🧑‍🔬 Legacy A/B testing hasn't kept up

In talking with Google Optimize users, we've learned the shortcomings of legacy A/B testing (and done something about it). [MutinyLogo-01](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9Y53q3n5V1-WJV7CgJ93W7m2tZ62ZlBsmW824T8P2m3sT3W7bRry52RS9wLW3VGS3-8HLWl_W9fgqDy589wDFW5WrsxW4ncqnKW2zzsQ36SdvgFW5gHKp095BCgsW8fNPlw6_pF0dW5RHZ3w6znRhqN8CTD51kzKXQVBtSpl4q6k-ZTz2c77ktcXNW8FFqJq49Cxq0Vh6_9t3wzCWtW11rqMw1C4YN7W3p8_t32L29KHW6YmkYP7F82-9W8gkYfj5sw5DFW7mn6kJ7nXWHr32bz1) Hi there, When it was first announced that Google Optimize was going away (on Sept 30th btw), we were flooded by marketers asking if Mutiny could replace‌ it. But there were 2 problems: 1 – Mutiny could do A/B testing, but it was built for personalization. 2 – Optimize was free. Mutiny is not. We assembled a team and raced to support B2B companies scrambling to keep their experimentation programs running before Google Optimize’s impending sunset. But in talking with Google Optimize users, we learned that legacy A/B testing tools haven’t kept up with the needs of modern marketers—especially when it comes to AI. They’ve got “check the box AI,” but weren’t built with AI at the core. So in May we rolled out [advanced A/B testing](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgSr0W4cPKS93VmscNV-FV3J4-ZHFHV1NqsL3zPrKDW8Mc8wl6QbgM1W71-6-K9ccsS9W4QhTSr2yTC8VW3gqg9D3dlNtbW27MZ9Y2W8HR_MjHtCq_kw6qW5YP4WF2qt5C8W8Q68_K3_CXgbW86FSyh7x1vlbVLGHpf7wlg0MVwWpDB1F2-bjW5CYJpD7MVXkyN3Wzc6Zw47DvW4XmGPc8-LwZPW8F508P2D_DmxW6-CRKj52y-2HW4TcmDt548N37W7bHl_s6m9XxlW830j__64KS_GW8j87rc40dgQDW20KVTZ76mpWz32Bs1) for all existing Mutiny customers, bringing personalization, ABM, and A/B testing into a unified conversion platform, powered by AI. Mutiny’s AI is trained on over 500,000 B2B webpages and knows where small changes can have an outsized impact on revenue. Mutiny will proactively identify where you should be A/B testing (and, of course, what you should test). Then we needed to solve the second problem: price. Yesterday we introduced an [A/B testing-focused offering for companies moving off Optimize](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9Yp3q3npV1-WJV7Cg--HW151GjD85V3hzV7sQ-p2jMPZ4W8GKTJF82zTg2W1r5cnj7XJks8W9l0-DG6Dp5FtW94_J-D5-nvslW4HG4wx8kvx4FN1rH4f88CNHVW5zBRJY7mNhDqW3xQ2Xx24NKz6W20JLh75TpqqsW4Nh13Q6km8Y0W1D-55r8TvgPnW3B2Wt52bTlmzW4MKRh46TpRCFV28dQf93kJ2lW6VZTlm7TxwXMVrLQtJ8G4mswW71Czvc4v63JYW6_ScFP4qL1MMW1DVYVL3TkbPpW6VBy5952xPwn3dhX1). You