W7B_cCw6wwp_z0/*W3d3vKN42-LDLW1vj0p84942DT0/5/f18dQhb0SnGV9hP7BPW9j0s9z7t5LzlW1226Mz2zX138W5vGrjF55rK0vW2K4R9r8ZkD0BN7sr5FcKzm3-W1zM_WB8-tSzcW8W2c9W32SCl7N32WD1tHBVd7W2Mz00F5nDdLjW8Xlhqc2MTPSyVKng6q1Wg4bjW5MGDt136Q7P-W59q9kb3vgcQ3W2TKT0D3WgjvxW2-bY5J4NlwmGW4yv2r03LmS2WW2w15NM3M3Kx5W60Rkcx4Dl4vzW3sxsnm56lVN-N3MqkYkYSX-5W7m_B1R5c8d-SW3788sD3fD5XZV3Sd1s5vZHk3W734-G49htWf3N3g9kt7GfMbDVN-n0p8x4KMtW9jpZ_L8KS5wQW2VmZF65k3JJ-W5Cs0Xc8JPQslW3g7TQR6ZRdtCW63Bdk01wcP5mW61CCdg63dBvkW4rQptr6nPmR1W3Ts56f7gC4vyW3s8PLh3gy18vM38htghzVNsN6wR6q4426__VcWbVf4Wpz-0W20VmPW6K7ZLxVHpYy-4cyhzwW8VQjCH7HT5krW2NB2Kk3xxDzVVJgKC78SsvJVW4dn3hN7qSZhpN87Hb2pg6jNGW717LCl8rk6mfW26wV0q56hcDwVrHVv_4-LM9m102). [Connecting Smartly in New York City](V4L6xR8ldT8_W7B_cCw6wwp_z0/*N32WyJTfDV-vW6zyF7G7L0xCY0/5/f18dQhb0Sq5K8YHtb0W9gVzW95D47MtW243RYN59P97VW1Fcqcv6R8-bzW2K4R9r8ZkCZMW4cyNK55mZ50NN58jtd1v08VGW1FFnNJ4bJ02hW4b_rKw7MbC4_W4bQlQm58j95wW5KPNKL3W4sL-W3VKqsF5jj8J3W47YlYy4bfcHbW47Xx4z3C810nW1Df0XL6yBPHzW1FjdcM5pfw1SW5mg0gg7rdPm7W7s2R8F1GgGq8W1YYV5x72nt_yW6sxx-h20XN8nW61Y9L083G9_6W1fzHNg7nhv85W1kk7tB22YFlrW60VPBT6kHmvSW1Yc4wb1HqwcKW1lDk4G7MH-ZyW75b7jS1jGPKhW82mY887ljwxwW7bmGZP759h77W23VQrF83pT-GW1wbKlf1YcM51W6tw-pz61bggZW1Yf73p2gC59_N75f11k9GhybW2PGMf317HDbkW3zXm3v8csLSqW112nHy3q79N7W3n8Fh65H-xHcW310QLX3TYvKYN8SwxQl84rVzW6PxM8T2XRsKFW7wJ63p8s91_lW5zRTY17yYW7fW15zvrv5DQwLVN5HXPG1dSQk9M1_P-TVr-PV111) Smartly.io Connects are exclusive events around the world that bring together the brightest minds in digital advertising. Earlier this month, we invited advertisers in New York City to join us for talks, panels, and networking. Check out the highlights [here](V4L6xR8ldT8_W7B_cCw6wwp_z0/*W1MJk5c1DD_rtW36nQ0_2ydY310/5/f18dQhb0Sq5K8YHtb0W9gVzW95D47MtW243RYN59P97VW1Fcqcv6R8-bzW2K4R9r8ZkCZMW4cyNK55mZ50NN58jtd1v08VGW1FFnNJ4bJ02hW4b_rKw7MbC4_W4bQlQm58j95wW5KPNKL3W4sL-W3VKqsF5jj8J3W47YlYy4bfcHbW47Xx4z3C810nW1Df0XL6yBPHzW1FjdcM5pfw1SW5mg0gg7rdPm