🔍 Why Google Bard rarely shows citations or links

Instagram reminders, Microsoft keyword “boosters,” PPC macro-trends and more. [View in browser]( | [Share]() [Search Engine Land]() Mar 23, 2023 Mar 23, 2023 Good morning, Search Marketer, are you on board with Bard? Google has [introduced]() Bard, it’s generative AI “experiment,” and users have been busy comparing it to the new Bing and OpenAI’s ChatGPT. One significant difference: Bard does not frequently display citations and links to publishers and content creators, unlike Bing Chat. Naturally, [this is an issue]() with those who think it’s important for AI-generated content to be transparent about its sources. But Google recently [explained]() that citations will only be shown when Bard directly quotes larger portions of a webpage. Otherwise, Bard is intended to generate original content and does not replicate existing content at length. Google sees Bard as a complementary experience to Google Search, and users can easily move from Bard to explore information from across the web using the “Google It” button. While Bard is still in an experimental phase, Google plans to learn, iterate, and improve as it receives feedback from users, publishers and creators. Given the [lack of transparency, citations, bad SEO advice](), and generally low-quality outputs, Bard hardly seems like a Bing Chat competitor right now. It remains to be seen whether Google can address these concerns and improve Bard to make it a more popular tool among content creators. Nicole Farley,Editor [eseop_300x250_a]() [Google explains why Bard rarely lists citations and links to content creators]() Google said it will link to citations when Bard directly quote at length from a webpage. [Read more]() [Google Bard is here and disappointing vs. Bing Chat and ChatGPT]() Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot. [Read more]() [Instagram launched Reminder ads and initiates testing for Search Result Ads]() Reminders ads are now available to all advertisers globally. [Read more]() [Become the champion of your marketing game with programmatic advertising]() In the world of marketing, it’s all about being the champion of your game. With programmatic advertising, you can do just that. Register for our webinar now and learn how programmatic can help you outsmart the competition and hit your marketing goals. [Register here!]() [Google Analytics has increased the number of allowed properties]() Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval. [Read more]() [mtcspr23_300x250_lc-1]() [New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”]() Advertisers can boost bids with keywords to show ads to those shoppers who are searching for specific products, for a higher chance of converting purchase intent to a sale. [Read more]() [Google adds ranking update history to Search Status Dashboard]() Google said the new Ranking section of the Search Status dashboard will show active updates as well as history up to 2020. [Read more]() [5 steps to optimize your brand in search]() In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. [Read more]() [How to keep up with macro trends that impact PPC performance]() Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes. [Read more]() [6 steps to a winning enterprise SEO strategy]() Pitching to the C-suite? Turn your enterprise SEO strategy into a story to help your bosses make better business decisions. Here's how. [Read more]() [[Next week] Discover game-changing martech solutions and strategies for free]() Unlock 50+ sessions, keynotes, and Overtime Q&A — all available live and on-demand… plus engaging meetups, a certificate of attendance, exclusive AI programming, and more — online March 28-29 at MarTech. No expense reports. No travel headaches. No time out of the office. [Register for free]() From MarTech - [More ecommerce shoppers using buy-now-pay-later]() - [Instagram unveils two new advertising channels]() - [A B2B marketer’s guide to long-form content]() - [3 recession-defeating marketing strategies]() - [LinkedIn releases new Pages features for B2B marketers]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()