🔍 Google Keyword Planner gets a new feature

And Google adds pro and con structured data support [View in browser]( | [Share]() [Search Engine Land]() Aug 08, 2022 Aug 08, 2022 Good morning, Search Marketer, do you still use the Google Keyword Planner? I do sometimes. But not enough to notice a new feature that was originally released in 2021. In my defense, it was only available to a few users. But now Google is making it available to a wider audience. The new feature? Using automation to organize keywords into ad groups. We’ve always been able to do this manually. But it seems that Google had an overwhelming urge to make this, too, automated. And I get it. By the time you’re done searching for new keyword opportunities, you’re just too tired to add them to your ad groups. Who has the time? On a serious note, this feature is probably helpful if you plan on adding hundreds or thousands of new keywords. Even still, use with caution. Nicole Farley,Editor [Google Keyword Planner gets a new feature]() For some advertisers, there's a new automated ad group feature available in the Keyword Planner tool. [Read More]() [Google adds structured data support for pros and cons on product markup]() Even if you don't use this markup, Google may still show pros and cons in the product search result snippets. [Read More]() [The 10 best SEO companies across the globe]() Bringing in the best SEO company with the latest trending SEO services for your website is crucial to your success. [Read more]() [SEO and accessibility: 30+ tips from Deaf and Disabled people]() SEOs can influence important website elements that directly impact accessibility. Here are a few tips to help you get started. [Read More]() [Webinar Tomorrow: What Marketers Must Know to Rise Above Economic and Buyer Uncertainty]() Join our expert panel to to get key findings from MarTech’s survey on marketing challenges. Learn how your fellow marketers are overcoming them and the technology they’ve adopted to drive results. [RSVP Today]() [The role of paid search in attribution]() Learn how to measure measure paid search, and its contributions across channels, without getting bogged down by data. [Read More]() [Content creation: A psychological approach]() Learn four personality types and how you can use these traits to create better content for your audience. [Read More]() [The end of A/B testing]() A/B testing is a dinosaur. Self learning AI is the asteroid. [Read More]() [How and why marketers are revisiting PPC campaign organization]() Learn how to organize your campaigns for maximum performance and deliverability from four PPC experts. [Read More]() [[Next week] Actionable tactics. Expert-led training. Invaluable Q&A.]() Attend your choice of two-part, expert-led SMX Master Class — online next Tuesday and Wednesday, August 16-17 — to dive deep into SEO, PPC, GA4, and more. [Choose Your Master Class]() From MarTech - [Only 38% of marketers very confident in their customer data and analytics systems]() - [Does your email copy persuade or sell?]() - [The latest jobs in martech]() - [74% of B2B marketers expect budgets to increase next year]() - [How Cherry Bombe uses email to make customers smile]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()