🔍 Google flexes AI muscles at Google Marketing Live

Plus, Google Ads in SGE, AI ad creation, Product Studio, Merchant Center Next and more. [View in browser]( | [Share]() May 24, 2023 [Search Engine Land]() Good morning, Search Marketer, we knew AI would be a big theme in the Google Marketing Live announcements, and we were not wrong. Search Engine Land’s Greg Finn was on top of all the big news, writing nine stories covering all the new announcements from Google, including how ads will appear in the new Google Search Generative Experience (SGE), including within the conversation. Plus, Google is rolling out conversational AI to help you create search ads. Generative AI assets and images are coming to Performance Max campaigns. There’s also a new Google Product Studio to help merchants create better product images. And the new Google Merchant Center Next will replace the existing Merchant Center over time. Check out all the GML headlines – and more – below for detailed coverage. Barry Schwartz,Generative reporter [Conductor-2022-Q4-Effective-content-audit-Email_Paid-Third-Door-Banner]() [PPC]() [Google Marketing Live 2023: Everything you need to know]() [GML2023] Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features and insights. [PPC]() [Google Search Generative Experience integrates Search, Shopping ads]() [SGE-Ads] A clearer picture has emerged with how ads will be natively integrated into Google's new Search Generative Experience. [PPC]() [Google Ads lets you create campaigns using conversational AI]() [Chat-Ad-Creation] Google AI can help you create Google Ads campaigns – keywords, headlines, descriptions and assets – directly within a chat experience. [Analytics & conversion]() [3 brands that have mastered the art and science of marketing]() [ema_thirddoormedia_PTTM_Festival_23_VM_sponsored_post_EN_desktop_1920x1080px_01] Find out how brands deliver campaigns that drive true customer loyalty. [PPC]() [Google: Merchant Center Next to replace Merchant Center]() [Google-MErchant-Center-Next] By 2024, Merchant Center Next will automatically be pulling in products, pricing, imagery and more from your website. Marketing webinars [Elevate your work habits!]() Does your work routine need a boost? Our webinar will reveal 5 essential steps to optimize your work practices. So stay caught up – reserve your seat now and elevate your work efficiency! [Save my seat!]() [Moz-MaySavings-SEL-banner-300x250-v3]() [PPC]() [Google PMax adds generative AI to create text assets, images]() [PMax-Generative-AI-Images] Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting. [PPC]() [Google Product Studio brings AI-generated images to advertisers]() [Product-Studio] This new Google tool will help merchants punch up existing product images into alternate creative using Google AI. [Google Ads]() [Google Ads will create AI-powered assets that target search queries]() [ACAs-and-generative-AI] Automatically created assets will now have the ability to leverage query-based generative AI at the campaign level. [PPC]() [Google Ads adds 2 new campaign types: Video views, demand gen]() [Demand-Gen-header] Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns. Google [Grow your new business with this essential guide to Google Reviews]() Get step-by-step instructions on how to claim and optimize your Google My Business profile, how to solicit and respond to customer reviews, and how to deal with Google and their overall review process. [Learn more]() [PPC]() [7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding]() [7-New-Google-Ads] More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights. [SEO]() [Google announces new topic authority system to better surface news content]() [man-newspaper-bench-google-logo] Google said this will help with newsy queries in specialized topic areas, such as health, politics, or finance. [SEO]() [Google Bard adds images in responses]() [google-bard-robot] Bard now includes Google Search images for visual responses. You can also ask Bard for images. Each image will be accompanied by its source. [SEO]() [Bing to be default search engine on Open AI’s ChatGPT]() [woman-searching-1920] ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future. [SEO]() [How to land 1,830 ranking positions with only one article]() [How-to-land-1830-ranking-positions-with-only-one-article] You don't always have to create many unique content pieces to earn multiple SERP rankings. Sometimes, you only need one article. Here's how. Search Marketing Expo [Elite. Actionable. Online. Don't miss SMX Advanced!]() Exclusive Google and Microsoft keynotes, tactic-rich sessions, live Q&A with speakers (Overtime!), invaluable community networking, and live demos with industry experts… yours for free online June 13-14. [See the agenda]() From MarTech - [Leverage first-party data for a winning CRM strategy]() - [How to build a customer journey orchestration strategy]() - [Google Marketing Live 2023: What you need to know]() - [It’s time to teach AI about your brand]() - [5 critical leadership skills every marketing ops pro needs]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()