Domain Authority is Dead. What Now?

This week's Search Engine Land is brought to you by: DemandJump Domain Authority is Dead. Long Live Topical Authority. Buying and sourcing backlinks is no longer needed to rank on the first page. [(Need proof?)]() So stop wasting time and resources on backlinks to establish “domain authority”, and start focusing on your content to establish topical authority. DemandJump shows marketers the exact content to create in order to mirror the real-word search behavior surrounding their mission-critical topics back to search engines - establishing genuine topical authority. Try DemandJump for free access to: - The keywords and questions your audience is searching in relation to your topic. - Competitor coverage around those topics - SEO content briefs to jumpstart the writing process [TRY IT FREE]() [DemandJump Logo.png] [View in a browser]( [Search Engine Land] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2023 Third Door Media. All rights reserved.