get access to a suite of advanced A/B testing functionality at a price 70% lower than the cost of our full platform. Our hope is this will help ease the transition for companies looking to continue using conversion as a growth lever for their business. But this offer is only available to the first 100 companies who apply. We've still got a few spots open, so [if you're a Google Optimize user be sure to apply](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9Yp3q3npV1-WJV7CgX8MN93rPf--lvbjW95Bvff8w7NbMW4bZ2BC2S0VwSW8qbTqv2DPK9bW2vvfZ04MYjYlW1LH0Dz4gqt8hW8qKMYm8YBx4zW5ndrSj2g1pmqW2PTkLM4Q5qbtW920mnx24-zysW7NB0nP3KxBjVN92CmSHYcnsWW3D7dKM6q6B6sW1j6h1t7ypkJQW66W-gB6mZ6BSMJQVxYfNjN7W1YYtVB1TLZkrMmk3bX7NNRyW5x1lm359YB11W8HR0mB1b94WSW2Y2P5Z16BJMgW88h8xF8tgQxG3gjK1) before this offer rides off into the sunset along with Optimize. [Switch from Optimize, get Mutiny 70% off](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9Yp3q3npV1-WJV7CgST5W2T9Mc_3JkMNHW2vdbBD7zCQjNW2BzVSd2dbyc2N1CyM78VL9c0N4c-FfbxFV7DW5Dnk1R20b9b1VJVb4T7DNgQbW4mnwc15CWbs6W7q8lWV2HNwVgW1j9VkS1gmLfXN4h2YNGl6xcGW8JwJrk5tctXyW1Ybnk97DdvxHW2WH4Xt2DtplNW4W5LFY5gR7GHW7MvSxF2gTbwSTNwMF6pphDNW2VWfXn1f0wDjW5h7XcW7KvYbvW4TfZlc6_yBl7W18gXsg4BtHt3W4d6RVQ46Jms7385r1) In this email - How to deliver relevant messaging to every website visitor - A peek into the future of A/B testing - A relic from hardest working executive in B2B software [Three Ways To Identify Your Website Visitors](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgNbbW4pW8Lh1pmLr5W7Ss4jT5gTfB8V13V9j5TnJy1W4mZ7y05KwC9GW21PKPK4qk-lGV51snh2mRJ_GN8BQspCT2RbDW2_nvkt1xDL2nW167pGp3S_MpYW1WrRtF8GTz94W1-Mzmw6X7P37W3LW1m926r_6sN8rPQ_6mwwwcW3B2zx08FnH1ZW4C1gj66dHPx_W3MjCFh6KdMZqW4yvJQ96xgDGhW3T8BK24CssvPVp8jhM8HyjgbW4tk_z03gXq69W8B6bft5Z3gZYW3MSw_J5b0Gn6W2g1Mk39fz4WnW99pLNj1jZ1T83fKY1) Data used to be hard to come by. Unless someone filled out a form, it was nearly impossible to identify anonymous website visitors. That meant that B2B websites were forced to appeal to everyone. But as any good salesperson knows, your messaging needs to be relevant to the person you're talking to. If you try to speak to everyone, you end up speaking to no one. Thankfully, there’s now an entire data ecosystem that makes it easy to know who is visiting your website as well as useful data about them, like industry, company