⛱️ Summer season seriously slow? Try this:

Got some downtime? Here's how you can up-level your conversion pages in 5 steps. Plus: Barbie vs. Minions, who will win? [MutinyLogo-01](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsYX3lLzNV1-WJV7CgH2mW2d0F3V24660sW1cl20l7SjZY5W1Xvskw6FGFwcW13CZL71xPhwNW53w_ZV3Gn_6vN6JGlKS2vxH2W8JYydQ1htQpHTl_6S2QCM8fW14R40s57HPsbW8TV9Vc2N7Nm5W1jCs1J785CznVYgJ7M7BMcv5W63C2ky5j97zTW5MDF_t4CVy6GW55Bwnr5qDyk-W13JjM16VNxvNW6sZDH08TtBHWVCkG5l1xQw8W3q671) Hi there, Ahhhh, nothing quite like trying to hit your marketing targets in July. There's a 56% chance of getting an OOO automatic reply on that email you just sent. An 88% chance that the local temperature is brought up in your next meeting. And there's a 37% chance that your prospect is staring out the window right now, daydreaming about what it would be like to leave it all behind and buy a small farm to raise goats. But there's also an opportunity to take advantage of this quiet period to re-visit some of your marketing assets and improve them for when it picks up again. In today's email, I'll share how you can [identify and prioritize](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRs-53lLBZV1-WJV7CgCFZW4Qj57w6JVQQHW6zhfTG2rlCNgW2j91vb7Wvtx6W5NHr9V1zTNzvW1bQD8-4hRj-rW6LcdDT6y8bTRW73Sb-L2ylVD6N7hdhr5rFVmqW8xq9-F1ZzkF1W704lcR97Hf1_W6Hs_HL4ZBv-pW136tff8cn6tnW3JZPMc8MFSg_W49j8kJ1GmsJBW2XgYRZ2xJR8QW1NT6v7708mfpN2JNM22T1LNvW4LHW471wYY7_W6RRcMq5bw4XqVx8Lgq3rN14SW8t-kRH8Hkm-PV6MsgF3WM9w_W6k5Xr97fDXkqW9dy53W7KlD3qW7n7BGr4mXxSLW38rm6R3J7Ykj2HP1) what conversion pages on your website are underperforming so they're ready to go for when the weather brings everyone back inside. In this email - Debunked: Prioritize low-converting pages? Think again. - Barbie marketing is standing on the shoulders of giants. - A great use of AI culture in an ad campaign. [Conversion Myths Debunked:](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRs-53lLBZV1-WJV7CgQHtW8SR3vh54Y51cN3zX2tHfJs_jW5GW8fY7y8kCcW5BWrFP6cWVqrN4G81bl3Q16mVDSXlK1dXgQgVtQ-QX3QzkP6W2pMP731vD5zSW6Ylf9F2LFbyhW36TsdZ6DKkbKW8V3dqF7LlNS2W2S_xsb1gd2VMW2D_hSX4c7BFNW75YywG2k1HyhN2cPYJCzLQBrW479vQq1s5J7lW3Ymdkt21fdXCW1Qx5_m7rw68DW4xj_9W8R6lfRN6JpfqfhNwv5Vv8Jbl42DGdQW5TtdxQ8BLB5bW6ZH31j4Qtpv5N97k_B_Z5fVhW7w6FQQ7nRHK6M_c6_mZNg5v38zr1) [Focus On Updating Low Converting Pages First](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRs-53lLBZV1-WJV7CgZmSN1CZmJc9hGprW7gSj9m7vbRTGV3HzXH35br_mW4jnf4z8mDj1HW3jD4Zq25R3xDW6GKfpq92-zKQW1jBwyD9lZH97W15xtwt4mLTVqW12Vw3K3LPLQVW4fhHJX5vMkDPW3XRfBq4mcBVtW8Dv6Cz394lpcV7R7H73flfxSW1L43FS8Sq06pW5PnYnG6Hx7TnW72vvCK5pP1hCW1nN8jK5splJbVZ8xXx2KJ0VSW8TDQVj7Nt75TW5Jd7y16NPkKcW5XKzww63NmkzW1hN2hV3X1ZnGW1gRPB36D60DlW1N2zT47qdbsVW7fWWzp7lPWcVVNcQ3B2pDbYK29j1) Myth: When updating conversion pages, start with pages that have a low conversion rate because there’s so much room for improvement. Turning a 0.5% conversion rate into 5% might seem like a big deal (10x improvement!). But if the page doesn't have a lot of traffic, that effort isn't really going to pay off. Solution: [Prioritize pages with high intent AND lots of traffic](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRs-53lLBZV1-WJV7CgRd4W398vvm4kx2XJW5H1XD48yzFmqW7PtY542nl2tNW4Z0lVX5lHLSFW4GcXtw8TLCfSM7L-Y96qsh5W4ywbD_4nLlpYW2dC6fG4GFCnFW83Nb4n6LSGBjW2ggJcP29nS0fW63Hr6F4wjn8SW32scTM79rgbGW609z2g2BL3SwW8F5tD05TNhBvV1vF5n7vSFdHW4bKJdg8PhzVNW6q9GMj4mYggjW3qh_8M60Y1VSW8VSH2Z8q31KhW518QV15jY51zW7RK60w6FbQTnW42H7s14rF8GWW669F_s4m-KlzN30H4Sv82lTxW3lKzsS7x-_m1W4FYXfb6sryhr3lCl1). There are a few reasons why you want to work on pages with high intent and lots of traffic: - Experiments launched on high-traffic pages will reach statistical significance much faster, allowing you to iterate on things that aren't working and double down on what is. - Pages that are mid to low in the funnel will be visited by prospects who are doing their own reasearch and are much more qualified to talk to your sales team than the first time visitor bopping around your blog. Here's how to identify the right pages to work on: - Filter your analytics to show all the pages that lead to a conversion goal with their traffic volumes. Copy it into a spreadsheet. - Next, assign each page a score between zero and one of how valuable the goal is (ex. A demo request would score higher than a newsletter subscriber). - Assign a score between zero to one of the influence that page has on conversions (ex. A dedicated landing page will have more influence than a blog post). - Multiply the total traffic by the value and influence score to get the net score. You'll end up with something that looks like this: [Priority high conversion landing page](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRs-53lLBZV1-WJV7CgD0PW55jyg92rxkYMW3mDsLJ9c2Wj1W7YtZDD19R7F7W1PM-YN2TTpxhW6V3JhK12wK-PW4JXBrw63YbDdW5YRKCv9lfyQcW9ltKGX1kZ1nBW9hPrK48CJp9lW2WqH983CKRs-W16XjCk5JwvYFW58bbw526KK8ZW6NHr-Z13rVK7W7Tf7lH8RpTDbW4mTMBc8BjFvRVlxWf02dpGvvW7PkPVb2_Q93DW511-BZ6wBRxSW57Z54X61Cb1SVN914D1CS44bW2s1fJ-1tK2K7W1C8KRl4bS_f3W82vJm197qbM6W8-Tjkl3b1bLCVVJBbK2Rz-7gW74Xk4K86Vf9S3cwQ1) Pages with the highest net scores should be prioritized and be revisited more frequently to continue to improve them. Pages with low scores can be deprioritized. Following this testing