🧑‍🔬 How Trainual increased trial signup by 437%

See behind the scenes of how Trainual was able to book 437% more trial signups. Plus: Join your peers to get out of the funk. [MutinyLogo-01](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwn3lYMRW69sMD-6lZ3m4W6qCdjd9fb2tRVcD6TP36n8WDW8scS2351fTH_W2THNc01WRqMrVPl2qW1gZMSkN6wTDMYVg0bYW4wxwPs5vfVWQW6qFj7J1s9JcDW2-lkry7JHDmGW5zZYfH7r2lMmW1rQ5vP75LJYWW8RSZPG8NGpPqW7bl3sF9jhFQWVNFgPk3818LXW37ttj02QCkGtW48ty9s877YFzW2yPyb0292v3MVdc4HF2-LSgmW1hbQQb2BmjXHW7SV_2K3Hc3lhf22j3jn04) Hi there, How does a sales person sniff out a worthwhile deal, versus an uninterested lead just shopping around? They can tell based on their reaction during the first product demo. If the prospect’s reaction is: 1️⃣ “Nice, I can see this being useful.” ➡️ Your prospect will respectfully kick the deal to next quarter, then quietly stop replying to outbound emails. 2️⃣ “Holy sh*t, this is unreal!” ➡️ Your prospect will fight tooth and nail to get the necessary budget and signoffs to buy from you. And like any good closer, they’ll know exactly when to turn up the dramatics during the demo to get the biggest reaction possible – during the Aha! Moment. The moment your prospect goes from interested to obsessed. In today’s email, I’ll share how Trainual was able to capture this key moment in the sales cycle and replicate it in a virtual demo, leading to a [437% lift in trial signups](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwH3lYMRW6N1vHY6lZ3pHW6gNxVC1g0LhwVTCy663Ddmf7W4S_XXz1x7NfLW5WFmB87glq1kN467Z1Gwwn5fW4lp2gY8PxNRzW1_rF7R8c-9xBW6SMdsz2sPK6dW3G95Vf6hSYNpW4H4f708j3mcHW8J_bgN57tjB-W3B37298lZ14cN2f-J5cjFz7_VQTmd72_kr82W6dqrDX9jhHWPW84V_vm36PJlfW25Khcy2_rkcNW42SM2k19RFSLVPH13f6nVylpW6LBDpN94bNS6VyBdkX303CjNW4_XF9v3wg5qTf2BzpLl04). In this email - How to get more trials using virtual demos - Join the convo with your peers - A marketing music video that strikes a chord [How Trainual Increased Trial Signup](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwH3lYMRW6N1vHY6lZ3nnN6sxBF21N_DjW78djL28CmkycVC3hgv5JC0YXW2B5KjG2lRjxLW8fnyTX1sshy4W24JTs_1vdt1VW1xvWzF14pwG_W1M7jBK40ZWlbVfn9Fq2KNp0JW5hfM1Z88FLTZW1LtHlf6NPswhW438ww16mjxWpVcW5fv5pxCTTW86XtpZ8rqp4pW7FlgpF8XMbTHW5tBs9W2TLb-ZW4-Mwtt8Nq2K5W2FzNj-5Gdc7kW5X9Jrw4G-DjQVGfgdY3mshmHW4LBxwC6qpg7YW9dLHmF96CKMnf7NkRxC04) [By 437%](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwH3lYMRW6N1vHY6lZ3ntW5TN22M1v34xTV_PRVQ1tQqXhVqXPZl8s9FPHW7gF0l264LY-hW7ZK0w-26SVwyW1Q82LW3bSs1fW85n0pt7RtwqkW5JlJ8X8MJN7tN7BCwvdvhh2GW5Z342D9d8MYqW127gNK3qVpjFW42SgnY8x-SWPN3_3nywhg0l0W6zcGvM1_8kBQW26s96d3qSCCQW2KQkSt2LfvN5W8H1gMm2MGz9WW8bt1kP74ZdNdW5nx5Dx72q-dvW4JCtkD734BdNW6_MwJ92GnM_7W5bdvY_2zB27pf3Dt6Kx04) Seiji Cataldo, Senior Growth Marketing Manager at Trainual, wanted to increase the percentage