🔍 Google tag gets a new update

And, how long should your title tag be? [View in browser]( | [Share]() [Search Engine Land]() Oct 06, 2022 Oct 06, 2022 Good morning, Search Marketer, Google tag is having a moment. The Google tag doesn’t typically get a lot of attention, but three new features launched this week are giving this piece of code new life. A helpful coverage summary, along with Ads and Analytics integrations should make the otherwise unwieldy tracking feature easier to install and manage. Don’t miss our PPC Trends panel during SMX Next where I will talk to Michael Henderson from Paytient about the Google tag. He will have some pretty interesting things to say including why tag implementation might be his favorite strategy for PPC success in 2023. [Register for free](). Nicole Farley,Editor [CMS integration and 2 other new Google tag feature updates]() Three new tag features will make the recording, measurement, and installation of the new Google tag a lot less cumbersome. [Read More]() [What should the title tag length be in 2023?]() Optimizing title tags is vital for boosting your visibility in Google's SERPs. But you don't have to worry about character limits. Here's why. [Read More]() [Facebook offers new ways to customize your feed]() Facebook is trying to give users a better experience by letting them have more control over the content shown in their feeds. [Read More]() [Webinar: Set your brand up for loyalty success in 2023]() Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report. [RSVP today!]() [4 new Instagram ad surfaces and tools]() New ad features and tools could be a good thing for advertisers and brands, but users could grow tired of constant promotions. [Read More]() [15 horrible mistakes even professional online writers make]() Don't let errors get in the way of your online writing success. Here are some common mistakes to steer clear of. [Read More]() [Just released! MarTech Guide to Digital Event Platforms]() Virtual events and here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Download this MarTech guide to stay up to date on the latest trends and compare of top vendors. [Learn more]() [5 Google Ads examples with relevant and quality ad copy]() Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right. [Read More]() [Actionable. Expert-led. Free. See the SMX agenda preview!]() Two exclusive Google keynote conversations, next-level search marketing topics, trusted industry experts, invaluable live Q&A, and much more — all for free, and all without leaving your desk. [See what’s in store]() From MarTech - [MOps leaders as psychologists: The modern mind-readers]() - [How to decide if you need a digital events platform]() - [Marketing beyond boundaries at Opticon]() - [FuboTV reports big ad gains from Unified ID 2.0]() - [How to mine data from online events]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()