size, stage of funnel, and much more. Here are a few popular data sources that we see members of the [M2 community](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9Yp3q3npV1-WJV7CgVmzW68Sxs13yrjxHW3Pbpjp10Q-wPVz_Xzr6c7ZkhW4vrH6n2zvrRSVTk31X4wYF8MN84PkCswGJ2LW8qgxKM96V-yHN3Dc-0ng4m9wW4Np2XT71KysmW5ZSYcZ8f8rrvW5ZKyTx5GgY-sW2z5XQC8bYj5WW3Jh3N76QnMSyW5CWFc04QwlJ7W5k26Bp82f0ZvW8ty3WK4fBl6WW8HsXy18bgfGWW5MqMNs521vL6VcJPHT9kWzntW7QGtCK7Q-0YvVGjlJS3JrSblW8SctKV9jPgC33n3w1) using: - IP enrichment: There are amazing data sources like [6sense](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9Yp3q3npV1-WJV7CgVsXW4nxCj72KVSQTW7c1Zxj52lPT_W6pcz2s9d-6G9N522mzGLy_9QW2PZfsZ4ncbFlW7rcbJX2FP05FW379Th35xJnZ5W5NVkJ33Z5vytVJ4lSg6pSTYPW8bqMDT8xr-n2W5gz1NR4Dbbk1W2LljGM1CHNJLW5Q00bs3FQgklW9kBVwF79zJ6fV6t-f91gd-VPW738BL56Q3s8vF1gdh9W5G6-W2TY4BK1D3rHcW5sdVLl48JF9RW2xz_2N3DKWH1W5NPBd15s3sFzW5xWd9Z660v6y34V_1) and [Clearbit](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgVbFW3pD8XD7z7RJrW3gN4tP1wTrF2W7K0nSj2wVMkwW5CW6Ph2BrXFlW92jFQl7NlZ8hW72JpVg1dpqj7W7g4bxH8cJhJvN1LTmX2g8z7kW1T3BjR2QnCnjW2CdtQ37dKPs_W52xgfR8p6z10VZj-Kl1H8q8yW7pw9nL4-FYmWW5mbgXS4b483gW1_Z1l67hb4BGW5vSz0D3RqN0LW5pQNPV2p31cJW8p4w5340lcb7VWfp1s7tYHtkN3ycbdSzkY6bW3VvwM96QgTpqW8h8tHl90nXVPW48LC7X3xb29xW3DLy8Y3F57tr36KQ1) that take an anonymous website visitor and tells you the company they work for as well as hundreds of company-level attributes. - First-party data: CRM data from platforms like [Salesforce](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgCKbVcJg9H40D_Z8W4wcqml3xLJp4W4HGyHB4Tsby0W5cSZzX91DDDWW145-pM50kFCyW3SVhJJ7SG2vtW3KSsTr87ghQzW39lVCn5-k3NmVkgTs_3DY6NPW8xhqZF8rDWP9W40Dx8m8Yb3y7W3jTB3M8hwbKqW3N355v8bftx5VPbbZN8DNl8DW1Jyjq92XlrcCN8sNdyRGQpjgW7JBphS1Phy7VW5jHw1F2FS6KhMMST03RmW3ZVm6HDw8hwJSnW3kFD7598Sv1tW2-jkC27VkzX1W3-9s5F2cc0XHW5fLLY06lqvxF2Jq1), [Hubspot](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgQbmW8kP4xD1gcFFrN4MY57062BXSVV4Zb88pscpXW54xZc87MYx6fW93h8723FjhNkW2nCLsl4BmZrGW3XXH723-TlQ_W3ZftQY3L3bgLW5_PNsz3R1LR0W5hWfYg2szhMgN35C1fkXD4LGW3v8Z3v3j6VWGW7BBzzp8WDJbLW7NTd1D3mXR9WW2ghrn38405dxW7m7kPR4mbGy8W250qvv26XvcPW3MKQDd1bBpN9W54vhQk2vpVw-W4S72jp4hBlNkW1dgBcQ59PlswW4Xd9q538z59YW1Fm29W7WNjNPW7C-GzJ7pX6-s324g1), and [Marketo](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7Cg-BSN3jzKMxK_3BKW2xGXmy24gFw9W7k_7Rf8wJRH5N5Dwfqht6C_jW3n2PMp7mBmzZW1Rc8bQ3z0XD9W5M-Hfy4N_D_5W7FhZ8K4Lwc_HW4LzbDB3067GgW6MG1bT2172Z2N7WYS-llGr8QW8f6-Q02ZjhsdW5pJG_L17hd5PW3pH0rR6bt00JW3wDdmT8kFsppW602qT92JMmW4N2_S74tjzxNdW4ZdvH_3yNd_QVzfZ338729vSV3gwGh8vCG9dN1Js71PV_s6jW22W9RH8XrFPhMJxNnXdMB8HN4TTV6Nn5Jm83mjN1), as well as product usage data from [Segment](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgRXPW9lNbPC31g83CW3BLy974CSh_cVMHf_R9d0zrMW85GYcB4tL2pnW4SNjMm4TTLMDW3YnZYd4Xt5cCW8HY23x4SpBm6V4LMtb6g5sn0W8Jqkq492Xgk8W5cgzVp5WvNBPW6Yzgtr4swlcZW7DNDL44XNhhlW8G0ZGG90glzCW69B1qs5y0tYdW56-yK_56fPL8W4VVxzs1t3lMvW6srXM27sgWVTW6qfY9z68r2KBW753X_86VT_HwW4zJH1P2tQTQcW4HJTXF5qVYC1W8LxHfw91T75YW5DQfvx1w9yFXW8n1dlC7f3Vyj33m01). - UTM data: You can also use UTMs to identify visitors coming from paid ad platforms like Google Adwords, Facebook, and LinkedIn. Using a combination of these data sources, you're able to create specific audiences from your website visitors and deliver them experiences perfectly suited to their context. For example, Amplitude solves a specific problem (product analytics) for a lot of industries. Each industry has a different way of talking about their pain points, different value props, and different expectations. That's why Amplitude personalizes their website so visitors from each industry see different demo signup experiences. A visitor who works at a consumer tech company would see this page: [Amplitude-example-consumer-tech](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgTrXW3N7tRg1Q5nQSN7GqKnW_rqCxVphrLT8k-xq8V3FQn640Bf0FW819dqK8gdHbRW1WM5qT8CmrkTVzc5r08TcjBvW16Sv4z6p5YgxW3vP9Ky27HfcLW5qkztB6Z3WngW94lcSs7vNnNtW5GgMFr7KJrVBW3D5rjx1pfrVXW6zRxWC2v7xQMW1HbXsV3HFvKCW2ZwlHm4nkxpdW6Zj-QK1Qb2V2W8VKvvQ98y5WbW3yyMQ47m1rN9W586v-t1wPPJDVbGvrM6C368CW44X3-y6B8zZjW39WVsK8_XbW-W8nSC663NXxhv31H51) And a visitor who works at a B2B company would see this page: [amplitude-example-b2b](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgJvxW2s6hh161w9HvW2kYhMh5V06CXW27glwZ4mkYxFW2bBSk31pcKG7W4Yk33D4xZ762W8n0Gcs2g0-nMW2qfz-f4MwQprW2C1mHn6vFTTvW3FQRp_45dQD1VQvTl71rl36qW99mzCv8SVdL5W1V2s878CpHYJW4_HPWW3PccbWW6Z81Pn6NlyqRW5znKc-6S5w26W3MM9fS6TJzNZW8QM5ld6c-PWqW4CWlhs1TBG9VW5Lm8Bw8l7qjbW8fZrmb6R8glLW9c1FXd4tZkfFW7Tg3w88WxcV-W1Z8XtJ2lcrB1W7q1pP818vd8932sl1) What's really cool is those changes are dynamically created, so the visitors are visiting the same URL, but are getting personalized experiences based on what audience they're part of. Once you've got your website visitors