of visitors to Trainual’s website who signed up for a trial account. The challenge was that Trainual serves a lot of industries. "We have customers in SaaS and tech, franchise owners, professional services — you name it," said Seiji. All of those people think differently. They use different lingo. That means it sometimes requires a bit of explaining to get across the key value props. But what if instead of telling their prospects, Trainual could show them? Seiji hypothesized that if they showed prospects a virtual demo, one that significantly shortened the time to get to the Aha! Moment, there would be an increase in trail signups. So he launched one! Using Navattic as the virtual demo platform, he and the team spun up 4 paths that a prospect could take that best showed how Trainual provides value for growing businesses. Then using Mutiny, he set up an [A/B split test](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwH3lYMRW6N1vHY6lZ3m3W4HQ0xc7S4hlHMvN7btRP8vqW2nH9Vn3LF97pW76_7dL6PX5T7W1rJL1K7zfShjW3cGQqd5h1dTJW6pgQWH80LBQ8W3s0HYl1Fh3RKW6xlPXR1DrV7gW6jxbKx55Xy5pW2-ZfcD6GTtYlW83h69R8s-XvkVFzhVW5r7W3JW2vj9yS2HrZvFW6-J9mh6f6kkSW5S5LSH675cylW2190Px2S63bWW6SVvxS1MN4l-V3DQbp4mS_T9VxLVKT47zXFxW4CyJrJ1z1GpQW9jwXLY4kHWRKd7Pm0-04)so he could have an apples-to-apples comparison of the performance of trial signups and cohort conversion rates versus the contol. Here’s what one of the tests looked like: [navattic-demo-test (1)](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwH3lYMRW6N1vHY6lZ3pfW700xKf1Ljc8sW47p6bV1BzVxzW5WZf5N1hgbznN2lwK_Sb9ws0W8-WXyD9f1BpQN4ljQLm5_JTxW3swgxN4fMGq7W3cyBMB491GrsW1gB89s5VZZLPW3trZCp6rDjQzW1sj6q8923h_hW4_NFj33J515bW6Zs9FV6p0hQFW3ZVTF58b4vpkW8pzlF73-hZKfW9glNND2M7PsxVyPK_C7GrSg5W9ll_TC7_BVFZW1qQNwV5VbQrFW7_X_zX5GBT4FW3f7xmL2K_rQwW8SR2zZ6sr-Csf5vJDKC04) Seiji also wanted to see how this experiment would influence down-steam growth metrics, like pipeline, new customers, and product adoption. Working with Trainual’s analytics team, he was able to pass the Mutiny split test data into Segment, allowing him to monitor: - Visitor to trial signup rate - Trial to paid conversion rate - Paid product usage Within a month the experiment achieved statistical significance with a 99% confidence interval. The results? They saw a 437% lift in traffic-to-trial conversion rate. And because these visitors were so bought into the value of Trainual (thanks to the quick Aha! Moment), they also converted lower in the funnel at over 2x into paying customers. Seiji shares his full playbook, as well as full-funnel metrics, in the [newest Conversion Playbook](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwH3lYMRW6N1vHY6lZ3k-W9f1Z9r1ySNCNW6VZBzN35br5FW5jb2h_9gmjTgW1_ZDK_3WR8M9VF683T1gt6YcW62dW0f2sqKg1N1jHMdvmQCPMW7-GSZr12JtDqW1YG0M87GJxSnW1kskC21R2NffVkBMYQ38BdKDVgpvJB2Rgm0QW9bXbKJ9fkwZvW5TDV5p7mz32fW69_GNJ22mJ4lW2XyKxy35Z5QfW26My974nvdrXW83tTxk766K_sW1dtF3D5Jr9wZW72Hsqr6Hq0MTW3xXfJ91gvNGjW3LjD4H1TGmd2d5199T04). Check