💭 What if you could A/B test your life?

What would you test if your could A/B every decision about your life? Plus: Behind the scenes of your favorite memes. [MutinyLogo-01](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-vX3lLzNV1-WJV7CgVfFN2skrx5_CGXpW7N8jJn3FFnrXW1495Lz94t3S9W6RLQ0p7B47BgW6-VF-w658JQ7W4ZT0HR2zy9PtW7QwTXT5g1kZRW18cF9V2F6jFSN7l2M0t34mF7W929gxw8PKvr6W41jKXd5XLGbrW2fxJhK5QCnrKW4MfHg650ZWqFW2MX_8871Pz9GW66-R4L3GqY2kW353gZ34cSC-HN4bZsm1ntQG_W9gDzXv2ggv2W33HX1) Hi there, Wouldn't it be amazing to have the ability to A/B test your life? Like whether you should go see Barbie or Oppenheimer in theaters this weekend? Or if you'd prefer a beach or a mountain vacation? Honestly, as long as there's a bar on premise and I don't need to set a wake-up alarm, I'd take a vacation anywhere. A/B testing is a simple and powerful capability that marketers have been using since digital marketing came on the scene. [Google Optimize](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wc3lLB3V1-WJV7CgYqRW66X5JS4GgTBPW4t2R4Q2xLrtLV3yPP-35s6NGW4b3cTw2lCHxfW6zdC0d1tDkt9W29_56C48HB_bN6wZCC_T1ZCsW94TKCw8Bz_bRW6gKZRk6Fwqp0W4jMj0N5mzGR9W1K8f5t3Rk8-3W1CZGwj1rcVwGVVc36z1ByjlnMQlTyCSSHMCW7XNMqy2jCtzyW80pFDY4QxbwgW4jwYhC1HGq4dW79Sslb4z6W_PVYzzXM80Yy1pW6ck2BT7-TSdl350_1) is one of the most popular A/B testing tools out there. It's success is partially attributed to the ease of integrating with Google Analytics, and because of the extremely attractive price tag ($0). But since Google announced they were shutting it down, thousands of marketers have eagerly knocked on our digital door, looking for a way to keep their experimentation program running. In speaking with these marketers, we've heard it repeated that legacy A/B testing has fallen behind. Advancements in personalization and machine learning mean that the testing landscape looks a lot different than it did when Optimize was launched in 2012. In today's email, I'll share the top 3 shortcoming we've heard about legacy A/B testing, and how [Mutiny's advanced A/B testing](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wc3lLB3V1-WJV7CgTV1W7zfTT699TJ_MW5_6bG918tDQdW24j4G-71bBwfW42Tphs4cSSlXW8ZbdjQ3-6km8W1336qc6H3ZHJW8jV0sS3yh4VnW54JdVJ62FsvBW1j66s587ywyyW2J-fgS1Dmf3LW47CvRr2yK6N4W281vcX569n1BVfN4GM6cxFYLW8LYdsF3jKPx_W1GH5d36vbcQlN3YhTr-hRZSVW6Zxm207gLnWgW9b5DC78cS_hgVVmnVl2s81ljW6dhdsn6gKfB938VZ1) addresses them. In this email - The Top 3 Complaints We've Heard About Legacy A/B Testing - Behind The Scenes Of Your Favorite Meme - McDonald's Head of Social Media Shares Their Campaign Strategy [It’s time to say goodbye to legacy A/B