7W7s2R8F1GgGq8W1YYV5x72nt_yW6sxx-h20XN8nW61Y9L083G9_6W1fzHNg7nhv85W1kk7tB22YFlrW60VPBT6kHmvSW1Yc4wb1HqwcKW1lDk4G7MH-ZyW75b7jS1jGPKhW82mY887ljwxwW7bmGZP759h77W23VQrF83pT-GW1wbKlf1YcM51W6tw-pz61bggZW1Yf73p2gC59_N75f11k9GhybW2PGMf317HDbkW3zXm3v8csLSqW112nHy3q79N7W3n8Fh65H-xHcW310QLX3TYvKYN8SwxQl84rVzW6PxM8T2XRsKFW7wJ63p8s91_lW5zRTY17yYW7fW15zvrv5DQwLVN5HXPG1f56wkV1_PYP1QwxV1111) and no need for post-event FOMO, the Connect tour will start again in January 2019. [Measure Brand Favorability](V4L6xR8ldT8_W7B_cCw6wwp_z0/*W86G9hV7yzq9pW82pqVx4k7cWk0/5/f18dQhb0S65P6_Jfb8W12NGJY4PykC0VQ3jZm4LJV86N6GLkz9bp4jcW23l9nG7PrKGtW4_tHv22VwTkzW7K_Lj96NXLCWW57dtyD4YVvs-W1G2xbb7HNbLNVsWHnK6lyXY3V_MGj28N1kcSN7LyS9SJN7mmW2fLfDj7pVpwTW7npdf36ZD6gRW4NmLSf5fWJGkW1R_YXJ8t4p0mW2flqJD4_txq9W4pT7LX57ZQ0TV93TSJ11964XN1M52DLnvP0DVGyJN61tbwYtW1PcJNb71LvF9W8z8_fX1JCq2DW6NrH564sMxCsW8G7KLj5ksJyHW4RvNTW4sS6S3N5HmY-m92ZqXW46B_Z163NRxPW5Fgsr645zr1lN85B9KgDbw9HW2fbkd55Z2sN0Vh6Zn285sdp5W3GdhC-56N9CjW6rYycX8ZCP5PW5WpPq78Bpk8RW5RX53S71g_f1W8ng6GQ3rQXhHW5_gS8t7GFpgWW50XrKr8hZM75W1RzBTT46yMX3W2tTtc34yjW1cW8h8WKV3ks56YW5Mgj5V36-Sh-W3Z0Bl_8n1xTzW4N_gyK5N-xGdW7pKJp02yLRPpW3jxmb-8npVySW7cY7mt6h474QW52bNr170zWYDW5LxpVr1T3LmXW17ZtcN609X_KVk32gH5G5gvT111) How can brand advertisers measure favorability and understand what content is resonating most with their audiences? A million dollar question and yes, we’ve got the answer. We partnered up with [BrandBastion](V4L6xR8ldT8_W7B_cCw6wwp_z0/*V3npfl89RXMDW3V6Cmd5TKnbd0/5/f18dQhb0Sq5H8XJ8NlW9gVzW95D47MtW243RYN59P97VW1Fcqcv4tV_-KW2K4R9r8ZkD0BN7sr6lzJp5FPVHBQFl8Xlj7sW8Wm1wh2MznrNN5nbq6BGXpVfW3-jx-P7K-VZgW34RRZg60kj_ZW47zndX2HTdQ8W2FJdGn3SQgn2W3_CV3g3V_TcnVxZ29d41TlcRW3Tw-2K6nyXCWW49WVtr3VVg17N3YV8tCJVLqyW94q7cq6VKJl2W1hC_8g5lppHtW7DLrFn75NHdlW1WbGY0952MN1W4dVb-85rlKDlW8kYhD05YK05tW6dkbLt2nfdl3W2QTGQn1WX0hTW7r5b7C7VPFwlW2n9_P85xh4d0W44Ly_N32q5HTW7BzYxj7F1fS6W6zQBzd5LfQ2lW2vSL9b5mt1qCW2r-LXX3550xMW4_HbCY8Ws8NfW5g85YZ3_MGBqMhQ0jQPs031VgkKmy5qdlDqW2HGNb92HGMS8W30yKH24rxRfLW5jDbZK2kylXPN3xxDzVJgKC7W8SsvJV4dn3hNW7qSZhp87Hb2pVg6jNG717LClW8rk6mf26wV0qMrLh9QrHWBQf3-TvW902) to