😮‍💨 It's not just you. July has been TOUGH

Marketing dashboard looking pretty red right now? You're not alone. Plus: Join your peers to get out of the funk. [MutinyLogo-01](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBw3lLzNV1-WJV7CgLW9W60RsRd77vBKCW5mQRSD78CvVsN2WvGQKKyb6LTGSgy4cSZbjW1nh0hx54S21VN81RmSxdplmHW7FRh3T27RwHwN8yrglFLN5k1W7fgCyt7LPHgZW8_Mn3x22qBk9W2N05QR3PJHJhW5P59833bHH1vW3MkbcB3xW0wFW9hnW2h9jzkFMN8N3Kq3dx4SSW5cCxVh9gPrz6W8MxCmY4JymNyW2ll21j5lDrBH3n631) Hi there, In talking with demand gen marketers, many are in a growth slump right now. I'm hearing things like: - "Meetings booked are down again this week." - "Ads aren't converting anymore." - "I've got a serious gap between targets and actual I need to make up somehow." No it's not just you. There's a lot of red in marketing dashboards this July. [Frame 10835 (2)] See, this is a new environment that many of us haven't seen before. And if you have ridden this wave before, then it's been a while. And with the rapid advancements of AI, the change has only been accelerated. But I'm here to tell you that it's not as grim as it seems. There's a group of people just like you who are working together to up-level themselves as modern marketers. And as a reader of this newsletter, I want to [formally invite you to join them.](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBQ3lLB3V1-WJV7CgFHxW21clwM4Kc4ypW80vth68bhdMdW1-f3Sz2plsvCVMy7-t8VX6r5W60tCGN4Y34NtW2v8LqN5Bj3s7W1Rb682874_NHW850bMg4XkKmVN4yXKK2b7KV3W3KnKLp6Xc67qW4BfrXN2WsqXfW2vQWTc3T_PVXW4D8R1-50DZ8HW683NrZ3VytV9W55dTBM7m979YW8fPRYj7DWQhjVrtSqB9ftg05W827WZ04fK6wrW5TXbP-6hQCNlW5f9cgD7gM6CG394c1) But I'll also share more about this new world we find ourselve in and why having a circle of peers from outside your company is more important than ever. In this email - No, it's not just you. Things are weird right now. - Join other Modern Marketers - Is it a movie? Or an ad? Kinda both. [What The F Is Going On Right Now](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBQ3lLB3V1-WJV7CgD78W4Rv0lz2Krwv_W2hTHkM3FhzRPW663-lN1xrgWbW7WmzRs6TYVndW94Gr3K2MY7stW3R8-498JdMzBW2rKJqk1z5bq7W6ZbWnr3gwtXLVrzSnR8CgTzlW3GKmSv1Lpr_HW7swQD96g009VW81CPT61cVWQvW30R0x08WZH4FN6TPf4ZXzPDHW3rjBlc92c_0QW82Z_xl4R7xZCW5G3Msn6X1RQBW6v9xPW1vgH60W9k17mM2blh6DW5_wmfv8j69CD36jd1) [(And What Should I Do About It)?](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBQ3lLB3V1-WJV7CgZKvW8lT3zF5ChWjPW2bD-Sd8bjrzJN594Y2D3q2t2N5f9bVjKFbfZW1NmKPh3vdQH0VhgJzy34SSsnW7mVpPX5glGgzW3lXk7w3hn1M2W7wJrsR3bsZMNW68sPqt5Jt1g-W30CbqZ7l7qHsW61pykb8V8C1gW3218-Q2dQrL7W8TtV_T7pY0qZW6YvMX43bD1phN698WkQ6lsRZN6_qls9HpPN1N3knVgHyN9y8M3lkQLK7X5HW8cfKgs36WR3t3ddX1) The game is changing right below our feet. But it's not just one change. It's a full shuffle at every level that's requires us to take pause