testing](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wc3lLB3V1-WJV7CgRmZMvrx71WqJBPW29sHL14j0NBNW8pMd0T8CTzMGW41ThqD3WqjXjVFBKGz1ZZNkCW612xsK888F03VMR2vz8KM15TVV4C3_5CQ8slW7KDK6V2KkNC9W7B-NBX52cdPdW4B6sGL36xJ-ZW7T-jkc6YQyftW817pPk4HgqHRW6y1kjT6lXb_2W4lpBW01-Wvt8VQ7HY01vBcBwW6dbctZ3y381nW2Wl3192ZChPdW46kL824ldL_WW6mnbqd7LGc323bRT1) Complaint #1 – "I spend so much time planning and reporting on my tests!" Are you spending more time in a spreadsheet than you are workshopping new tests to your target audiences? With legacy A/B testing, it was totally up to you to come up with new ideas all the time. But you know who's really good at identifying patterns and never gets tired of coming up with new ideas? AI. Mutiny's AI is trained on over 500,000 B2B web pages and knows where small changes can have an outsized impact on your revenue. It will then proactively identify where you should be A/B testing (and, of course, what you should test). More time testing, less time spreadsheet-ing. Complaint #2 – "So many of my tests are wasted because they're shown to irrelevant audiences." 50/50 split tests make sense when it's being run on a homogenious population. Problem is, you've got plenty of website visitors who aren't in your ICP, so they're definitely not going to notice the difference in your headline test anyways. Mutiny identifies important attributes for ~70% of visitors and then uses AI to surface which audiences to focus on to maximize revenue. After your A/B test is complete, Mutiny can identify high-performing segments within your A/B test results that you can use to further personalize to drive more conversions. Specific audiences means more impactful tests. Complaint #3 – "I've got so many tools in my stack right now – and my CFO is eager to cut all that I can't defend the ROI." Whisper this word to your CFO and watch them get goosebumps: consolidation. Mutiny brings A/B testing and personalization to the same platform. This reduces your team’s overhead and gives you a centralized place for your entire team to drive pipeline—from paid to ABM to CRO. Fewer tools, more capability. [Move off Google Optimize, get 70% off Mutiny](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wc3lLB3V1-WJV7CgSRNW6ShPnB3N-JzJW313BPT4RLbWpW14ZxVL4552CpW4jvGlQ4kMYqVW4Z4QR11p0nb0W9c5pB84fZl8sW1064xd90jQnvW2yFgrh5js5wpVCrc4f3Ry--SW5l81px916MMkW9g1LXT6kLfGMW6fPpy568c2BxW3trh7C5hs32sW5Ygwrk9dKSG8W3g6wdQ9dFg8FW6jyqj_4t1xz7W92ZrBq4MbrDxW4Q_7Db6xyHY4W8ZfV9B2kDLP5N45sJ3Zcbv763bxt1) There are only 72 days until Google pulls the plug on Optimize. If you're still on the hunt, or are using a legacy A/B testing tool, it might be worth a chat to see if Mutiny advanced A/B testing is right for you. And right now, you'll get 70% off the full platform price. [Apply today to ensure your spot in