🤳 Letting mobile traffic slip between your fingers?

I'll share how we're optimizing our website to convert mobile traffic. Plus: An ad so good, it might just piss you off. [MutinyLogo-01](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642k3lLzNV1-WJV7CgVQJVGf82m1RwtCbW6gCn6L33Try1W7ZNm1-5F0lyzW7ZX3kj68HF89W2nMK1x7B-BnTN7Kf4W1r1PxQW355NNK1Pn0gTW2yyynN8znK-rW1zc-Gr7k08gxW91bJQ62bpQy5W8GrR3B24xVHSN49KcM-rF7CZW4kkBWS4F_1XPW57dj1d4ckntMW6sHGL041hVRMW28cKbW5X29t_W71r2B527NShWW3VLqX14mSYDr3jNH1) Hi there, When was the last time you checked how much mobile traffic your website was getting? Here's what that looks like for our website: [Group 19](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgNjHVL9SWB7pYGvrW7jwKJf3wrLv5W109Vxn2bbX_kW4c48Xv1hZ5rdW4Rq3dn1GJBJkW8Nb6-M3nqBglVcWtb96P6rNNW47X3vj7Y_f-tW933l2J7DjVVfW8VTWVp7TS_8jW7t84FN7WQyPsW1PTYJG2N1gSsW3tHHMg12f4rNW6qVsj41VRsHMW3Vt5FR5MS1wcW6CKmzR5_b3mjW3BkJqf5NRX4_W2xpWQs4FrHnwW1LXrcm68vrQbVphN8L4dw5y1W91Whl_6CRx-5TPK3_2slVNJ39DT1) Surprising, right? 20% is not an insignificant amount of traffic. And yet, we barely hear about B2B companies focusing on their mobile website experience (besides dropping "Oh, and make sure it's mobile friendly" to the web agency during the project discovery call). In today's email, I'll share one way that we're optimizing our website conversion for mobile visitors. In this email - Make the most of your mobile traffic - Learn conversion playbooks from Appcues, Superside, and Shopmonkey - An ad so good, it makes me mad [How To Optimize Your B2B Site For Mobile Traffic](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgXrWW15bSmt8n36T6W4d-Tp-5fh9fQW3vjZRv2cmqHcN1KXKkJt67bRW7LHKkS9hVgvfVWTNgd8bPN0XW7WXlMS2880fhW38jFRh3w3RV6W6s1NZY1q9Z_WW8DQlj88_-KqsW8kLZLb5tNJxhW1fp9xf7PYvxBW7tTncK2dRFP_W6FVjvQ1-9-LXW4yW8GY5G5Kl9W4Ffxpt93X9_cVfLCC27W9Yz6N8jv6_Q82S8LW878LjC8Zmp4qW6lW90y4rj2dMVKhYJd2hKFJHMhsQLhwn3N83kgb1) From our own analysis, we've seen mobile traffic tend to convert at a rate three times lower than its desktop counterpart, and mobile visitors typically stay on-site for 60-75% less time than desktop visitors. [Group 20](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgCx-W4PFL6P84t-6YN1zPTctyqQHcW3lcJ7d2m9srcW7FGDjt2HJd0jW960XmW3SMJwrV_NcJX7lSsQJW5cs22X6K7_1YW8jNmBt85DWS5N1zVPqNlzqDsN70lgLny8Zg1W5VHfmG1_spX_W38gKPg1L5LdhW406MCj5YlTGrW6gbVz_8D7-s_W1Chb-Y5JZ9h7W711pDq1H5wRtW2-q_fm5H_dPTW2m6Yqh4g6k7DW8sW1ls29ZVm4W5b4LVs8z4Q4KN7WL3PCSf6Z1W4sBp2X3nyYWb3bsN1) That means the clock is ticking as soon as they land on your homepage. But the thing is, most homepages were designed with desktop visitors in mind. There are likely sections of