⚙️ Which growth levers are available?

Time to add a new marketing channel? Not before going through this framework. Plus: Let the Surv-ai-vor games begin! 113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK183lYMRW69sMD-6lZ3p4N1hFJ02cYsQ8Vl-_Cc25nlnXW75Lpkq6940xyW4ZGkZw2htfjGW12khsg6VKHRRW6xb9425dn5m1Vl5mb82fLkf2W3_tfgB1ZvfdNW1HF5nN3bQFnHW9fd0_F23MHHJVSJGZR2nDZ8tW58RC7Y2LCQjfW8jbC0X4w-SYwW1RCD5H10NyKmW81_ZwT4fvsMpW6q0hxV8Zc66-W8nvxCx7GVT1sW5Xql625gRg2mVFkb1r80ftL0W9chWrW3jw_3Df3GfRFx04 Hi there, When growth stalls on a particular marketing channel, it’s instinctual to immediately consider adding a new one. But there are a lot of hidden costs to consider before committing to adding a new channel. - More budget needed. - More operational complexity. - More single-use Slack channels to check 😖 And with marketing budgets under heavy scrutiny from the finance department to make sure it's being used efficiently, it's important to understand the implications of investing in each marketing channel. In today’s email, I’ll share the framework that we follow at Mutiny for understanding the growth levers to grow each channel. In this email - Understanding your growth levers (and when to invest) - Win $10k by competing in Surv-ai-vor - Finally, a press release worth reading [Mastering your marketing mix](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1M3lYMRW7lCdLW6lZ3nsW3_W9P297g5VPV6_cpp4Z9GkNVDkV8F5Fgwz1W4sRWd-4dM6J7W48CxDh7RWcBHW6FWzRV2CD0mMW8nvP4N8kwjMsW1c8DzZ4NGl2RW7FzX0850n4-ZW4kyRp81tS-vHW6v0KP41YGhWsW1Cjflc18zbNzW3QzXfl913kt7W1T8-Cp48RX_FW8X2fCh8JRX9DW4XwMnZ8XYM-3W1fj8JF22jHplW8zFMdF3pFQpgW1DhlvM1-rXB5W3R1xBT1p_NqpW48jTsn7BnBKzW5C6Mdz590LGwW8flgP44mwP8WW65SCl88_jXl3f2J57kK04) There are four marketing channels that are foundational for a B2B software company: outbound marketing, paid ads, events, and content. This marketing mix might not be the same for every market or business model, but you can apply the same logic from this framework to other marketing channel you’re using. This email will go deep on two of the four: outbound marketing and paid ads. [Outbound marketing](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1M3lYMRW7lCdLW6lZ3n3W1qWS2f5MVj22W1gbZjr11XRPDN5kBsqVx0fz_V9VGb64gkW5QW2mdJ0l42kStTW6Pt7TR5G-6k_W26hBws2R_mbfVLQdBL8Dwn_yW7c7G051Sr1ZPW7qD5X08xgjN6N2sFSv_FBtJFN9516Y0hpQ2xW8wrQ1F8w4YQ9W25M4JC2PBGLyW6ZxDww2K32xRVKggvG4VyF-nW2-Qgsl4cMYNnW2bZykl8XLV1DW7gbDzJ5_NpYJW3Fqw7d6qdsHsN5Rv-wdhVqjPW5D9kQM2qBj2WW7vNG501-YlVDW8j1Ybn75tB9FdZXxFx04) At its core, outbound marketing is about identifying trigger moments and reaching