🔍 Use Google entities and GPT-4 to create article outlines

Plus, Google Bard, Microsoft updates Cross-Device attribution model, TikTok Series, B2B SaaS link building and more. [View in browser]( | [Share]() Jun 08, 2023 [Search Engine Land]() Good morning, Search Marketer, have you tried using Google entities and GPT-4 to create article outlines? If not, you will want to read [How to use Google entities and GPT-4 to create article outlines]() by Search Engine Land contributor Dave Davies. In short, Davies explains how to tell GPT-4, using scripts, to produce an outline based on a keyword and the top entities from a well-ranking page of your choice. Davies and Britney Muller will join me for a discussion on generative AI and the future of SEO at SMX Advanced on June 13. Plus, Davies and Muller will join me again for a Coffee Talk meetup on June 14 to talk about how generative AI will change SEO as a profession. [Register for free here]() to watch – plus you’ll gain access to more than 70 sessions, live Q&A and keynotes featuring Google and Microsoft. Danny Goodwin,Managing Editor, Search Engine Land & SMX [SEL-API-blue-300x250-1]() SEO [How to use Google entities and GPT-4 to create article outlines]() [How-to-use-Google-entities-and-GPT-4-to-create-article-outlines] Learn how to produce an article outline based on the top entities of your chosen page with this guide to automated prompt engineering. Google [Google Bard update improved math and data analysis and Google Sheets exports]() [google-robot-coding-1920] Bard is now better at mathematical tasks, coding questions and string manipulation. PPC [Microsoft Advertising is updating its Cross-Device attribution model]() [Shutterstock_1689533215] The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said. SEO [How customer experiences are redefining local marketing online and offline]() [RIOSeo-SEL-blog-post-featured-image-150x84] The tactics, tools and technology that power meaningful local customer experiences. Customer data webinar [Follow the yellow brick road to customer data insights.]() Step into the land of Oz with us as we journey through the world of customer data in our upcoming webinar! This adventure will guide you along the Yellow Brick Road, demystifying the twisters of data, unveiling the wizardry of leveraging insights, and putting on the ruby slippers to return to customer needs swiftly and efficiently. [Ready for the journey of a lifetime? Register here!]() [Conductor-060523]() PPC [TikTok opens its premium content feature, Series, to more creators]() [Shutterstock_2158839271] Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content. SEO [10 ways B2B SaaS companies can use link building for better rankings]() [10-ways-B2B-SaaS-companies-can-leverage-link-building-for-better-SERP-rankings] This list provides methods to identify link opportunities based on the type of content typical for SaaS brands. Advance your career [28 growth strategies from 12 leading agencies]() [grow-plants-1920x1080-1] Learn from these leading digital marketing agencies’ mistakes and take a page straight out of their playbooks for success. [Read more]() SEO [Top 10 insights for SEO and PPC success in China]() [Top-10-insights-for-SEO-and-PPC-success-in-China] Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success. Search Marketing Expo [SMX Advanced kicks off next week! Don't miss out.]() [smx-advanced-1920x1080-1] Exclusive Google and Microsoft keynotes, tactic-rich sessions, live Q&A with speakers, invaluable community networking, and live demos with industry experts… yours for free online next Tuesday and Wednesday, June 13-14. [Register now]() From MarTech - [7 ways to maximize landing page conversions]() - [51% of SMB marketers say they’re stuck with redundant martech]() - [Why video is the marketing channel you can’t afford to miss]() - [5 steps for building a recession proof ABM program]() - [What Apple’s Vision Pro means for AR and VR marketing]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()