prioritization list, you'll be generating meaningful business results AND keeping your head above water! With the help of the talented folks at Spiralyze, we debunked this and two other [deeply rooted conversion myths](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRs-53lLBZV1-WJV7CgCNrN8rd9Mjgr9zzW2L1rdC2XnSqxW2-ZsnV5QP9fVW99HF9h8LSYt8W8D8Z3K3RNl3BW6x4L_H8xKB0dW2DN68w58vTrtW4jL7pm3h_1BpW4PZNhB40TBBzMW2nXwSNrTlW812KWs7NSb2JW7r1HR81v02ZrW84scdb720MKqW4fgsnl4wjpVQN1hBgJFmC9T1W2SC95f5lscYDW6NPcF93vPn99VkXmFC2d7Z6gW8Sy77l6JFWWvW8vVmGM1_C0TbW7bm7n570GVqBW5z181x6c1DCGN8NvbsS1vqqHW7Wlp2P68YtTTW71vyPT8D6CLwN34JdhNdN7wd22m1) that are holding back your growth. There's also a template that you can grab that will help you to document all your decision making. Enjoy! [3 Conversion Myths Debunked](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRs-53lLBZV1-WJV7CgBNcW6d8hX66wd5WcN3qtD5Dk-QWKW5_Mj-p4KMWvjW4jsLjX7wqjHmN7hCXLLHgVlTW9lC22h3vP_rRVZC-nv820tD2W3BhXJd2g0fGJW6vSQ6q2N33cmW5lpdmv1YwpvGW4v9kpd3Xk2TSW1Ts2cz5KPMDQW2m6Bmn2lxMdsW7XTDDW7tRmmdW3fjVV-7vYvk-W8h7jg34qPZ4fW6glhjP39HtqvV_mt1s6lFCB4W30YB215C_FHjW12ddrV5-tGmbW2Bs_R05StD87V777YP5mLwyvW551zll5TqKqYN8FL3h5sTZ2rW5wGxDh92TT4nW98TPpW7qy3vz33t31) [Still On Goole Optimize? Less Than 80 Days Until Sunset](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsZc3lLB3V1-WJV7CgWnFW1vF9V98LjDH2W5-QtW55ffng5W4QKsm13rJLl5W156f-z505CTHW7ZfGzF4-ZKC4W6fgFtp5SrRZYW3knfyL4qRzpZW568fTm4VTyYpW9dKYH22SRqQsW4Pp8cq6d8VqxW6kXCjw88dqQ6VfP9Hw37C8wpW7DLs0p5lGyxFW99QgzD3k9YdtW87BW2t2kj2nwW8FMnQc7-SzY1W8pX0f18Qn9GjW5RycS07mHT0rW2dcspB6Wsvn2W4bd9966b05NV36xR1) There are now less than 80 days until Google Optimize gets sunsets and shuts down for good. But that shouldn't mean that your experimentation and A/B testing should too! For a limited time, take advantage of our special pricing if you [switch from GO to Mutiny for all your testing needs](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsZc3lLB3V1-WJV7CgP25W1F_RR42F2xxdN17Ls_lkYt5yW2CrHxX92xY-2N8JSpnhh917qW3d2_wY8NXb3KW745C3F5-jBFmN5lbZGjkYH0gW69L_nq2YNw33W7lhSDS5LlGQ9W7V9bgs8jcNvXW4kc3Qm3ZjN-cW6Zm3bS53Yp8xW5mqY7w5lDhRqW4MxNJM6VcwYSVC9c1C8CC4PfVjXXGD7V4DG1W7dmHfg1Lj6Q4VxGNtq8B6hfFW50hsbM94CgVJW2RqvvD8ytRRv34nm1): - Precisely target every experiment: Build 'All Traffic' A/B tests or precisely target website audiences with all your connected data sources, AND/OR groups, and traffic allocation. - Edit anything on your web page instantly: Edit, reorder, and add any element on your web pages. Stuck with crafting test ideas? Ideate with Mutiny AI content suggestions to create high-converting A/B tests. - Discover what to A/B test next: Segment your A/B test data by any Mutiny audience, multiple conversion events, device type, or returning behavior. Compare website engagement and conversion metrics between your control and variations. Migrate from Google Optimize and get 70% off Mutiny, purpose-built for B2B. [Switch and get 70% off Mutiny](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsZc3lLB3V1-WJV7Cg-5VW7yN7Ph56552WW3FlGCN7b9yJLW56KRGk70Zm4pN65HZzxrt8sFW715mZJ35MDdJW3k-W9-77d7HqW6-2fR08K_wYLW4CVcPC5dL9-rW5qklJM6STpYDW2WbYnT5S60rfW83XhXj3GJm0MW7ZF9tw1dFDqXW8C88fr7xzgzvW7phV785gZ886W5hGhDc3bzlyNW67npdv4CYKF8VKP3v_4DHkFNW1D3q2R7RHBswW33HVs-8T7ylTW6WgbgF7fMb1W34Yr1) [Stuff We're Loving](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsZc3lLB3V1-WJV7CgNV4W4_Fcj_72rCqlVmjxdl1KV50fW3D3X9C1qKfvWW3yT3GH2gpGglW41cLyz7TNmscW38T4bT3xjMZ1W1B5Jg76q656-VC-Kty3wtG4vW8ZX51B81KgZfW5MG8kD1jQp1zW6Cjt_x5DjF5vW6nHz3_6GyRVMW6PTZj_6y7N92W897FjK1NZj5lW1Ybw586rfVd-VFfBKF2l6NcPW7KFms82YlBqtW57r21v1Q5ZdkW5sbrtr6zpFyYW85zbmM1Q4Tn8323H1) 👯‍♀️ Come on Barbie, let's go party! You've no doubt seen all the marketing activations for the new Barbie movie that's coming out next week. It's honestly really impressive, but it does help to have one of this generations most recognizable brands and a fat budget to help get you started. But let's not forget about another movie that took the world by storm and paved the way for marketing teams to bring lovable fictitious characters to the masses: [Screenshot 2023-07-13 at 12.32.58 PM](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsZw3lLBmV1-WJV7CgS_fW1ptRP75dvbKkW63PGYh6NSNymW81zdZV2Tb2HVVfnqwS5DXBpjW1WxxpK3xmJJBW8Qm89R8_z-HzW6YdwRh5_hgqFN8cfb64kfsGmW3XqZct12xqB2W6DV2nt8NHcM9W8h8C_45J44_7W7Tx3wr8Rw0TlW3GnFnr8C-SmhW59c5wz7d3xVqW7pYBQV5LtGXTW6zLTFN6bJXBkW1x-Dmn5KfvBvW4FjwdT1YJ1yBW8n1nbg7XpvNFW1gDXv12qf0jxW3kc8J63GrhdHW6Ddxjx3y9jTd3jXW1) 📸 Different is a competitive advantage I can imagine a not so distant future where people will base their buying decisions on whether the deliverable was created using AI or not. Kinda like the decision between buying from Amazon or Etsy. Both have their advantages and disadvantages, but their differences are what makes them sought after. Camera-maker Nikon is leaning into this idea hard with [this campaign](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsZw3lLBmV1-WJV7CgZc3W8yyQcC4z28t_W1t4f4r2z667MW61Wc2935VkgMW6WLRvf7CqxTLVDl99-6bhp1bW7Zlmx27-MT7YW13X49195fSLRW3PmGX61Hh9Q5W7F7KND6n13TJW8xXs9R3YQ_xkVFvlDZ82jvdnW3HzYD396fMjVW8tRSBf7lC-wlW87k0gm3mLpcvV3vvgd6LlQjkW80Wwzg6_JQ0CW57b_jL4XzQS-W4_SZyQ5snRl1W56ZsFl8C_v2_N6Q3TG9kXSWBW7fv2cr8djv0MW3-_tZ27c8Ykt3dqM1): [nikon