out to your ideal customers to get them engaged in the buying process. It can quickly begin generating pipeline when done well, but can also be quite complex to get setup. There are two factors that define the potential and limitations of an outbound program: - Productivity Levels: It's natural for newly hired business/sales development representatives (BDRs or SDRs) to take some time to reach the productivity levels of their more experienced peers. However, with the right training and tools, they should achieve their quotas after a designated ramp-up period. This will give you a baseline of how many meetings each additional team member can generate. - Number of Representatives: Once you have a baseline for how many meetings each BDR can book in a given timeframe, you’ll be able to grow in direct proportion to the number of people on the team. Outbound follows a step-by-step growth pattern, where each additional person increases the run rate. This makes it an efficient channel for getting quick traction, but also a cost-intensive channel as the team grows. Here are few examples of strong outbound programs in action: - How 6sense broke into new industry verticals and were [able to 5x their leads](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK223lYMRW7Y8-PT6lZ3pNW6s9myR1YDyYxW676RQl8SV_1_W3MywHy2gmWl4W454ZFN7PKVbMW7xXdrC6nZBtvW5BLN1D28wDj_V6SfX13nc-16W71w-zg6Q3plFW4gPjNN8D6dGsN5N8QZwZ3smXW8n4SsD4_zvjnW8fyfNR8BTJ_BW46rHpz9313Z-W4Gy25V3ZPn_1VqCMST3K2gZ1W8_pScF5sC9xDW5vfWws43JTm3W709fJ08sLyCcW4fJfqk7GxWqZN8Xskm_S5R62W3_3Ypr2lHNy0W33QsyL3RkKHrW1p2f4-4kP2zMMtHPrsK9mF3N68vxyy_qWrRW5-YrkM8fxwHqf5DJpcl04). - [Snowflake used dynamic personalization](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1M3lYMRW7lCdLW6lZ3mFVFPW9R40zBSFW4Rq_WF29MZVBVMkKlr2WgjtwW7BHHQd7nXFFrW2cCCJP5YndcwVMQMM26wCy9rW8nP3yx6ykq14N5MhnpNJKJXnW6fG6SG1tPywGW2T-9pp62CkRTN6sqzBxmH0t_W2VNlCC1scGH6W6X2bw73ynSK5W14qLhR8ZHnz4W66yYZJ2_SxRHW6P529n4d9ldlW1wSldz4JszcCN1dmgyWSJxtrW7gG9CG5l098VW3fVmTD27rhlLW2s-_T32Q12PKN5nQQnRmqCR9W6gRT8r8ZHm5GW1TrB588McdsYf1_GzR804) to increase their average contract value by 80%. - How Brex got a [60% increase in BDR reply rate](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK223lYMRW7Y8-PT6lZ3lSW3qfkly2jMD11W6hnQrl70KGwwW1PyX4l7D_gPLW21p3sz3p2DD8W6W78Mh6mLh47VM9Cxd3HXx43W6frTqG8Vf1HlW8fXBdY4Vl8L4W8KFF0Y5RKp3yW2GVX0q5kflNwW1hfMZV6C0h8WW3SGS881xRxjjW7FF27B8-pdHyW1fCGl95k69tpW1388Cw69CyWnW30YRX637ggq8V2hp4B5TYfFTW7sLh-p560Rf-N2ZVxwkfFJ9vW4BVZD753S6w3W3TG8nT8-HGkcW46K22v9dYxcCW3QWSMK8sJCddW6SkPtN8YKNK2N1HkfW5HQbT9W1bhGPF835MdZf8Tj1hl04). [Paid