🔍 Google to test "great page experience" indicators in search results

Plus, third-party seller data at the heart of new Amazon EU antitrust action Nov 11, 2020 Good morning, Search Marketer, we have a date. The Google Page Experience update is set to go live in May 2021. That gives everyone several more months to prepare for the update’s potential impact on rankings. Further, Google is going to start testing labels on search result listings to [indicate those that “have great page experience](” over the coming months, ahead of the update. While many SEOs think the Page Experience update won’t have a big effect on rankings, the visual queues bring a new dimension to the update — much as “mobile-friendly” and other labels have to past updates. The indicators will be used to identify pages that ”have met all of the page experience criteria,” says Google. Get caught up with our [Guide to Core Web Vitals](. Amazon. Just as many sellers are ensuring they’re stocked up at Amazon’s warehouses ahead of Black Friday, the EU is fixing its antitrust sights on the company. The potential conflict of interest of Amazon operating as both retailer and marketplace is at the heart of a new antitrust charge by the European Commission. Specifically, the EC argues that [Amazon looks at sales data of third-party products to inform its own products and offers]( “to the detriment of the other marketplace sellers.” You may recall this also [came up]( in the U.S. House Judiciary Subcommittee on Antitrust hearings this summer. Amazon CEO Jeff Bezos could not “guarantee” that the company hasn’t used third-party seller data to make decisions on products launched under its own private label business. There are numerous stories of Amazon essentially [copying]( a fast-selling, relatively commoditizable product and offering it under its own label at a lower price. I’ve seen this happen to manufacturers first-hand. The company could face significant fines. “The EC would also potentially force the company to change business practices in the near term,” says Greg Sterling. Ginny Marvin,Editor-in-Chief Social Short TikTok could reach 1.2 billion users next year TikTok’s monthly active users (MAU) are estimated to hit 1.2 billion in 2021, according to mobile analytics firm App Annie. The short-form video app’s hot streak has continued, with its user base having tripled since 2018, [TechCrunch]( reported. Further, its growing advertising business and sales of virtual gifts for tipping creators made TikTok the number two non-gaming app by consumer spending in the third quarter of this year. Why we care. It’s been a chaotic 2020 for TikTok. It’s fate in the U.S. is still up in the air with the Trump administration’s ban [blocked]( in federal court and the proposed deal for Oracle and Walmart to take ownership stakes in a new TikTok Global entity still under review. And yet, TikTok’s popularity with creators, users and advertisers shows no signs of slowing. Webinar: Leverage the power of local search in your 2021 marketing strategy In 2021, mobile devices will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being limited by physical geography to encroach on your search space, you must build momentum and identify new ways of growing your paid landscape. Join this webinar and learn how to pivot and adapt your strategy to dominate local search. [Download now »]( Search Shorts Googlebot being socially distant? Video on Google search quality evaluators. Google released a short and to the point video on [what Google search quality raters do and how that information is used in Google Search](. XML sitemaps. Google’s John Mueller said on Twitter that “[making a sitemap file automatically seems like a minimal baseline for any serious website](.” Googlebot socially distant. Mueller also said there is no issue with Googlebot crawling sites now. He quipped, “[Are you saying Googlebot is being too socially distant? I’m not aware of any specific issues with indexing](.” Lock in exclusive SMX rates now! Register now to access 45+ tactic-rich SEO and SEM sessions that can help you drive more awareness, traffic, and conversions… and join us at SMX online December 8-9! [Book now for $199 »]( How Autodesk overhauled its marketing to align for better performance management [Sponsored by Allocadia]( Autodesk faced a challenge with which many marketers are familiar. Teams that were expert in their various disciplines — channel marketing, regional marketing, industry marketing, etc. — had diverged into silos in the absence of a strong marketing performance management program. There was no unified view of how marketing spend affected program goals across all of these initiatives. “Without breaking down those silos, you can’t get to a point where you’re tracking spend in a unified way across campaigns,” said Autodesk’s Zoe Marquardt, the company’s consultant on marketing performance management (MPM). “You can’t even develop unified campaigns across the company.” [Read More »]( What we're reading We've curated our picks from across the web so you can retire your feed reader. [Announcing v6 of the Google Ads API]( – Google Ads Developer Blog [Big data shows the volatility of Featured Snippets]( – Kevin Indig [Bing Does Not Know Ranking Signal Weights – Machines Learning Handles It All]( – Search Engine Roundtable [Facebook and Google are still banning political ads. Dems say that’s bad news for the Georgia runoffs.]( – Protocol [How to Measure Google Ads Sitelink Performance]( – Portent [India opens antitrust case against Google over its payments app]( – TechCrunch [Read This Before Using New Customer Acquisition Goals in Google Smart Shopping Campaigns]( – ZATO Marketing [Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data]( – Go Fish Digital [What’s the current state of play in marketing and search?]( – DeepCrawl [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.