📂 Open-sourcing Mutiny's ABM strategy

We're doing something a bit unconventional: we're going to share our entire ABM strategy with you. Hi there, In conversations with peers, I'm hearing that a lot of marketing and sales teams are turning to account-based GTM motions. But let's be honest: implementing an effective ABM strategy can be challenging. There are so many questions to answer: - How do you identify the right target accounts? - What's the best way to take action on your list? - How do you measure success? We've also been grappling with these questions at Mutiny. So we've decided to do something a bit unconventional: we're going to share our entire ABM strategy with you. Join me on Wednesday, July 31 at 12PM ET | 9AM PT, as we share exactly how we built Mutiny's target account list. I'll be joined by Adam Shoenfeld, CEO at Keyplay.io, to dive deep into our ABM strategy and the steps we took to create a robust and accurate list of best-fit target accounts. And here's a little teaser: after the session, we'll be publishing our actual target account list. See if your company is on our target account list and explore the custom microsite we've created just for you... [Reserve your seat for July 31st](113/cMsZQ04/MWqt8LtshMJW8WVvmf3f62b6W824bMN5hxLSyM5Y3kx3qgyTW7Y8-PT6lZ3mQW7XbMf44mBpQ6W6_W4X95_ljgQW2z9b4c2KB3RbW3nHm736jp62jVfw2bM17W_qLW97L1z52SG2Z5W2YwTmQ8srBxpW17X6N15V2S0dN8zQZx2-bQwtW6ZRvT24gDMw4W4JmvFv4XVypCW1DGc_W2LWXQ-W2Cj6HP99bFtMVwCpJ-24F2V6W823Hgr3bskm2W1bvSpX3-HzRlW4M1lmN6YPGs2W2PP30m81SHmgW6WHJpB6_4JQyW44BGKC2YkXqCVBhn-f41P86kW5x96X_6G_2KwW2sdbsl60QS5cW2nRQBR2lDYYNW1sncNt2dRxK_V28sHf5blxw4f4Z4WQz04) [Mutiny-Keyplay-webinar-horizontal (1)-1](113/cMsZQ04/MWqt8LtshMJW8WVvmf3f62b6W824bMN5hxLSyM5Y3kx3qgyTW7Y8-PT6lZ3pSW6jy5tq1jW2psW3j0xsz6DCmNvW735Mb_4bsmznW8-wJpz6hc16BW4z0zZV5M3DxRW7vzh7K8frvPYW7fdXg319qGX0W384lpT6tCPr2W1KBKmq2rgmy7W8dcNlX1Cyy9hMWM4rFz7ZGhVqjg725D44kFW1smw0J6mXW6LW3_t3hl77czYzW5Cqt5T4LSWMqW4S_GZf1RJt0HN1BNqc9MzLr0W6VrCj97MFdt5Vdj0Bm7TqwlWW4Vc2WC3ngpqYW8FtsTq2NFyfPW2Kd0Cj7Z81cSMXVgZB2JdTYN5TdyZz46MqJW83zHMV5rQMb-W1nz5Ph7gNfvQf8n-3qj04) Looking forward to seeing you there! Ryan Ryan Narod, Head of Marketing | [Mutiny](113/cMsZQ04/MWqt8LtshMJW8WVvmf3f62b6W824bMN5hxLSyM5Y3jY3qgyTW6N1vHY6lZ3m4W6G98ww3hnTWZW6jXcvx2XrFJJW5KFfGK4z4bXTN9g5nnNr2vGhW3-2w_98v1TQSW81TbXR7XbkVsW7FJTK41zkQ78W6r4mMZ7HJ9h0N4Lg426WL4w9W3bRnCK4t9M3kW5BDqW36svw75W705GJQ7LgSnxW7L4nT-4S88kLW4rv-0g2FHp4SW1jR6cm1Q1tm6W1h24RH4sVgwcVDYyB68MlKWjW6lL_zx21nKRpW8ZHbvJ5C2_RrW2cSVzH2JMSlTW6dJfT36JMb_WW3B_1N28P70xtf6w8y-404) P.S. Can't make the live session? [Register anyway](113/cMsZQ04/MWqt8LtshMJW8WVvmf3f62b6W824bMN5hxLSyM5Y3kx3qgyTW7Y8-PT6lZ3pWW3mH1zS1TYnLcW343wCz213PqDW22wv4959Lr-4W252v4d4Z1yDqW34F8Qj92S0PTV1YzsB7_g-qWW1Yl2PF7C0ZdFW7M1VLr1ldjs8W42Gd176kdszMW3Q60ZK1Hb5c6W3m4jFG7ft-X0W7KpcRk6RbRlJW7zgknW3f5zdNVLK97w26BDddW1LJkqr8t97-1VHwYLt7c5bY2W1SksSn5yPsNBVgMpy96PfykjN81X65HSsXKrW4XNM1T7Twn34W715JcW6SNd0FW7lwXBJ5Jcq2cW19nwwp48lrhDW7KxBD136LYqrW80bt3-3SDWCnW655gZ22HcgbCdFHBRx04) and we'll send you the recording. Mutiny HQ, Mission District, San Francisco, California 94110 [Unsubscribe]( [Manage preferences](