🌡️ Hit your targets, stay cool

The summer slump is fast approaching. We've got your plan to shine in the summer lull. Plus: Autotune your life. 113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwFq3qgyTW69sMD-6lZ3kxN4PxqRggf8CxW191Yxk2ryPWHW4FwTnB4SF2wgW6sjzzT41MvQ_VQQgK51d_WGDW1XFD_y6_J6TQW9kmypf1Gsxc0MWghZStscv8W8dCxJb6YhLKJW9gy1MM6brGBsW1_NsTh2cr3LMW8w2XP943kS0FW7yLTD07rS1P4W5HwFKn8wQzS9W6YZYgg1DC6jcW3YG5Fy3-Q5DsN1HRY2P5dPwQM2x6z4QFtD0W1T5WnM4sgF_PW7clx4D38J22-dX5tYM04 Hi there, Let's be honest: hitting your marketing goals in the summer is really damn hard. Your prospects have a thousand other things they'd rather do than consider your B2B software solution. (Taking your kids to the community pool or sipping Aperol Spritz on a patio, anyone?) But here's the reality: Your targets don't disappear just because the temperature's rising. So how do you keep momentum when everyone else is in vacation mode? At Mutiny, we've been reimagining our GTM strategy to not just survive the summer slump, but to thrive in it. And we're pulling back the curtain to show you exactly how we're doing it. In this email I'll share what we're seeing in the market, and a sneak peek at some exciting things coming this summer. [In This Email] - We're sharing our entire account-based GTM playbook this summer - See what happens when your entire GTM team is aligned - Magic happens when you Autotune your life 113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwG03qgyTW7lCdLW6lZ3mYVFQJyg10PDndW1YpPpJ5Nxf0NW8XNJZs4rHx7nW5CmH8s5Q-rLdW5QPFKW2mWPsXW6ZdYFw7xwGFdVxG9zS3Q44k4W7-p_T74Dt355W8wZf4c4v96vmW7d9pqh65LplQW3KHCl82WtX0wW5yDtFP2VrhnTW3jj7Fn49X10fW6nmLDY8nCD9JW7kZbhf9jz0ljW20mdT249ysvNW7H3klR37Cwc7W87H9WR744FY8W8KmcJq1z_H0JW37ntq_39Z1p8W5fPSdz2FWK_wW6FstHh5stdXMW2_MTk3752jXDW1YkpZw43LZPBf2fX_Ql04 The ABM Advantage: Efficiency, Personalization, and Deal Acceleration Here's what we've been hearing from customers and [members of the M2 community](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwFK3qgyTW6N1vHY6lZ3mbW6WM94f7HDWNdVFTLtj2VLk7tW7d_GCq52WysgW5BDPSK16NrTSW78h4wL15pbLpW5wvTb91gVbrpW8yS5M95gbC8MV9xrcy3xPKkJW48TDXc56m-q9W7B6F0c1gPnDCW7jhlWR8XfSgVVxgr3W7wb94TN7Lz26NPd_fXW8jsjm37J_jfrW6c1n4l5yh8DDW7jpxcd6T6NpZW6CWV232x3rjGW7q6y0w1FJZ7PW7KbvXR308rQTW5LTJBt2b0wS9V5zWx360_dm4W3G02hh1qQWSVf3WrvpF04): - Running lean is crucial: GTM teams aren't growing. With ambitious targets and limited resources, efficiency isn't optional—it's essential. - Account-based GTM packs a punch: It enables small teams to break into pre-qualified target accounts that fit your ideal customer profile perfectly. (Want to nail your ICP? [Check this