your homepage that include elements that don’t have the same effect on a small screen and take away from the experience. For example, an animated gif or a video demonstration of your product might look good on a desktop screen because the user can read key value props simultaneously. However, when shown on a much smaller screen, the same element likely takes up the whole screen. To fix this, I recommend removing un-optimized elements from your homepage entirely. This test can be done in just a few clicks using Mutiny’s no-code editor to [try different variations of your homepage](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80643c3lLBGV1-WJV7CgYZHW12xWHN5wDgrkN92c_wjWfCC1W5HMxd8339_gSVPRn5T2WbZ59W7sMzfy6zcS9VW7hChWK7xrW6KW7pGX6x3X5rg9V58Yth4mpMQ8N3wM2-LcyqPrVClWJM7y0GRQW6TM82n5GdCl7VxFyb53nkDhRW85NgKL7zCXwQW8Q0pTT2CksTcW5ZMt7w32dh5XW4dLyV83q5jN-N8hQCZjKXYZyW2TN8SM1l5nyrW3nm1293FbmdbW4RYk0X1xFGvKW3D-SW363t11JVdl67M1DjPTPW16Jfl15Ts1NXW8HN1Pg8rfqK639y61). You can also swap out different elements once your team adjusts them for mobile experiences. Like most modern sites, our website was built to resize elements as the screen size changes. But as you can see from the screenshot on the left, the homepage looks cluttered and overwhelming on a small screen if you include all the same elements. [Mobile Optimization](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgJJrW7rC7GM1kYfFKW7S5Ms92l8hkvW4b9NXg7wYpbPW1l7h0b24JHKqW2pQ0p74fjsF_W2JVKWt5qrHm-W4LgHJt3PgP-DW8Vdbmp5Pjm7VW7RMpkr2xvDKHW8201c27Q610rW5t53-Z255b9TW6jWHMD5QcgT4W7-wKCY8RC9txW7pskwK4Tj8dpW3_8Cc-4F8Xk5W95vGwr42J_p4W8SFKSN4m2Pt1W1bDh0k2NGKkCW6Z9vRs8LZrzHW2lBbFS5kR7GnW39kMJ2495K0nW1VyzfK8Tp57q3bx41) To fix this, we have a slimmed down version of the homepage that's specific to mobile visitors. Shorter copy, less CTAs, condensed social proof, and the adjusted spacing means each thumb swipe reveals the next section of the page. This means the information is presented in a way that feels more like a mobile app, versus a typical B2B layout. As for results? We're still in the testing phase, but we're already seeing directionally this is having a positive impact on conversion rates from mobile traffic. I've put together two other simple, yet powerful moves you can make to optimize your website for mobile traffic (including one that Notion used to get a 16% click-through-rate on a homepage CTA). [Check them both out here](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgSlNW2mjtY24zgDvNW7QTRG32c1z_WN52jBJ97YR7hW1XJjcy93n8pXW1qt8YY5LWSSFV5Pg9J4VF8PmW5b-kgH99FWZxW2VgPzW3QZMTYW4ZJtYZ5GklQhVP0tMl1JnrBCM5MfKYHgbtcW83d17s80Xl_RW3Cxnd_8nVj9zW3FRw_97-zg0fW6PM7pL10gqltVpbG1Q3DVbgJN3x6fm_vw-mzW18SqRf218ckWW4lqpvC3vG3PQW1XdRgs2fvPFJW7rXMWF15yT2pW46dNqS6fPBzK38xp1). [See 