🔍 How long does SEO take to work?

Plus, GA4 audiences in Ad Manager, Google's Shocking Content change, Microsoft UET insights, Meta ad revenue and more. [View in browser]( | [Share]() Jul 28, 2023 [Search Engine Land]() Good morning, Search Marketer, it depends. How long SEO takes to work depends on whether you’re doing SEO for ecommerce, B2B or B2C. It also depends on how quickly you implement your program, how challenging your website is and what your competition is doing. But the general consensus is it typically takes several months to a year to see measurable SEO results. Search Engine Land contributor Bruce Clay breaks it all down in [How long SEO takes to work]() – as well as how to get better (and ongoing) results, faster. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Adobe-highTech_300x250-copy1]() PPC [GA4 audiences can now be used with third-party segments in Ad Manager]() [Shutterstock_1981765409] Marketers now have greater insights into their customer base and campaign engagement performance than ever before. PPC [Google is updating its Shocking Content policy to exclude gameplay imagery]() [woman-reviewing-google-sofa-1920] Google is urging brands to check how this update could impact their site or app once the new rules are implemented next month. PPC [Microsoft Ads pilots UET Insights dashboard with new traffic data]() [microsoft_advertising_1920] Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot. Social media campaigns webinar [Unlock the secret to explosive sales growth]() [URLgenius-3] Revolutionize your sales strategy with our upcoming webinar. Master the art of blending paid and organic campaigns to maximize your ROI. [Register now!]() PPC [Meta’s ad revenue up 12% in Q2, exceeding expectations]() [Shutterstock_2065638467] Daily users increase 5% year-on-year too to reach 2.06 billion. [MNTN-SearchEngineLand-Newsletter-July-2023-Header-Image-Banner_300x250]() PPC [X (Twitter) slashes video ad prices to lure back advertisers]() [shutterstock_2149752817] X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds. PPC [Google Ads broad match: What the data reveals for PPC marketers]() [7-New-Google-Ads] Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience. SEO [2023 SEO benchmarks report]() [two-gauges-compare-your-company-competitors-benchmark-ss-1920] See how your goals stack up against the latest organic traffic and SEO benchmarks by industry and subindustry. SEO [Unleashing the potential of Google reviews for local SEO]() [Unleashing-the-potential-of-Google-reviews-for-local-SEO] Find out how to boost your business's credibility and influence local SEO rankings with authentic customer feedback. SEO [5 leadership traps new SEO team managers should avoid]() [Stepping-into-leadership-5-traps-new-SEO-team-managers-should-avoid] Shifting from SEO specialist to manager? Learn the keys to effective leadership, navigating common traps, and fostering a thriving SEO team. Search Marketing Expo [Teams that train together, win together]() [smx-master-classes-august-2023-homepage-og-1] Sign your crew up for an SMX Master Class to unlock the ultimate team building experience… and save up to 20% off registration while you’re at it! [Learn more]() From MarTech - [Criteo to use image recognition to help connect online and offline channels]() - [Round-up of this week’s AI-powered marketing technology releases]() - [Jen Bergren: Spotlight on the expert]() - [Martech investment declines, but AI companies thrive on funding]() - [AWS unveils AWS Entity Resolution]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()