identified, you can layer on a bunch of different dimensions for personalization across your entire buyer journey. I've put together some more examples of how Livestorm personalizes their homepage experience based on company size, and how Brex changes up their paid landing pages depending on what ad their visitor clicked on. [Check them out here](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgFcsW1YdgG71ywhnBW7tzW2g55qYcSN1Xw6qZH1BtcVTHpSQ59l6_KW7N4nY564skDLW3TcPZ08NhFddW8TstY38XLcWWW2WnGYv2P2nvnW8mqVCc7tLW7TW8lt7R074j6BpW3WqM4f29WbxHW6wTCTY3vl6kHW1tF5y25m8NbqVFn2CR2g1-h4W7Ln3x-48dfV4N8vydVbdHk6qW7q7GSW6ppPKJW4nRYJ014NwldW3qW8553MtZPqW11fsB97-cx_CMDt91b48lN_W6_2JSv6RcGrmW9lfQB87-_H0JW7NBn4N8YM-t43nzC1). [See examples from Brex and Livestorm](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgB8dW4ZCQ0_7gFHwYW8wkCP49h9_H1W6cDGP979RFYfVybVg_2yCHmkN1S96y7prqZVN44fzNW6w0H0W2hKMjX81GPFjW2HmKTT6Jz5QRW4HJ6L-8KFWVtW2Wf4j82nVg4PW8zgf816rXjZYW3wrT8v9jX9ZNW5bg-_d2QmmHfMlRYC-XWqBbN7PbdWd3jy86W5bsxMY8b1FsHW3sYnCb3m3ZQyW6h0bm48NbBCNW7djT291vFb7BW1MRHVf1Nv7SYW3nr9Zm17vshCN3j9PfNJ0QlYW7hhFGP90-XgjW7QqbB26VzLQ835m31) [What's Going On In M2](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgN47W5ysQDQ2JJmLxW63HLds7lQn00W84HjDd1DHXLNW93SnL676w1CvVMdh4p8W9YZkW48sKj-8Sq3-KW22cCHy3LRCMFW1ndygp4rGZMjW2ZC19t5VNhCfW3DWjdZ6M3llpV5G6mK8LtWYlW79hmQ55KX1JlW8lJFZN4BMH7rW1QkWxY8ZGKyBW7PJQ4058tDx6W3MX7LQ97nfKtN4z5QdnClXJyW2xcwgL4PZTdhW3zmf908_NqqDN8HsTwqgLp4RW6p2ZZD1xyxDZW23qY4s111BfJW4WhzQr6H_B7xW42HHDj23Wk_Z36-M1) 🧐 What's Next For A/B Testing? There's a lot of changes going on in the experimentation world right now. What's worth focusing on and what's just noise? Join Sophie Buonassisi, VP of Optimization at the leading CRO agency Spiralyze as she shares how the most forward-thinking B2B companies are [re-thinking their website testing strategy](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgzJ1W6rGY_z58H-74VnhsnZ1xvXzGW5JrYRS8tx3mcVrkYrp2wwjkFW3bg8lw2y2MJ_W4Sb8hR7YBchbN9h_hDcNT7t2W9gVMXc9hM7w5Vd7ZKV2_tY8dN4DhnZfFmYd0VK47QZ7xcG8jW7mvTVc1_RjJWW4P-D4g7kXC25W6tMhTH4x0mvjW2cXmV92X1dzTW8LkTCc7hJSKlMtv9d-BLBL0W2k3jt64l3S6ZW1yh5cP9hTQdPW3XSjH72z7lFqW2266Qb4f742cW92qf-W6vcZr8W8-Mr776513jSW42qJfC7F6jyW3gJw1). She'll cover: – Proven frameworks that drive real business results – How to leverage AI to increase experiment velocity – How Spiralyze clients are driving pipeline through experimentation