out](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwG03qgyTW7lCdLW6lZ3plN8dXQxWfYVqGN7PxywZ9fdWcW6C116S7Tyj_DW3WTyWs34xmRMW5-vDmR1VXPzxVyMS541g80PJN1j-w_gR25ZSW77dMdk7M8lqcW43GSSx5pd3StN3mpqpKT697TW8-gKB72X7FY6W68MDMD301_d4W7zTSSw34FYK4W3Stb9h5KrsWzW7m0Y971VXsJZV_SgQy91dbKKW7gNdvQ1Vg62XW69rc8j7z8QS6W3NcN9g6cxsFjW5390M11KNYDsVtBD-Y6nPrzVW15XhFZ5q3ck2W8NNPdX463F_sN336sRHmQcGgf5k6TSb04).) - Deal acceleration is key: Multi-threading and personalizing the entire buying experience for different contacts leads to faster deals and higher ACVs. But don't just take our word for it. We've been learning from some of the strongest ABM teams out there through the [ABM MBA](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwFK3qgyTW6N1vHY6lZ3pzW8L8mt644cTMnW1QDpHf2gv_dZW7DTQn134jBRvV-wtnr7cNJxgW3xM8TL5mGQY_W894pJy93r1zLW6LPxd15Yh4kPVrht1w7c2lpgW39lTlb4knjmwVz5Qh95KhpRGW7C3Lpj986lvfW6sDsRJ5JRwj3W4yr0B05xtBW8W6dkVnf6km1NtW8P4sdQ4Y-w_WW1nlD525l6D5nW2b89fn2gX5YnW15WY-t7YcJSdW4XL7-R1_dq0lW7dXpHW6JktGwN5j10Mv7frRlW1ZcmN231_Fdnf9cv0zR04)—a collection of free classes to elevate your ABM skills, whether you're just starting or looking to refine your strategy. We know building an efficient ABM program is still a massive undertaking, even with these resources. So, we're raising the bar. Over this summer, we're going to open-source our entire ABM playbook. We're going to walk you through all the steps we've followed, and share pitfalls that you can avoid. Things like: - - Exactly how we created our 5,000+ target account list - What data sources are absolutely needed - How Mutiny takes action on that target account list - ABM tactics for every level, from quick wins to comprehensive multi-channel campaigns We might even share a look into what accounts are on our list, if that's something you'd be interested in. While you're waiting for this ABM insight, consider joining our M2 Marketing community. It's where practitioners connect to share ideas and trade notes. Remember, just because your prospects are dreaming of beach days doesn't mean your marketing efforts should take a vacation. With these ABM strategies, you'll be driving results all summer long. Have any questions you want answered? Reply to this email and let me know! P.S. We hope you're staying cool. If not, maybe it's time to suggest "working from pool" as a new company policy? [ABM MBA (2)](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwFK3qgyTW6N1vHY6lZ3pYN86ZDbSRwwb8N28b2wHVPWqpN1_ZTST8fgr_W5wyldj6q0N7FW27TZRW7r6hNVW2pXgDS56P6h5W2Z4fhc1dNlLPW4D9p3G4fKbG_W4LvwCK8McCBjW1d-6_h98jkQ8W9gj_fR7x7tZYW7rpggl2fm8fnN8R2rFsGkw26W2kql9Y1HCKsRW1Y5_TC7myfjsW3xzCSS2MbZm7W8z5pM93xMzbCW94M7NN5Cq6kXW1KbVDd1v3GFhW3cvcBM21_-jnW3g20SY1hrhpTW2zh54t5ThDbWf37Y3GY04) [ABM MBA Cristina