⚖️ Who's more important: sales or product?

Who's marketing's most important ally when building the GTM plan? Well, it depends. Plus: Ted Lasso has been grooming you (maybe) [MutinyLogo-01](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqF13q3n5V1-WJV7CgCyLW2_Bp8_1Ntk6_V9Z93N4lfKdxW8Jvcd16JptQ-W2cwPPV2HFT96N6mrfvZjq33gN4DK58qk3n9pW214GVJ8Yc8x8W148VgW7cRCtYW4LlHPW8_FzJjV-XGvv2Tj2SxW5XZQzv4zVfhDW3w0ny45x1M3vW41_y_Z4kymD6W3dxLFH5JNPyFW85xJ0M8rrXrPW5bCrhm8F8l_4W8T9rDl4sH9JKVn0vLd3qphp7W6DhP-J3KlNzgW2WLsWN3XDzvl3bFn1) Hi there, I just got home from attending Forrester B2B Summit in Austin, TX. After listening to marketing leaders share what’s working for them right now, one major theme is apparent – companies are re-defining their principles. There were three major principles that I saw repeated across the sessions: - Make AI your friend: Every company is figuring out how to add AI functionality to their product (or how to pivot their entire company into the AI space). That means that the GTM tech stack of the future could look a whole lot different than it does today. As a marketer, it’s an important time to learn how to use different tools and incorporate AI into your workflow. - Prescriptive marketing keeps you efficient: A tightening of resources has forced companies of all sizes and maturity levels to figure out [how to achieve efficient growth](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFk3q3npV1-WJV7CgFDHW5hN-Y983qbmSN52qSZW8gpQYW3W6-0p3Qv6lnN7lh-ls4KVF2W9kSyh01vkvxnW5RxPV429ZRS_W3lF2TB6TnfK1W784kFc6yprNWW12DqVK3M0wkFW50rDZr5Z8k7RW16dXz124GJs5N1Hjtn6j8Nr-V_ds8X2plGMCW2f1fFj6Wv_pyW51hG9v14RKwLW90JG193SnlJpW3W6X2-5LyMjqW1pTGWW1HN0QYW61Qv9m8V_dcZMtbRjGW5WwQW6fD_758FF_D3W2pwsSf1sjh8K33zP1). A major piece of this puzzle is proactively helping your buyers move through the process and activating these experiences across all your marketing channels. - The B2B buying journey never stops evolving: It’s imperative that you’re [experimenting across your funnel](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFX3q3n_V1-WJV7CgLVYW8xYsGs81yv7YVQcKdW128v5dW4JqMF35CTmYsW4lTWH422nV4xW146rZd1snY17MQ-Ll7tnf95W6p4C1Z1bn059W1FL5KM7bCMnkW2b5lfr96fV1XN8lQ7rZVn-g4W7Px9Q183m4x_W3H-4Sp8nxhSRW7S3tR85wPKlCW1f5QFx11_pNpW1hghQJ4vsdyLVZxj485W1QsWV2N1cy4247g5W6yl0w_5HZKxyVyhZLF4Wn3LvW6L3Nk26kLCKQW6z2qlY8n9xppTzRnP5tL1SZW2KS1Vw464qy5W2-VnVv8tnZ5pW4bJ6Yc4crpz8W8snjy95Txvcc3flB1) to learn what works and what doesn’t. Once you find something, the best teams share that knowledge so paid, ABM, conversion, and content can take action right away. I always leave in-person events like this so energized by talking and learning from likeminded