Advertising](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1M3lYMRW7lCdLW6lZ3p2W63h-gc1Nmv7GW495jQ31RYb_VW95bwZf50XtDvW1THlJJ6P0VkfVWVVqx3kGxpsW8Jp4hv3zpwLMW96Zfvd8mR2F0W3WVD7g55nYLBW8jD_Ym7k2Y_CVL6ckD8QGh3dW6MB02R8gJp9kW534vwB7zdh9LW2CgT1b3l6cLVW4Lx1wx7Bp_vcW6yyH6r7LnjFKW4zmKPQ4jnjHGN68d91_KL1hLW666Sv65hqjw2W88yBjJ6d6hBkW3T-Ccp7J-tcsW4lndz-2K6Z4gVYNYL-6Bpp5wN18Gnp3r3m6tMvqTY_cgbcQf8xn_Hn04) For the sake of this discussion, I’m only referring to digital ads. Paid is able to generate quick returns, just like outbound, but has a lower initial cost and time to setup. Paid’s efficiency and scalability are governed by two main factors: - Bid Cost: The amount you'll need to spend for each ad impression can vary significantly depending on the industry and target market. But one fundamental principle will always be true: whoever is willing to pay the most to acquire a customer will win the ad bid. Keep this in mind as you budget the program. Spend a lot of time understanding cost of acquisition (CAC) and your conversion rate (CVR) as they will show you if you’re over or under-investing in your bids. - Audience Size: The size and engagement level of your target audience play crucial roles in the success of your paid campaigns. If you're targeting a niche or smaller industry, you'll encounter a ceiling on how much you can scale your ads. Two things you can do: frequently refresh your ad creatives to re-engage existing audience members and broaden your target audience to less engaged audiences. Paid advertising for B2B companies is different than for B2C because the buying process is typically much longer and more involved. Rather than selling the product through direct response, you’re selling the act of booking a meeting. My biggest suggestion: try a lot of things, and have fun with it. You may be surprised what works and what falls flat. Here are a few examples of high-performing paid programs in action: - [How Notion got a 60% lift in trial signups](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK2l3lYMRW8wLKSR6lZ3pRW3P73642b6WgkW6Cbzgq6Vgfj8W97KK3s5kmqNhW4PwbGs1-LbBFW6L9tsr24N74XW6GDk0k6Pq7wNW6YNV6Z65k46RW2w_Mql4pxs-LN8mT5NwGck_2W3N_wfS33cs6NN7P_xtc7sBSNW54GHLX2mKDHbW7ZDnPC1XlxC-W6nj8mH2bGZgYV51g3C34txthW1VbsnC3nSR0lW34pxt51wrCM-N2kg-X1GYYsVW4xMsL37MsY-4W8YF_NS5s2c5FW1ddJpb7Gb9rTW2HfQtj47LM1CVJ1qCG6RTTjQW4QX9wz6qqkXYN7j_dFZKb77VN6X9dTTnNrpvW6s4l3D5QfBssW6WwynP8qfbrmf2dX6MC04) from paid ads. - [Attentive drove a 77% lift in