🔍 Generative AI in Search: What's Next

Plus, Google-Extended, Google SGE, new X ad format, Bed, Bath & Beyond SEO, salary negotiation tips and more. [View in browser]() | [Share]() Oct 10, 2023 [Search Engine Land]() Good morning, Search Marketer, 2023 has been the Year of Generative AI. Fittingly, we’ll feature three keynotes on generative AI at our two-day SMX Next conference, taking place Nov. 14-15. - The generative AI survival guide: In our opening keynote, I’ll focus on preparing for AI-powered search engines and preparing yourself – and your organization – for the rapid pace of generative AI advancements. - AI or bye: How to harness generative AI and win in digital marketing: Day 2 will kick off with Frederick Vallaeys, co-founder of Optmyzr. He will discuss how you can become a marketer who knows AI better than anyone and whose services will be in peak demand for years. - How the ongoing evolution of SGE impacts digital content strategy: In our closing keynote, Louisa Frahm, SEO director at ESPN, will discuss how to adjust your search strategy for Google’s Search Generative Experience (SGE) and the future of AI Search. Get [your free pass here](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [Semrush_SEL_eNL_10-9-23]() SEO [Google-Extended does not stop Google Search Generative Experience from using your site’s content]() [google-robot-computer-logo-1920] Instead, you need to block SGE by blocking Googlebot completely. SEO [Google testing more subtle Search Generative Experience design]() [google-bot-lifting-weights-1920] This "lite" version as some are calling it fits better with the current traditional search results. PPC [X (Twitter) users report new ad format that can’t be blocked or reported]() [shutterstock_2336591187] The new ad product cannot be liked or shared, does not carry an 'ad' label and has no associated accounts to identify who the advertiser is. Analytics & conversion [Omnichannel loyalty: Crafting a seamless customer experience]() [Comarch-image0-min] Learn how your brand can thrive by embracing this strategy. Team management webinar [Unlock Adobe's secrets to team success]() [Adobe-2] Tired of seeing resources either overburdened or underutilized? Dive deep into Adobe’s insights and find the precise balance for achieving peak team productivity. [Save my seat!]() SEO [Overstock’s Bed Bath & Beyond rebrand: The SEO impact]() [Unpacking-the-SEO-impact-of-Overstock-and-Bed-Bath-Beyonds-website-merger] Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration. [Conductor-10-9-23]() SEO [9 salary negotiation tips for search marketers]() [9-tips-for-negotiating-your-marketing-salary] Get empowered in your marketing salary negotiations. Learn how to negotiate fair compensation with these practical tips and insights. Google [Create high-quality content that meets Google E-E-A-T standards]() [E-E-A-T_laptop-1920x1080-1] Get the Content Marketing Quick Start Guide for practical guidance and tips to jumpstart your content planning and creation. [Read more]() SEO [How the Google antitrust lawsuit can impact advertisers]() [How-the-Google-antitrust-lawsuit-can-impact-advertisers] Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape. Free training for search marketers [Generative AI keynotes from ESPN, Optmyzr, and Search Engine Land]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Join us at SMX Next, online November 14-15, for FREE and unlock three exclusive keynotes exploring everything you need to know about generative AI — featuring Louisa Frahm, SEO Director at ESPN, Fred Vallaeys, CEO at Optmyzr, and Danny Goodwin, Managing Editor at Search Engine Land! [Preview the agenda]() From MarTech - [Are marketers cooling on CDPs?]() - [The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests]() - [Why we still need DAMs in our martech stack]() - [Meta launches genAI features for ads]() - [3 ways MOps can bridge the gap in marketing analytics]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()