folks. This is especially important for founders and leaders, as the most useful information can’t be Googled. My friend Eric Siu, founder of Single Grain, recently opened up registration for [Leveling Up Founders](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFk3q3npV1-WJV7CgMRHW7QDgwS2GDMB5W8-MM9x75YmzdW4m8WN55m7DLsF2jxRFh_77TVGyGK21NgMBlVnD-XX1tr3bCW1z6S-B2N_jSHW7b_B6y7cG26CW8KjfqX4j-tVbW6Dcq9r3J6l-RW1X5tbf39tlRHW6Jg-WG3M-LQ6W8l7Wpr2bhGzsW7NJw3l3PNCL0W3ZpGGB9bYFBCW2__M467z2y02W8nwrQp4C5gHRW90yXhz6l0--ZW1tZ-Cc6y7_hdW1JBL4s3b2QWmW60n5Xp6wW1J9N1_kQCPNvdmJ36kq1), a marketing mastermind experience for founders. At his last meetup in Turkey, the group spent time reflecting on these and other principles, and shared learnings from growing their businesses. People in the group include Neil Patel, Patrick Campbell, Syed Balkhi, and more. There are still some openings for Leveling Up Founder’s [Beverly Hills event](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFk3q3npV1-WJV7CgMd0W5GMXGk4QBkRlW7Z17sf7YqWfkW4rPKv38TfJYJN859b2CrdY62W67qfCP8H2z--W911fHY2qXWFnW3VnrRg5vPw8DVH63wr7qVbSTW8mPdZM3vz_fNW1-GrSX84GQvhW6S68wg3HL_-XLh1GW2gP-KW4xcvhg4ldmKbW8CW1xn7dGHXqN1c6qDQhdSJ8W90n72N5nQCNYN7zKsdxJL4CTV7HzrX7kW5T2W448qZw32fg_QW8mqRHs8h71PwW5s0pLh8j1qFGW6K927t4wpr163jtd1) happening August 7-9th. So if you’re looking for some deep connections with others on the entrepreneurial journey, be sure to grab your seat before they fill up. [Join Leveling Up Founders](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFk3q3npV1-WJV7CgG_FW4_4TvK3n4WdQW6SZJyz4zjLRZW5V2lMB53xxQYW5KHvQx3p730CW4sHC162-C2JVW8B328H7g-VzjW3BhYBZ3RVnrFVZFG2S3ScTQqW7J4bKM8MG994W17x5S68kHg84W83FTGX7XQPpxVSbqmj8mhj4GW13qh3Z15RnJBW82QZ2H3HnSk8W15pv1x7vpnHMW4f9gZ56q3tKnW3vywbC2_J57hW1VWT3P5X5_mqW4l1R2r5wPPYQW2cwPDz9g52HvW7397b-5hwhnNW7XVSJb3SqTVt38pY1) In this email - ICP Mastery: how to deliver more value to your target personas - Google Optimize is disappearing – here's the plan - Did Ted Lasso groom us for the Apple Vision launch? [How to deliver more value](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgNWSW8JlW325pr3nPW5X4dKX5Jmz2hW6gN8g76kMq8JW1pZlDZ44XzZtN6GZjT1Mht3bN7x-M0CVvxF8N4mj4K6g2KSYW6SXpZT53-2QWW8Cf0Bn69xs51W6FW00Y4_Q1QXW6Z01cr32--H6W85_QjR4VSJZCW86wlnl28Q3y-Vql-rx3v8kwHN2VQ-4d2HQ7VW8fsZyY1DxtdSV2kWQv4Khh51W2B0P624jQD2pW7Pc9VX4FysY4N4bhhwHnySvqW5XwR947ZVdXjW2gF9-H6n_pzWW1T9DFV7Q3rSxW7Rkm7X4_Z3313g-Z1) [to your target personas](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgPYwW4qsBQt3BbkWhW1ytF5m6jlsGCW6llmVs2WGWD1W3fx3wS280CKvW8wxycB80JWkxN3M0NyxR9x5SW6lDDXr5dW3kyN11YxgMpv1h7W4HV99C3gs3c0W5BtPNB74B6VbW7Jfsp03cmGQqW7TZvNQ4BPd0CW14HfvK60xKhLW1SLqJL7ZKLhjW4jpt5f5ZN_yMW4LB1Tj1_4m4wVKLXBc1FN78kW8cvH7H8qZ642W338q141Q8wxmW7LFp3Q4R3ryXN9fyslHF8lRbW3W03zt6Br_SNW2wnzQ23xhlN6N7_7ngRxjg3-3fnK1) I’ve