🔍 Google's March core update may not help some legacy victims

Max conversion for Microsoft search ads, Meta audience targeting updates and more [View in browser]() | [Share]() Apr 03, 2024 [Search Engine Land]() The [Google March 2024 core update]() is not done yet but it should be done really soon (maybe even by the time you get this email). While the results have been [very turbulent]() and we [reported]() on some early changes, it looks like this update may not be the savior some [September 2023 helpful content update]() victims were hoping for. Four weeks in, I have not seen any documented cases of a site being hit by the helpful content update in September that recovered with this March core update. Yes, I know, it is not done yet but we are just about at the end of the rollout and we all expected to see some recoveries. We saw sites previously hit by core updates recover with this update, but not those impacted by the helpful content update. In fact, many were hit even harder. 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