Riverbed](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwGj3qgyTW7Y8-PT6lZ3n2W23zGlS9h9JhDW43MKQY5VdxStW1MNmWj2PKd7dW8Dmq676b-VwBW2lfX9p4Hc6gnW6lNM171FVqBGW82d3bQ17NVZfN40ndHcXrB5pN7-dZrbqXDMYW1sFzYm12tH6TW3jRdJ24_89jQN63x37Nt1JWsN8mF06ngv8r0W3mbSLv5b6ngRW60DYZb7GZtFFW5v67HS7pFlFkW2K7LBp52tzbnW1GHxMz7nTXSFW50bx4d2nX1p5W8mg2FT889cj9W5mTYC37kqn_XW77R4_44bGVq5VZtzvj4f32L-N4bxKcxC5TNgW53-pWz8r1ffNW1GGBd62HDqGPf3Zd4PH04) Mark your calendars for the next weeks ABM MBA class! Cristina Daroca, Sr. Director of Marketing, Americas for Riverbed will show us how she was able to align her entire GTM team towards an ABM motion. In this ABM MBA class: - Learn the transformative power of tops-down alignment on a focused target account approach - Dig in to the actual 1:1, 1:few and 1:many plays Riverbed deploys - How to approach ABM from first principles The class is taking place on Wednesday, June 26th at 12PM ET | 9AM PT [Reserve Your Seat](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwGj3qgyTW7Y8-PT6lZ3ptN6VBCGx59h8gW8_2CDJ5bQQRwW7Rk0zG95QhdyW8MgfrH2xSlbrW8qHm9X5yKR5kN8rMFvZWJnZBW8hjrK_5pbvV4W57_ccC3cd6v-ThQHV1YlCpBN77KK62_jkRvN9fy7MpNmt1QW5fL0y937nPKvW3-_d1K5PkJc_W5pTTjm5xlLLNVQfD-d8Np5NCW393fjp7_5Br7W8cBZZK4DchlmW141Y-25fbt4-W4xJrQp4K8YPDW8x0cpx3p_Cd6W3TF_d217N22NW27SBFK96XlPSW4GNf1x4kbpMmN8VNlx0jkn8kW5LQ2rv4xNQw4W95ZzXF58KLPtf8MsKG604) And to sweeten the deal for those who attend live, we'll be giving away some surprise, limited-run items courtesy of our friends at Reachdesk that you're going to want to get your hands on. [See you there](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwGj3qgyTW7Y8-PT6lZ3mtW7_M7l61gR3_fMF9W8G8TK-8W3ttmm91J-k0VVZv6G04mcHPNW9dvx4Z1gmLHbW4cv50z8b1WY6W6D57wp1q2qrsW4-F8SB6lf6LQW9kxjnd2gqggpW5CYx9R9gKBDGN1-tWcTRWs8VW8Rycxn4TJXjQW7b_V8Q4bgGd7W7TGnD16Nnv5vW76hy-_4jPKYcW6YtZLT58kCR7W3Zy-7v68QZKgN8MLksWJTq_ZW8qDY2L406C4RN8ZL_Tm1HxldW8HvdJD9kG-BTW8_dqcb6j3pzqW6pJ5Bk86VwzJN9b7_cRd6WV9W2ST5R41XP43GW3PKRL-48wZ58f3LWlrg04)! [surprise-giveaway](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwGj3qgyTW7Y8-PT6lZ3n9W2mVXVD24b-BrW4T821L3vD2LXN6PctP5-J2vyVqbB8489wrCrW6cRNR65D51qRN4xcpSX2Lz6BW5VtxWk6MbBSyW4jNwsj3r4Vc5W9fgPs98cZpyXW6rY7fR2_7l0GW45wZw37zbCpfW6Xhz7-3qRL8tN2nbcTNXT5Y-W7psRq15L5WMxN7HS2wsDRqN2W2Pt1K78RlVHzW5K2Qxg8bZjzsW1qf7hT6ZBDyNW4L_C5t8cQ7B-VY9J9v5pfj_XV5svS05hPBHPW6tDGy03d49_NW7WPHjd4Ywz6MW4-sk7Q8HH0Y-W4l6pbZ8QdyzsW63FsyY2nr7PzdZYTmK04) And don't forget that all ABM MBA classes are available to watch on-demand: - [How Snowflake structures their ABM team](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwGC3qgyTW8wLKSR6lZ3lCVKQLbR8Z8rtzW39cShD1DJ1MBW3Sjb9W6PpqqWW7KBCts5mQbd8W4VlW0d57mv2vW3Zh7WQ1BLsVPW2rXdL07Kmll1N8LhY5tbX_PbW5FkvQj7STQpBW6ScPgB1-qcSmW5RZl2V273_xhW3s4btN6qyxGqW9bsGqk98zf1rN6X1f44F451tW8prrWy6-PYfnM70QsYsQLk4MfLjsS6LvZ5N3tPlX843LlrW4_BJ981TxYr2VgZdNh3SmqCnVFwCTG3rkw1RW2F1_Hf26XX-0W3w22QQ3dhgh7W74qXbm6T6-bKW98hz1-6xpGg0W65HjxR2K9YPQW97Dkb51BWQHGW7wwLVv700tX1f1pjq5P04) - [How