🔍 PMax, Copilot, Advertising Editor and more Microsoft Advertising updates

Plus, Google AI Overviews visibility drops, link counts rise, PMax strategies, rethinking keyword research and more. [View in browser]() | [Share]() Jun 05, 2024 [Search Engine Land]() Microsoft Advertising announced several changes, including moving smart shopping campaigns to Performance Max, expanding Copilot to power Display Ads and adding new video and CTV ads (with Netflix) in the Microsoft Advertising Editor. Plus we saw a drop in the percentage of queries Google is showing AI Overviews for. Oh, and Google Search Console fixed its link report. Get all these stories in the links below – yeah, I know it is a lot. Need to catch up on all the latest rapid advancements in search marketing? Then why not [register here]() for SMX Advanced. Join us for free next week, June 11-12. Barry Schwartz,Performance search reporter [DiscoverPro-SEL-300x250-new-6-3-24]() PPC [Microsoft moves Smart Shopping to Performance Max]() [SEL-Blog-24]() Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats. PPC [Microsoft Copilot expands AI power to Display Ads]() [SEL-Blog-23]() Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation. PPC [Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor]() [SEL-Blog-22]() Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries. Sponsored content [Understanding link velocity: Truths and myths]() [Serpzilla-header-6-4-24]() Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile. MarTech intelligence reports [Compare 16 top SEO platforms]() [Download-our-guide-to-top-SEO-platforms-800x450.jpg]() This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors. SEO [Google AI Overviews visibility drops, only shows for 15% of queries]() [google-robot-painting-1920]() Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time. SEO [Google’s documentation leak: 12 big takeaways for link builders and digital PRs]() [google-links-2017d-ss-1920]() Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR. [smxadv_300x250_0327]() SEO [Google’s link reporting tool is now fixed]() [google-links-1920]() Last week there was a bug with the Google Search Console report. PPC [4 Performance Max segmentation strategies and how to leverage them]() [4-Performance-Max-segmentation-strategies-and-how-to-leverage-them]() Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. SEO [Rethinking your keyword strategy: Why optimizing for search intent matters]() [Rethinking-your-keyword-strategy-Why-optimizing-for-search-intent-matters]() Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion. PPC [Incrementality testing in advertising: Who are the winners and losers?]() [Incrementality-testing-in-advertising-Who-are-the-winners-and-losers-1]() Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact. Agenda alert [Exclusive leaked Google documents session + Q&A]() [google-logo-leak-1920]() It’s the hottest topic in search… and you’re invited to join the conversation. Danny Goodwin and Mike King will close out SMX Advanced 2024 with a just-added session on the HUGE Google document leak and algorithm implications… and host live Q&A so you can weigh in. [Learn more and register for free]() From MarTech - [Will genAI turn off your core consumers?]() - [SAP unveils new CX AI toolkit, consumer insights solution]() - [Gone in 30 seconds: Marketing in an increasingly distracted world]() - [Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor]() - [How to transform martech and multichannel marketing for the AI era]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()