🔍 Trust your people

And five ways to level-up lazy listicles [View in browser]( | [Share]() [Search Engine Land]() Apr 19, 2022 Apr 19, 2022 Good morning, Search Marketer, is your camera on? If it isn’t right now, it probably was earlier. Or will be later. One of the upsides of COVID-19 was greater acceptance of remote work. But with that came the rise of video meetings. To compensate for the “unprecedented times,” many of us saw our calendars filled up with an unprecedented number of video meetings. So many search marketers have felt the “Zoom fatigue.” It’s real. And it can be exhausting. It probably was a contributing reason why [618,000 marketers changed jobs in 2021](). (And this trend doesn’t seem to be slowing in 2022, if my LinkedIn feed is any indication.) If you’re a manager, set clear expectations about when cameras must be on. But don’t make “cameras on” mandatory for every meeting (and never make assumptions about why someone’s camera is off). You hire people because they can do great work (that’s why you hired them, right?). Trust your people to do their job. Or they will quickly lose trust in you and, inevitably, resign. Danny Goodwin,Senior Editor [5 ways to level-up lazy listicles]() Avoid being an armchair commentator. Upgrade your next list article by following these five simple steps. [Read More]() [3 powerful micro-conversion strategies for paid social]() Micro-conversions have the potential to decrease costs and improve conversion rates. [Read More]() [Connecting individual-level data to drive outstanding results]() How do you know when your marketing is excellent, important or had the impact you expected? Ultimately, it comes down to being able to measure marketing performance. Marketing performance is the key to knowing where to spend the next marketing dollar. If marketers can’t quantify the outcomes of their initiatives, it will prevent them from continuing to receive funding for their marketing budgets. And those outcomes have to be told in a way that the business will understand, care about and believe. [Read more]() [How to create a three-tier blog strategy to increase revenue]() Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts. [Read More]() [SERP feature trends every SEO must know]() Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. There are more than 40 different interactive elements or SERP features that can appear. So, how can you know what SERP features should be at the forefront of your strategic planning? In this report, Similarweb analyzed the most popular SERP features across various industries. Find out the best strategies to leverage and how. [Read it now.]() [7 reasons why people believe SEO myths]() Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise. [Read More]() [Instagram product tags rolling out to all U.S. users]() Product tagging will make it easy for people to discover and buy your products via Instagram Shopping. [Read More]() [Expert-level search marketing training]() Unlock the world-class programming, invaluable live Q&A, and brand-safe, actionable tactics SMX Advanced is known… all for FREE and all without leaving your desk. No expense reports. No airline ticket. No kidding. [Secure your free spot now]() From MarTech - [Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers]() - [How Blackcart’s ‘try-before-you-buy’ software is helping Mohala sell sunglasses]() - [Social media advertising projected to more than double by 2028]() - [3 challenges of building customer trust in a privacy-focused world]() - [Good morning: Elon Musk’s Twitter bid]() Know someone who would like this newsletter as much as you? Copy this link to share the Search Engine Land newsletter via email, social, or text: [() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()