mentioned ideal customer personas (ICPs) a few times in the last month. Why? Because they’re the foundation that any conversion-focused marketing is built upon. If your team isn’t completely aligned on WHO you want to reach, then there will inevitably be waste in your marketing programs: - Ads shown to irrelevant audiences - Outbound campaigns that don’t mention the right talking points - Website experiences that fail to help accelerate the buying journey But how do you actually put your ICP into action as part of the marketing workflow? Lucky for us, three seasoned marketing leaders (Emily Kramer, Co-Founder at MKT1, Mac McConnell, SVP of Marketing at Flexa, and Robin Spencer, Advisor at Clearbit) [unpacked key concepts that they've learned](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgXrJF9kRKMlQLDKW1RJrJw4KwL8YN7dQRRFlZTrmN7hgGdczdPVlW30pCkv7__6l-W7wfWZV8vcVSGN7kwMW8GX2fpW2vjDNh4mMGBhW8X0mvM5SFDlKVCLQLR6zygz8W4kCZpv674n5nW93c8n_2N2D68W5GqTmL1XLKDcVFC9QZ1_Z8QnW728Ynt7rlrLhW7dK5fJ7Txm_mW6-83P58lq6cvW7Y7_-c98h45VVCv3496rGcFcW71qDGQ3N-yNrW8LNrhf3SyWXYW2DPWz_6XfYcgW8z1WYF1VDjgCVxTnpW81wGbL37561) over their careers for making sure their marketing team is driving efficient growth within their ICP. Their recommendation: work backwards from your organization’s business model to determine whether marketing needs to work closest with sales or with product. [Screenshot 2023-06-09 at 12.33.05 PM](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgRZpW6Wjlng6NvKgRW3qvG413pzvl1W8_xYJG9d8qSzW33V8qx38f_csW4dWGpV7dfrqCW3Qx1y71CGSvyW5h5f8N6zkz5hW7VrwQb2ScXZXW6QjYr95f3yjCW2n1qKm2T5WdHW5HdQkB3-hLl6N249v0DX1d42W13k3hm8-ZzHbW6Mf78G52chj9W3ny51b1lvdVwW94hh-T8KJH23W1GypQN8V3BgmVxy0hj4_dl30W9bRhGQ5HFZgRW89zVzv2tv2RbW3FZQVl5PzKmdW1t35jX28rpd7W80KwmC6fpShSW8l3rzd2V3HkZ29T1) If you're a product-led GTM motion If you acquire customers largely through self-service demos or trials, you’ll have to be working in lockstep with the product team. This will make sure your marketing efforts are going towards channels that will generate traffic to high-converting pages on your website. For example, Notion drives a large amount of traffic from [paid sources to a personalized landing page](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqGc3q3phV1-WJV7CgBLWW4s4-vr24qPZPW8sSLkl2C39VLVkdrHY54TrhtW3T37c41d1gcQW8_-TVn5wvLVVW8NvSdr1rpDCSW7wNyHV3phXYmVkHVzR4ZSfC6W7qN62l35f8gCW7c11Tj1ysVXtW6vVXYQ6XzrL2W5s2P3t6ybd8sW15FpPm3dVd5pW2sfHpz15WlW5W4c2Jvt4ktvgNVckNSj6ZSLWpW7F_1Vn2bDqCrW36Nwhk8jCprbVTBgG25P3ynwW7QWfnS7B6RprW6k_Yv23lz1ZVW4bSGjg1dRkkwW7ZWm437PXwXFW6Ktz2c8m8NkvW2mlDby5PhLYhW2Hj6ds73PNdhW2Rms-n7z3wgBW35D8F38Zj3pt3bW81) to prompt the buyer to open an account. If marketing and product aren’t aligned on who the high value ICPs are, they could be wasting their time and resources acquiring users who are a bad fit for the product. 