it out to see all the steps he took to set up the experiment, how he measured results, and how this one experiment doubled their resulting pipeline. [Get the full playbook](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwH3lYMRW6N1vHY6lZ3kJVK-kw16Hq-hfW6B8Qw88G_9K5W6zFRXk59tgp0W4Zh5VN2Ks090W1KhhRV3QLdNnW8Y6f484CfySJW3-VdKB1GcvQHVDh__F4_GQQCW3Sn1tt5pFV4-W1-72BH1ksWSTW28K_LJ1mjnHTW5XG5J55J2KKvW7yBJSD7njGCDW4JsPGZ23PDLQW4XCjjN8H1-CQW2pJlF23hDb5lW59xFSY7yCDGtW1WQFfc2rcbjlW9bytYW3DwM4CW2Npqh_2Bfn_xW44zmf14f0074W4s75rd2r9-zLf5SYzCM04) [CRO Academy: Everything We've Learned From The Fastest Growing Companies In The World](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwn3lYMRW69sMD-6lZ3p5W1tQ1ND5XT4qFW6mt00n3c1gq3W2GW-sv1HD6mwW155gR-2GDxt6W43j_Ss8gT10rW6XVzXm5dMlsdW6ZsBxx3t7djXW7LnHTD4s71mMVsFQrN85ZsGPW3cLrKg7SWGHFW20BPNf5PMtbbMTYJz87DTx5W3KT9-r7m5HLfW8SyYs444KmP5Vqtw0F7MB0CqW5SSDhg7M7lBxW6p7dnc7V1DfkW2W14vg2RX9twW6ysFT16J9zZfW6DMpLp22q9JFf4VmbfF04) We've distilled everything we learned about CRO from best-in-class experimentation teams and packed it into the [Conversion Rate Optimization Academy](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwn3lYMRW69sMD-6lZ3nLW8ZRlHp7t7YHmVp9HG928vd8vW5kcPG89hcCT8W1RdTV57Yt_XhW6DMmLL2YzGbHW5mfyL82GmMPqW8pTH-23DvQMvVyKWp54V3V__W3lQcbX1rPdl3W6r_R3p5PFkG6W63tFYN6FCfWyW2P7kZX36lv81W1K1CX58fY1TFN6m8dSJlC8_-W4dprtl52qktwW1BT4LY5HTfHbW8shPs07RkhdSW1hBPGf4FgnXVW9j3Pwb6sZ0GqW3LGKQp75x8qxf7S2PD204). [Academy_Conversion-Rate-Optimization_Horizontal](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwn3lYMRW69sMD-6lZ3mgVL5T_q8VMbnhW7nVnlt4z_-d2W1vJ2Z78G9cs8W6SjdSs68kgSgW5w44Yn2D2vGNN8jl2D43wNg1W1qZv1b19lq2YW4yfVj689bY6qVrXTZv52S1sZVh74bS3tDcNyW71yGrZ4LW9h-W5FvW4P9f1PJyW7JTvsw608hnsW6BPx8C26_Dh8W4z4KBT97R5sYVgtwtM13xtpXW15BCZG1SZJ7BV4qjR64jMPM5W4GcWVk86qy63W7RZFNY2Fqwqrf3JsNhF04) The Academy includes: ⚙️ [How to set up your conversion program for success](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMxg3lYMRW7Y8-PT6lZ3lbVdFNV68CK2yCW59Dsdw4yQ_ZlW8jBvBn8HWNZqW6ZNknn9jCs59W8m95gk86TNqSW53pJ9c5s51LCW2MlX2S6CD542W73TLRJ1TS4hZW1cNPQC4fs2ZLN3Z8rpLWqBDxN6Zzp3fPNTFFW3N8HDT6SRmFrW75khLG64Pv-hW42XXt75lSqMsW578clx6w-LdkVVB8W81ZH5x4W8p7f475fNZctW3bv3Pg1839-LW8w7PV94KRDm8W4Q8tXn5DD6ZjW5W2tsL3vL31TW3zHPK436N7KvW98rDx92CBMmRVMxw447c5h7WW8Y_19y5-MCntW6fgkrD7lD25Yf62jtnH04) 🔎 [Everything you need to know about audience segmentation](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMxg3lYMRW7Y8-PT6lZ3kQVD49Fs4TSwmhN5m_Dv7NSFpYW1ZH0nZ6kbJ0tW8CQgFX2fBZY2N4F45GF23433N5gPVc51mNB4W96hs8Z1J3c8SW2PjMGf1fTN5tW4JsJZL1dkmnxW1Z9LDV8T4vDxW93JdYW30Xz7jW3c7Hy23FLC-1W15ps_b1SbdzsW7XdFpM4_myChVNVZym1FF09lVPhxwN4Dt3j9W7BQPyW8MsVKBW2DgCxx7-yvvHW7fRv6z8KVfNdN7mLsPbLz5BlN3WfXYQqBvTBN7Typ5bbMQD5W7W8Vgs7Gt8ZfW7bJ8LM1p9CMCW41rNT05RHpZ_W6krYL177Zynkf5L8qtl04) 