and re-evaluate our next moves. Macro-level is influenced by the economy: I won't pretend that I completely understand what's going on when it comes to interest rates and inflation. But I do know that when cash is expensive (as it is now), it's much less appealing to borrow. That means that Chief Financial Officers at companies of all sizes have needed to step up and reduce costs to weather the drought. Trends at this level are impossible to influence, and therefore should not be worried about. Mid-level is influenced by technology: I may not know the technical differences between machine learning and artificial intelligence, but I do know it feels like absolute magic. A dumb example, but I was able to create this hyper-realstic image of a raccoon in a purple utility vest for a marketing campaign with a 15 word prompt. This wasn't possible 200 days ago... Companies in every category are needing to re-build their products from the ground up now that this new way of solving problems and interfacing with computers exists. Trends at this level influence your career and the company you work at. The best way to learn about this new technology is to use it – don't just study. Micro-level is influenced by people: Monetary policies and silicon chips don't have emotions, but we do. And when something that's out of our control changes, and it puts us in a precarious position, we react. And for most in our industry, the reaction right now is uncertainty. Will I be able to hit my marketing KPIs this quarter? Will the product I sell and the company I work for evolve fast enough for the market to see value? How will all this affect my career progression? Unfortunately, I don't have a crystal ball to help you answer those questions. But what I do have is a community of high-achieving professionals just like you who are grappling with the same questions you are. They're [members of the M2 Community](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBQ3lLB3V1-WJV7Cg-z5W6DBKR7207kptW23MNG54VYGQYW6mt7qZ4Mq8b9N16VZg7LpNX5VsvfL-57FjBgW7lKqmc7hYmWzW40r9mn6Xt6T3W773Rp98NJbL0Vj12DZ2JTxTDW2YlVZ05rlystW17Lvfc6Wg7jmVSdPdr6g7lFxW3cYqyj8v57KmVmZrZg6TWszvN99-MFVYrfYBW8B2zX-7HF0mlW1NgnFx5cxvbhW85NCzz39R9tJW5fkg5_1BcvMyW4ss5Vq31-BGf3qbV1) – the trusted community for forward-thinking marketers. M2 is the best way to: 🧠Learn from modern marketers at the fastest growing companies in the world. See what’s working for them, how they’re using AI in their workflow, and how you can accelerate your company’s growth. 🤝 Meet other practitioners and build deep relationships with those on the same path as you. Make your next best hire, or find your next gig. 