113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqGc3q3phV1-WJV7CgNymW5z0RZB4ykX_kW977KcD7ZcMPxW1gnQcb2r2n7kW1NG4681p3g3fW2zHzpg2HftgCW2JQRFT5-z7hsW3ND8DK1nhPg3W7V-5f84BMC-_N2Xn_-mNjWgRW64CcmF18k7H2VgSGn97BryjHW6rQ88g124kWnW42ltZ81PlhkSW6WwjC68TJQqMVlZjN67S5LDZW5KG8Xy5vK3MgW2sQr2R545_BWW3vjmh11vkr1vW4jNtlP5Zg01MW2JNP6G96g_xFW4grwmQ52Fz5vW4pvgvN4slq2VW3WplKj3Z4gFyW5v5CfY4hxLH4W4s_xZX4w7Bw2W2S221j3-lkNLW5T7s7D1pqbLDN31Wvpn8_sqt29C1 If you're a sales-led GTM motion For hybrid or sales-led motions, you have to bring a sales leader into collaborate over defining ICPs. This is especially important if your company is targeting enterprise-level prospects, as you want to get in front of the right people in a strategic way. Account-based marketing (ABM) programs are a strong example of how sales and marketing can define and align around an ICP. When [Snowflake ran their largest event of the year](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFX3q3n_V1-WJV7CgYg9W565hyM3svy2hW6Tn_3X4Mlgt3W1pr_Nk3pwldyVpn70Q4HyXQRW1y45vM3dxjj0W3CCk9H85Nm6pW8sJgSy7wVPZQW7lz7kH6YyYrDW8dQbs07Vrs6QW8-8mDb2kLzwyW5n37Dy80gmxZMgqLQ6gr2kWW6nJJyY4Ss7RhW50gYmb30ZR6KW3VRdzd2ch3GPW20mQR91y8y82W1x1bzl2JRd_dW6xkpzT43ZxryW4hDrGb7fCBynW57SzMS3D8rQ2W4XhN2y5PyB-fW2PK49w7MdFjNW3zXZjR3ffwxlN6ylK1q2p06dW4_6mZb70yRq2N6slyfJ-jnLy32S41), they identified 1,600 key attendees, all from high-value accounts that they wanted to attend. They sent each of these people personalized landing pages inviting them to the event and recommending what kind of content sessions would be most interesting to them. Doing ABM plays like this at scale is only possible when you’ve got a clear ICP. [Screenshot 2023-06-09 at 12.38.21 PM] This was just one of the 3 methods they recommended to deliver more value to your target personas. Check out the rest of their methodology, including: - How to align your ICP with sales and product - How to prioritize if you have multiple ICPs - How to be specific by going beyond ad platform targeting [Read more here or watch the full replay](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgJ2pW3bwm3V594LXmW5sMnzV4jXNwzW24rhg_6bQBC8W5tlxfv5_w1lHW3kLXVv77xG-0W5LBBgZ6Fnyw1W8FlTsq22C8VkVh_QNh5qg7FFW2V16JX2__mZqW1jSSx88JyYZ5W82JdYV2f75_ZW5k23Xr3Sb20SW648T0n6zXjmGW753vWw4LC7HjW2XHCcb5d2WQFW7qv2kq3x8LVwW3HF4bW3R1b4dW5_GGWL55BMDrW5gNc7g7vcWrMW3jLRMb3hlhJCW3qlRVS7KCT76W59jJQJ8lSB3SW3ZrhfL4RCNxjW76gXhh5rYglY34T01). [Reach