🔍 Google says think big picture on algorithm updates

Plus, keyword in titles and ranking, Google Discovery ads issue, Gen Z watches YouTube ads, SEO with limited resources and more. [View in browser]( | [Share]() Aug 30, 2023 [Search Engine Land]() Good morning, Search Marketer, Google’s Search Liaison, Danny Sullivan, was on the latest Google Search Off the Record podcast last week, the [topic was Google ranking updates](). Spoiler alert: don’t fret about the minor details when it comes to these updates and your websites. Instead, think big picture. We cover a ton of confirmed [Google Search ranking updates]() including the ongoing [August 2023 core update](). The common theme of these updates: make the best, most useful and most helpful website as possible. From these core updates, to the page experience system, reviews updates and helpful content update – Google’s advice has been pretty generic (make your content amazing for people). Google does not want you to worry about making your pages a millisecond faster, adding fluff to your content to make your content appear more detailed or having a certain keyword ratio. It is not about that at all, it’s all about making sure your content is better than the rest for the specific topic. Yep, easier said than done. But keep at it. Hopefully it will pay off one day. You may have done it before – so why not showcase it at [The Search Engine Land Awards]()! Barry Schwartz,Generic content writer [MNTN-Search-Engine-Land-Newsletter-August-2023-Banner_300x250]() SEO [85% of titles feature keywords in Positions 1-5 of Google]() [What-should-the-title-tag-length-be-in-2023] New survey of enterprise marketers finds 50% spend 4-6 hours and 30% spend 7-9 hours per week writing titles and meta descriptions. 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