🔍 Closing the gender gap in SEO

Nicole DeLeon, Aledya Solis and Amanda Jordan to join Live with Search Engine Land. Sep 09, 2020 Good morning, search marketers, it’s time to deal with pay discrepancies. Nicole DeLeon and her team’s recent research on the gender gap in SEO might have caught your attention. It certainly [caught ours](. Regardless of how women SEOs charge for their work — retainer, project, by the hour — they are, on average, making much less than male SEOs. That’s not just bad for women, it’s bad for the entire industry. This Friday, I’ll be chatting with Nicole, who is founder and lead strategist of North Star Inbound; Aleyda Solis, international SEO Consultant & Founder at Orainti; and Amanda Jordan, director of local search at Locomotive Agency, about what the research says and ways agencies, in-house teams and consultants can help achieve equitable gender representation and pay in the search industry. To join us live at 1:00 p.m. EDT on Friday, please [fill out this form](. DeLeon offers several thoughts on solutions to these long-standing issues in her write up on the data on the Moz blog that [I highly recommend reading](. Her team is also currently fielding a survey to better understand the experiences of BIPOC and LGBTQ+ SEOs. You can [take that survey here](. Keep reading for your daily Search Shorts and a look at Quora’s latest ad feature. Ginny MarvinEditor-In-Chief Product Deep-Dive: Recommendations, Smart Bidding, and Mobile App Join our Google product experts for a deep dive on new recommendations, Smart Bidding, and Mobile App features to help you save time and deliver performance. Tune in to learn how to succeed with best practices and use cases. [Watch now »]( Social Shorts Add Quora Lead Gen Forms to Promoted Answers Marketers can now [attach lead generation forms]( to Promoted Answers ads in Quora. When you add a lead gen form to a promoted answers ad, users can sign-up for a newsletter, request a demo, etc. directly from the ad without leaving the platform. Why we care. In the highly competitive higher education space, Quora says that The University of Chicago decreased CPL by 63% at 5x the lead volume on the platform after using Lead Gen Forms. Quora often flies under the radar, but it has 300+ million monthly unique visitors and has been steadily investing in its advertising capabilities for performance marketers. Webinar Tomorrow! Fuel better business outcomes with a clear data strategy A clear data strategy is a competitive differentiator. It positions you to deliver the best possible solution as your organization’s needs grow and evolve. With an intentional data strategy, we can better engage with the right audiences, predict trends and customer behaviors all while lowering risk for our business and making every marketing dollar count. Join this webinar where our experts will discuss how to bring valuable data into focus with a well-defined data strategy. [There's still time to register »]( Search Shorts Google URL parameter tool to be updated Google URL parameter tool. Google’s John Mueller said when the URL parameter tool comes to the new version of Google Search Console, [it will be really cool](. But he won’t say more. Google Ads is Ludicrous. That is what [Microsoft’s Christi Olson said on Twitter]( when she heard that Google has begun [hiding some search term data in the Google Ads search terms report](. Core web vitals. Google’s Gary Illyes said on Reddit that the [core web vitals will unlikely ever become the primary Google ranking factor](. Good luck Mordy. Mordy Oberstein, a long-time search verteran, contributor at Search Engine Land and speaker at our SMX events, announced he is starting a new role [at Wix as an SEO advocate serving as a liaison of sorts to the SEO community](. Traveling through 2021? [Survey] For most marketers, attending in-person events is a key component to their professional development. But COVID-19 has significantly impacted the ability to travel, at least for now. How are you thinking about and planning your 2021-2021 event schedule? [Take the survey »]( What we're reading We've curated our picks from across the web so you can retire your feed reader. [5 New Mobile Search Bar Tests in Google Search]( – Brodie Clark Consulting [An SEO Company Can Sabotage Your Web Site & Maps Listings]( – Search Engine Roundtable [Competitive Keyword Advertising Still Isn’t Trademark Infringement, Unless…. -Adler v. Reyes & Adler v. McNeil]( – Eric Goldman [Drive engagement with Multi-Image Extensions]( – Microsoft Advertising [Google Ads is Reducing Your Visibility Into Search Queries – Here’s How Much and What You Can Do About it]( – Metric Theory [Google Search Console Coverage Report Delayed]( – Search Engine Roundtable [How to Build an Effective Content Marketing Funnel]( – SEM Rush [SEO For SaaS: How To Compete With Capterra]( – Go Fish Digital [What is Link Bait? 8 Examples To Show You How It‘s Done]( – SEM Rush [Search Engine Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.