🔍 Will Google replace human quality raters with AI?

Plus, Google Search Console reporting bug, converting organic traffic, driving brand visibility with SEO and digital PR and more. [View in browser]() | [Share]() Nov 22, 2023 [Search Engine Land]() Good morning, Search Marketer, Google [updated its search quality raters guidelines]() – and the changes seemed fairly limited to me. You’d expect a lot of changes, considering it’s been 11 months since Google last updated the document. But no. Makes you wonder why. Perhaps some answers can be found in Dawn Anderson’s wonderful and in-depth look at how Google might decide to replace human quality raters with AI-based quality raters. In [Quality rater and algorithmic evaluation systems: Are major changes coming?](), Anderson goes through recent AI advancements that suggest that this is not only feasible but overall a better option going forward. Barry Schwartz,Finding quality SEO articles since 2003 [Wincher-11-20-23-SEL_NL-MREC]() SEO [Quality rater and algorithmic evaluation systems: Are major changes coming?]() [Are-major-changes-coming-to-quality-rater-and-algorithmic-evaluation-systems] Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias. SEO [Google Search Console experience and enhancement reporting bug]() [google-robot-tinkering-1920] Google is working on a fix, this has no impact on indexing or ranking. SEO [9 tips for converting more organic traffic]() [9-tips-for-converting-more-organic-traffic] Struggling to convert your hard-earned organic traffic? Learn nine tactics to boost your site's conversion rates. Analytics & conversion [Transforming agencies into profit powerhouses with client retention]() [CallRail-SEL_1920x1080_Add-AI-to-Client-Retention-ebook] Learn how agencies can automate or expand their capabilities to delight and retain their clients for years to come. Google Analytics [Is your GA4 setup for success?]() [shutterstock_1932391757] This new whitepaper from MoreVisibility walks through the key changes in GA4 and how they can benefit you. SEO [How SEO and digital PR can drive maximum brand visibility]() [How-SEO-and-digital-PR-can-drive-maximum-brand-visibility] Use SEO tactics that complement a digital PR strategy to boost reputation and visibility with organic traffic and user engagement. [sel_300x250_bot_a]() PPC [Google Ads is updating Location asset requirements]() [google-ads-3] The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly. MarTech webinar [Separating Generative AI fact from fiction]() [live-webinar-woman-laptop-red-text] Generative AI is transforming marketing, but the hype makes it hard to separate fact from fiction. Let us cut through the noise and share the realities of this powerful new technology so you can put it to work. PPC [Google Ads no longer supports Store Sales Direct]() [shutterstock_1294394836] Google has removed Store Sales Direct (SSD) as a standalone product to simplify the overall Store Sales product. Actionable. Online. Free. [The fall season of SMX is now available!]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, and demos exploring generative AI, GA4, PMax, SGE, and beyond… now available. No countdowns. No calendar reminders. No excuses. [Start streaming now]() From MarTech - [4 B2B trends that will catapult you ahead of the competition next year]() - [Making data the foundation of your digital asset management system]() - [Salesforce tries to grab AI talent from the OpenAI maelstrom]() - [Maximizing impact: Marketing resource allocation in lean times]() - [How to use conversion data to enhance top-of-funnel marketing]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()