Be sure to [reserve your seat](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgLXDW1kV4bP2TxnpNW8vdhLy20JcTYW7SCXKY8sX0qHN3KvQqTXMBY4W8f9SHz8FWsBTW7_0yXg8Jxk12W3-DN8M8pQHP6VhpBtM2bVtTzW7st5JD2lnCBxW21n7Wd8fsv7gV7lwjt3xr3BWW1PJyhR5PBqjhW4RK-hC2jPHVgW4zJYwK496DxHW516cHR14W6d9W724bB91zdxqqW3VQqV-9cD-l0W7vqsF-9kBb_PW3kXJBH5RHcTbN7CvPnlVJNk-W4cFVZ43SZ14QW3-QQdx3qq49VW8fJQjN3NlJ_7W99kzqr7nHxRZ3c7G1) for June 22nd to see behind the scenes of how high-performing B2B companies are thinking about website experimentation. [Both Speakers - Event Promo.001 (1) copy](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgK7LW9cXLWn2tLhKnW96fzXR4NJ7hZW4G7Qw-3-s9l2W2_R9RZ88PYHKW25j9sZ6hm7wTW8Qvnd_6Lgq88Vqg80d4Q_LnnW5CVCyF2PBFL9W7Fb1RB29VyPYW5G-9w78wYmjxW96Dm_C2l6fDbW2y38rB3BY2yWW3MrDj23h5h2kW7f95H494sqmJN3dNJmCkq07-W3QTVsl60sRBTW1vs8JP8_CHQGW3kv6gg1RSbY_W6RZHkM976kr5W3GhDZ64F4_4pN1V-4Sl-_HmbVVkVGr5tS0w0N7Pp1DyRn_qYN3whT-P7CsCn3q3j1) [Reserve your seat](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgMyyW2RPMGV7HnZlrW1P2yMX6mV0CKW39CWSY3hMkZvW150K8g2tcP4BN7ZPTv6H_JWpW9d5wrL653ynBW4bNDs84vVjyMW46r_qD2JkXm3W1r16q05_XszGW85xMc82BXK-xW1tgNwd6yYlntW6vF_Zp633-9kW5qymvN51syryN7nzbVfSkPVfW1HtD_69j30rKW5w3f0n8GYp3fW92YZlN2frc90W8-_LV265djnkW7hqqLQ2gLk81W7xZy821ZWNSjW3cNRWf7HkwL6W1twk4521j2CmW1FGmT38f0qMmW3R2GFT68xHNN3k7S1) [Stuff We're Loving](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9Yp3q3npV1-WJV7CgKgBW7r397v6k5ZhvW4DnfzG10nb65N27Mx0gWCyXQW5Z6lyd2tjp9vVjG-gR2fQ6XQW3p-6df7q98fSW7F2bLs72SGYRN8jr7p8VLVgkW36GnYR4n_S_pN33JsqHYYGLWW63zPsV5gPbMBW53rd4w5Hl3tyW5MMdL93ZZlLbW2-YRsg2VtGhVW8wml6Z3bFbMlW56--Vh7wygbMW2HPbWy58ZMsbW25Tn2862Fg6PW8tYTfS6wyDDJW1gR3tm8zSDwNVT7l8H5TTqSyW27htvg37Kmtv2Yb1) 🤪 Can we go back to this way of marketing software? Watch as former CEO of Microsoft Steve Ballmer [promotes the release of Windows 1.0.](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgV0pW4TdVJm4jD3kpN4ZNRPPbcbdLW945F_x5rcWGsW70PXdp4XthSrW2qyRnf3YrCVRW1_szKl7hSgZ0Vl0RTc3w3P6-W655BxB7bf9dmW4BLVxt1CDVc7W1S4tjZ504DY8V2f69g3_2WPMW7_nwFZ1SZ_2VW78skDJ73_XRCN8prFWz609z-W7C8rJ55M8HlGW7BDftB2PSYTfVMBH7v4X59V0W8ZNfH31Z74WzN4QxmZyDZG4dVGZ9gy3lh0l4W6TfkQ170GLQ5VMSzb54rM-GsW69ZBfG7vlbNSW7cZRJn6jGtqV3j4j1) The energy. The endless listing of features. The...digital clock!? Unreal to think that this man is currently worth over $100 Billion. [Screenshot 2023-06-15 at 3.33.52 