ad](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsZw3lLBmV1-WJV7CgSJ0W4BPxpj5XcpSpW1RPvDz7tXQGMW49wNwG6Ycfs4N36WtJYKwC3QVjBpKq4wq71xW8RBsyq4Swpn_W2Yh2M08kWXlPW1jRVQ43zX91BW7pbP4l6NKrdMW7nQLJv35s2nyW4sF4fY8cYdsLW3yBhS640lGYtW2wSHcH6TDgqHW129ftv90qvjFW49yGwP6kkggLW2RhptT24yhXjV8B2cm7N6ZK9W4lW3Qc2wmrx4W4D74-g71WyzbW7vSs2R1tf6q6W7830MP2JhhRgW9m4bmr5RB0Xk32Bj1) Until next time, happy growing. [Stewart Hillhouse](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsZw3lLBmV1-WJV7CgXLXV9_ZwR79h6YpW1S_Xk889mqlQW64r4kW7xf6wWN5pYSP2RTpM-W530c_L7sJtZHW56HjS-4GxM-SW78mzR795tqGJW2_WvxQ8wG6fnV8zzlW3RP9ycW17Q1-68Md-TSW14zGQj6fS5TzW3WcwmS6K6GKGW2wQJNn50hCq2VTSP1F1cFMPYW49zgFt7NNmSwW7Zz97X1Q5Yv8W5nTHF475Wsh6W4vLlhq6tcmRTW6K8Nfs8hJFGyW5hsMlr5qp6xxN3hT7DlBDwwgN4dp26XZxVlh3jhD1) Head of Content at Mutiny What does Mutiny do again? Mutiny is a conversion platform that allows marketers to convert more of their top-of-funnel traffic into customers. Mutiny is trusted by Notion, Brex, Snowflake, 6sense, and hundreds more of the fastest growing companies in the world to power their conversion. Want a walkthrough of how Mutiny works? [Take an interactive demo](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRs-p3lLCfV1-WJV7CgB64Vhw8Rw7v2Hd7W27zFpN5kNPSwN40jBTYlt-2cW51hmDb32Q2ZCW2gN_Tz8dbTCjW4jB9bn5VpmzQW92J4Gl5Mjt4bW48RLc89jt27ZW16kQh67PyxQhW9h_g4N3KHY44W16jm9p2cMyrhN3j4kQwbxJkCW6MVHny7n10jqW4xy5zW6WWlCyV8mXQQ1vthr7N8RhWMqZkY5BW5HJTY296sDfPW5Nq9t81gnhVrW5MXpHb161cHvW5CS_wB3HgJGPW6tJwgp7X1q0XVwRnT01YWwlCW14_rdM3bg2-_W2WPR0B8l6nV3N6xYtjgxGQhmW8RbblK5w3Fw2VQpKGN8HqssjW3ml68B6QRLq02l51). If you made it this far, you'll fit right in Join [975+ other revenue-focused marketers](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsZc3lLB3V1-WJV7CgC-pW4vxG-J9bKgBXN2W1kpx-XhymW8nVYt630pV6mW4VVwxw4rG7qmW1cr3tC8xyzTHW6hBYdz7l9M1lN6JtvL7h6bbRW3j5YR_5RLsqfW8tZ8274Gw21qW5drjr58k3P_WW3V9J6Q7DWDQ1W85sVtP8kQnqYW8XnBHb1tJV6sW6GcJTx3Klq9KVBZWxh7bbqshW1ynCqR7cgYH3W4BsXH_8FTcJqN6xkMKYBTKnJW5Dxh_t5_81lwW3c3TSl7zQCv_3gZR1) who use M2 to up-level their career and solve their hardest challenges. Members get access to private roundtables, exclusive in-person events, and a community Slack channel. [Get access to the good stuff – apply to M2 today](113/cMsZQ04/VW9lvx903JyhN2yxk48qv1_TW7Kkhd550Y8nVN1CRsZc3lLB3V1-WJV7CgKpzW3zV7rX8j5bPNN5yV0mxL_Bn7W1xTsz554shpQVRFrXM4D_911W4-0f5b7bNZtNW2hK8cb8zB2lgN64Gtz17JZYyW8pKQWT49DpxnW7CmzfM6HSSQsW8GVrJM6rkQWpW4vWkNv3BQ4NHW5XThlx8vd4ySV1sh603FzLv7W1HnC_F35TpFVW5gNbMl31rDV5W3Phd5c3RqY6wW1VFH_Q40Q-lMW62TpqQ7zVHhlW89zvgq8607C2W6Wh5z-3QCy093kF51). Mutiny HQ, Mission District, San Francisco, California 94110 [Unsubscribe](