conversion](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1M3lYMRW7lCdLW6lZ3l-W5_cprp1xlMKfW1qshzJ3NS8TpW7mzlpt7yGdtvN21xVxPH_7cDW2VvlMy8Vpx5SW8FNW8f5fMRdcW6TnlP08Nn1_xW1v1RSX5_vBnzMSz_45B7B13N2fpcvDZPGxLW1QZ5lt5DR9tdW143mwQ4xh4xCW6f05y65Cw05-W8_T73x7pVYK-Vg1jn_5j7mHKW4Prxj_8gSm9fW3lL1RH5bbC9zVLrlSb50PNn_V_17Kr6QgwCLN7dyphJqzpYhN4TXCBJjsdCfW1w5PBS4cF_NBW4_3Dk53R5s9NW19qzMH6ZSJwbf2MpWrT04) by message matching their ads. - How Radar [decreased their cost of acquisition](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK2l3lYMRW8wLKSR6lZ3l8W62cP1m3nP0HzW5tbs0V2f5zwsW4DkByd4xB7W7V8KNpV8FKhDVW90KDjP8_Hs_-W6CFRcf3M8WMvW14jsqG4ZbyTkW69CYdw2DvdhZVczwfS5MJzXNW2jVYv52wjsxrW7dN7K95fqNJxW5pyqW46DqpxKW1LthKV8Vtbs1W1D3Nw47pCdXzW5Q9mW54RBJqJW6LqVm6880XXGW9kgmlS2YZFmlW1-RN7S6w2Qr8Vxc4Y76lF8cgW8DtBhl69Lkn9VtbZ0n12Yb5-W7N_x942mZcyYW699k8F1F_h40V6JS6L6ZKMz3VW8frj6mhVtlW6tQhxx4jRr6cW3cZb-Q2zT7ZjW9lsXg010TwCgdP4qG604) from paid. I don't have enough room to include a breakdown of content and events in this email, so I'll save it for an upcoming edition. [But if you want to read ahead](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1M3lYMRW7lCdLW6lZ3lSW1MP8vP102XzbVkYd-r1QFw30W3_Dzpx200J73W91skYb6pWYDMW6zdDY98lZ3trW5Q13kp5YKTXXW4TDjB35tCKMsW27G8CR3PRYkVW3DZWjH21BfLYW6FWC-l41zgNyW50s6B773hmfPVsl-qB7vH2NFW7Z3Z0p7VmBGGW6xbh3X4TZVf9W2Tg04h3tbbq_W7hHBWC14_Q4xW8YkSbr1xPyc7W7DYpMG6GHfKFW52rYZm6FXz12W40tZjh1cs_85W95tSyV7WbdsSW2CNDHB3FMNknW4G9y6D1Ctcl6W3hFZ6c3lbKlYf22DC7g04)... [Get the full breakdown](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1M3lYMRW7lCdLW6lZ3p_N5vB753WrHt4W91V3w227rF80W1yPbD879rlvdVSkCZY51WCDWW9dt5k_4x1gqNVwC8Jl1HMyxYW58xqkJ18CjQ7W4TKBD_150V3wW7gdlG_23RbDwW8Glb9_8VW2wvW5VRm4P6bkn9tW4ynFZ358BVVgW6xkFfb18Gh8LW3RRgzv2-l3rxW804Q7G2ZwC6HW3__WmD8Dl7BHVYv8L-3Vgf1pW2S--2c12m5MRVg8qLH2SLBc5N5hZ9T8LvfzTW6tz6ZQ1CTLVxW1XBBtL6c5h33W1RJb7v8snrHdVQLh6G36pjpqf7wj3xx04) [The Tribe Has Spoken:](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK183lYMRW69sMD-6lZ3nrW10j-jL3MvdSdW6r8gfC17-Np3W3fgT3Y7NTnJVN3y5-px4KsYLW2B7S6c3FShLZN5psWn_1bvZVW3vY8P67mQwYxN2hhJy48q74FW1mrk8j78V8K9N4ZBfk4d1KtYW4hrvqm1LzrC5W9jG8WD6XD5LHMtbyV5NBnvCW8YBFV04srFRnW8p-V-L3JlPSNW6V4ypT1VM1G6W4HnqRy6g6VZnW1LcPJt7Sfw0pW6zWqS04lFRVdW59wG2w6415Vyf6NQ2tv04) [Join Surv-ai-vor to win $10k+ in prizes](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK183lYMRW69sMD-6lZ3kKW2HVKZt481fcpW7LxMMg5Cn2_bW3k3Z-r8rVY19W3J3dtn45gcZJW87X_HV5MLqTSW5q87bz1ZqxMqW5_zQvh4h-QWZW3X8_482mlKkgW4Zt9xk5NXrTYW6zJhYX5_1-V2V-YmC96dM1lwW1QSl3v5gjWz8W2rdlhn7ShsJ3W7-R6lX2_zMyKN5B3MmG9XPrFW5LR62V6qL5XnW7THJCX9gpjctW7kP0YY2k8-71W12cmSz4-klY7N7nk7CmJT2ngf3tm8G604) [Surv-ai-vor_TV-promo (7)](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK183lYMRW69sMD-6lZ3mkW47sPTf6YfZskV392586c8rgBW7sBJ3h27RM3SW8VNDVS55NrPlW7HhVx633mz4hW1rgcKW7PQzm7W2dh34j5nZVtgN2V30hDcDFX8N6kl5Tm3n3lLW4PpPWL8-gLNYW2FNKFl61ZmqqW4hzNwZ6PGN8XW1q1ySV3ns6xtW75DRSB6qM6P1W2zDTx92dyrqjW3-wQJG429HGLW6B8N2v1DVSxZN5qnF1rPXhwYW3xGbpB6DB4xwW3F6bkS7595xTf6z-3wF04) Do you have what it takes to be a Surv-ai-vor and compete for $10K+ in prizes? Surv-ai-vor brings together unparalleled access to AI experts to upgrade your marketing skillset and give you AI workflows you can actually use. 🏝️ Learn from AI marketing practitioners as they share AI workflows you can begin to use right away to up-level your skillet. 💪 Complete challenges to show your new skill and earn points. 🏆 Win $10K+ in prizes and compete to be crowned the Ultimate Surv-ai-vor. Surv-ai-vor premieres October 24th with GTM leaders from OpenAI, Autodesk, Snowflake, and more. New episodes released daily. Don't let this opportunity pass you by – position yourself at the forefront of the marketing industry by harnessing AI. [Join The Challenge](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK183lYMRW69sMD-6lZ3lYW7_54fJ32_78DVMMGF453sZHbN5b-rmX1W86vW723WDz8R2sTpW7RGTlt4K36jFW8rgYkw7f-1d0W6HXDRZ8P9xK8W4Dmvvn3pyjh0V15SX67QS3vkW2VTZtc6JB5d5W3TjBJ93GmGg3W2sbfyV8f-NYqW99m7Lh7cbx77W3Q3kjX4YD6RlW2HV9Vj1c-dXSW6_8xNc1TbRfDW6nZ0G33L4-FBW5qJFms880p50W1CmjTT7pdmj1W5C9RGm1zQhX_f4YG6HM04) [What's Going On In M2](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK183lYMRW69sMD-6lZ3ltN82zJTDZ7_R4W9lYVlg1X0SKfN2WPlWMcXsrFW6vwQSD3QqQNPW5p2cjz1ZRp1BVckt4r2Xly5fW2BKzf_42nl3PW2bp4rp1cl_F5W33825R40sRcPVMMF_j7ns0RvW7sNDqN1FqRBSW8Xb5xD4ryCR6W51kH5s4QJZqKW5-3MRd4yBQC0W5sRFxR754VMnN22yK00vhQLfW26fXLs5_1kybW3s8pw22MQyBvW6x0N3v17SHGGW4p1Hlx6N1ng3f8vtMXl04) [M2_GrowthHour_Sept22](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1s3lYMRW6N1vHY6lZ3nPV172933mr83LW9cdQTs8tzPkfW1ZwmB474NqD6N7hghxbLTQ3hW74MPpF41cV3dW73XcDq4YVbNdW1L15xk6g6VVnVp7pwr5Qh72SW5__J615tDR5FW75rHdv6n2CvvW5ffBX47FmwXyV6kQkJ5m-vhBW8ZmKw92G1N8YW8j2vFF6SmWstW9gQTPk2s06TqVMzHYF1Snq6TW2tlTyG245514W6PdHLD1WDyQrW2fn5ZB1lP079Vy6CBf3WmMmwVQP8pF1k0syMW7cH0vc7xH65lf14dqvR04) What does a modern marketer look like? How do you get promoted in a remote world? How are company leaders thinking about their team structure? Join Alina Vandenberghe (Chili Piper) and Ryan Narod (Mutiny) tomorrow Friday, 12PM ET, 9 AM PT, as they unpack these questions in an interactive, cameras-on, not recorded discussion: "Skillsets to Advance your Marketing Career." [Reserve Your