🧑‍🔬 How to run experiments at scale (coming soon) 🏎️ Optimizing your conversion funnel (coming soon) Each chapter also includes templates you can use to get started taking action right away. Get started becoming a conversion rate optimization expert today! [Start CRO Academy](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwn3lYMRW69sMD-6lZ3nTW3Mpkrv7NvkVJW1XlCRn7C92RnW3517hX6zL9wsW53H_s886xmPFW7kLC-06yGR4kW5p81Q91fVQrSW2j9NKh2XKfR-Vf884V173-kxW1BPxdP6HkVLlW2gjcB57v24qTW4HHh0k7yZbptW2pZsF92WGbD4W2LD8Sm3HGLy4Vxjn-Z3Mf6qcW1kFfBt1zs0yrW1bwNK35-yQDzW7ycRR13-55LxW8YfgFb33fdGyW6XpVTw30rxgkLql_hT2q-vf2Ylx7604) [What's Going On In M2](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwn3lYMRW69sMD-6lZ3l_W6jwxWT41PMbWW8d7V1m39zWD3N6Gd-LljDQR7W1z-8mM2p0n0JW1Dvg8X3sYYNHVLSvPy4t02SMW3jN9-z2fXyr6VC47yc885C9qW6rHZkt2bySLbW5fmSvM6zVhChW95C2Qd6WrnrZW9hLCpF73JRzVW9fYs0W1bkWfVW4fVQzn8fk66DW1L5VZQ4R6VLSW633BBh6jq2VFVZd4nL7669gRW7Pc14Z27D49dW4CPqCK4rSKYwW3Q20yW30tf26f2s5s9204) There have been some awesome conversations happening [in the M2 Community](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwn3lYMRW69sMD-6lZ3nZW2LxvLy126dKHW65Dhhc6KSzhFW675YYq6S7vv9W7CTLGC1chv81W5pflD213nbcfN2WBzvBM6ZG-W5n1KG562fclQVQDhn421yLNxMMJ5XPNLsFXW5dJ9Rn5kGpDNN2LkcC2qffbwVp_hrW6jrbGxN6NxnfpMhhLsW1RrbQn3vQJmcN640SMnWl3C7W3N0WTR4N3kzVW7HCGbC2BRS0cW1pP1FV7Kh8kVW3q3QdD8MJnm_W32SVT22G0p3Wf7H9sJv04). I particularly loved learning how companies are facilitating their employees to learn and try using AI. It's all moving so quickly, so having this kind of support is really important. [Screenshot 2023-08-10 at 12.42.15 PM](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwH3lYMRW6N1vHY6lZ3m7W8hjDlq9kTpHwW2pSV7-2r3NCCW3P3Gg419vb8fW31K8vj4kD_SMW2Swfpy1mt_2LW6VRm3k4rqRBHW1fNxmL5PPPQTMFnDzPwHmqMW4X37fL9lvJhlW23JJbW24M88hN6CF-P0PfPRSVPy6kz6sn3LfVBxS4w3xBCVrW1Cl4tH3PzBRxVBjmcS1SQXygW5d9f-f7kwzNNN8DLzXpxD-JpW4RkNYP5MBGk5W4F29DZ1cVSbnV2_24C6bLPg_MyFDcLKn-4QV-PvT290PqP_f7W8Q3Y04) Want to get in on these kinds of conversations with other marketers? Apply to join M2 to get access to the private slack channel, curated events, and more. [Apply to M2](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwH3lYMRW6N1vHY6lZ3pgW3xyYxh3m7sMWW8sc84d3fmbhqW2hLL604F0V8QW47dqLZ1DhMkbW27nCFL2NhVsHW7Ly_tB3WdhBxMn81jVrwp_WW3NQ7Ys82-qV7W5t_t5h5Gn1jcW2jCBnh7NFL2tW7--75V4j-lhfW3W7T0F7FbVf1W911N9x4wR87wN86ys0kRc07sVF0FBJ5MW9xVW8bRNSZ6NXXWkW4K3r_Y3JNhFfN4qmVh5bwZVLW81CJwX4VkrJMW1nW-D-4qS3yvW4CZgY23zMrV-MvM2Kbz68mJdyTZPs04) [Stuff We're