🔍 Conversational AI has arrived

Plus, Google fake review lawsuit, dominating local SEO, buyer journey-based content strategy, the latest jobs and more. [View in browser]( | [Share]() Jun 20, 2023 [Search Engine Land]() Good morning, Search Marketer, the editorial team is back at work after taking yesterday off to commemorate Juneteenth. The hot topic around our virtual water cooler this morning is conversational AI after the subject took center stage at SMX Advanced last week. Pretty soon, we’re going to start seeing conversational AI within the Microsoft Advertising platform – which could be game-changing for search marketers. Kya Sainsbury-Carter, Corporate Vice President at Microsoft Advertising, revealed exactly what the industry can expect during an [exclusive keynote interview]() with Greg Finn. Check out my article for all the important highlights. Nicola Agius,Paid Search Editor, Search Engine Land [Exclusive-Concepts-ad_300x250_6_14]() PPC [Microsoft on the future of advertising and conversational AI]() [Screenshot-2023-06-14-at-20.18.59-1] Microsoft's Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better. Local [Google files lawsuit over fake review scams]() [google-gavel-lawsuit-1920] Google said in this case the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews. SEO [Local SEO in 2023: 5 simple ways to dominate local search]() [Local-SEO-in-2023-5-simple-ways-to-dominate-local-search] New to local search? Wondering where to start? Here are five tactics to help you kick off your local SEO campaign. Conversions webinar [Transform clicks into conversions]() Turn your landing pages from mere destinations into conversion machines. In our upcoming webinar, we will reveal 7 proven strategies that will enhance the effectiveness of your landing pages. From enticing copywriting to design techniques, discover the secrets to keep your visitors engaged and eager to act. [Save your seat today!]() [DemandJump-SEL-Ad-Image_June-2023-Research-Discovery]() SEO [How to create and execute a buyer journey-based content strategy]() [How-to-create-a-balanced-content-strategy-with-buyer-journey-mapping] Learn tips for creating a balanced content strategy to ensure you hit users at each touchpoint in their journeys. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Advance your career [28 growth strategies from 12 leading agencies]() [grow-plants-1920x1080-1] Learn from these leading digital marketing agencies’ mistakes and take a page straight out of their playbooks for success. [Read more]() SEO [How to use Google entities and GPT-4 to create article outlines]() [How-to-use-Google-entities-and-GPT-4-to-create-article-outlines] Learn how to produce an article outline based on the top entities of your chosen page with this guide to automated prompt engineering. Search Marketing Expo [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, SEO, PPC, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From MarTech - [The success elements of marketing-driven growth]() - [Looker Studio releases GA4 connector update with 170 new fields]() - [The latest jobs in martech]() - [Programmatic’s ad targeting and optimization come to digital out-of-home]() - [Pega: AI will power the autonomous enterprise]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()