launch a new way to measure the performance of brand campaigns in real-time. [Read more](V4L6xR8ldT8_W7B_cCw6wwp_z0/*W6M78625whfHBW23pL6722gMl-0/5/f18dQhb0S65P6_rYKxN12NY_S81hkWW525NPt5TMqYlW1nq1D775C1YvW55XqcM3xk8J9W5mvgp_7strK5N8X2m8tQs_RXMbNDqjxKWrJW47VwtX8Zx6VMW8xzS8r8hPcJJW15r7hN6PZtSpW5p-NyY2V5ZzPW6_YWxy2RyRdJW3_PQL82hMsB7W6Cjgx42J8Vx4VS7G7-1Y7PV4W7D_x--2J215PW2skk8v457xVWW1DR1GS3kvwg0W6rQ4kR2dVK_HV9RGTs1hPRrqW64Dxl-3Tng6NW2pRFVW5MpKCmN6lswHTkMZ4BW2sS9Z6754627W5CWJgF6_dTzCVZJSwV7WbrWqW2nvRn52kWrpCW6k93mT812J-0W34bcJq5hTsQcW2Vyp3q6l_HjGN2YbpWnwbcPFW4kKnnx3bQ8lKW6hkqsz2_43jbW6CcZ0h81r0H7W69fs6P85MTFwW96JY-T6N-PwkN84Zh3-FBP4FW9dY3175d21P9N2sxHS6RqFC1W8V3phX6S_C1hVtLN225fmssZW4PxLBz3K4_DCW4FhG412RY12kVkmlPW28vm74W6xWTKY2GMvjmW2J9q4c8k8h31W3vGZ8Q5SJ8plW6brrJJ4-8bHLW4lXGln85LrfBW8WZHvp2VvHRNW8XwJBy73LfzD102) about how advertisers can use performance metrics in real-time to understand how large budget campaigns are performing while still in flight. [We Eat Culture for Breakfast](V4L6xR8ldT8_W7B_cCw6wwp_z0/*V62hRk9jqKWtVGy_5c58zVXs0/5/f18dQhb0S1Wd2WJLfhW12hgbt2lC2nXW2wXgfl4SCCGxVHXX7j1G79P9W2SfkD77J6xv0W3KtcXG3H59_NW6TFV_Z5JKjL3W8Z3C557PFbC8W4qF7-G3s_DVsW4J3xH_5H6Mq3W8ZjqPv8N5N3JW7Mgy7S6JY_tcW4G_hRb1FklQ3W6k8mRS9fmpgMW8lzjnR3J-mbYW5JRksj3gkjMWW2bLrsH2sGBMdW8wN86N96rMYWMln1KPjqzbyMGmFTC6c5MKW1phsX_6hQzhkVCXpcL4P9qKzW8C3Z_W2-ysTzW6z0_6-4bb5kJW3gRBg-6j0mygW359qzR7fzrZdW4MxR139bLRrpW4CRvTf72qSsNW5Pqf3J7ZrtpvW6-5bhJ3kRnmHW7jJnfw69jC3-W7R3Ggp697Hg6W3rCcGB70kTT5W23l0p121StGhN66_TGQW_CmnW8-QJsl3BCqqCW7Ll7tg7XX09sW5sQRdx4CNBPfW2Cnb-K28jCFsMQ82h0WGplCW1ZXD8w5Xm7mSW48j40v8VtphZW6PpMlQ4lxJVsW5XvNMt29sGd1W2DbQv11w3CPYW2pN-MG7WnlfLW53fXc-7_FkNDW91xYDh9lzLx0W4sDFFX5QKTHXW7j4VQ13NWP_TW76q-7p5pdTDkW6DhXl41sFffHf92lHRw11) And