🔍 Restructuring paid search accounts with AI

Plus, boosting your marketing revenue with personalization, connectivity and data. [View in browser]() | [Share]() May 02, 2024 [Search Engine Land]() AI tools. Love ’em or hate ’em, they can help boost efficiency, unlock strategic capabilities and drive better campaign performance when restructuring accounts. In [6 ways to use AI for paid search account restructuring](), Search Engine Land contributor Sarah Stemen explores actionable ways to slash the time it takes to complete an account restructure by letting AI do the heavy lifting, including: - Finding new keyword ideas for accounts - Categorizing keywords by theme - Tailoring ads more closely to the user’s search query - Assisting with image creation A correction: Yesterday’s newsletter incorrectly stated that Barry Schwartz had authored 900 articles on Search Engine Land. The correct number is 9,000 articles. Apologies, Barry! Anu AdegbolaPaid Media Editor [MNTN4.29.24-Search-Engine-Land-Newsletter-Banner-300x250-2x]() PPC [6 ways to use AI for paid search account restructuring]() [6-ways-to-use-AI-for-paid-search-account-restructuring]() Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy. SEO [How to boost your marketing revenue with personalization, connectivity and data]() [How-to-boost-your-marketing-revenue-with-personalization-connectivity-and-data-]() Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences. PPC [What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained]() [shutterstock_1294394836]() A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience. Analytics & conversion [How to adapt your marketing for the new era of data analytics]() [Salesforce-4_1920x1080-1]() Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision. Google [Tips to master Google core updates]() [Technical-SEO-Tips]() Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability. PPC [The Performance Max playbook: Best practices and emerging tactics for 2024]() [The-Performance-Max-playbook-Best-practices-and-emerging-tactics-for-2024]() Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking. [smxadv_300x250_agendapreview_a-1]() PPC [Creating Google Ads campaigns with Gemini conversational AI: How good is it really?]() [Creating-Google-Ads-campaigns-with-Gemini-conversational-AI]() Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns. MarTech webinar [The future of search – and commerce – is social]() [Live-webinar-RSVP-today]() Join this webinar examining the State of Social Media today and learn how social business transformation leaders are harnessing a new foundation for growth. PPC [5 biggest challenges for PPC marketers in 2024]() [5-biggest-challenges-for-PPC-marketers-in-2024]() Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements. Advanced SEO, PPC, and AI training [Preview the SMX Advanced agenda]() [The-new-blueprint-for-customer-experience-Always-on-always-listening-]() Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours at SMX Advanced, online June 11-12. [See what’s in store]() From MarTech - [Google launches new AI-powered features for Performance Max campaigns]() - [Qualtrics launches new Strategy & Research Suite for XM]() - [What is B2C marketing? Definitions and strategies]() - [How Iron Mountain implements conversational AI to drive engagement and revenue]() - [Using video in email to engage customers and close deals]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()