Loving](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwn3lYMRW69sMD-6lZ3lbW1NBbVN5vQljfMTY-_ds92M5VgsSx63DQ-vlVdbgdX8JnH-hVHZv6n4n_PrgW6WqR2g85Hd8zW7MZdZY1hMnKnVq1gF57t2XQ_W4yZqYF9cbDw1N7P4S6ncs-HhW53HVw-3GYHzxN1dHy31mz7q6W5FpL104qWxK1N7gMlgN2hsd3W6K3vhf1rQ345W4Yj45C1zkgVRW2QkcBh2Y1y_xW187yGV6zjp7YV6yPTs3RLXlwV2PhnR16pgxsf4fZhxH04) 🎸 A music video that really strikes a chord I love it when I see marketers incorporating their personalities into their work. And [this music video](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMw-3lYMRW7lCdLW6lZ3krW5pQM5S2Qn_wYW5gBdHB8sHfFnN3cHR96GM_ZXN6wv4rlvwSSHVwVZnb7HX20VW3Rlh0_5zmXDFW7SMLVy10-ZHmW4Q5DvK7dP3-DW1qTkhG276dz9VPY3VW1zXy0JW2DCvly8jdChGW2YMW-Q7lGtWyW7BpSKR8pMHqmW6DZJbZ8QY4yRW67n5xq74fcPZN6DFkCtfVh5jN1g6m6c2FN_WW3YY9LJ5rv0RlW4pdz4R8sDFb1W8_blx13SFw17W3BKWD18vybnnV98kkp7yG3hzW3Bb79F7y6_7-W8-XNcC6zJLlVf97rsN204) from the fun and talented folks at Audience Plus is a perfect example. ✅ Emo throwback ✅ Timely lyrics [Screenshot 2023-08-10 at 12.59.53 PM](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMw-3lYMRW7lCdLW6lZ3lxN7f3cjS3xn2HW5sqrZV99212HW1RbCPq1nvqV6W4xLDch7HlfFyN4dLMTdMF9ylW5QT12D1B0hXgW4zGYVf8TMM9CW2FGHsx4kZXjLW4FNmf01-RxhrW8JWB5N6fCbFxW6WwXWK1_jH0LW48pLHx7xmgdgW4QJxZb4ZHN38W4B5Lfd8w9KHgW6BdSq48Lyj2LW4M04R18zPTp1N2Pj4Brcbz28W6B5TNh6TcB9vW5wzWck2-H7JdW1Q89FN8TrMpHW9l_R9D2-wNQXW6y0jYp63WrfNW6Y4G5r5VZvs-W5wqZtt8jm8jjf8SBF0004) ⚖️ Prioritize your priorities How I feel working in marketing. [priorities] Inspired by Graham Mann Until next time, happy growing. [Stewart Hillhouse](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMwH3lYMRW6N1vHY6lZ3n2V67jC43vDdrBW86thnt8PYpByN3LmhPCDCkhhN5FD50YNMchZW8t85Wf8wPmtRMqKhV9yJcLtN8wL9SznClWrW4-FS9M2t7WtcW4ZbkF07FBTMNW23cSLq5dMK7KVlZRv15s_jK8W8-3jG43ZDxt2N5l76_VjDVvtW72-c2z6lM7-0W8nkcTz3SrBt8VXJ8jf7SnxTVW3Bk4k02_9NtTW4_-CtV5S6L-yW3FD8Qj21vH4rW80-7_c3_xcD5W5GsCJ016Y4HGW4-GF254yYGyMf8Gs0pF04) Head of Content at Mutiny What does Mutiny do again? Mutiny is a conversion platform that allows marketers to convert more of their top-of-funnel traffic into customers. Mutiny is trusted by Notion, Brex, Snowflake, 6sense, and hundreds more of the fastest growing companies in the world to power their conversion. Want a walkthrough of how Mutiny works? [Take an interactive demo](113/cMsZQ04/MVKzCmSHgBrW3gRPz92S24rBW4Rs6st52hVLdN2dmMxT3lYMRW95jsWP6lZ3pkW8f2Bxt4SJCvkW7D499Y8jdKRDW8yRmLz4FcJ9sW7rvF3G4c1LTGW2p5mVY41TmSPW1KLV0_29r5qmW4wjtph3jY9RTW29C7kd1_G8rqW79xtsf7P1vNpW1ykGYv3T75qnW1QGfZV2Y7q-lW2Lj5bZ36CdlKVtRzYj3q2bg6W3p0DLQ8cHnw9MKpt5-gtZZTW3vfK3-5r72NLW37GJm07fCdzjW8FscCv2zXLs4W6Vj1cy1N85MgW6XjRpx5Wh89jVjjcfD6QlTwlW5VSmM53jg8QXW8wf9-92HtTC1W6CzxDf23Lv9FW5j-scx7m6g2VW66XyrD2dl4SYW7wV7JG935d3qW48ft4F4VzNJhW4n7y-t1FPG05W1YYG-g8dmwGdf7hsb_v04). Mutiny HQ, Mission District, San Francisco, California 94110 [Unsubscribe](