🔍 Google launches a slew of new personalized features and hidden gems

Plus, Bing Chat now Copilot, new Yahoo Search, Microsoft Ads disapproval, new SGE ads, GA4 features and more. [View in browser]() | [Share]() Nov 16, 2023 [Search Engine Land]() Good morning, Search Marketer, Google has launched several search features. Here’s what’s new. - Google told us its [hidden gems system]() has been live for the past few months. Google has been surfacing content deeper inside forums, blog posts, social media, and other webpages and will continue those efforts going forward. - Also, Google’s Search results are now [more personalized](), using previous search history to show you sites you visit often, plus a new follow button to customize your Discover feed and New for you in the Google search results and new perspectives features that highlight content creators. - Google also rolled out a new Search Labs feature that lets you [add notes]() to search results and view other searcher’s notes. It has its own ranking system and does not impact the core ranking of webpages. So much news – and that’s just the beginning. Scroll down for all the other latest search news. Barry Schwartz,Search gem personalized note-taker [Wix-300-x-250-111323]() SEO [Google Search ranking improvement aims to surface hidden gems]() [google-hidden-gems-1920] Google will surface personal insights and experiences from social media blog posts and forums. This is not an updated helpful content update. SEO [Google launches new personal search experience with follow button and personalized ranking]() [woman-phone-coffee-google-logo-1920] Plus, perspectives is coming to desktop, content creators get more visibility and more. SEO [Google Search tests Notes on search results]() [robot-taking-notes-google-logo-1920] The notes feature is a labs experiment that you can turn on or off. Analytics & conversion [How advertisers can leverage AI and automation at scale]() [Fluency-FLC07523_PR_TDM_1920x1080] Striking the balance between AI and human oversight, for brand safety, strategy and performance. SEO [Boost your organic traffic with SEO A/B testing]() [seo-road-to-success] This whitepaper reveals how SEO A/B testing allows you to securely test changes to your website and directly track their impact on your organic search traffic. SEO [Yahoo Search to start rolling out in the first weeks of 2024]() [brian-provost-yahoo] At SMX today, Brian Provost, the SVP & GM at Yahoo said the new Yahoo will be launching soon. SEO [Microsoft rebrands Bing Chat as Copilot]() [copilot] Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat. PPC [Google testing new SGE ad format]() [Google-Shopping-ads] The "You May Also Like" feature is presented as a carousel showcasing product titles, images, and the company name. [Semrush_epromo_Nov_300x250]() PPC [Microsoft updates email notification process for ad disapprovals]() [Microsoft] The tech giant has rolled out changes to give marketers quicker and more detailed information about ad disapprovals. PPC [Google Analytics 4 rolls out new Admin experience]() [10-GA4-settings-to-check-before-the-holiday-buying-season] The updated Admin page within GA4 has been redesigned to streamline administrative tasks for marketers. SEO [Content strategy: Why less is more]() [Why-a-‘less-is-more-content-strategy-is-key-to-boosting-findability-and-conversions] Too much low-value content can harm your website. Follow these steps to consolidate pages and create focused, high-quality content. Generative AI [The 2023 Content Marketing Report: See how AI is transforming the game]() [content-marketing-funnel] This report from Workpress VIP provides insights into how leading brands are leveraging martech and AI to achieve business impact through content. SEO [How to spot potential in SEO candidates]() [How-to-spot-potential-in-SEO-candidates] New SEO hires don't need to master every tool and skill out of the gate. Learn to spot transferable abilities that show capacity for growth. PPC [7 tips to create PPC text ads that are trustworthy and clickworthy]() [Creating-trustworthy-text-ads-7-PPC-tips-to-drive-confidence-and-clicks] Your text ads should build trust, not set off alarm bells. Use these trust signals to make your PPC ads drive confidence and clicks. Actionable. Online. Free. 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