ICP mastery](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgZJ3W7f6V7881QQRQW1Qrf847s5BxjV9QwFG2F640BW1-2c0y8jh621W48Jh-q7QsYRbV_rN3-1pTqx2W4sbjvX8ffNyTW6wlkZ86F0NQtVsQnXX6sG7ZHW6hFmZ66CbH4VW5ykvGS2CB3tlW5rcsKG7sqsLSW4lN3H31Kxc_fV3bD4x1kXJnXW12QSL76jZ6GBW5rQLv65PvBRfW5mX04D8Bw4xrN3lKB3yDwh3LW7-t2Yd8FbRhgW6Rt3FD8HmX_XW3THqms6yfd3sN42Hlxxf3-GrVNcfxk1SR8VXW9kJ6PZ81H8qj31Sn1) 113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgWTPVLqP098ylkDFW5TmmJj2scgmfW1ll1DZ74wFdwW8kXqGk3q3w8JVF2Mrr10dSnRW9ldtTp7lqhfMW2czydr6hqhCwN6TVXw0gVpLhW8vrpMs5gTMfxW2q8ph07CKW0FW7MK3hC5fPfLJW3dZQHy65ZzFwW1rzPD54rLMqhW4JjJVH3FH7hNW1mHHVV4C7K-SW2hM4c03qjHvbVvj5kJ6r1XDtW99CSwg3KY5rBW7cg5vt5-7t6RW1DNfH74B49Q3W54wPBF4QxgfCW7sGDTW5QrP78W9gB6PW6JnR_VW2Mt7nP2B4k2S3jxF1 [Google Optimize is Sunsetting: What Now?](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgYvRW1k4yYx7KKJcTW8q70JW8wy08nV4Sfl31S0VJsW693L2D93SzqxW9b2ngn69VX_1VpXfjK79tW-QW8pQdF18sqZ8lW1blRN93WwySTN3S9k2-K0KYGW7rrVTM5GljtvW3z_CyT2_8Rk_W7Wx8s98l_LXSW34vScW4QpHDNW3XQ0wh2d6t4VW2fBCJv8y2thzMG18nVNgtL1W64Zzrd6cJ6__W6ggFvd5Vpb_0W67vqrD1tkghrW2-svh62YsJS9W3qbqpF6dJ7CcW9kVRJX4YT121W1zByv53vL-nCVHv7908vTQ4339_-1) Bummed that Optimize is disappearing at the end of September? Not to fret, we've got you covered. Leading CRO agency Spiralyze will share proven and tested frameworks for how to redesign your conversion program and how to decide on new tooling that makes use of AI-powered testing. [Reserve your seat](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgH52W8XWJQ25-9jrZW1Jk4WG4fXxvcVKNYW45CXHRnVxHlkb34D3VlW1xlQPh4gnVljW6LJH_S2P-b4FN4DWCJ5TYk4_W1CK6SW89MF1MW5C2SyH90ttPmW9d6FHT66l10BW8VXzQw9jQfG3M4_ff33hmgBW3_bm-684DSZYW1vV5-X23HLX4W4TWlY252JlqDW150mqz6b9LSMW3lz8B-8zW8Q7W70QMT17l_yVdVRSx_65hJyysVGGjtm4kmbmyW2hmp9m1cnyDMV6HXt68W7lTgN4dxfxGHbzmBW2m_DvW26rgJ_3mRQ1) [Stuff We're Loving](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFk3q3npV1-WJV7CgL6lW1qTjpJ3grTTsW5b1Dcs8Q6ZwlW4W5fD22-g5VwW7y1xnK1mz22pN3B-MPM-s5DsW6-S12Z31b6r8W76sbWB1yvx0dW9693fj6316j0W5G-kMT5XDRbZW2rrrsq81qWWxW7Xxj1F8ysq29VR7MzC8_v4vSN4W9SxKtYQ5DVNWLjs3R-0T7N5GjFP43L6KhW6hymR62wYGg8VL5jn47FkJC5W25XPjy5hqdLxW4SVnk087pN6gW1v167c1vLggQMV4klZfRp4fW2_8btG59bw-y3lZs1) 🥽 Conspiracy we're... slighty concerned by Has Apple been grooming us for the launch of their Vision Pro headgear using Ted Lasso? [This thread makes some very convincing