lunch! Quite literally - [read more](V4L6xR8ldT8_W7B_cCw6wwp_z0/*W1WCJl81fnmYHW9lTzsH6lgF3H0/5/f18dQhb0S1Wd2WJLfhW12hgbt2lC2nXW2wXgfl4SCCGxVHXX7j1G79P9W2SfkD77J6xv0W3KtcXG3H59_NW6TFV_Z5JKjL3W8Z3C557PFbC8W4qF7-G3s_DVsW4J3xH_5H6Mq3W8ZjqPv8N5N3JW7Mgy7S6JY_tcW4G_hRb1FklQ3W6k8mRS9fmpgMW8lzjnR3J-mbYW5JRksj3gkjMWW2bLrsH2sGBMdW8wN86N96rMYWMln1KPjqzbyMGmFTC6c5MKW1phsX_6hQzhkVCXpcL4P9qKzW8C3Z_W2-ysTzW6z0_6-4bb5kJW3gRBg-6j0mygW359qzR7fzrZdW4MxR139bLRrpW4CRvTf72qSsNW5Pqf3J7ZrtpvW6-5bhJ3kRnmHW7jJnfw69jC3-W7R3Ggp697Hg6W3rCcGB70kTT5W23l0p121StGhN66_TGQW_CmnW8-QJsl3BCqqCW7Ll7tg7XX09sW5sQRdx4CNBPfW2Cnb-K28jCFsMQ82h0WGplCW1ZXD8w5Xm7mSW48j40v8VtphZW6PpMlQ4lxJVsW5XvNMt29sGd1W2DbQv11w3CPYW2pN-MG7WnlfLW53fXc-7_FkNDW91xYDh9lzLx0W4sDFFX5QKTHXW7j4VQ13NWP_TW76q-7p5pdTDkW6DhYLY1sFfjYf87M_Nt11) about our company-wide lottery lunches and how they help us practice our values on a day-to-day basis. If you would like to have lunch with a Smartlie in Berlin, Buenos Aires, or Sydney, [apply today](V4L6xR8ldT8_W7B_cCw6wwp_z0/*W3lgqQh7t22dgW91pZ_F7_-hmL0/5/f18dQhb0Sq5C8X-fbXW3yn5Hx51vPb-W5sr2zM1GVCxRW58yFNl579wS0W2KBfjg6mdttXW7s5Q5s4c2-7CW49g8S-8Xl-xwW54Wcdr5468zLW4bJ02h4b_rKwW7MbC4_4bQlQmW58j95w5KPNKLW3W4sL-3VKqsFW5jj8J347YlYyW4bfcHb47Xx4zW3C810n1Df0XLW6yBPHz1ddcKhW3bPyFL3BsjZVW51vQ5C4yc3CKW3sSDqD5kmcLGW2Jb9Pg3QTKRbW3yVS8y5CGPqjW4yxBGJ6P02YnW2KHmjH49ZqwLW2-mchy3784jNW5THyCL64v35BW5F_w5q3KyC3QW3XX2w45TFL7lW2N7y606JYrLmW6bMP2k3NQbwzW3R0DZY3gqx1xW2TDWx95YZTvKW2HLwKj5WyjpGW6d5dtg2vS5lSW4rf0TS3DCP3-W1qN6my1dCjtbW3Cdk0d3wv7SmW4bH_-21xsypdW1wtxJL2LBsv_W7C0hNl49vgcVW2qBKzc3bFXhdW5PkNwp9lGhqLW7VPNZW4z_K7qW5f4F4Q8q1zQTW8pRlFC5D3j1SW6-HSNq3QzSg8VQN_Tj7QGfjBf4nN-VT04) because we are hiring! [Facebook Link](#) [Twitter Link](#) [Instagram Link](#) Smartly.io HQ Elielinaukio 2 G Helsinki Finland 00100 You received this email because you are subscribed to Newsletter from Smartly.io HQ . 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