PM](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgR8yN3jBv9SbvQfPW3nHwHm4JS7qcW5qgG251V_d0pW2R3c_Z6GD6KKW7Wt23j5s4JxHW8xL2Wb2pHRP1W6YPYQP13c_W1W8sWTSp3dbqh-W9kJdwM3zR3bCW70pMSX4lYr6YW19b7zn5N7qM9N4CSCl0RhDdPW60YL6M7Yckt5W2Wv3pY5T0PrZW6WhbzQ43tXWKW7nqPTh139RffW4r_RrK9c1JJ7VgmSTz6gGN5wW4Rt50_1VjHzgW2v6Cx68MxHm7W5ttTS_2P6mbRV1C0sF1Gv0CqW7pXRv66vD07wW2d73K06P4Z-p3nt11) 🏴‍☠️ Join the Mutiny! We’ve got a few open marketing roles. If you’re looking for a change, and love raccoons, be sure to check 'em out: - [Product Marketing Manager](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgYllW8p8c8z9b5T5JVyW16P865zdvW1kMTlJ3pN-k8W1n_drv2Z_rjnN7bBG-BKnB7sW3ltn6l26qfJfW8B70tk8K6VFkW1nprw029_CbNW7tpGhY8xCY-QN1T5PlSnmFbJW6D0s0p16bsstW6LQB311CqWjSW8JBlgP3-HCSrW2nCwpn5x2myMW1B5vX089CQCtW3WVLMM7XcFs0W3Vz-C73Z5Fb6VYcpDC5nGPX7W69Gqvq3G9TplW1rckmd1pg-pJW3dRpnc4Bncz_W2xxCSq5QmvZ3W525jB_9lkGX1N8B-lG1D6WTj360R1) - [Business Development Representative](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgL2YW5_3n3f2yHh1QW15BTd06cWLdxW3c1hSf6VDh7jN3VP1s5pBt5zW7yfxqG8LmZM6V_yqRf5WcKRCLmGpSXyg92W50SByd59X7TMW1lmPrZ32gVT0W3Q68ms7lZy81W1_lyVw68zdX_W5s7WTc72bF0FW6XVlHY4Qv_BGW136f2v2WbwMfW5NrBld3-NGFQVbcRqy28BJr_W8glYM95qtnfQW4C9Btj5mV8yMW5sZpzv6fSGYvW8VL15D4hS06SVkjRnZ1p4KCyW42CH7J4VTvb9N4qnpxjSDVMBW1bKqsD4fZ9Lh36sY1) - [Product Designer](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgD66W4Rw9pK23l_jcW6LJ-PN73Kr7tW40xG_S82DKLlW5l263s82F08JW4dKsvc9hVnN4N1DmFQ6jFvZxW8Q5xLV2pLf3nVRzRh08VwS8yW8-4vd06RLT4ZN7qCRd9Prml7VJnd9N2z473HF97QRGYczf2W6Q8nvp6-YCRLMgSS3WTDhfkW12vkFC2RGvW4N1QbtSjYv8SNW9lpxZg6PNZ0kN7TS1VJM3GZPW713crk7ySstpW1DSWG9542kRpW8v2Fcs71Xk7tW8STSqb6XnYxsW1BXSqR5PzR4BN7bBnnYbSNdS36Mf1) - [Mid-Market Account Executive](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgSNrW11yvbC17tsYLW5dQmTK8jGfVyW6YC-Kx11jq6JW961Tnj2XK2KSN3SdwZkFlmgNW77cQLN4CJFW2W2gFLNR1l3JfsW8P5kcQ5XKt4ZW2KzyFV8lJSRxW4YN-gm3wMbbzVWjMvx4vgHtlW5J67tM22KqfDW96T6C98MQtPSW99TFZ56_gp3pW1dbCh15_Fn15W6Kr_mC3vXS08W5c9Gh35Pkzb7W1v0JRz5SzZRdW7mKLT-7bwVbqW2y0GLs1BWbRnW8YL02q3cqjCdW5KMCls5DghzWW8tb7YF8Y7PWHN4vm3n0knxz-3l1S1) - [CEO Operations Administrator](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgT4FW4MywDL3sXbwpW5z0rGg6r96hRW6_B-BL2H9lrlW5WjGVJ1SpZGjVrsrXW4rRvMjW7wgV-h46JyvQW7rbyxD1kwGK8VK5C8b1cnsrcW10s3P14qjfm_W89NpH078W79mW35qbgN29kggzW7rW28d4qzdDjVkbcjH7dywyDN3LhLzZmND7nW67667h3T9NJ_W2LY4nL23-9GPV-MTpd7-fxTdW35zQ3H5YtrfXW88lyy95JSV39W5_ZYMq3KklV4W1VVf1w8GKgknW6xrfb-7tgMnhW3t2YGP830kFQW7vTjgx4ZXrRd3j2C1) Until