points](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgDPcW2ytL6f59H2lSW9cNZYh4DvMShN1XWJjtL6-YYVSGxr55DLpmSW6s4kPT38wtQJW3qmK5S4CXg0LW8r2sc04vSjGLW4ylDlp4yPdT2W5x5bK38d4msZW8tz0y71YDR3mW2CS_nw2YjF6VW1v26gR9dYmLlN3486gxx05krW32dfk3277BN6W6VL2rc3xwqd9W3gfwlM14zmwHW3vTzBM6rkJflW3xP79Q2ttP5gW7Yjt692CFsl4W2yGhMH63KjbQN2MXCjMFNHN5W1vp0R54-q11JW4tQhnZ7DWqHGVmNH8L7rGnfx35Dq1) about how Apple's creative and content decisions have possibly been preparing us for their vision of spatial interaction. I would hate to be a screenwriter who now needs to find ways to incorporate Vision Pro into the plot of an Apple TV series... [FyB8aOTXoAEoEzv](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgBlFW5JSVnx1NCghMW3rb5MW7Zr3WfW4yCvY04PgTtQW6Rr8sV4KmhnbW6xRcTY8-CVHnW7tLgJ57FNVw2W2-lNlK4LsVvxW43Z-tD5PhxP8VcNjMv4C3m5HW8xH8VJ3BQqqCW2NhH_v5q3bnxW8GykKM3N3TzpW4Yk2Z6562hsKW2T075N7KLf8WW8b8w-17RRQ48VpgBP33pw78LW8jp9k76j0kVdW6W0N4g6StyNRW1Z2C2Z1XCv3RW3hXGdk2JswkVVdT3cS3b--mTW8zDBSp5_NqYgW3_5VWT6zMhz2W1Bw7pt5_qg1Z36By1) 🏴‍☠️ Join the Mutiny! We’ve got a few open marketing roles. If you’re looking for a change, and love raccoons, be sure to check 'em out: - [Product Marketing Manager](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgSgBW2pMjDL1VX7zNW5FRwYQ48L0nFVHz0326Y_zztW80rLpQ8YJ__MW12JVwR5pRrPZW535qJ791VWGkW1YRjWS72DtdfW3pr7xQ6dP-lxW6jGg403xr6ByW8jWJ6153P_-xW7zk5j48NRTrZW8RgBw03B1lVYN2mZwxMNTX4VW8TcJP09g8C3DN5Hh5My-80lcVRccNm3QpcqsW4DfdSg6ZS_mKW61ZZXb29tK5BW476nwV4NV8q2W7WDdpL3zyxmhW8kLKlg1jNh6qW7vC-Yv7qtSfNW69q0z77R_WbgW1WZlQX1x6ql33kb11) - [Business Development Representative](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgPqKW81bLtS72Bp9WW4npPDt78lTrqW2k_Z9R48q8SzN2s8hJvj_6cnM7XxZ0v26XsW6flxyh7hd7HvN74m994LxyDXV2gfy01_VQwnN7TkBPRmd2_XW6Jsg1Q1lNh6bW7kQ-846yKqlLW76k-PV2h-qT7V8xhb43LRyhMW45R0Fl5BX8kTW3TMnf_8C83fvW5GQ83M58JWLHW42T1h645XbhDW6tMvlq86RQvVW75CTnX59R155V5KsXY2_bHFVV5q3sx5tSWDKN8lstWb6wq8bV1Cy5G8t39TKN1PMrFp21v9D34J31) - [Product Designer](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgVrBVYj6mn7bCnv-W78WFGg24MBHXW70yfPZ471r1lN5x61_jHqWhnW24bKd62lcrrrW6fd0yK2G4Y2-VpWgJH3B5rVlN4R6w2rnNVFlW5BKYfd4HDyjvW8bYMV-4KYfrkW35q3lR1XZDrGW2LP2Hd78ssMqN7t0-f9wvJ-MW6f8GvH1bjkZ3W4dgVxp2Gh-mjW2G3xsD97Q61lW1zGRwb7JR8VGW5CKrwY8BxVD9VdT4rf4xZ6xrW47CqC27YdH5DW4rrfyY7ljCbdN9f2S1zSZtCtW2ZVDZp3SS1JxW9cP37T8hjylX31GP1) - [Mid-Market Account Executive](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgXDxW3HSBPh8Q13qSW6Rx73w744lb6N3MmpSjbz6K2W6xkvBK7_bWG2W4yPlVJ84Rk-4W74h4jv2pjQYwW4gvnx12f94kqW1Mj5tn5BQsvcW2xt4xH7CV1J_W2Vtkm87cKpDfN8vDVFdyxMzwW3-G93584Zz1YW6FVTK-6CJqGdW5Zjhd23ltPLSW7qws0021hNdQW46vMgt94r3TCN2mqsnY3WZqVW5bwMsY3cZgqcN6t2bGl1tQDnW4Cq9Jh5mq1t3W3fZ4cv54PCbLW3tMXlQ85lYgRV6w3G282PsFvW82sy1z2SkHHJ32Gw1) - [CEO Operations