Qualtrics scaled ABM microsites across borders](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwGC3qgyTW8wLKSR6lZ3nzW3GKdrP74Cv-8W1CTgZr8VQPDNW8SxR1R7cz-jHW8Rpy505SBgYVW5jGGjS6FCnCMW8fb8B964DvbJW355fRr64V651W3gHhCy7fsp92W1VT3sV7Zsd5pW10PNfS49H6_wW2fcrvD739FMcW8P9PC_51t4x9W7rS8jm5gSQdWW5kfC0T3KcZrrW5kWRjL4-_QpfW6CCWxq7L2b6fW1gw-Z06k58JDW18yL0Z6SbhqQW4_MTP448xpQ9W6gJ9xx14Z138W61bDWZ7fZgdCW93ZB0m352dLLVHVPqs5kRpyLW6wtQVB799phPW58j0ml6MMH7YW8j1gPN7SPdqdVbmSF35lLRrtVtKsv38kLNsKf7lhsM804) - [How 6sense uses their own platform (and Mutiny) to deliver personalized ABM web experiences](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwGC3qgyTW8wLKSR6lZ3mFW62Fdm88lJJxHN3YvrTDftSBlVLds111rQ9BRW8pzQZT4HzzNRVVQb3q5Yr3g-W7Yyyh34CbT_yW8ZxsY36zr4ycW4-z4Kc7CJNS9W8WB3vn2lwllgW1VjFGt592hh8W8M35M_8nfXZgW2_QNpP7JG3pyW2CZ5VM2tY_klW3vTxxC51KFzvN1-KKvpk29-KW8sZW6G5pnvm5V4j8gR2FXj5_W2Xrpnp4WQKWHN43CY-lCBFT3W3TP1G63VQpqSN17xV_d8F9ClW1xLH-_3jsYTLMc1CFsCXByqW5KcpfN540tWBW6WWhM-8pfCWLW2G1JKc3y0YFMW34HQrV7BmTqgW4nf__X5yM0-pf8WJPW004) - [The framework Veracode used to build their ABM pilot program](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwGj3qgyTW7Y8-PT6lZ3p-W6sNXFK6s4btHW8r4Gf038MGKDW8LNT6-8sB0qYW1_NJcs1KRc4pW3w6rDN1vf_0WW5Vn93t9d8QfDW4xrkkd5nKQ-2W6bypqT4FwpLPN3NW_lRCHhl4VDChdX3K52mwW964r363lbQ5nN8fPZ1Yjsd75W61yZWd7plj3YN80rNM-9_j-GW46hD6z6lYqGXW5nC7hB3p5ld-N1pwV23xgSRNW99DKjX5QrtttW5T1BQM2TBk6sW5nQYWT81p1myW1X31rB2N9Ls4W5Y82Nc8ZkRmXW3GF26w7wqTTwW1wrLb995_6PQW6DYFnp8n1tymW8fx8zr2k1XMQf7JdkhF04) - [How Lokalise makes ABM profitable with a low ACV product](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwGj3qgyTW7Y8-PT6lZ3kQW3CGtN26DNlPfW3048NG3SzDJrW60MhVJ1FHKCmN6jC88ygFd_SW1R9rVH7nGXtgW32H0dp5q8cvPW7wkw_y2FjYr1N6Gc4KJtpZHMW8G0jB58zYZ0RW5m72nZ94cRh0W1zMCxF2czCs6W3g5L9Q7KXdSNW7S5ltw12LcPwW5pK6dj4S3J9gW4vnQLK2VVgYtW6YXb8K91m8BkVVpxGH7d-xgZW79RPQM1HnjNvW42BxQ-86p9TjW4fwfzX5HMPr7W6Lt6v64mgxYwW7vV4JH28h46ZW4dzslV7sVymbW5JQ-vs1YnB30W8dyk_m795jJpW7sMctc6XV57Hf3vqMMC04) We've packed all this and more into our ABM MBA classes. It's like a shortcut for your marketing strategy. [Newsletter Refresh Playbook (1)](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwFK3qgyTW6N1vHY6lZ3pSW9gvpsm5kcXTsW69ZFj57LytLDVLvKvH3cFpnyW1pFhD42cgrjLW69FQ957SWRjSW2wz3931t6-T6W1fHYlx6p5WzcW7YX6KJ9jb8DhVZPfVM1_lyWxW3H1j4259704TW4SGLB41DFMmJW1M8mtl1GsTV7W1QPnwL5lfZLpW3pGWdm52XpclW7tLzzC5mp2QdW4Z9H8P7B3g3mW5f7GjJ6-jC4SW4gs3wH1N2f0lW88J_Gk60xvL6W12fXMs5rbB1nN7LyHjfWSx4qW5M5kyr1s3rzWf6_X2Dv04) 🎼 There's Music Everywhere (You Just Need A Little Autotune) [Screenshot 2024-06-20 at 4.58.06 