2 more ways to optimize for mobile traffic](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgVt6W6qSGdm5vnNHJW3pVj_D6CLjxGW1Bsq0m85wt0qW6L5vv_46Phx3N6K8gwNQnbCQW7F2nJh7Dtt3kW6gQ9CW64LwQYW3DDM2F3vxM5dW4bm1yH6HpWzFW7v0VBr1jDjmSW6HHbZk4bJKpNW2zsgx62p6S8nW4-Bk4t6-J7t7W2LyGVp99k9nPW5MZFY72bGGHhW4D0BvC6qg96vW6jrFCk8MzZCDW1MLq0g3Vz2bjW6FjRd06yQyZXW5Jq3175KpNtCW39NPhh2dC5zBW7DWQy_1sWz-83dT41) [🔮 Conversion Secrets Live are Back!](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgR0dW8n8n2W6cfKfgW9fg1c95wb0djW1RPdtG4gH1WfVRN0kr6bf7hcW68nKsK8gY0zsW6jSHlQ5VyBpjVXgnF86YZ3f1W4QvrlX5NQ8HgN2yVHPlBt9wnW1bf6V91hLPncW1N5gjL4QCxplW92H_9D5LrlR0W4P8tHg1c1ZJrW2BvWlJ87qsRlW1LKLz-8xff63W53px065tdLSrN1sx4N2Bb_zPW7NJH6D5_Q3HsW7dD3xx1pwbqYW5xvgDn8wszh7W6j4fFb6M4v6XW7KjrMV89Hkm-3hQ81) Are you ready to take your conversion rates to the next level? Mark your calendar for July 12th at 9am PT/12pm ET and join Mutiny and Superside for Conversion Secrets Live, where you'll hear from three superstar B2B marketers: - Aileen Aquino, Director of Paid Marketing, Shopmonkey - Christina Licastro, Senior Marketing Manager, Superside - Meg Gowell, Director of Growth Marketing at Appcues They spill their best-kept conversion secrets to reveal the exact playbooks that have fueled their success, and get the chance to ask your burning questions during the open Q&A. [_CSL July 12th - Assets._001](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgRxgW2VlPfw5Y9VHBW1yN6Ny38npR0N6gtKg3j7trjN16nNLLLcGYVW8QZtkB2SvVZlW4_SKB574jJkQW68g5fc46tFYHW7qrgJV7DczQZW4h08fk5Dn0BLW1xj1sf4RW3WdW3MV-mQ6v_CRrW5nqRS52M5JkdW4HBGKs8G8qYQVcGnVw6s5ypyW4nQZ_K1Zkn_gW4gB-CB6jcv0PVzXXhT6NwpB-N2VZBgnTLrLMW2Hv3626QksGFW41vKJk3w63DmW8320Lv1kt-xyW41q9f384mw963c7R1) [Reserve your seat](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgRh8W8JgXqG3mfYG2W6m3pY295vHSrN7h-ntGj_l-dW6qGVvg1sl1_lN3CgpR33q_1HW7gHbZw79BbRkW32bxxF1DnrHHW1_zrC08npmVZW29_k2R7tQL47W98nHKV3xlRyKW7cFnfc5lB7qmW27yhnT8JMpzfW49pTNw7ZNJ_cW9jcK6T2HD-l_W8SGgPZ9082hFW2-2Ks06n31PsN7cJJ6vqTPQqW15BNCx1xdl-3VnpmJs6frDb6W6jY6yq4s-_1YW7jlJB56HwF5WN1WLtgSv1WYJ35fr1) [Stuff We're Loving](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642D3lLB3V1-WJV7CgNjxW52cpQ34BLyv2VKCD0v5_kYgNVB5tr-3w9T0qW73bSYW3gsvhBVwd6wM1ym8LdW3_cJBf4mPzvhW6-qbRM6f2HHRW1F9ZHH2RkMlMW3pLqVS7Y2X04W12f81Y6ZpJmhW5FWZ5H592NKCW6R4NjR9dhYNZVvMdZq2f62bTW3cNQqb63dn5wW1QYqBN6Kk1VDW3lmKG293nnnQVmqgvc6X77fcW7TGcDY22ML2_W1ddm1V378y5nW8hd56G19Yt1d3lS_1) 👟 Ugh, this pisses me off too The real question though, did this ad actually work, or is it just being