Administrator](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgY9qW5yx3Wl1Lcb-VW8t1hld6f-lVfW8YB7vr7Fct30VNB4xq4XCjTsVWrY1s4JddRKW2MgKBb4-8sRBW190sHr4tr9P7W5W1jtW3hmRnjW3C9cT-639T-8W1fBPRS4RHDg_W5WnMn35bjxF_W6WGcD91JhD0LW31Tdlk789fMfW55FzQt98sLhPW77zXW538sZbbW7f4_pq1l-mmMN3nPNSynB77dW5556HP2zv-T_W84C93191wl9pW3Msy1m30fHhJW2KLMSf3mJkvkW4ghggs1-kqZ9W5VrnDP1bg6jgW5Y7-7B7NmDvm33bz1) Until next time, happy growing. [Stewart Hillhouse](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqFD3q3nJV1-WJV7CgKG9W50BQbD3LCmZMW5d8QW27_4qSbW7J5HwN4NwbJSW2030qP1fk6hLW89Kczs4RvvrRW2jCKZJ74KdFDW8M3F2m1GZ80vN1XPrXB5BnMkW35f7sw2nHhKTW4sD_X71FR2ppVz3gkc3RgnvgW3lWphX2WmRC2W6sYCby8T_rTHW5kP8n683HY_LW2JbsPy8n6KfGW6nBsVg5xLNqvW1sX1cs57KMzcW2Qj9-j1D5DTDW7hxVr86_-ft7W42m0Pm96q7P_N4Y9wMJTp2zWW37SmZG6XHKLMW4n83jN7Jm6khW2_b4QS5VC-0t36751) Head of Content at Mutiny What does Mutiny do again? Mutiny is a conversion platform that allows marketers to convert more of their top-of-funnel traffic into customers. Mutiny is trusted by Notion, Brex, Snowflake, 6sense, and hundreds more of the fastest growing companies in the world to power their conversion. Want a walkthrough of how Mutiny works? [Take an interactive demo](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqGw3q3pBV1-WJV7CgM6JN4bFNGwytrbRW8cgVFk5Y6RGLW58z1vv3tXQ9rW5nFtzR7trF4KW2QY0rG4wpPMSW4xs3Df7kyzDtV54qsh77Y4Z8N3K5ffs8wNX2W1K6mFd1wPt9cW3nYCTk7MF3j8W4GG3X28h2gc1W1cWkWP1LXNw8M3t59G-yy29W46Kpbn2QlfcPW5X4ktY4RgZvqW3LT0gm1CvdC3VlkVQg2MSf3hW6WTQjV244m8RW2WZgnh5Tf9ZmW7XJ1FX5mrj74W5KD-KB2gRv3-Ml_w4JGLpknW7zXJG73DNr30Vlb8Ft3Tf8zhW5LYg-41K-jfnW8BmWc-4rJrxfN3td5-Z-VqhPW6_WLz65Vf_NXW8sWL0c8cRCDzW3V2k-87SxRmY346G1). If you made it this far, you'll fit right in Join [875+ other revenue-focused marketers](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqF13q3n5V1-WJV7Cg-RdW8k-mz12qFqXHW4rKmx-8NxG5JVsg2jv523kJCW8d6PXB4dC3ZhW3zx46S49rBfTW3YvW4C4wcgqpW7qtLS88mxTV3N8ltmlL1FB00W8ZHTg46fHmGRW7RqF-G5D_mFNW9c3P323SWTzQW1wpP6Y2TvTVNW3j64S05Jh8BFW951lFJ2tKVp6W4RGfSM3GHM7hW1s7lXH86p6-dW870qL91CrLJ0N6W1LCk9XC-fW4ZBnqd3CKLC7W6z52Tz3v5NGt34771) who use M2 to up-level their career and solve their hardest challenges. Members get access to private roundtables, exclusive in-person events, and a community Slack channel. [Get access to the good stuff – apply to M2 today](113/cMsZQ04/MWdhP1tYrrRW1x4c2X6-j0FQW5l3Nw34_BssQN3ypqF13q3n5V1-WJV7CgGLrW1N1yM69b39FKW6Nmswq6N3T-YVCgzPr6w4_XpW3wCSPM7VtWRFW4cPbhq5fcFdzN7W8PlW-nfXrW4yRpmc8KFs2DW8jd0TX1fFqvdW2CFz385wV3L3W39fRHZ5h3r4mW3pmpTx2G33zkVWB6ml8BJ9yvW1ptcKD5pG_-cW7Js6cs4458bwW7fDZC65qCDc8W1FzjGT1bdvscW7syBnZ1l_0T7W1LlBpz65p08KW6v8ffT3NzyBxW3YrW3P8fHHZ438pK1). Mutiny HQ, Mission District, San Francisco, California 94110 [Unsubscribe](