🔍 It's Mobilegeddon all over again

Plus, Brave Search ads, unskippable Instagram video ads, redirects guide and more. [View in browser]() | [Share]() Jun 04, 2024 [Search Engine Land]() OK, not really. But if your website isn’t accessible using a mobile device, then Google “will no longer” index it after July 5. And that which isn’t indexed can’t rank. Search Engine Land’s Barry Schwartz has all the latest on the neverending story of Google’s mobile-first indexing initiative, which started in 2016, in [Google won’t index sites that do not work on mobile devices after July 5](). Speaking of Barry, SMX Advanced is next week and I’m very much looking forward to his exclusive keynote interview with Google’s Elizabeth Tucker, director, product management, Search. [Register here]() to join us June 11-12. Danny Goodwin,Managing Editor, Search Engine Land & SMX [DiscoverPro-SEL-300x250-new-6-3-24]() SEO [Google won’t index sites that do not work on mobile devices after July 5]() [google-mobile-phone-explosion-1920]() if your website is not accessible using a mobile device, then Google will no longer index it and rank it. PPC [Brave launches Search Ads]() [lion-ai]() Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search. PPC [Instagram tests unskippable video ads in main feed]() [SEL-Blog-21]() Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed. Analytics & conversion [Hershey’s recipe for advertising success: Unified clean room measurement]() [Liveramp-20240514-1920x1080-1]() Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights. MarTech webinar [Turn your customer insights into personalized, high-impact email]() [Live-webinar-Save-your-seat-now]() As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. SEO [An SEO’s guide to redirects]() [An-SEOs-guide-to-redirects]() Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid. [smxadv_300x250_0327]() SEO [How to extract GBP review insights to boost local SEO visibility]() [How-to-extract-GBP-review-insights-to-boost-local-SEO-visibility]() Gain a competitive edge by extracting actionable insights from your – and your competitors' – Google Business Profile reviews. Customer loyalty [2024 State of Loyalty Report]() [Get-your-copy-today]() A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. SEO [How SEO moves forward with the Google Content Warehouse API leak]() [leaking-google-logo-1920]() Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change. Free online training [Next week: Attend SMX Advanced online!]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() An exclusive keynote with the Google exec to spearheaded the March core update, expert-level sessions on SEO, PPC, and AI, engaging meetups, live Q&A with industry legends, a late-breaking session with Mike King on the HUGE Google document leak… it’s all yours for free at SMX Advanced, online June 11-12. [Learn more and grab your free pass]() From MarTech - [4th of July email marketing: Best of the MarTechBot]() - [Unlocking customer loyalty: 5 core motivations powering personalized marketing]() - [Marketing’s future is directing disruption]() - [8 tips to adopt vertical marketing and drive SaaS growth]() - [The marketer’s guide to state data privacy laws]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()