Spot](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1s3lYMRW6N1vHY6lZ3mHW56dRwQ9g0y3bW6BYSMk3Mt1gmW3PP1mL31vZGWW34sG4n3M7Q1_W7HDZQJ6G_NqYW5ln5Zx7c4X7-W3sFqH54c7c9QW1fF1rJ7qmlkZW1wWbzM7gJGlrVlj51K8mYZzRW9479rd7RDvtQW6XBRJR98FwFHW70f1l44xl2LmW4lxqX-3Srs0WW9k1hRz4F3hm5W4rzBdF2J23hQW6fHcwZ3Jr0c7W809cd01G7HbzW607vZY3Y8k19W3xMddw4Jlh0lW8jMFrG6RDr9QV-qpr53tXhPNc_z1v04) [Stuff We're Loving](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK183lYMRW69sMD-6lZ3lhW1lLPMC3btdykW395_X37fLWwBW38D6Gf5B3YnyN3mKGbRDtJctVh8x6d3Mg8TCV4qSJc5Ccs_YW42zm0x1VNj-xW55Yxgl5YJX9_W3DX_w191qzskW7HWJlX8pkVCvW8WFYTz4HlDTjW484PLY3rCSw6W2KTgBM1vs6KwVq12c-6H-mh2W5qPWl43xRgVLW2h2gPj5FQ-ZKW5nFL6n1GlTbwW4Mwk8w3Hmb6YW8wMNt-6TkQtxW1C0pds7FfwsPf1PsTNF04) 🗞️ The best press release I've ever seen How do you publish a press release that doesn't feel like you're just patting yourself on the back? [Like this](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK2F3lYMRW95jsWP6lZ3kRVTdYZD4rpSncW8bQTVL7cvwK9W4b8JHH5_4X97W3WH58P2x6sN3W1mTz_F2_JXfvW8T2f1z8N7jv0W7zV3vT6NYDc6W39D79Q5bd4JbW5g1pnH80692pW8hhsbj16ZP20W3S3hkN2lYSmCW5RbCLp3wv9P2W4Y3B8b14SB8-W1VStl8840LrTW7Z70-L6-QhXYW3c23D85XFnd7VcxtNQ7TF7PBW6344DW20MLq_W34Xm6h1lRJY0W1J41d67HcjHhVw326F6lZsdDW4KXfw78V1_v4W2nJ2vM2NCN-5W1nn8D341sqbhW16_Lcg6WLBcpW2-q52g8Bn9w4W7D1GwB1Qw8qLN2-1v8cKXSnTVgcF3X8f5FZkN19R6bv5F2bgf8t_LWx04). Lowercarbon Capital leaked a cheeky press release that got their message across and showed the firms unique brand and approach. [Worth a read](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK2F3lYMRW95jsWP6lZ3kLW8RD_kJ7n7SljVfKPb47cyy5JW7n3lz491vmQjW1zZ_WH8XbGf3W8cRpj14Y8t96W6D_jPd3d16F0W2YmhNM1tyQFxW6MX3zv4mKgZ0W6cVgxh8ZZ5XvVbkDvC5qVHqDW9lFQbV2_pnB0N8G85q7cjz--W1tz4gq3kQFRxN2WSf-qnX9TbW2VBv2z4b7fjZW3tG5z65jynRPW8NWJgg39WtpjW5TKkDs90vR_bW6nm4cn893H5BW696Srg1QJ83TW5Rs_nc3hz25MW5zh62Q3spkp1W4rCz3W61CNC4W6ZsH0K97Zs5JW6LDfKk94BqlTW37z8SR1SXVWfW3PtHcP7xxCrKW7TMcl91Hn3xnW8K4K302k3-B9W6W-DYg91mf27dJmmzM04). [Screenshot 2023-09-21 at 2.06.48 PM](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1s3lYMRW6N1vHY6lZ3nWW79sfvf67HthfW3HqzS54d1xBDW6kPD228rfnbpW7gVV457vXC6DW44qvr527HZ0QW9g35cZ86_HY7W6_CG-r7d0g8wW7vKFXy1RfdhmW7lvGMY8M_L09W7HrJj31_pZWdN4Ptd8QCyBkgW2Txrx-9lByVzN51WGK-TPDkGW6xgYRG7FcvjjW9cQqH77g2VpQW67bNDv55WQ26W1gRrBL125_nnW6Z3vtZ600XPHW3x8CVm2bfqf7W3FRL-G8s0VG-W7b7lv-233BlbW6TJGGS9fB0l4f23Jt3Y04) 🤖 Finally, a full AI workflow that (actually) solves a problem Most AI advice doesn't feel like it actually solves a problem. People just add AI into the mix in hopes that something useful happens. But [this