PM](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwFK3qgyTW6N1vHY6lZ3nJW6L3NGL6rgD46W2ZLXWF6nqKlqVrYcW33qZFGsW8fn6Fb5qn61tMmt258RnFrDW17WD5q1vBW4wVGJLlV6Whz98VBxdGN18zxsmN3Vd2YB6dSsDW4WFTQj81g-xRW2PJBqk2jr-plW3KHcqQ2T0Zk8W1_T-mr13SnlKW2rg4_J3wbMRzW1Zzs4Z12JcB0W2Ks-zq3mSLV6W8dXtYl2K69NNW6GjWMq1XLQ49W4RHphR5DXm4VW3MqCmM75sLksW5xlLF415lkRpW40J1VV3HSxnsf8lQc2C04) [This clip of the band AJR](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwFK3qgyTW6N1vHY6lZ3lSW4wxPZB828MVZW50W7Y_5DZrWRW5-Qcnp4MTmzQW9fYPlS7dt2H6W5SlnTX5GbNkWW5c5RhS7Gy13jW42KTzX30nGy5VsL3x35N2gs9W7Bt9yP3KcJxVW1J37JH1FQMWMW8D3Npp6SzxYTN5wr26pNFdY5W1-9X_06rQXL7W8MbfGN8TnNtpW9fxX_7558cl8W64fSLR884nz6W66WxKg5Y3xmvW8sYPX17lj_9bW1Pdpqv6rSlxZVyQRKG8jJnV8W9lcr-V5sGQ_rVY6fFC64Nn8kf2X6Csj04) breaking down how they came up with the catchy chorus of their song Weak is proof that some people are just masters at turning everyday into art. I think the same skill applies to all forms of creativity. Writers, filmmakers, musicians. Their magic (and what will set them apart from AI generated content) is how they can turn their experiences into cultural artifacts that others feel deeply. Until next time, happy growing. [Stewart Hillhouse](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwG03qgyTW7lCdLW6lZ3krW39Q7f94yccxvW6kW3pM4Ql1BhW28DlGb2SwsqwV1QRlX8xnfTKW8TNcXN4TwQ4tW3P579D4brzVgW2D82_32h-2f7W2xkRzl4gQD-gW7ggsv95NPVQ6W1t53hn6JjfCFW7bHHgK5Kz1YQW113qvy8mzX7jW50H-qJ5wgqvXW2s83L75_Xv_fVQRV863htrW-W92yyd877wDgdW8yffTN8yJfsNN68LxgBPYx8GW3n-gb285K9L_W6BCppH5YfcH9W2bQ5KP4nrGzgW7Z0t1B8swRXyW6kWfSJ7cxMlSW5xH-hc71YSpNf3S5ys-04) Head of Content at Mutiny 🤝 Did a friend forward this email to you? You both have great taste! [Sign up](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwFK3qgyTW6N1vHY6lZ3nPN2hvVvDRPLHcVFmL9C1H6Z7ZW90rWHt1NtZLnW6NN0gq91kCLYW4DWq4D2XJrNvW2hJVh_8ZKfgFW1vrHdT93YxNwW9jBXp92bmJRzW49Rljg1vBTj3W5T-3yY575Zg-W9g0F9R1yWGwWW5PL51g4jBMDgMtLR63cmsvNW6PFpN68q6gNLW8ZYzZm38GFtFW3kK06P2qzS6XW6Nz2bH7bZ3FzW8VjNJT1nh_6-W5MRCGV10XshrN6bTg2nyLKXdV9Npyf2TDJXPW92bJLs1NdB1Qf5Qp8tl04) to get this email next week. [what does mutiny do again-min] Mutiny helps B2B marketers generate pipeline & revenue from their target accounts through AI-powered personalized experiences, 1:1 microsites, and account intelligence. Mutiny is trusted by Snowflake, 6sense, and hundreds more of the fastest growing companies in the world. Curious to see how Mutiny can help you hit your pipeline goals? [Meet with a growth specialist to see how](113/cMsZQ04/VVpQhg3Ym_7fW8PQ9PG5D54lfW2nfwL35gyJZLN3DlwFq3dh8MW69sMD-6lZ3n1W20LP664FG3MyW4YS1wb6Krb4MW6Wbz2s357sFKW1BdT5r4222DNW9dTPxD360rSBW7YFdnS7Yy3pLW31xHRX3804dlW56hByZ3tTtrpW8FN4SZ2VN_vqN2zBw11hNlJ-W15BzlF5tQt7FW7N00wP26-G_MN7QGR829rRSGW97nTNn9hc44vW6Q_hxF97yV1sVLj4bJ7T_vYhW1hN2jD7tmFP8W1Dq7hM67VFv-W5b-XCk1-N2LwVztzHf5_gSgNf8jmBVY04). Mutiny HQ, Mission District, San Francisco, California 94110 [Unsubscribe](