line](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wc3lLB3V1-WJV7CgV2gW22PkD33_KVDLW3DHTQP524Gz7W6gVvhG5M91Y8W4TGJfB4XCg7NVXrhFd8ZlhysW22SLb_4RZ1TnW7HXjKr6dHxpWW1qpTnK171PNfVDCWdx2CzzSCW4DKfBS5w4d17W1kR1_v7YCFH6W1cW4KD8RjYB-W4vLcCp17_LSwN490lnNDWtG5W13QKlF2jP-H-W7wWQ-06mLNx-T7-xG4g1JF2W48jlnw1xP6-pW95Zbyb5KRkPcVZmXs26PlMHW32P-1). [Get 70% Off Mutiny](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wc3lLB3V1-WJV7CgJn1W5zLzv-4zmB3rN8qmyv1Sn9hVW6y1__14Tt9pNW7QwPLH86Xv2JW5J0Nm27mMB1PW1zx1fQ2MH8n_W3zW3L219hFz3W2S69tM7Ypld0W5v7ryS5KgCl1MKLxRsT2nkgW5QlxXj5_1ktPW6vQnW-2hD4jNW61VSkd1x335cN3zw2DmjS7mHW598l8C437PSFW48PW339gsNN9W4W5rzr3Mf1s4W1XsXyF4Q3fmcW5nrRKr2pY4mrW1cTHff8GR3c83m2K1) [Stuff We're Loving](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wc3lLB3V1-WJV7CgzKRW40sDW58qWvRJW4HqxGW4H77WXW1jtT-W6Njgj1W8F5qvR8nNCYkVd7sXg57WPQKN1Ss_LTjP4vDN2dt0VNn7mGmW7_kfM31_8-M8W70sKyz1w8gsWW6CLkcy1Fj96fW30nl7577PbQhW40gm602dRdKDW96CZ9g2xhMmzW6VzLgZ3qljFVW1sTpyC6wBxJBW2Cwtp16PMYlBVrmd3V7YQ41lW6tXSFV9bcRkjW79GwKb2hPqHhW67Vl8m554P6_31-Q1) 😂 Behind the scenes of your favorite memes Some memes are instantly recognizable and universal. But have you ever wondered what was going on in the insant that photo was taken? [Wonder no more](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wQ3lLBGV1-WJV7CgHSMVNXf2B6k12l7W2DdZKg4qr1Z-N7HsLH57K2TSW18ngz45zpy_3W8JR-BL2vvQSvW6-G9X85gDHS8Vd9BVS4CDSLMW7KGh8Q2c1Y0ZW8YRSFJ396v8GW3NYChj9h3KrFW1q4w4c6qjxYdN6djKDzykBtmW66H34W4hsQPhVN4Q8F2T3cmZVQjH924JZ0KfN6fwRf18vYDxW2HbDgN5RgSqmW6rYWDW6vXcy6W7Qrrww8436hDW4BX3ls531NH-N2YNMHrgK9TZW5lfVCj67g3VmW36_x4_6PRz-qW260MWK2Fm2tZ2sn1). Man, what I would give to have a seat at that dinner table. [Screenshot 2023-07-20 at 4.04.33 PM](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wQ3lLBGV1-WJV7CgHxmW1Mvm2L7RJ4B-W2F7vmB1pbd4MN1G2yj9ZYRdVVsLHKp6L5Wb4W7DSl1t41bRgVW5SBsPS8zyyqyN7p1655QHyfPW1VKN3W7-tYJxW5BnsHK3GYVJHN4c6lnQmtP7mW4WVb9H8x8rGwW7g1Lrk5zxthrW6pt5mb4rcLMbW8JBZ4N81Tnt8VG3-F91LHkT4W5wMTKN7DSw1vW3jc-RR1C2r6CW6cM2_x36ySddW4j7nsR3_dcSFW4hRhbc12t4m4W8j2p0k4S_GgDW7rxNwl91kQjsN6J2vMj6tlN8W7V6BM-2s4R0r33-Z1) 📸 The viral McDonald's mascot trend, explained. Did you come across the viral TikTok trend last month as McDonald's launched the Grimace Shake to celebrate the birthday of their lumpy but lovable purple mascot Grimace. But then TikTokers got ahold of the campaign and made it their own. Finally, [McDonald's head of social media](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wQ3lLBGV1-WJV7CgNQkN86vkb52QtnbW8bMd0j493V8sN4pycz96ZsMRW2-XWZN2qSBY8W5CQwVT6YsdKlN3SHcsb-CJJXW19b7ZB1XjctyW5kWDc47lW3ypW4B1jnB3jXgl3W8Db0ML8FP3McN88-vBdt62GxW6MVk3p3Nm4LJW80H6r-2YzwfsW3Gpy7c1Qsc-NW3VWmv16-kXNPW97Hh7K8vxBPkW2SZtPs9ltz-KW5fNCZj8F3B9YW11fVxs7HHHYvW88QNh-28SKzCW6Psm8R2SBXX2W8Xtc-c5YZQMLW98mR7X2bvW_RW19nT_x2-5F3q36NB1) speaks out about how they handled (and expertly rode) an out-of-control viral trend. [Screenshot 2023-07-20 at 4.10.22 PM](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wQ3lLBGV1-WJV7CgzHPTTtW-76ZNmPW8J46397D35p8W79gml42w3zc9W1Jx5Fk79vVRkW3BMs8m2bCBnlN9fhpJQmp-d1W8mc48x1YbbLsW2sBqkZ6t1SXZW99lg9b1X2bj_W4qqMrZ64r-ZTVXxmCB5B7cnwW1fq4L-9l2WCrW9cfdvn8rFvN1W45b2Qg6lKjcsW1nSltb5Y9FJ-W3cdBFm2qwQ3ZW8MNk5q8FbTLPW34Nz0W93YbMwW7Mk_F123CCLTVJVnSQ7KvFR8W2dCxQH8K8MJ-W4WDxnj6_38jrW1SWDPW5tzdhWW28YqkH7_HqWs3gbl1) Until next time, happy growing. [Stewart Hillhouse](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-ww3lLBmV1-WJV7CgP86W2F5djd2ND-R_VDL36Z1fmwPjW7G-WdF7Hh8nPW7mVxmS3_SFLXMqYsMn-6z2PVYPqFT5kM4W_W6WmLRr1JJSvQW46BK3t3TBSGnW5wpWt564vbbBMK0c7Zd089nW3tmfnL5B8wX0W1HhNXH6P44-fW5nh1KS4ls_pGVZ2HFT52BH43W2PbB5h7lNBtRW7sm2Py142x0LW2tF5R89m53GjN2Kk6CSZszc4W7-Kll149Cd_kW9dXL5l11dM86W6hVHq-4G04jKW4hf8TN8F5Sl-3pcP1) Head of Content at Mutiny What does Mutiny do again? Mutiny is a conversion platform that allows marketers to convert more of their top-of-funnel traffic into customers. Mutiny is trusted by Notion, Brex, Snowflake, 6sense, and hundreds more of the fastest growing companies in the world to power their conversion. Want a walkthrough of how Mutiny works? [Take an interactive demo](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-xp3lLCfV1-WJV7CgQZyVTGl8S7jwlbbW7LP10j7rBR6LW7Nq5cw3rs50mW3SllQW7Dr9X3W8xzFs24GJJ3sW2SjyFb55kp-hW3V1ZJy1gWJ0zVfxV0P72XRnpVBcBkM3bYppYW4LkBPw2vTZ_jW2J95-63SBdKRW63ybtd3JwfyYW1JzyHr3g9rjGV3Tmfq3V2skCW5XvHYT3CZNRNW5NPWH21q9nf2W3tfmVN4-m1DLW8S8nNm4fWs1HW3YhGlC9krfGLW8hNmyj6s4vyHW54pyW953SZVGW8_6dTC7Dwy73W8BGMdR6Y8F9LW6WMPSb2yjpsRW23807b2k3CbxW6nlVXT7P6-S6W8R3Qng57Gmn_N3gY1hYkXgrw3j1b1). If you made it this far, you'll fit right in Join [975+ other revenue-focused marketers](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wc3lLB3V1-WJV7CgPJHVb4HYP5zP346W6k20Nb8yZMn0W2-nV9k74jvL1W7rrSW_281SS_VDMjqp4R-C4qW4Yl0fg6h63NqW5nGZxS8Xf_d2W25WmML12CvSvW1yXFzy2ZBhjWW29y6y08ML3dWW7F9QbX2YHB74W1rxXVb5-Tn7BW7h5Hxw71B02nW17kBD75H8YcHW1xqZ1Y1x2ZtBN1pQw7HRXCykW686gJh4SfWPPW8b7sfF7QY621W1WCYfg3-7-nCW2Kh2Sy7vqyhv3lgV1) who use M2 to up-level their career and solve their hardest challenges. Members get access to private roundtables, exclusive in-person events, and a community Slack channel. [Get access to the good stuff – apply to M2 today](113/cMsZQ04/MWNV-87sHzWW16mfHK6L0T1qW2_PQhc51csw4N7xs-wc3lLB3V1-WJV7CgVgqW1qQJzK5PYSYWW2dtdJt23WwNfW6ZWt1V42sWwkW4qSh6j4K3csXW73CXNy2S7BzMN7XbtXTF6XF2VRrXpX6YSY73W602_fK7yg6sWW7n51k47bYQ3pW4BLhSg6P4TsfW7Vv78V6fYNzpW5CrLJt1HzpmTV_VYB67SFppxW484fyJ39Lw50W1wGc681bKfZMW7JwmhG3nrF2hW8dNNZw7dJf2SW3lRwss3XtcXzW7-ljRd6mcSz5N8q8byfh9gMv35WZ1). Mutiny HQ, Mission District, San Francisco, California 94110 [Unsubscribe](