next time, happy growing. [Stewart Hillhouse](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9YJ3q3nJV1-WJV7CgBWmW24D6h_5mkm4_W1d-v-03RKX7nW3fpnXM4CK86CN87Bccrc16t7W4Qrh7q6n_fpxW6n4nPr3V__ZPN5L4P5J2ltY-W4Vq4tj6lHys-W7W1bFB79xfmmW7s0zt78r4X8zW1_59-61SK2wfW89d1Kh4H1g-WW5NRh4q4mxDYFW7lps7L15zK9QW5m7X893xcpthW7V5FXN2pSf9RW8_Swww5VlYnMW2YC1Y27Wl7XCW6JhgLc7T65_1W8yKqVq5K4jKnW49wvDq6fvVTtW2dvQVk1B5vBDW4x10DB6_0fFrW6S4Y5y28HLPs31Gk1) Head of Content at Mutiny What does Mutiny do again? Mutiny is a conversion platform that allows marketers to convert more of their top-of-funnel traffic into customers. Mutiny is trusted by Notion, Brex, Snowflake, 6sense, and hundreds more of the fastest growing companies in the world to power their conversion. Want a walkthrough of how Mutiny works? [Take an interactive demo](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9ZB3q3pBV1-WJV7CgXzrW71fbmW5j8hkgW7hNch31xg3pYVtmXw_52Xqt2W7fGjYf38bpjKW4NJ4-z6NjY8MW6JFMq94ysP41W7kYsT-18v25wW2gL6Hg7JMMRpW96dj_n1ZhPqhW7SwYNq3tFpDZW8QKnbC9bW3bpN2b2SXVqrfyhW8-G1CT1JbmYlVGrpQt8G9bxhW2bslx42wWkTTW4RhMW285mlBnW2YShXf5Nchn9W8HtbBX6VJSw2W3qXN4h1WmPG4W4hfPcQ3D4XnVW1_gcvd8qvqq4VmntH23Yc0l7W3WTZ5V2l5kTYVB53hX1SWrn4W4nnwTM40qHQnW2qf0Hg2jQKQPVTBjlT5xHfQXN8ZpWSkwVCCqW3Vy9St5k5yXgVv84W_97yrH73pHx1). If you made it this far, you'll fit right in Join [875+ other revenue-focused marketers](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9Y53q3n5V1-WJV7CgzN9W6BVphV6NtJBLW2TYwJM2GWfNrW6tyCqd22jTFmW2lXQK33-ZB2JW3rj4bN54bbY4W7ngpyr3k4rNWW2kPmDW65X_87W8Vy1Gn8nxk_fW2dK-Xb4TPQFBW7f6ksv3-kZ77W7dkGPK4SN_KgW1jGl-r3zL4fQW7nSmjG2V6W8NW2Mk4Zm5KbpffW7zdJ751_dfvsW4QGF5t8WJtSqW1vrNmN6BVFQHW32pvrw6V28vRW2RF2DR9hyGDxW59Zy7M96KkF63kZN1) who use M2 to up-level their career and solve their hardest challenges. Members get access to private roundtables, exclusive in-person events, and a community Slack channel. [Get access to the good stuff – apply to M2 today](113/cMsZQ04/VWw6lZ7sPwNcVKQyL19k9sfvW2VV8NG4_Rp54N1n_9Y53q3n5V1-WJV7CgKPNN4RWCWbFYCSjW3httj248NkTHW1NyX2_3y8FVlW2MY9RK14cgW0W2Yfdrp3l303-W6Zflp53DJpxlW5XvBY76W72QHVppnsb4Mml5kW32lPFZ7ck2H1V1N75_1vHFQvW7LkF7w3X1d0xV3FrWR4Nsft6W8gzkR51WZWSqVQZvLf1Z8VWNN6M05dY827NxW2D5wSZ8sgCh1W52PNqB8JKG4WW7Vb2vB48TFb1W1T_j0W7KtDxHW5Sj_QV7_4Xj63fwG1). Mutiny HQ, Mission District, San Francisco, California 94110 [Unsubscribe](