🔍 My phone wouldn't start this morning, I panicked...

Plus, Google Ads turns 22, a new zero-click study, and more. [View in browser]( | [Share]() [Search Engine Land]() Oct 26, 2022 Oct 26, 2022 Good morning, Search Marketer, when I woke up this morning, the first thing I did was reach for my phone to check for any work emergencies. Except my phone was blacked out. The screen would not turn on. This has happened before in my 15-plus years of owning an iPhone. However, this time, my force reboot commands didn’t work. I panicked a bit, to be 100% honest, rushed through my morning routine and raced to my office to better debug the issue. When I finally got to my laptop and Googled some tricks, I learned I was using an older boot technique to start the phone. When I found the right technique, I was back up and running in minutes. It reminded me of how important search is – and maybe how I am too reliant on my mobile device. So make sure to register and attend [SMX Next]() so you can learn the latest tips and techniques to show up high in search so you can help solve a problem or answer a question for the next panicked searcher. Barry Schwartz,iPhone technician [Google Ads turns 22: A look back at the biggest changes and advances in search]() A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over. [Read More]() [Google search study: 25.6% of desktop, 17.3% of mobile are zero-click]() Is Google stealing all those zero-click searches for themselves? No. In fact, many are a result of query refinement from searchers. [Read More]() [Yelp has created a new attribute, Business Fund, and Resource Hub for veterans]() Searches on Yelp for veteran-owned businesses in the U.S. increased by 101% in the third quarter of 2022 compared to last year. [Read More]() [The Comoto Family of Brands accelerates omnichannel marketing with first-party data]() Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data. [Learn more]() [Google Search Console mislabeled structured data errors as errors]() This was a reporting issue only and did not impact the Google search results. [Read More]() [Webinar Tomorrow! Jumpstart your SEO with content]() Create the content your audience that matches what your audience is searching for. [RSVP Today!]() [You can’t grow as a marketer without curiosity – here’s why]() Learn why curiosity is essential in our line of work and how to instill the skill in your professional life. [Read More]() [Marketing leadership: The dangers of ego]() Confidence is an important leadership trait. But when it crosses egotistical behavior, it harms the team and limits leadership effectiveness. [Read More]() [Who likes ads? TikTok users, that's who.]() TikTok users are highly engaged with the platform and they are overwhelmingly receptive to advertising. This report explores how users interact with TikTok and what this means for brands who want to reach them. [Learn more]() [Four new Apple Search Ad placement options]() The four different placements are available to advertisers in the Search Ads dashboard. [Read More]() [Actionable. Virtual. Free.]() Attend SMX online, November 15-16, to learn next-level tactics and invaluable insights that can help you execute winning search marketing campaigns. [See the agenda]() From MarTech - [Cirque du Soleil spotlights its digital strategy]() - [3 actions to prepare for machine customers in service organizations]() - [Compare 10 top email marketing platforms]() - [PolyientX launches self-service NFT platform]() - [5 tactics to get the 2023 email marketing funding you deserve]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()