drooled on by other copywriting and marketing geeks? [Screenshot 2023-06-22 at 7.30.52 PM](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgBKTW3F7rrQ91ZM0fW1Ql4bB6sNCbFW137ZmM49fhz7Vq3mf92J6g50N8TCFGlB3h5-W8xNfxg1nm4nhW5FtMR79by94FW1zQcmd6JfZLSW2MtMTR1YPH1wW76bw7Y8vhJ2RVbf3PD8Kw6rBW1KgLT119L0d0W3X3t295Qy85zW52ZSGB354sKVV1GNYw7CJZ53W14kvXr3kQqJQVYzhnp3QzXspV_5zmQ4dT5grV4RnbP3zmw97W6lVSRr4c3fCbW1mt4rX37DrLwW16Yds19hr1sg39nZ1) Until next time, happy growing. [Stewart Hillhouse](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642X3lLBmV1-WJV7CgPFgW1KrxDF5t-1N2W3z2dhx80WB62W5G4qKj85hW0pW1RNY7J2xYk22W5gQnQt8x6R4LW594n3C3z-TbRV5Q7VD4BTswTW2QT4jk4-SzmJVqwvtr4SpkwyW4k3w0r3bCYB0W60QBpG2nhQsxW5xkQr96TKXYyVKCqSG4THgk_W433Z966PphqmVjVsZk25s_8-W6qyQQK3QfNj_W5cPnWc8qs8B3W6Q8HLW19YcQ4W6cfkcT7YWjPGW6yZ2fY3vcrflVPfqFr6xFtRbW783Lqn6_Rn323bfV1) Head of Content at Mutiny What does Mutiny do again? Mutiny is a conversion platform that allows marketers to convert more of their top-of-funnel traffic into customers. Mutiny is trusted by Notion, Brex, Snowflake, 6sense, and hundreds more of the fastest growing companies in the world to power their conversion. Want a walkthrough of how Mutiny works? [Take an interactive demo](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80643Q3lLCfV1-WJV7CgB3gW8hnQbP8cCx4KW1B_7gX3yK4tGW59qZJS65flHSN3lcjT1nm63dW6BY0KZ5Z9FvZW13DjQY8klDffW6jvmQz8VT2vXW6lP0MZ1wxSdVV4KlRr6hlkjYW852bF73MldqQW7DDXcm35-Mf3W1RLGND4XpSDLW5XbFcm6_j985VNzTJV25XjsTW7MRlT77dqdQdW6cW3GS771mjDW3DJy-Q2MYs-tW3pDby77xbY3-W3lhz548b8pdTN5j1v8t6g3s5W3vbtr38F9_FkW4r4zVf7bvvDxVqcl9w6y7yvnW4c2SkZ6td8VXW5gVxYb60P-2KW5fVZbB8c9WlJF3ndhkbxrWNW8d-_Lx7-1jnK3khp1). If you made it this far, you'll fit right in Join [875+ other revenue-focused marketers](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642k3lLzNV1-WJV7CgMclW68SK6C1g7R9xW9jDTq14c4Y3kW3PPsQ842-3vPW1w5Snb3Y695_N69WYrpsGR85W5HLT3C86FZcGV2M2S48thD62W5rvZMx8f74bqVTwqKM8HTKvRW8BxmbK5dhK8nW2bKpp13dYGC2W7mNjzJ4NqCZmW32Vbdt6kd9G3W6yh0yK32wf52W8snYYb3H3RCbW1576-d2pwy8wN2BdMwZWKt0DW73kNxW6pQC5z36dH1) who use M2 to up-level their career and solve their hardest challenges. Members get access to private roundtables, exclusive in-person events, and a community Slack channel. [Get access to the good stuff – apply to M2 today](113/cMsZQ04/VWgFTg6wnMfwN7VgQP9Fx31LV1-ywc505X8JN80642k3lLzNV1-WJV7CgKmJVZXXnL152tNSW19LMCy5KGcVVW5bHRp88vjr2fW4c3Nbq4BvbMdW65g9Q54r162GN4YN0smXCmQ1W3Wvlvx39W8xfW2r2r3Q45b3gQW1czMVB8-ws16W1MJygX4P6pWjW1015GB1rfQN7W2KY-lp2xvpvLW5G8zQ95cSJ0KMBCyDR8dxKqW3WgHym6_hx-DW1Dq01H3jbzHGW8nTY0C5DcrWGW3k7hyj72-M0P2z61). 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