🔓 Unlock growth and career opportunities to get to where you want to go faster. We recently launched a [new community portal](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBw3lLzNV1-WJV7CgWPjW7lK2Yh8qfVDPN22QF-xJzkBmW5pQHWb3sQ0n5W79GLxP6KqzxBW1PkNtn6L2m2xV-Hf9q8CLPgbN7hhCTx7tKmQW6svVbL4YY8xBW7BgHQm1QNPR1VYdV2f2DbPdGW6Vpk-L7c0kDTW8j71VN4Q8r8yW68VSRQ3xv2jZVmvRCR4WMsvWW5L8TbV244-xXW67tPt67sryM2W7JmpKT84nPXvW6hfT885p4gS83gXk1) which gives you access to everything, with a bunch of new resources coming very soon. [Screenshot 2023-07-27 at 4.52.57 PM] Many readers of this newsletter are already members, but I wanted to formally invite you to join today. Use referral code mutiny2023 when you [apply to get priority access](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBQ3lLB3V1-WJV7Cg_1BW9lfj_14mdclBW4Z2Rb22JgkTRV_dMH02jkhwFN7bn9Ggcx9VGW831JBt3Mb7lCW4b0F3q6xqLJQW4g2wCt2Yyt_QW2tSm_d3W14X9W1m9lln5WtZJGV5-dlz90hlwrW9hc-QL32bXSPW7KwPsL83N77-W6sB2QC37cl6SW1lL6Dp42dk1qN4k9Y0VVS0qpW2gfYQ18xwmcVW3VwMss3tn7gTW8fxKDZ6hQJ7wVWHcQP87dmRtW96rTMH8KZ5sh3d4b1). It's important to surround yourself with a group of peers who want the same things as you. The goal of M2 is to give that to your so you can get where you want to go faster. I look forward to seeing you in there. [Become a modern marketer](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBQ3lLB3V1-WJV7CgWfYW32h-6N88_y5GW8Sc_qF2L0RtBW1NdPN460y8C2W3X5LXV3fW62FN57HSJRn1tBjW2dN83-2mlWs0W1WN_Xd2zV9MlW5Y7Qrz8fRpBBW7FK9cZ8QtpL9N3KQ-KGPQl8lV9Cgpp2q3Bj-W5cWbf88MkqtNW8hdVhm7ZhvybW2z0x6L2ml_V0V61krN2py6DDW8YN0fw19mWWkW97XLX_7yCPgJW5TtsY68Rmtt5W14B_Rb3Dy7r6W4CBrcc6MbwmP3lCM1) [Stuff We're Loving](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBQ3lLB3V1-WJV7CgCpNW7fgB9H6Jv5QbVtq0dy8NB3pgW7flkXf1CFN8jN8mXXT3wjZNfW1FxJZS7hY3y6W8KkcMH6Lv4L5N1fdNw61ZxWpW2r5F-57rB1bBW3jWW-H7QnXNNW55wVGn60CmkNW5_GBB78dHM-jW4R-mbM8s1ZQ6W37PDf78MBMlMW8tjTJ38yWM1pW5BM9rD77qh33N3DKSsHDZw9lN8nVBXydXs5FW6qvXNM5qh1SLVgyKMc74FJ5ZW1MwwzY2rXB6s37dy1) 👀 A product demo that you'll actually watch Ok ok, I know it's uncool to reference any marketing that Apple does because they're worth $3 TRILLION, but [I love how this video/ad](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBQ3lLB3V1-WJV7Cg-66W5bk8mP1mxlZ6W6xhNh_3SbPSjW2PyQMZ6n7jhMW8-Fw155mj81mW1dBV1Z8Gcr0-W1zT-Rm96HY4yV8QsfM2K9LHRW3Tzttl25MlklW1jHSbY7ns1vyVKfRf36p9Qz2W1pFy9b5n-X3YW4MfPv_7sq6m0W5S1Wbn4tFZPFW96cwVw4s0LyqW8cmrLC3zTdK1W2_cLMw7vYgXmW2RYl_s8nFvDXW5MJXpw1tgKgPW1DXZMG3RLYxXW2PrqRC4Nzg0L3fRT1) demonstrates their ecosystem of products in real use cases. Fun storytelling, action-packed filmography, and just the right amount of goofy humor. Fun for the whole family! This is just one of a [multi-part series](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBQ3lLB3V1-WJV7CgQsCN5YRrbQZ45MFW7_Srny3YhCq_W68wd6X3767_1VbKC5H50hKyjW4Sm0sF1_wSm7W2kHFB86q92VXV5MfVh6swkbYVHZBf91pph7GW2ndBJC8l6DQDVHpW8P3Q0NnDW8RkcsT6pYnb5W22zKpk9ds7ZMN1X-FjlD512NW18wjn64Vhs8cW4cZcBy36rSm_W2T3K4_5Kcw3YW4By7ll6bhvjpW1BrsLC4rFsR3W5YpQfy1bqjQhW7FYxpp20RjBp3pcR1) that