article](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1M3lYMRW7lCdLW6lZ3kNW1p-FwR6rYc8mW29B_7_3v2QG6W17pL4J4nWLxbW3x7bJG3FDXxZW85YXSd2Yt98CW6xjbp66-GKP7W7-t52w8NNc68W6lD34g4cFXV5W6FwqX65pFcjwN6WtjLbTkZ_BV_9mt97Dg9wLW5WXQxH7_Z0krN5dLWrQ52dbrW137sBd3MP24PW4VnkDB65cXdcW8618fd5bGyJwW1lvlxB8fXx4PW8B6WR396PBqyW4rZL488Fttn1W8ddtsJ8QtYNfN3d73rqS_jZBW7FvzYp96s_C0W1sdJK34nz_9SW14lbXG5f_m6gf15c14d04) actually takes you step-by-step through a workflow for auditing and optimizing your website. By the way, the author, Andy Crestodina, will be teaching one of the [upcoming Surv-ai-vor challenges](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK183lYMRW69sMD-6lZ3mmW6Cqttb8wsQ5XW26PhNd8TBgKxW1CdRkM2Cw3wQW71GM0M7CnsC4W1lRQZW3XvgzxW36SMkG8qbDThW4S_QRb4HgbwcW6hz8PN5-q0BTW2hCvLt7d8TtXW7dvTmM7XfN2wW43gP217B8dsnW4_R9KT3mZF5YW4NLQl76pJnkSN7BXG_YhbJkDVSjngd6jBMj4W3mff_33wYzdlVwM6t13BRq8kW4HtTV83xnVBTN22RTNRmWxdwVzMLs333g7Vhf3YPdsj04). [competitive-analysis-based-on-persona-1200x686](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1M3lYMRW7lCdLW6lZ3nPW16tB2K2DhbjBN6RgK3TvHnCMW5J8XtF8_85vQW2RGJVh5hPZzQW8h-98y5V3pr7W5m2n4j7pHdhkW32gHkL3QP1HMW29g27R911Z-lW3tN0Qq2P-Fx_W79WxXH1tn957W87YZWv2rTzhWW8g_RB65W6zG_W9fkNm19dk8LNW4J1K_958MmVwW4grJVr4_SBxCW2Yjyh67LCT8ZW4pdM1B3YwSsKW3Gphg594B8tlVBSjF_8JW_8dW4ZmtLJ1W6-hbW6cc2Dv98FmX3VVN6MR6MgSLjW4YDfyM53CNwYW2w_Gx65_kcFFf16vBYM04) Until next time, happy growing. [Stewart Hillhouse](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK1s3lYMRW6N1vHY6lZ3lmW1nWBqC1hV4ptW4LbVhL3Ny4jRW6FyXpx8S1SnqW5zj0VR7Cc1lGW5HHFN_10qTkyW13t9qp2bNGZzW4wSXGP2HmNRRW8vcSVC80CkrgN9kpYrw_ljzQW2zPjQQ1dLvNLVzj2j44TV1w8W6Nf_614tJhyQW6F5gh62jh_t6W8qLzrW1ttlpTW3l6BCV1cZ1vWVm_jM466BSXwW6bD24t3ZQ170W4bCwzs8TgvKGW875MZ-89B2krW2kWSVY8zvY8HW4RqKR_2jCcvSW7WqWlD1k3hw3f4yzGF804) Head of Content at Mutiny What does Mutiny do again? Mutiny is a conversion platform that allows marketers to convert more of their top-of-funnel traffic into customers. Mutiny is trusted by Notion, Brex, Snowflake, 6sense, and hundreds more of the fastest growing companies in the world to power their conversion. Curious to see how Mutiny can help you hit your pipeline goals? [Meet with a conversion specialist to see how](113/cMsZQ04/MX2jXpmB93jW6nCDlQ8Xtrp2W1TDTHt53KjRZN7KkK0T2-Z-CW5BW0B06lZ3pvVB-Ffj6NJ8KbW1RLSVK9gJlLnW5JZWLs8rLjvQW2Dhqkm7M2tt6W5mVNYq4dcV__N1B5dmB7nc5YW4QTZYN19Wl3LW17pdmF9fcmcKW3-MzN-8-95KFW1rLFJD4Z8sx8VY9_h16RCKvBW6n0HbM6SKGWmW5ZnkK37MJdwWW4tNf7c1RB1dYW4XRjYd8wwhLLW2Rzt5Y6bRdh7VmXF1n3tHDbFW63pPRq5W3Cthf5vmkKj04). Mutiny HQ, Mission District, San Francisco, California 94110 [Unsubscribe](