follows an unlikely team as they grow their startup (all of them are this good). [Screenshot 2023-07-27 at 5.17.02 PM](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTBQ3lLB3V1-WJV7CgTn9W6pQ0WS1bNCyqW7VY3cH8XLVwQW6nD2NT7MJdT2W1fnSpv6CMj6qN7_4NcY_hzbWW7D5QrL7TXpWPW83HZWD5FhwrPW3tvCmT79LLT3W7gkLfv7K56_7W4xPDbZ98KZsLN5gY9zMYYm6bW7d5yHP7YjhBRW6ccnh_3CvQf7W5qwZnF30gYXMW7TH07L7xPMZQW2W4dp46FlKTNW5msxPC5V66n6W591GsM34RL5DW1p5md62WGNYKVSzX-Q7d6gMn32gF1) 😌 And something light to take the edge off Turn off your marketing brain for a few seconds and [enjoy this](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTC53lLBmV1-WJV7CgHNGN5gRGL2PzHtyN8MQMkLSNtwgW49zB2957q0CpW1bXQzg5WrSt0W1F_gVd8s1GnKW7SNQ865HwK1BW4hRbCS6cm9KkW6NpnHY37NzPrW23HrGL5cCNBlW1yygMr6Y2qywW3ZpDNT1g11z9W4J1NRt5pxDvnW39p8KD2Bx2LNW1LLpRc4SW1KBW466q8S5ScytPW19jy7s5N0sDyW69jXqj98FKkmW5DlQmt8B2ZSDW6sW_bQ1vn6gkW48gbmQ4SBb5fV1H7J135WQCyW45bd8d7v834j31--1). I particularly enjoyed the part when he finds a restaurant with the word brother in the name! [Screenshot 2023-07-27 at 5.31.01 PM](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTC53lLBmV1-WJV7Cg-lCVr7hm-5dRPd2W8YFZpG5bfG2cW3ypC3J6lmXb6W10R0V869WxJ4W50SxT46LT238V1kdBH2YZv-gW4DpZKs4n_8LJW8dxl4b3J2qczN6FrCmSfp6ysW66n5Bc6_Dh-9W8pDTv22MtqxMW2Q6JFD3LF9-4W71Qxw893mx1TW3hgb7S5S9CTzW5HhmxX7nS_lvVpvJTX6j90fCV8KTzy86DTYBN7b1m7h61rxgW7hm5ym8f2NfjW6R2XKp3BWmShV7rwy01F1HsLW4qc_Jv6nPVYF37cS1) Until next time, happy growing. [Stewart Hillhouse](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTC53lLBmV1-WJV7CgWfcVmj8CP7sPKVnW7gS32N7f1F-6W1Z09JF1ymG56Mk2LdDVB5-BW8Mx6sq68rly5W289FJr3sNrtMVb_HS68CX26JW12z1Jt2kRbXbW4sY87T38NrcJW4S8z0W3t6SzZW15FDxD8G4bf7W56Sr1-4zfcd3W8qZ1Zy1V44F3W96fsc565Sm-tW4mdQjC2pKpqJW5DwpW55gkp7TW8tdrQn3b1XygW8RHy2g2m4zKDVqnqNq9kzdB8N2BpZNrhs9wDW8FB53z2dHjyFW4D6sLZ9cgsd_3q9T1) Head of Content at Mutiny What does Mutiny do again? Mutiny is a conversion platform that allows marketers to convert more of their top-of-funnel traffic into customers. Mutiny is trusted by Notion, Brex, Snowflake, 6sense, and hundreds more of the fastest growing companies in the world to power their conversion. Want a walkthrough of how Mutiny works? [Take an interactive demo](113/cMsZQ04/VVMqfb8cN8pVW4d6MjZ4Yqd_fW2sbCLr51vBjBN35KTC_3lLCfV1-WJV7CgKT_W8lsPWz51370tW1WchVn3B7nZ1W55QXXq7kQyd0W8j2VDg977q31W2QyBT63bGCPtW54JGLw2h3zfLW9g3_-r20tmMlW9c-PZG76CJkfW7hyQg97ZG2XMW8NzSYt8yKmSbN2FVL3djDmhbW8KSRJR13l1fbW7jKclL71pRlKN4dmCHz79KNHW5mQJVY4xKZZFN3v-PT_m5_LgW3vBqkz8yvnXTW3LNwKg90h2ssMw4vd0yCFxCN8-3rgT81tQHW3hfXH74BGzMgW80RHW047MnLjV-tt2C8pfzLtW5f90ZB1rrchjVpcD9t6szWSsW6hRSJR8-Z4tqW6j9pLq44NGqvW8sRdXd3kDvs734hV1). Mutiny HQ, Mission District, San Francisco, California 94110 [Unsubscribe](